How to Upload SWCH Images for Amazon Product Variations | Amazon FBA

Learn how to improve your Amazon product listings by uploading SWCH images (also known as Swatch images) for product variations. This video provides a step-by-step guide on how to upload these small yet crucial thumbnails to enhance the shopping experience for your customers.
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About:
Improving the Amazon shopping experience for your customers goes beyond enhancing major elements like A+ content and titles; it also involves paying attention to the smaller details that often get overlooked. One such detail is the SWCH image, a small thumbnail that helps customers quickly identify and select the product variation they want.
Why SWCH Images Matter:
- Visibility Issues: If your main image shows bulk quantities, the SWCH image might appear unclear when resized. Uploading a single-item image for SWCH ensures clarity.
- Color Accuracy: For products with multiple color variations, like curtains, use distinct color images in the SWCH section to avoid confusion.
Note: Not all categories on Amazon support SWCH images, but they are typically available for categories where variations like color or pattern are important.
Steps to Upload SWCH Images on Amazon:
In Seller Central:
Method 1: Uploading SWCH Images Through Seller Central Account:
1. Go to your Amazon Seller Central account.
2. Navigate to Catalog - Upload Images - Image Manager.
3. Select the product by searching via ASIN or SKU.
4. Go to Images - Upload SWCH Image.
5. Select SWCH in the dropdown option, then Save and Finish.
Method 2: Uploading SWCH Images Through Flat File:
1. Download the Flat File:
- Go to ‘Inventory’ - ‘Add Products via Upload.’
- Download the category-specific inventory file.
2. Fill in the Details:
- Open the flat file in Excel and navigate to the ‘Images’ section.
- For each product variation, add the SWCH image URLs in the ‘Swatch’ image column.
- Save the updated flat file.
3. Upload the File:
- Return to Seller Central and select ‘Upload Inventory File.’
- Done within 24 hours, the images will be updated.
In Vendor Central:
Method 1: Uploading SWCH Images Through the Vendor Central Account:
1. Go to your Amazon Vendor Central account and log in.
2. Access the Product Listings:
- Navigate to ‘Items’ - ‘Manage Items.’
3. Select the Product:
- Find the product listing you want to update.
4. Go to Images:
- Click on the product and go to the ‘Images’ tab.
5. Upload SWCH Images:
- Locate the ‘Swatch Image’ section.
- Upload the images for each variation by clicking ‘Add Image.’
6.Save and Complete:
- Click ‘Save’ to update the product with the new SWCH images.
By following these steps, you can ensure that your Amazon product variations are clearly represented, helping customers make informed choices and improving their shopping experience.
For any Amazon-related queries or assistance, feel free to contact us.
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[@Anushka_Parikh15]

That is really helpful! Thanks for sharing!

[@AshraviRawal]

Thanks for sharing!

[@DharaShah-wm2iz]

Very insightful, Thanks for sharing!

[@Basil_Amazon]

An underrated feature in product images! Well explained with a clear example.

[@DrashtiVora-hw6sv]

This will really be helpful! We often miss these small things whereas they make a huge difference in customers' detail page experience.👍