Im very confident and happy that in my country (Portugal) the big 3 Porto Benfica and Sporting will never go for Minimalism logos, historic logos are there for a reason they tell the story of the club and sometimes the city
They went with a modernised version of the logo they wore in the 50s and 60s, their most triumphant one since they won two Serie A titles and even an international trophy in the Cup Winners' Cup
THANK YOU! Every year I have to witness some of the worst rebrands I've ever seen (Juventus, Nantes, Metz, Reims, Bordeaux, Angers, Hellas Verona, Inter etc and now Girona, Fiorentina, Cercle and Solihull Moors). It just wipes away the identity and history of a club and it just looks bad most of the time imo. Can't wait for every club to just have a circle in the colour of the club as a logo.
Let me be really clear, I adore minimalism, in music, design, in the amount of furniture I own etc etc etc That been said, I don't want to see it near any more Football crests. A football team's crest is like their coat of arms, it needs to look and feel somewhat regal.
100% agree, however when clubs make a logo change it gets them more attention. If Fiorentina hadn't have changed their badge, nobody would be talking about them.
I don't mind if their trying to be minimalistic but at least try to maintain some original element to make it unique so they still have an identity, the problem with changing logo to minimalist is they just straight out ignore all of that for the sake of "branding".
Coat of arms style logos are a thing of the past. Now everything has to be distinguishable not just to fans but the common folks. And nobody has time to admire drawings for 10 hours now. Regal crests littered with details aren't gonna cut it.
As someone who draws logos for my own channel, I found an appreciation for the older logos, with characters. Not a big fan of the new "less is more" trend that tries to fit as few things as possible in a just round circle. Brilliant video as always ⚽⚽⚽⚽⚽⚽⚽⚽⚽
When a club from a city known for some of the best art ever made creates an abominable, hideous, pathetic excuse of a logo that makes my crappy stick figure art I made when I was 5 look like the Mona Lisa
But this new Fiorentina logo is just the modernised version of the logo they were wearing in the 1950s, back when they were strong enough to win the Serie A title and compete for the European Championship with Real Madrid
I think West Ham’s new logo came around the same time they moved from the Boleyn ground to the new London stadium. They took out the iconic castle design in the old badge to modernize the look with just the two hammers left. I get it, but I still miss that older design and the ground itself 🥺
As a European let me tell you you're the best football talking head on this platform and you've only been making these videos for about a year. Most of these other channels nowadays are stale, keep it up.
My club, Sporting clube de Portugal, actually did change it's logo to a more modern versions way back in 2003. The "new" logo is better than the previous one, in my opinion. The original was the same since 1976, and the club really needed to change.
One statement I live by is "If it isn't broken, don't fix it." I'm convinced that modern football needs to stand by this statement too however the organisations that do this have made their bed and have to lie in it.
The Korean Football Association (KFA) also had a logo which had really cool looking tiger inside a shield, but after they rebranded they changed the tiger with a sh*tty hexagonal tiger face and simplified the logo way too much which I hate it a lot
Fiorentina has historically had minimalist logos. So it is not something we find weird. It still has the Fleur-de-lis which is the most important part of the logo. It's honestly not anything as bad as Inter's or Juve's
@@NIDELLANEUM no, the new logo is a commemoration of the logo used in 1960-61 during the Cup winner's Cup one of the only european trophys gained by fiorentina. The V stands for "i Viola", fiorentina true "nickname". And yes, the V also stands for Viola Park, the new training center
Your content is amazing, you make me feel hopeful for football content on this platform, your personality shines through without being football twitters mouth piece, you NEED TO CONTINUE my brother, there will be huge opportunities for you.
I already know what it is, it's new people in charge who want them to have a new design that they can point to and say "that's me, and it represents what I've done here" it's usually done with uniforms
Sparta Prague did a pretty good job rebranding their crest about a year ago. There was a hint of minimalism but they kept the key elements and it sets a nice example for the other clubs.
Chicago Fire newest badge is representative of the city flag with the colors and the star. They went back to the fireman shape a tad too. It's far better than the other 2 logos.
As a J League fan, Gamba Osaka's rebrand made me want to cry. I'm a Cerezo fan and some clubs have gorgeous crests that look regal and classy and I'm all for it. When your logo is a bunch of lines, that's dumb.
I preferred the old mancity logo too, until i realized the eagle the wings and those stars meant nothing nor did they showcase thr club’s history. So the rework was actually better
I've watched a TON of your videos the last 24 hours... I love your content god damn! I watch my local soccer youtubers but you are an amazing content creator and I enjoy a LOT hearing how americans think about soccer. Greetings from Mexico
I’m a Sunderland fan and when we changed stadium or badge done the opposite. The old badge before 97 was a picture of a ship on the sea with a ball and Sunderland afc being written on it. It was simple but captured the identity of the city and Sunderland’s ship building history and being the biggest ship building city in the world in the past Our new badge when we moved from Roker Park to the Stadium of Light had more design on it and had the history of the city and the identity of the city on it with the black cats on the side. It looks better than the old badge and represents the city.
The new badge is nice, has the city's colours and the 6 pointed star, in the shape of the old badge. It would've been perfect if the designers had given a little more freedom to the shape to resemble a Fire Department's again, even if just a little. But definitely a huge improvement on whatever the hell that last one was
As a former graphic design graduate I agree. Sometimes simplicity isn't needed. I felt the same with football logos they had more personality before the rebrand. My mind was in a constant state of fighting with myself on designing simple logos or complex logos. I think simplicity is better for getting the point across quickly but a complex design will feel unique and usually memorable.
My club also "modernized" its logo and YES it was made by the same org as the Juventus logo. The club what im talking about is DAC Dunajska Streda. One year later I still despise the logo but unfortunately the initial criticism slowly faded away so the new logo will most likely stay. Take a look at it... if you dare ;)
As a German I'm glad it rarely happens here. The only recent ones I remember are Stuttgart (basically back to an old one) and Fürth (this one is shit).
same here in Portugal! the only recent change i can remember among primeira liga clubs was CS Marítimo, who just changed their badge back to the traditional one, so it was the reverse of modernization and minimalism
There would've been a massive outrage, if the club bosses there dared to even slightly change the logo of a Bundesliga club, because we all know how passionate German football fans can be.
I'm not a big fan of too minimalistic logos, but I think that the key for not doing shitty things is take inspiration from the club's iconography and history
Sometimes clubs need to refresh the identity. Most of the old “historical” badges they are changing from were also once new badges as well. Don’t get me wrong, some of these are tragic, but I don’t mind most and some are great
As a Columbus crew fan, it really hurt me seeing the Crew badge going to a circle to a C. Nobody likes it. We’ll take the circular badge back but we all love the original the most
This was a very common trend in the 70s too so this is actually nothing new. Look at Romas old Wolf crest or Juventus zebra crest for example. The crests will probably look radically different 10-20 years from now when trends change.
The new Chicago Fire badge actually has alot of identity with the city. It has the colors of the city of Chicago flag. Alot of the fans actually love the new re-rebrand. The one with the crowns was abysmal.
Aston Villa are going to have a re-brand. To be honest our current badge is poor which is unpopular amongst the fan base. I don't like the yellow lion on a blue background, it's a smudge! My avatar is a concept design by a fan which I would like the club to have as the new badge. A claret lion contrasts well with the blue background. It's also a circle design which many Villa fans want as our old circle badge is considered to be our best. It also coincided with a successful period in our history which included our greatest achievement. The avatar design is based on Eintracht Frankfurt's style which I think is an awesome badge. 👌 BTW Norwich City have also had a re-brand and have minimilised their badge too.
Hi, Maxwell You did a great job as you always do best. So, for next videos, could you talk about: *The Glasgow Rangers comeback (2011-2022) *Match fixing scandals: The Calciopoli affair (2004-2006) *The Chapecoense tragedy (2016) *The fall and return of France (2006-2018) *The reigns of domination: Olympique lyonnais (2002-2008), Bayern (2013-2022), Juventus (2012-2020) *Real Madrid's triumphs in Champions League
When I compare your content to other channels run by journalists, you are doing very well I hope you have more money so you can improve the style of videos Check how they use tech and programs I enjoy your sense of humor Keep it up
Dude these rebrands look disgusting I can’t believe they effed up the Inter logo and now they effed up the fiorentina logo and there’s a lot more that I honestly don’t want to talk about because it enrages me
If done right, minimalistic badge designs could work, Norwich City being an example imo. But I haven't seen it done right 9 times out of 10, with Norwich being the only team that comes to mind and thats just because they just made the badge have a nicer flow to it, it's still basically the same badge
The only one I might disagree is Central Valley Fuego. The crest is actually pretty well designed if you look into the symbolism of it. Even down to the shape of the crest being a spade to represent the fertility and farming of the Central Valley.
1) The Fiorentina redesign just sucked. I liked the approach from last year to take an older logo for the jersey, but the new badge is just horrible and soulless. 2) I don't dislike the new MLS badge, it makes it more clean and it is nice for the jerseys cuz the logo can adapt each teams color combos. 3) And thanks for the Jazz rebrand, I didn't notice it at all.
we are just used to certain badge style: lots of symbolism and fine details, heraldry like, and these badges go against our expectations and I love it, they look fresh and btw, Imagine if Borussia Dortmund had some kind of black eagle on the shield, people would have gone nuts to hear they change it to yellow circle with "BVB" and nubers, but we grew up seeing that badge and we don't think it's ugly or too simplistic, some might say it's iconic, It's all a matter of expectations and experience
@@WhnPgsFl sure I can agree on the old Brentford badge being overcomplicated but most new ones like the new reims badge mean absolutely nothing, they literally just put two giant letters and a crown that looking at all their old badges never had anything to do with the club to begin with
For the USL Fuego they are technically a new team. The old logo was for the USL 2 amateur side that they based it off of. Which reminds of North Carolina FC their rebrand was hell of a lot worse in my opinion if we want to talk about lower league US soccer.
I’m just happy my team (Hull City) has had a good badge for a while now. The badge we had during our last Premier League season (where most people would’ve seen it) I liked but I like the new badge and I’m welcome to the new tiger we have on the badge
Hi, the city badge that they have is not a redesign, it is simply a slightly altered version of their original badge. The one you called old was actually a complete redesign
Hi, Italian J...uventus fan here ;D I think logoes, as a form of art and representation, are a matter of personal opinion. I personally LOVE Juventus one, because it represents us on various layers: 1) the J 2) the black and white/transparent stripes 3) the stylization of a shield, used a lot in Italy thanks to the "scudetto" ("small shield") 4) the 3 stars (10 scudettoes each in our cabinet) ...So everyone who see our badge can easily remember us for what WE are ...and this badge has other important advantages: a) it is VERY "scalable" and it has a HUGE cromatic adaptability , and on phones the apps MUST have these kind of logoes b) it's very easily "searchable" on the internet from someone who see the logo once I make logoes for passion, so I "studied" a bit ;D
As a aspiring graphic designer, I want to blame this to people who are just in internet to hate logos that are not pure in their eyes. In short, the effing purist. The logos that we see today are just (in Gordon Ramsay's voice) BLAND. I wish some clubs will gonna do the Manchester City approach, make a classic logo modern, not also just slapping an old logo to be the new logo (ehem NHL). People want to see better, but not this.
I literally just saw a post on Solihull Moors changing their crest and the backlash that got, and I remember thinking that they somehow made a club's crest look like one of those SB Nation sites for fans of certain teams/clubs. That's one of the worst I've seen so far.
I'm really dissapointed with what Crew did with their logo!!! I mean I kind of liked the first modification... But the 2nd one!!! What they were thinking!!!
Omg Fiorentina had such a nice badge too. Same with Inter. They were SO WELL DESIGNED. Arsenal did a kinda cool thing where the one jersey has a minimal cannon and the other ones have full badges. I feel like putting weird minimal logos is cooler when it’s not mandatory, and it’s on the away jersey/third jersey.
One badge redesign that I really hate is that from Romanian giants Dinamo Buceresti, they change the two iconic red dogs, the club nickname is "the Red Dogs", in the older badge with just a D. I really can't understand how you can messup so badly.
Southeast Asian example - Thailand’s Ratchaburi Mitr Phol. They changed the badge from a regal-looking shield that wouldn’t look out of place in Hogwarts with some minimalistic dragon head
as a fire fan when they changed the badge to the "fire crown" I completely lost it. It was terrible boil crap. New one looks WAY better but not as good as the original
Cool videos! I do branding consultantancy for a living, I lived and breathe this kind of topic everyday. Based my professional study, many football clubs decided to take the minimal approach due to a strong main reason; Today how people consume a ‘logo’ is different, you see it on youtube profile pict thumbnail, instagram profile pict, which usually very very small. This will make the details obsolete in the viewer’s eye, the pixel just wont make it ‘legible’ Juventus rebranding also not taken positively in public’s eye, it was done by the one of the biggest and most renown branding agency at the time, and still is today. Though many backlash, Juventus social media followers became the 2nd best just before barcelona. In their eyes it is considered as a successful rebranding, hence the marketing result they are having. Though branding not just for the looks, we have to see what impact it is making on and off the pitch.
In 2009 Chivas wanted to completely change his shield, leaving the contours behind the lions was repainted in red-white, we fight & we win to keep our crest now only drop the stars
I liked the old Arsenal crest. Idk why for one they moved from Highbury to the Emirates and two changed their crest. And yeah Columbus Crew's badge was cool as hell. I really want to throw hands on the people that made it the way it is now.
Great vid dude, been watching you since you had 50k subs. Would love to see you make a vid about man u’s history. I’ve been a fan of the Red Devils for a while and watching the 21/22 season made me die inside btw maguire still gives me nightmares
Omg I started spazzing when I saw the Fuego badge pop up on my screen 😂😂😂 I can’t believe people outside of my general area have heard of them. Vamos fuego!
Venezia why.
Oh no...
Oof
I came here just to mention that, it looks like upside-down pants, this is getting really stupid now. Their original badge looked great too!
Holy hell. That was my old logo in DLS
The logo sucks but my god it looks hot in gold on the warm ups
Wouldnt mind a club badge tier list now. The passion about badge designs was a surprise but i'm here for it.
Hmmmmm
@@Maqwell Fc Dallas?
@@thejustinsaIt new england fucked up thier badge really bad also
@@Maqwell it is the football man
Im very confident and happy that in my country (Portugal) the big 3 Porto Benfica and Sporting will never go for Minimalism logos, historic logos are there for a reason they tell the story of the club and sometimes the city
I swear Fiorentina's badge was already so beautiful and simple, even having a unique shape. Why did they botch it like that
They went with a modernised version of the logo they wore in the 50s and 60s, their most triumphant one since they won two Serie A titles and even an international trophy in the Cup Winners' Cup
@@NIDELLANEUM dosen't make it good
@@thetabbyguy921 they just want to acknowledge their history. The badge might not be good but kudos on them for remembering their glory days
@@NIDELLANEUM agreed on that, I just think the modernization is a bit too much
@@NIDELLANEUM it's still trash
THANK YOU! Every year I have to witness some of the worst rebrands I've ever seen (Juventus, Nantes, Metz, Reims, Bordeaux, Angers, Hellas Verona, Inter etc and now Girona, Fiorentina, Cercle and Solihull Moors). It just wipes away the identity and history of a club and it just looks bad most of the time imo. Can't wait for every club to just have a circle in the colour of the club as a logo.
The French must be stopped
Dont search for real Valladolid change
@@davidgomez8742 Yeah well at least that one is like a return to the old logo. It's still pretty ugly tho
@@davidgomez8742 looks soulless, why didnt Ronaldo Nazario stop the change?
I hated the Metz one so much that I wanted them to relegate 😂
I can't wait for every football logo to just be the name of the club spelt out. You know, for the brand.
The Puma kits showed how awful this future would look.
@@Kenobi57 that's the point where everyone should just stop watching football
I can see it. Manchester United rebranding their crest to 'M-A-N' and below that is a massive 'U' in the shape of a shield.
Let me be really clear, I adore minimalism, in music, design, in the amount of furniture I own etc etc etc
That been said, I don't want to see it near any more Football crests. A football team's crest is like their coat of arms, it needs to look and feel somewhat regal.
fr like stop changing things that dont need change jeeeeeez
100% agree, however when clubs make a logo change it gets them more attention. If Fiorentina hadn't have changed their badge, nobody would be talking about them.
I don't mind if their trying to be minimalistic but at least try to maintain some original element to make it unique so they still have an identity, the problem with changing logo to minimalist is they just straight out ignore all of that for the sake of "branding".
Coat of arms style logos are a thing of the past. Now everything has to be distinguishable not just to fans but the common folks. And nobody has time to admire drawings for 10 hours now. Regal crests littered with details aren't gonna cut it.
@@romiarkan450 Thats the problem. Eventually so many logos will be so simple they will be similar to other logos and then be undistinguishable.
As a Crew SC fan I couldn’t agree more with your take on our logo. The OG logo was weird but it was at least unique.
I agree as a fellow crew fan!! I would kill for the original crest. It’s was unique 💫
Same here
As someone who draws logos for my own channel, I found an appreciation for the older logos, with characters. Not a big fan of the new "less is more" trend that tries to fit as few things as possible in a just round circle. Brilliant video as always ⚽⚽⚽⚽⚽⚽⚽⚽⚽
love both of your channels ♥️
great to see both of you here
יח
🔥🔥
You're damn underrated man. You deserve more views
They're not logos though. They're club badges or crests.
Kind of language that a new board has... calling fans and supporters 'clients and customers'
When a club from a city known for some of the best art ever made creates an abominable, hideous, pathetic excuse of a logo that makes my crappy stick figure art I made when I was 5 look like the Mona Lisa
Also rip gold in the Fiorentina logo
יי
***An
@@basedjenny7362 Thank you, I didn't catch that lol
But this new Fiorentina logo is just the modernised version of the logo they were wearing in the 1950s, back when they were strong enough to win the Serie A title and compete for the European Championship with Real Madrid
I think West Ham’s new logo came around the same time they moved from the Boleyn ground to the new London stadium. They took out the iconic castle design in the old badge to modernize the look with just the two hammers left. I get it, but I still miss that older design and the ground itself 🥺
I really liked the old West Ham badge, looked more complete tbh
As a European let me tell you you're the best football talking head on this platform and you've only been making these videos for about a year. Most of these other channels nowadays are stale, keep it up.
Appreciate it man!
My club, Sporting clube de Portugal, actually did change it's logo to a more modern versions way back in 2003. The "new" logo is better than the previous one, in my opinion. The original was the same since 1976, and the club really needed to change.
One statement I live by is "If it isn't broken, don't fix it." I'm convinced that modern football needs to stand by this statement too however the organisations that do this have made their bed and have to lie in it.
The Korean Football Association (KFA) also had a logo which had really cool looking tiger inside a shield, but after they rebranded they changed the tiger with a sh*tty hexagonal tiger face and simplified the logo way too much which I hate it a lot
Fiorentina has historically had minimalist logos. So it is not something we find weird. It still has the Fleur-de-lis which is the most important part of the logo. It's honestly not anything as bad as Inter's or Juve's
Based on what I have read, it's based on a classic logo too right?
@@ramuelcruzada3207 Right, the one worn in the 1950s when they won a scudetto and reached the Champions League final against Real Madrid
@@NIDELLANEUM no, the new logo is a commemoration of the logo used in 1960-61 during the Cup winner's Cup one of the only european trophys gained by fiorentina.
The V stands for "i Viola", fiorentina true "nickname".
And yes, the V also stands for Viola Park, the new training center
At least Fiorentina remains the Fleur-de-lis as you said, Juventus it's just a plain "J", like there are no other clubs whose starting letter is "J"
@@mateosou6610 Brazil's Juventus:
Your content is amazing, you make me feel hopeful for football content on this platform, your personality shines through without being football twitters mouth piece, you NEED TO CONTINUE my brother, there will be huge opportunities for you.
Thanks bro :)
3:26 the background sound even sounds like music used for a logo revamp, well done!
I already know what it is, it's new people in charge who want them to have a new design that they can point to and say "that's me, and it represents what I've done here" it's usually done with uniforms
Bro the Chicago fire , first changed to a Maserati logo , then with a normal C , LMAOOOOOO.
As a jazz fan my eyes will never be the same after seeing the new jerseys
Sparta Prague did a pretty good job rebranding their crest about a year ago. There was a hint of minimalism but they kept the key elements and it sets a nice example for the other clubs.
Chicago Fire newest badge is representative of the city flag with the colors and the star. They went back to the fireman shape a tad too. It's far better than the other 2 logos.
As a J League fan, Gamba Osaka's rebrand made me want to cry. I'm a Cerezo fan and some clubs have gorgeous crests that look regal and classy and I'm all for it. When your logo is a bunch of lines, that's dumb.
Mexican Football Federation has the sport taken as a hostage. The new badge is just a badge to let everyone outside of Mexico know...
I preferred the old mancity logo too, until i realized the eagle the wings and those stars meant nothing nor did they showcase thr club’s history. So the rework was actually better
The less complex the design the less it costs to make. Too many owners buying clubs to make money nowadays
I've watched a TON of your videos the last 24 hours... I love your content god damn! I watch my local soccer youtubers but you are an amazing content creator and I enjoy a LOT hearing how americans think about soccer.
Greetings from Mexico
I’m a Sunderland fan and when we changed stadium or badge done the opposite. The old badge before 97 was a picture of a ship on the sea with a ball and Sunderland afc being written on it. It was simple but captured the identity of the city and Sunderland’s ship building history and being the biggest ship building city in the world in the past
Our new badge when we moved from Roker Park to the Stadium of Light had more design on it and had the history of the city and the identity of the city on it with the black cats on the side. It looks better than the old badge and represents the city.
I get what your saying about Chicago Fire, but as a Chicagoan I want to say, everybody in the entire city loves the new logo. (Including me)
Facts. We love it here.
That 2019 logo change was so bad that fans basically forced the club to change the logo. The new crest is clean
The new badge is nice, has the city's colours and the 6 pointed star, in the shape of the old badge. It would've been perfect if the designers had given a little more freedom to the shape to resemble a Fire Department's again, even if just a little.
But definitely a huge improvement on whatever the hell that last one was
You don’t understand the color choice unless you’ve lived in Chicago
As a former graphic design graduate I agree. Sometimes simplicity isn't needed. I felt the same with football logos they had more personality before the rebrand. My mind was in a constant state of fighting with myself on designing simple logos or complex logos. I think simplicity is better for getting the point across quickly but a complex design will feel unique and usually memorable.
Aston Villa recently announced they'll change their badge in the coming years. I pray to God they don't ruin that club with something outrageous
My club also "modernized" its logo and YES it was made by the same org as the Juventus logo. The club what im talking about is DAC Dunajska Streda. One year later I still despise the logo but unfortunately the initial criticism slowly faded away so the new logo will most likely stay. Take a look at it... if you dare ;)
Oh my God you are right it is so bad, can't believe something like this was approved wtf
I agree with you, Dunajka's logo looks like some American college sports team.
It looks mediocre. Wether or not they did change it. It would still look disgusting.
Brugge badge was so bad that I didn’t know who it was
I’m probably biased but the Arsenal rebrand is one of the best. The old badge reminds me a lot of Christmas.
As a German I'm glad it rarely happens here. The only recent ones I remember are Stuttgart (basically back to an old one) and Fürth (this one is shit).
same here in Portugal! the only recent change i can remember among primeira liga clubs was CS Marítimo, who just changed their badge back to the traditional one, so it was the reverse of modernization and minimalism
There would've been a massive outrage, if the club bosses there dared to even slightly change the logo of a Bundesliga club, because we all know how passionate German football fans can be.
Galatasaray went the opposite way from a very minimalistic logo as their first ever badge and went to a regal design afterwards
You’re the goat, thanks for coming on the podcast and partying w me bro!! ❤️🔥
I'm not a big fan of too minimalistic logos, but I think that the key for not doing shitty things is take inspiration from the club's iconography and history
Maqwell forgot about the revolution rebrand.
Sometimes clubs need to refresh the identity. Most of the old “historical” badges they are changing from were also once new badges as well. Don’t get me wrong, some of these are tragic, but I don’t mind most and some are great
As a Columbus crew fan, it really hurt me seeing the Crew badge going to a circle to a C. Nobody likes it. We’ll take the circular badge back but we all love the original the most
This was a very common trend in the 70s too so this is actually nothing new. Look at Romas old Wolf crest or Juventus zebra crest for example. The crests will probably look radically different 10-20 years from now when trends change.
Inter also used to have a serpent as their logo around that time too, as it’s their nickname AND a symbol of Milan itself
The new Chicago Fire badge actually has alot of identity with the city. It has the colors of the city of Chicago flag. Alot of the fans actually love the new re-rebrand. The one with the crowns was abysmal.
Aston Villa are going to have a re-brand. To be honest our current badge is poor which is unpopular amongst the fan base. I don't like the yellow lion on a blue background, it's a smudge!
My avatar is a concept design by a fan which I would like the club to have as the new badge. A claret lion contrasts well with the blue background. It's also a circle design which many Villa fans want as our old circle badge is considered to be our best. It also coincided with a successful period in our history which included our greatest achievement.
The avatar design is based on Eintracht Frankfurt's style which I think is an awesome badge. 👌
BTW Norwich City have also had a re-brand and have minimilised their badge too.
Praying that my club Aston Villa doesn’t fuck up their new badge
Hi, Maxwell
You did a great job as you always do best. So, for next videos, could you talk about:
*The Glasgow Rangers comeback (2011-2022)
*Match fixing scandals: The Calciopoli affair (2004-2006)
*The Chapecoense tragedy (2016)
*The fall and return of France (2006-2018)
*The reigns of domination: Olympique lyonnais (2002-2008), Bayern (2013-2022), Juventus (2012-2020)
*Real Madrid's triumphs in Champions League
When I compare your content to other channels run by journalists, you are doing very well
I hope you have more money so you can improve the style of videos
Check how they use tech and programs
I enjoy your sense of humor
Keep it up
Did you watch Valladolid's new badge?The old badge was kinda normal, but the new one is an abomination
Damn I remember the Inter logo the first time I saw it in PES. For sure thought PES has just lost the Inter license or something. Shocking.
The new Ecuador crest looks like something out of transformers 💀
So lucky to be a Dortmund fan - almost no changes over the years
The old inter badge was amazing
Dude these rebrands look disgusting I can’t believe they effed up the Inter logo and now they effed up the fiorentina logo and there’s a lot more that I honestly don’t want to talk about because it enrages me
Meanwhile in Germany where almost all Clubs have minimalistic Logos bc they always had them
You don’t understand how much the CF Montréal rebrand has destroyed our club in all areas
If done right, minimalistic badge designs could work, Norwich City being an example imo. But I haven't seen it done right 9 times out of 10, with Norwich being the only team that comes to mind and thats just because they just made the badge have a nicer flow to it, it's still basically the same badge
Old Columbus Crew is top tier football logo!
The only one I might disagree is Central Valley Fuego. The crest is actually pretty well designed if you look into the symbolism of it. Even down to the shape of the crest being a spade to represent the fertility and farming of the Central Valley.
The Mexico change looks like an MLS logo
Remember when Barcelona tried to simplify its badge it looked horrible glad people stepped in and prevented that from happening.
1) The Fiorentina redesign just sucked. I liked the approach from last year to take an older logo for the jersey, but the new badge is just horrible and soulless.
2) I don't dislike the new MLS badge, it makes it more clean and it is nice for the jerseys cuz the logo can adapt each teams color combos.
3) And thanks for the Jazz rebrand, I didn't notice it at all.
This is like replacing the Statue of Liberty with a paper mache recreation a 4th grader made.
we are just used to certain badge style: lots of symbolism and fine details, heraldry like, and these badges go against our expectations and I love it, they look fresh
and btw, Imagine if Borussia Dortmund had some kind of black eagle on the shield, people would have gone nuts to hear they change it to yellow circle with "BVB" and nubers, but we grew up seeing that badge and we don't think it's ugly or too simplistic, some might say it's iconic, It's all a matter of expectations and experience
They don't look fresh they look like something I could've drawn on ms paint
@@thetabbyguy921 ha, but you didn't and missed out on milions of dollars worth of contracts
@@WhnPgsFl sure I can agree on the old Brentford badge being overcomplicated but most new ones like the new reims badge mean absolutely nothing, they literally just put two giant letters and a crown that looking at all their old badges never had anything to do with the club to begin with
upload more, we need more maqwell in the off-season😫
For the USL Fuego they are technically a new team. The old logo was for the USL 2 amateur side that they based it off of. Which reminds of North Carolina FC their rebrand was hell of a lot worse in my opinion if we want to talk about lower league US soccer.
NCFC had potential, the whole star concept was cool but overall it’s very boring
I’m just happy my team (Hull City) has had a good badge for a while now. The badge we had during our last Premier League season (where most people would’ve seen it) I liked but I like the new badge and I’m welcome to the new tiger we have on the badge
Same with The Strongest in 2014/15
Hi, the city badge that they have is not a redesign, it is simply a slightly altered version of their original badge. The one you called old was actually a complete redesign
Time to make a video based on LaLiga's new logo
Because MY GOD it is A W F U L
Hi, Italian J...uventus fan here ;D
I think logoes, as a form of art and representation, are a matter of personal opinion.
I personally LOVE Juventus one, because it represents us on various layers:
1) the J
2) the black and white/transparent stripes
3) the stylization of a shield, used a lot in Italy thanks to the "scudetto" ("small shield")
4) the 3 stars (10 scudettoes each in our cabinet)
...So everyone who see our badge can easily remember us for what WE are
...and this badge has other important advantages:
a) it is VERY "scalable" and it has a HUGE cromatic adaptability , and on phones the apps MUST have these kind of logoes
b) it's very easily "searchable" on the internet from someone who see the logo once
I make logoes for passion, so I "studied" a bit ;D
Bruh the old Cercle Brugge badge was amazing. Why did they ruin it?
Istg all new football badges look like fucking shop logos
As a aspiring graphic designer, I want to blame this to people who are just in internet to hate logos that are not pure in their eyes. In short, the effing purist. The logos that we see today are just (in Gordon Ramsay's voice) BLAND. I wish some clubs will gonna do the Manchester City approach, make a classic logo modern, not also just slapping an old logo to be the new logo (ehem NHL). People want to see better, but not this.
I literally just saw a post on Solihull Moors changing their crest and the backlash that got, and I remember thinking that they somehow made a club's crest look like one of those SB Nation sites for fans of certain teams/clubs. That's one of the worst I've seen so far.
Lmao I had to look it up myself and…. Oh my days that shit is so ugly. The comparison to SB Nation badges is too good🤣
Great comparison lol
I'm really dissapointed with what Crew did with their logo!!! I mean I kind of liked the first modification... But the 2nd one!!! What they were thinking!!!
Omg Fiorentina had such a nice badge too. Same with Inter. They were SO WELL DESIGNED.
Arsenal did a kinda cool thing where the one jersey has a minimal cannon and the other ones have full badges. I feel like putting weird minimal logos is cooler when it’s not mandatory, and it’s on the away jersey/third jersey.
7:12 It was almost worse, cuz they were gonna get rid of the word Crew from their name until the fans revolted and got at least that concession.
One badge redesign that I really hate is that from Romanian giants Dinamo Buceresti, they change the two iconic red dogs, the club nickname is "the Red Dogs", in the older badge with just a D. I really can't understand how you can messup so badly.
complex designs can actually grow on you as you notice the details. but the oversimplified designs will never.
we need a sequel to this, ESPECIALLY if the FA decide to change England's badge.
Southeast Asian example - Thailand’s Ratchaburi Mitr Phol. They changed the badge from a regal-looking shield that wouldn’t look out of place in Hogwarts with some minimalistic dragon head
Just had an operation today! Feeling okay and a maqwell video always helps (im at home btw im okay!)
as a fire fan when they changed the badge to the "fire crown" I completely lost it. It was terrible boil crap. New one looks WAY better but not as good as the original
Cool videos!
I do branding consultantancy for a living, I lived and breathe this kind of topic everyday. Based my professional study, many football clubs decided to take the minimal approach due to a strong main reason; Today how people consume a ‘logo’ is different, you see it on youtube profile pict thumbnail, instagram profile pict, which usually very very small. This will make the details obsolete in the viewer’s eye, the pixel just wont make it ‘legible’
Juventus rebranding also not taken positively in public’s eye, it was done by the one of the biggest and most renown branding agency at the time, and still is today. Though many backlash, Juventus social media followers became the 2nd best just before barcelona. In their eyes it is considered as a successful rebranding, hence the marketing result they are having.
Though branding not just for the looks, we have to see what impact it is making on and off the pitch.
The fact that there's actually a Pokemon soundtrack in this video makes it great
the goat has uploaded btw do a vid on the transfer window
As a Mexico fan, I hated the new logo at first but after a while and seeing the leaked new jersey design it’s starting to grow on me
Chicago went from something iconic to a literal dumpster fire, to something that arguably encapsulates the club and the city more than the original.
In 2009 Chivas wanted to completely change his shield, leaving the contours behind the lions was repainted in red-white, we fight & we win to keep our crest now only drop the stars
Funny thing is my club Bristol rovers changed from a minimalist badge to a more complex badge in the late 90's.
I liked the old Arsenal crest. Idk why for one they moved from Highbury to the Emirates and two changed their crest.
And yeah Columbus Crew's badge was cool as hell. I really want to throw hands on the people that made it the way it is now.
Call me biased but the best club logo evolution is Bolton Wanderers by a mile
Lmao never thought you’d mention Bristol city- I don’t mind the new badge I prefer it to the old one but they could have done more deffo
I remember when maqwell did a video like this months ago 😂😂
Mexico new crest looks sick
If it ain't broke don't fix it
Great vid dude, been watching you since you had 50k subs. Would love to see you make a vid about man u’s history. I’ve been a fan of the Red Devils for a while and watching the 21/22 season made me die inside btw maguire still gives me nightmares
Omg I started spazzing when I saw the Fuego badge pop up on my screen 😂😂😂 I can’t believe people outside of my general area have heard of them. Vamos fuego!
MLS logo redesign was actually good. The old one just screamed 90's. For a league looking to expand its footprint, they needed a new logo.
i think one good logo is with Thailand’s badge. it actually modernise it and enphasised the elephant with the shape of crest. really cool!
Sparta Prague made a mid redesign