What is Lead Nurturing & How Can It Get You Consistent Sales Success?
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- Опубликовано: 7 ноя 2024
- Everyone has received multiple emails from a business that aren’t particularly relevant to your or your problems and aren’t even particularly helpful. You don’t feel particularly connected to the company, you don’t think of them as an authority and you haven’t had your problem solved.
Watch this video If you want to create a nurturing sequence that drives conversions and creates invested and happy customers.
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We tend for a mix of blogs, tools and case studies as part of our nurturing sequences. What sort of content do you send as part of your lead nurturing emails?
Would the topic of lead relate to your service or can it be anything to help the customer profile?
Hey mate, thanks for hitting us up!
A lead is anyone who is interacted with your business or has the potential to become a customer. They relate to both services and products. It all depends what your offering, but lead nurturing is important in both cases!
Hope this helps Bhavesh! Let us know if you have any further questions.
@@NBHco sorry I meant the lead magnet. Does it need to be super related to the service that you are providing? I'm always confused at that stage because it's so far and distant especially in a niche that has very few keywords and is only used once in someone's life.
@@NBHco so for example, we provide measured surveys for homeowners and architects. Would it be useful to create a lead magnet that offers tips on financing their projects or marketing their architectural business