Why Mahindra Two Wheelers Failed and How They Acquired JAWA, YEZDI, and BSA | Biturbo Media

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  • Опубликовано: 2 авг 2022
  • In This Video, we will try to understand Why Mahindra two-wheelers failed in First Place even after having Two wheelers from all categories,
    And in the second half, I've explained how Mahindra Acquired Jawa, Yezdi, and BSA and How they sell 50000 Premium motorcycles from once selling 4000 comuter two-wheelers.
    Instagram Handle _ Chetanturbo
    Video Edited By _ Ronit Batra
  • Авто/МотоАвто/Мото

Комментарии • 367

  • @Biturbomedia
    @Biturbomedia  Год назад +156

    There is a correction, The Engine proposed for mojo was a Chinese unit but it was not finalized, Mahindra developed their own Engine in-house afterward. Mafi for this Bhari Mistake
    subtitles will be available by tomorrow evening.

    • @lawyer.pk.dagar1
      @lawyer.pk.dagar1 Год назад +10

      जाओ माफ किया 😃😃😃😃

    • @Aryan.pandey.69
      @Aryan.pandey.69 Год назад +2

      Bhai Mahindra Major per video banaa do please

    • @Aryan.pandey.69
      @Aryan.pandey.69 Год назад +1

      Bhai Mahindra Major per video banaa do please

    • @ArtiSharma-qc4tp
      @ArtiSharma-qc4tp Год назад +5

      Mahindra mojo has peugeot engine from france not china

    • @pravindahiya719
      @pravindahiya719 Год назад

      add a sticker ( or whatever they call it ) on the video screen - ' Chinese ' created a hate within me instantly !

  • @dreambox5519
    @dreambox5519 Год назад +110

    I own the Yezdi Adventure which was launched a few months ago. One hell of a bike, no major issues until now. This bike has room only for perfection and not improvement. I hope Mahindra will go a long way with Yezdi.

    • @kailasjadhav2899
      @kailasjadhav2899 Год назад +1

      Spare parts मार्केट में मिले बस इतनी उम्मीद है

    • @dreambox5519
      @dreambox5519 Год назад +1

      @@kailasjadhav2899 ahet, 3rf paty accessories pan launch hot aahet

    • @sumeetghai8867
      @sumeetghai8867 Год назад +4

      Unfortunately mine case is an exact opposite. Had a terrible.service expwrience. Bike has unbearble vibs and uneven panel gaps. Rusting is a major issues with almost evry bolt catching rust in couple of months. Never recomend buying such unfinished and haphazard bike

    • @ketansharma9320
      @ketansharma9320 Год назад +1

      ​@@sumeetghai8867 I agree I own JAWA Forty Two

    • @snapop200
      @snapop200 11 месяцев назад

      Rust nhi hai rust toh for sure hoga

  • @joydeepboruah1083
    @joydeepboruah1083 Год назад +171

    Mahindra's two wheeler engines were very defective. My father bought Mahindra Rodeo in 2010 and we use the scooty until 2021, during the period of uses we change the block 5times...

    • @t.s.p1864
      @t.s.p1864 Год назад +15

      That was all kinetic , but yes it had many faults.

    • @explorernishant303
      @explorernishant303 Год назад +12

      Mere papa ne bhi 2010 m mahindra flyte li thi itna ganda experience tha bhai aur petrol to itna jyda peeta tha

    • @Turbo_Charged.
      @Turbo_Charged. Год назад +13

      How mahidra rodeo becames scooty?
      Scooty is a model of TVS as like rodeo was a model of Mahindra.
      All these are SCOOTER.

    • @joydeepboruah1083
      @joydeepboruah1083 Год назад +32

      @@Turbo_Charged. a gaya gyan pelne🤣🤣... Hum toothpaste ko bhi Colgate bolte he ye scooter scooty sikha raha he

    • @t.s.p1864
      @t.s.p1864 Год назад +2

      @@joydeepboruah1083 Haan toh tum chewts ho fir.

  • @binuv7252
    @binuv7252 Год назад +16

    Rodeo was launched in 2009. I still owns 2010 model Rodeo. It has some unique features like front fuelling, digital meter with rpm and light in the storage space. Although mine is in good condition, low mileage and low ground clearance and after sales service are the major concerns.

  • @overseasgarage891
    @overseasgarage891 Год назад +26

    Mahindra cars name [scorpiO , bolerO, xuv700 ]
    Mahindra bikes name [centurO , gustO ]
    Cars keh saath saath bikes keh naam bhi 0 seh ending hai 👀

  • @pravindahiya719
    @pravindahiya719 Год назад +30

    Yezdi's advantage - front & rear wheels were same & therefore it had a stepney !
    that's a HUGE advantage if someone enjoys looong bike journeys , especially in remote areas.

  • @chiraggopinath5256
    @chiraggopinath5256 Год назад +6

    The new approach youve brought to the video is amazing great job

  • @lawyer.pk.dagar1
    @lawyer.pk.dagar1 Год назад +11

    Great research work brother...... I appreciate your hard work ❤️❤️

  • @ValthelizardKing
    @ValthelizardKing Год назад +2

    Really appreciate your content, pace and delivery. Keep up the good work.

  • @anamlife5160
    @anamlife5160 Год назад +2

    Bhai itna achha laga ki next vedio ka wait kar raha hu

  • @darkknight6841
    @darkknight6841 Год назад +4

    I see your video quality are consistently improving.😍🔥🔥👌
    Power to you man💪
    Keep gaining keep growing😊👍.

  • @rahulkushwaha4201
    @rahulkushwaha4201 Год назад +20

    I bought Centuro Disc Brake Edition in 2015. Till date this bike runs very smoothly and have good mileage. The only problem is of part unavailability & service.

    • @wat_kavitanchi
      @wat_kavitanchi Год назад +1

      I have centuro drum brake, performance is very awesome, and good mileage

    • @manjut.m833
      @manjut.m833 Год назад

      I love mahindra bikes, i had mahindra centuro really its a very good bike and iam waiting for new one bike purchase from mahindra company

  • @vikramrao2797
    @vikramrao2797 Год назад

    Another fantastic video. Keep em coming.

  • @amey97
    @amey97 Год назад +16

    Thank You for this informative video, You can also make a video on "Why did Bajaj Mopeds fail?"

  • @20345047
    @20345047 Год назад +2

    Remarkable comeback loving my Yezdi Scrambler...

  • @tilakpathachaitanya9367
    @tilakpathachaitanya9367 Год назад +2

    Definitely appreciate your efforts bro 🙂 hope you get more and more subscribers.

  • @subhadeep4606
    @subhadeep4606 Год назад +5

    now, this is the actual knowledge. few people make videos without proper research and knowledge. Good to know someone knows how to spread knowledge.

  • @realtimequickie
    @realtimequickie Год назад +3

    I owned a Yezdi in mid 80's 😊
    It was a great bike back then. One added 2T oil in the petrol tank, those 2 stroke bikes used to belch out quite a bit of smoke. Thankfully the newer bikes don't.

  • @themechanicalsinghgaming
    @themechanicalsinghgaming Год назад +1

    Great content, I can only imagine what research you have made & it's really good.❤️❤️

  • @PS-ug7nm
    @PS-ug7nm Год назад +2

    Love your interesting topics for videos 🔥

  • @SanthoshVenkatesh221b
    @SanthoshVenkatesh221b Год назад

    Thank you so much for these videos. They are so informative and very well narrated. Kudos. Big fan from Bangalore. ❤

  • @ANTIMANNER_GAMING
    @ANTIMANNER_GAMING Год назад +8

    My friend bought a Yezdi Scrambler so i gave a test ride. Just when i sat on the bike i became a fan of Yezdi.
    I own a Royal Enfield and planning to buy a Scrambler soon.

    • @sahilmonga8771
      @sahilmonga8771 Год назад +1

      Same story bro

    • @Unfollowthem
      @Unfollowthem Год назад

      Yes Most beautiful bike...

    • @sumeetghai8867
      @sumeetghai8867 Год назад

      But why it isnt selling in good numbers then? And the build wuality isnt good at all. Lots of uneven gaps and rusting.

  • @pratikpratik838
    @pratikpratik838 Год назад +1

    Nice editing and best explanation

  • @iam1hamid
    @iam1hamid Год назад

    I have recently became your fan, very nice contribution and very knowledgeable . Keep up the good work.

  • @Shubhamsingh-yw9ru
    @Shubhamsingh-yw9ru Год назад +63

    Great video👌 and intrestingly explained as well.
    These 3(Jaba, yezdi and BSA) will give tough competition to royal Enfield for sure and will be strong contenders in their respective segments.

    • @terabaap-gr4oc
      @terabaap-gr4oc Год назад +11

      Royal Enfield is emotion just like maruti they can't take our hearts

    • @PS-ug7nm
      @PS-ug7nm Год назад +15

      @@terabaap-gr4oc I love RE, But Jawa is already taking over many hearts and emotions that you have mentioned
      Otherwise their sales wouldn't have skyrocketed

    • @yourfriendlyneighborhoodguy
      @yourfriendlyneighborhoodguy Год назад +10

      @@terabaap-gr4oc RE Jawa Yezdi Teeno emotions hai

    • @yash_kambli
      @yash_kambli Год назад +8

      @@terabaap-gr4oc yes that's why we're seeing lot more RE on the road than jawa n yezdi combined.

    • @HATCH5T
      @HATCH5T Год назад +2

      @@PS-ug7nm uhhh wrong source opposite is happening check it

  • @KandpalRp
    @KandpalRp Год назад

    सच कहूँ तो मुझे भी इंतजार था इस टाइप की वीडियो का
    धन्यवाद °®

  • @_s2700
    @_s2700 Год назад

    Very informative appreciate your work 🙏

  • @jeraldcastelino7622
    @jeraldcastelino7622 8 месяцев назад +1

    Niche Mentality...sounds very raw.
    "Niche Mindset"

  • @sudheshsankarkk
    @sudheshsankarkk Год назад +1

    Thank you for sharing 🙏

  • @vbtktr
    @vbtktr Год назад

    Excellent analytical informative video.

  • @user_baalu__1208
    @user_baalu__1208 Год назад +7

    My Father's senior sir (I don't know his post) had Mahindra Rodeo125, which survived too bad, pebble filled roads till few years and it had good pikup even after 7 years!

  • @akashgupta-qj1dm
    @akashgupta-qj1dm Год назад

    Wow wow wow, your videos are gem for auto lovers.

  • @danielmanasseh8656
    @danielmanasseh8656 Год назад

    Thanks for the subtitles!

  • @lvlup3173
    @lvlup3173 Год назад

    Prakash bhai mast kaam krta hai yaar tu...
    Badiya videos hoti hai teri.. stories ki form me ...

  • @raghavendraa1857
    @raghavendraa1857 Год назад

    superb awesome work bro

  • @anandnairkollam
    @anandnairkollam Год назад +21

    Mojo was a good product but overpriced. And then they killed it by removing the iconic exhaust.

    • @subhadipdutta9272
      @subhadipdutta9272 Год назад +3

      The most important reason behind doing this was keeping the price of the bike in check while trying to implement BS6 emission norms. The second reason what I understand is, with a dual exhaust setup, the ground clearance of the bike would have gone for a toss while trying to implement BS6. It is not 2 exhausts from 2 cylinders, rather it is a single pipe split up into 2 underneath the bike. But of course, the front inverted suspension and the dual exhaust setup turns heads. I feel good when heads turn on the roads to see my bike.

    • @manthenvashishth3769
      @manthenvashishth3769 Год назад

      First they made separate model I guess ut300 with single exhaust and xt 300 had dual but later it was done to solve the ground clearance issue cuz due to the rev happy motor people would go crazy and scrape the other exhaust. Also bs6 was another reason

  • @dibyendusarkar397
    @dibyendusarkar397 Год назад

    Great Work done

  • @amitbeloshe
    @amitbeloshe Год назад +9

    I own a mahindra rodeo. I think there was a flaw in the design for this scooter as it had a fuel fill position below the handle. The storage capacity is just 4 litre. In spite having a very powerful 125 cc engine, having such a small tank was not a good idea. Secondly they have a very small amount of service centres in Mumbai. Hence I believe they did not do well. But the product has excellent built quality and it has lived upto Mahindra reputation. I wish if they wouldn't have closed two wheeler operations. They had huge potential. Had they entered premium bike segment of 450 cc and 650 cc, they could have survived.

    • @amit.D_K
      @amit.D_K Год назад

      Mahindra will launch e-scooter,

  • @oompal9224
    @oompal9224 Год назад

    Good work bro

  • @dhananjaysoni8632
    @dhananjaysoni8632 Год назад

    Bhai saab , naman h aapko 🙏, kya jabardast jaankari aapke paas h yaar... 🙏, muje nhi pata aap kon ho... jo b ho ... highclass knowledege vale insan ho 🙏

  • @TanayVasu.
    @TanayVasu. Год назад

    aapke video ka intzar rahta hai 🙏🏻❤️

  • @duttarampujari1963
    @duttarampujari1963 Год назад

    Very nice information.

  • @yogeshnayak1205
    @yogeshnayak1205 Год назад +4

    Really nicely explain the history of Mahindra 2 wheelers and also classic legend journey. I know the history of both MTWL & CLPL and it's perfectly Presented.

  • @terabaap-gr4oc
    @terabaap-gr4oc Год назад +1

    Please upload fast literally weeks goes just for you
    You are best youtuber who used to do his homework

  • @rishi9637
    @rishi9637 Год назад +1

    I own a Yezdi Roadster and am loving it so far

  • @debrajroy7758
    @debrajroy7758 Год назад +1

    Unique auto discussion❤️❤️❤️❤️

  • @randomgoodvideos1569
    @randomgoodvideos1569 Год назад

    Tumhara content ka quality ka content kaafi badh gya hai. Very good yar.

  • @soumenmahapatra2789
    @soumenmahapatra2789 Год назад

    Best information video ❤️

  • @AnkurTheParamedic
    @AnkurTheParamedic Год назад +3

    i have jawa perak and its very powerful to according royal enfield 350 ,fire h fire 🔥🔥🔥

  • @kashish.Vashisht
    @kashish.Vashisht Год назад

    Nice informatie video

  • @prajwal_bagewadi
    @prajwal_bagewadi Год назад

    this is a nice channel on India automotive culture

  • @betabakchod6411
    @betabakchod6411 Год назад

    True youtuber ❤️

  • @MOVIESINSHORT99
    @MOVIESINSHORT99 Год назад

    👌🏻👌🏻👌🏻👌🏻 informative

  • @chandanacharya4563
    @chandanacharya4563 Год назад

    Great Anupam Thareja & Anand Mahindra sir ❤️

  • @TanayVasu.
    @TanayVasu. Год назад +2

    0:09 Mumbiker Nikhil ❤️

  • @ankandutta6022
    @ankandutta6022 9 месяцев назад

    On 26th January, 2023, I bought Yezdi Roadster Gallant Grey.. and my goodness such a head turner it is alongwith the comfort, sound and performance..

  • @MOTOFLIXGARAGE
    @MOTOFLIXGARAGE Год назад +4

    I own Jawa Classic grey, 1st Ike delivered in Hyderabad, it looks beautiful and turns head in traffic signal, people often ask me is it a restorer bike? They often don't believe it is made by Mahindra Jawa!!! It was Jawa that forced RE to built new modern engjne bikes, but RE is still 30 years behind JAWA in terms of engine refinement

    • @peteman2861
      @peteman2861 9 месяцев назад +1

      Same engine of Mojo tweaked in Jawa .

    • @adityasagar3946
      @adityasagar3946 4 месяца назад

      Hi brother is it really true that jawa is better than re because i am also planning to buy 350 jawa and on paper i am impresses

    • @MOTOFLIXGARAGE
      @MOTOFLIXGARAGE 4 месяца назад +1

      @adityasagar3946 the new Jawa 350 is slightly less in power but higher in torque, seats are much comfortable and wheelbase has been extended for better ride, yes you can go for Jawa 350, however if you like touring than go for Yezdi Adventure

    • @adityasagar3946
      @adityasagar3946 4 месяца назад +1

      @@MOTOFLIXGARAGE brother personally it would be my first bike so i don't have any problem with less power because no experience of comparison and i would use it in city and highway mixed i don't think i will tour with max to max 150 in single go that too in emergency condition so no planning for touring but i want a reliable bike that's must and its my main concern of maintainence and quality control

    • @MOTOFLIXGARAGE
      @MOTOFLIXGARAGE 4 месяца назад +1

      @@adityasagar3946 in that case fo for Jawa classic, in fact Jawa classic was my first motorcycle I bought and it has never let me down. HAPPY RIDING

  • @vintageriderpunjab8416
    @vintageriderpunjab8416 Год назад

    Great video

  • @avan2121
    @avan2121 Год назад +2

    Proud owner of Yezdi Scrambler..it's amazing!!

  • @enthusiast9998
    @enthusiast9998 Год назад +20

    Mahindra's strategies are always impressive 🔥

    • @dhananjay6028
      @dhananjay6028 Год назад +4

      Can be said opposite for their deliveries

    • @t.s.p1864
      @t.s.p1864 Год назад

      Not always they have many failed products. In car segments also.

    • @aayushmaanjaiswal0806
      @aayushmaanjaiswal0806 Год назад

      These strategies came from poor failures in past

  • @Amitdas-gk2it
    @Amitdas-gk2it Год назад

    Interesting

  • @pramodreddy4386
    @pramodreddy4386 Год назад

    Good info bro

  • @Hunar_ai
    @Hunar_ai Год назад +1

    I didn;t know Mahindra is behind JAWA, YEZDI, and BSA. Nice to know.

  • @sakshamagarwal9657
    @sakshamagarwal9657 Год назад +2

    Proud shareholder of m&m

  • @dattarammanjrekar8917
    @dattarammanjrekar8917 Год назад +1

    Mahindra management deside to exit from mass market sagement. i used to work there.. Mahindra stills sell two wheelers outside India.

  • @SlimJongUn
    @SlimJongUn Год назад +3

    Please make a video on TVS Bajaj Hero formed jvs with Japanese and why they broke jvs and are successful in Africa.

  • @Aryan.pandey.69
    @Aryan.pandey.69 Год назад +2

    Bhai Mahindra Major per video banaa do please

  • @peshvadefinite1008
    @peshvadefinite1008 5 месяцев назад

    still using rodio here still works good and didnt loss much performance but yha dont ask milage

  • @suvopal4803
    @suvopal4803 Год назад

    Kindly make a detailed case study upon TVS

  • @changsangma1915
    @changsangma1915 Год назад +7

    I still remember seeing a picture of the first Mahindra Mojo 300 back in 2010 in some magazine & thought damn thats one mean looking naked bike. It had the most interesting exoskeleton type styling i haven't seen since & years later they actually build the Mojo that look nowhere near as good as the original prototype.

  • @Parthainvincibledey_95
    @Parthainvincibledey_95 Год назад +1

    Video editing badiya hain Prakash vai❤️🎯

    • @RonitBatra
      @RonitBatra Год назад

      Thank you 🙏

    • @Parthainvincibledey_95
      @Parthainvincibledey_95 Год назад +1

      @@RonitBatra why thank you bro 🤔?

    • @RonitBatra
      @RonitBatra Год назад

      @@Parthainvincibledey_95 actually I worked on this video with Prakash bhai.

    • @Parthainvincibledey_95
      @Parthainvincibledey_95 Год назад +1

      @@RonitBatra oh... Gr8 work bro
      If you done this with him 👍👍

  • @vivekdahale6629
    @vivekdahale6629 10 месяцев назад +1

    Very nice detailed information. Go ahead Mahindra and like industry giant and buy all the brtishers brands and rule them. As they had looted us for years.

  • @prithvimalekar3816
    @prithvimalekar3816 Год назад +1

    For your kind information Mahindra gusto 2014 mein launch hui thi.

  • @girishthakur2355
    @girishthakur2355 Год назад

    Nice vedio

  • @RebelScramRed
    @RebelScramRed Год назад

    I own a yezdi scrambler and trust it’s performing well

  • @sudo11
    @sudo11 Год назад

    Asha karte hain ki yt algorithm apke channel pe bhi prakash daale jara😁

  • @shubhampaul4513
    @shubhampaul4513 Год назад

    Good 👍 👍

  • @Detective_N
    @Detective_N Год назад

    Mere uncle ke paas Mahindra flyte abhi tak hai. Running smoothly.

  • @kakaji55
    @kakaji55 Год назад +2

    My first bike was BSA in my young age which I bought from army disposal market
    Till today that was my best bike of my life
    I'm waiting for relaunch of BSA in india
    I wish in my old age I can ride once again on BSA

    • @user-pp6mn6oh1x
      @user-pp6mn6oh1x 10 месяцев назад

      What BSA model you use to own n how much cc.

  • @vorrdegard2176
    @vorrdegard2176 Год назад +1

    I like the bsa goldstar 650

  • @sagniksen113
    @sagniksen113 Год назад

    Bro you make such good content.... why don't you put a good picture for your RUclips page! ..... Put a good picture which will be visible in small form also...it's a suggestion from a well wisher. All the best

  • @pravinsudinkhandagale944
    @pravinsudinkhandagale944 Год назад +4

    I own Centuro and Gusto, both have completed nearly 7 yrs, happy with performances, just now facing issue of spare parts unavailability, otherwise both the bikes are good to ride

  • @shadowgamer2828
    @shadowgamer2828 Год назад

    sir make a video on
    mahindra early 2000 to 2015 tak acquisition mai bohot aggressive tha jaise
    Punjab tractor gujrat tractor reva electric kinetic jawa yezdi BSA satyam computer

  • @krishnakurra8301
    @krishnakurra8301 Год назад

    I have one doubt is java classic is good or not......?

  • @awiazkhan5873
    @awiazkhan5873 Год назад

    brother make this video for benelli

  • @anee4073
    @anee4073 Год назад

    We bought the Mahindra kine in 2009 or 10 I guess and after purchasing vo scooty bas 1-2 month sahi se chali fir band hojati thi to chalu nhi hoti thi or hmari city ka Mahindra 2 wheelers ka showroom band hogya tha to service nhi hoti thi uska accelerator wire nhi mila kbhi 3-4 saal me poori kharab hogyi thi..

  • @SG003
    @SG003 Год назад

    👍🏼

  • @swapnilpendurkar3960
    @swapnilpendurkar3960 Год назад

    BSA k koi model nahi dekhe abhi...koi launch hue he kya?

  • @das.abhisek
    @das.abhisek Год назад

    When Bsa motorcycle will launch in India?

  • @riotechmod
    @riotechmod Год назад +6

    I have Gusto, that is still awesome in performance and looks. Aaj bhi scooty jo dusri companies sell krti hai wo Sirf larkiyu pr Acha lgta hai but Mahendra Gusto is bold looking and perfectly match with boys also.
    They use there 4 wheeler experience in making gusto which is very powerful.

    • @fazilshaikh9492
      @fazilshaikh9492 Год назад

      Mere paas bhi gusto hai
      Bas parts ka or mileage ka hi problem hai thoda warna gadi edkum best hai 🔥🔥🔥

    • @arjunarun3033
      @arjunarun3033 Год назад

      Gusto is pretty ugly

  • @pranavjha7769
    @pranavjha7769 Год назад +1

    Mahindra Gusto owner 😎✌️

  • @hritikjuyal5484
    @hritikjuyal5484 Год назад +3

    Mahindra Flite: I think no one has ever heard of this scooty. My friend's father bought this scooty when it was launched. I only saw 3-4 Mahindra Flite in Dehradun.

    • @abhinavkukreti7923
      @abhinavkukreti7923 Год назад +2

      That was a rebranded Kinetic Flite. Was quite common in Dehradun during the 2005-2010 era.
      Then Mahindra launched a rebranded version with the name Mahindra Flite which couldn't sell like all other Mahindra 2 wheelers

  • @elemental9039
    @elemental9039 Год назад

    3:45 So if Jawa's and Mahindra's other subsequent bike's engines are derived from Mojo, does this mean.....?

  • @ritikrana9418
    @ritikrana9418 Год назад

    Waiting for bsa to launch twin

  • @avimanyusony
    @avimanyusony Год назад

    Woow

  • @DILIP1311
    @DILIP1311 Год назад +1

    Just to correct you, BSA is already launched in UK.

  • @Vivek_Mandvi96
    @Vivek_Mandvi96 Год назад +3

    Average Hindi enjoyer are confused whenever biturbo says Mahindra *niche* mentality.
    😱😱😱😱

  • @abode5837
    @abode5837 Год назад +2

    Obviously spare parts they should have thought after sale also about the poor customer who brought a mahindra two Wheeler

  • @diptosarker810
    @diptosarker810 Год назад

    I am from Bangladesh and can still find a few Gusto scooters on the road, even brand new ones.

  • @Jawa42rider
    @Jawa42rider Год назад

    Proud to be owner of jawa 42