This is fantastic! Matt Dixon is talking such common sense and the future of B2B sales today and in 2022. I have been preaching this methodology since my first book in 2009. As Matt said, "People were doing this before our books, we just named it".
A better title for the book would be “beyond rapport”. If you have rapport the next step is the challenger sale. Many sales people sit in the rapport space and never move past it. They are missing a big part of selling.
The best salespeople are the best because they're the most experienced and most mature. Less mature salespeople are less capable of selling into tough (or any) environment. Am I hearing this right? The best salespeople are the most capable from a selling skills basis? So, the solution is more training and experience? This seems to be an obvious example of how top sales people all do the same thing and people who don't will learn how to eventually. They aren't special, and the one's not challenging aren't missing anything. This is simple consultative sales approach, been around since sales started - a thousand years old insight reintroduced to a new generation.
@SuwanneeHomestead I did read the book. Assuming that I'd post without reading it is disrespectful, negates your "with respect" or maybe you're unaware of that?
This is fantastic! Matt Dixon is talking such common sense and the future of B2B sales today and in 2022. I have been preaching this methodology since my first book in 2009. As Matt said, "People were doing this before our books, we just named it".
Love this channel. I'm applying many of these principles to b2c job. It really helps.
Thank you for the feedback. Glad you dig the content and also happy it’s adding value to your job
Amazing interview Aaron, got a lot of insight. Definitely buying
Great interview!
Subscribed and look forward to more.
Great interview. Thank you for providing this.
Thank you! Glad you enjoyed it
Really interesting interview. It gave me a lot of food for thought. Which I guess means you could say the "challenger" approached worked!
Hahaha exactly. The topics is so fascinating and Matt’s insight is brilliant.
Great interview, Aaron. Matt Dixon is excellent. A sales person disguised as a researcher!
Awesome
A better title for the book would be “beyond rapport”. If you have rapport the next step is the challenger sale. Many sales people sit in the rapport space and never move past it. They are missing a big part of selling.
Surprisingly few comments, to be said. 💎
I am on p.26.
very NICE GREAT
Most of the work was based on baygroup and corporate Visions methods. Period
The best salespeople are the best because they're the most experienced and most mature. Less mature salespeople are less capable of selling into tough (or any) environment.
Am I hearing this right? The best salespeople are the most capable from a selling skills basis? So, the solution is more training and experience?
This seems to be an obvious example of how top sales people all do the same thing and people who don't will learn how to eventually. They aren't special, and the one's not challenging aren't missing anything.
This is simple consultative sales approach, been around since sales started - a thousand years old insight reintroduced to a new generation.
Respectfully disagree. Nothing consultative about it. Read the book.
@SuwanneeHomestead I did read the book. Assuming that I'd post without reading it is disrespectful, negates your "with respect" or maybe you're unaware of that?