Retail Store Marketing Strategy For The New World - 9 Tips
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- Опубликовано: 22 июн 2020
- Learn more about retail store marketing - www.marketing360.com/retail-m...
Retail Store Marketing Strategy For The New World - 9 Tips
1 - Imagine a world where you must do business without human interaction. You must be able to build relationships, have an exceptional customer experience, acquire customers, etc. How would you operate? This will force you to think outside the box and prepare for the future.
2 - You need to have an elite eCommerce store that matches your brand. Your new storefront will be in the digital world! People still want to shop and buy local, so make sure your store is a great shopping experience! Great pictures, videos, easy to navigate, good content that matches your brand voice, online chat, zoom video chat, check process with option to pickup, have shipped or have delivered. Ability to schedule private viewing/try-on sessions. Etc. If in person checkout, provide touchless checkout and safe shopping experience. Better safe than sorry! Think of new packages, such as subscription packages, weekly/daily specials, products people want/need in the new world (such as masks), etc.
3 - MUST build a CRM database. Collect as much information on your customers as you possibly can. You need to understand your customer like never before. When is their B-day, who’s in their family, who are their friends, what do they like, what have they bought, how much have they spent all-time, where do they rank, what are their social media profiles, etc.
4 - Build relationships with your customers. Connect with them on social media. Follow them. Like their content, Comment on their content. Send them DMs. Send them special deals, ideas on things they like, etc. The relationship now extends beyond the in-store experience to the digital world. This is an opportunity to build even stronger customer loyalty and LTV! Plus, tap into their friend networks on social media!
5 - Beyond your customers, use social media to acquire more new customers and build your brand in your local area. Follow friends of your customers (like minded people), non-profits, sports/schools, neighborhoods, businesses, everyone in your radius of impact. Be seen! Be liked! Just love on people and they will love on you in return. Don’t be salesy. Be authentic. Go to the recent posts in your city and like all posts of people that seem like they’d fit your demographic. Leave a comment! DM them a coupon to support a local store!
6 - Leverage email and SMS. Nurture all your customers in an automated way. Build journeys for different interested, product categories, seasons, holidays, etc. It’s all about driving up ROI! Send coupons and gifts to loyal customers to keep them coming back.
7 - Ask for reviews! Dominate reviews and ratings so you are the #1 rated store in your category in your area.
8 - Invest in multi-channel advertising. Imagine this…
9 - Build your brand! Your brand is key. Do not rely on Amazon. You must build your own brand to success long-term and increase your valuation.
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Truth be told. Have watched hundreds of videos looking for good tips. This is on point. Thanks
Thank you. Great content and tips were dead-on!
Happy to help
Man, honestly you're points are on spot! Good job and thanks for the advice I'm planning to open a small business in the Retail section and all the business are big if Tesla made it so can I.
Go for it!
This was very helpful. Thank you so very much.
Amazing video, thank you for your time and the value you added to my future store.
Our pleasure!
Great information, best I have seen
Great stuff! I own a small toy store and your list was 🔥
That's awesome!
This is great!! Thank you
Glad you liked it!
great content . thank you.
Man, thank you so much for describing all the points in the description 🙏
Happy to help!
How do I create a CRM database if my store doesn’t have a club card? Also how do you feel about third party email marketing programs?
It's a great steps.Thank you
Welcome 😊
very good vid - Sifu - thx
Very interesting.. So much to learn. Thanks😎👍
Never stop learning!
This is interesting!!
Excellent info thanks
You're welcome
one of the best tips on the internet
Hey thanks!
I'm hooked on every word. I had the pleasure of reading something similar, and I was completely hooked. "The Hidden Empire: Inside the Private Worlds of Elite CEOs" by Adam Skylight
Great tips
Glad you think so!
this is rich.Thank you
You're welcome!
Finally some useful advice
Glad to hear it!
Thank You ☺☺
You're welcome 😊
Why this video doesn't have a million views?
Thank You 😊
Of course!
How could this apply to grocery stores? Should they have a social media presence with their local community?
Certainly! There are lots of practical uses AND who wouldn't want their local grocer to let them know when the Girl Scouts are back with Thin Mints?
Hey your also the person who has a COURSE in Corporate Finance in Mindluster right?
Can I put different products on my Instagram that I am selling in my shop. Is it illegal or is there a proper way to put it?
You can certainly sell different things online than you sell in your store
I can really help you with that as am an expert in adverts creating in various social media platforms such as Facebook Pinterest Instagram RUclips ticktok and so on
Discounts for reviews? I think yes.
Gotta be careful with those so it doesn't appear like you're "buying" reviews, but yes - discounts or rewards or leaving a review can be hugely beneficial
Holly cow
what is he saying a "c-rum data base" " c-run"
CRM :)
🤝🏿🤝🏿🇧🇷🇧🇷
👋