The Language of Persuasion: Magic Words to Get Your Way

Want to be more persuasive? Wondering which words will influence people to take action? Discover how to use language to guide people to a desired outcome.
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👁️‍🗨️ About Jonah Berger
- Website jonahberger.com/
- Book Magic Words, what to Say To Get Your Way jonahberger.com/magic-words/
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- Twitter / j1berger
🔗 Other Notes From This Episode
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- Connect with Michael Stelzner (@Stelzner) on Instagram / stelzner
⏰ Timestamps
00:00 Intro
00:42 About Language In Business And Marketing
04:12 The Use Of Language In The World Of AI
05:10 How To Make A Bigger Impact With Language
06:43 The S.P.E.A.C.C. Framework For Persuasive Language
07:43 S.P.E.A.C.C. Language Strategy “A”: Agency & Identity
23:19 S.P.E.A.C.C. Language Strategy “C”: Concreteness
33:50 S.P.E.A.C.C. Language Strategy “C": Confidence”
42:55 Using The Right Words In The Right Way
#SocialMediaExaminer #SocialMediaMarketingPodcast #Copywriting

[@SocialMediaExaminer]

✍️ Use this framework for writing persuasive copy that hits just the right 🔔 tone ruclips.net/video/8f3HWqU2SFE/видео.html

[@bretthaynes8756]

👏🏾 love this episode! More on Language please. This is powerful.

[@susannemulholland4804]

One of my favourite topics

[@emotions7219]

Great job guys.

[@NursesMove]

This is a very good content! thank you very much for sharing!!!👏👏👏

[@ProfessorDrMEFayad]

Nice marketing video, and well done. Common Sence

[@MichaelWilliams-lo3ix]

Awesome

[@gameoftango]

How come you don't have auto-captions turned on?! That also generates a transcript which can really help someone with hearing difficulties or preference to consume ideas at their own speed. You could also use that to repurpose the content.

[@tradingcardboss]

So early 🎉