From corporate to ceo: Mindset, pr strategies, and brand growth | Accidental CEO

Katrina Owens, founder of Knockout Directive, shares her inspiring transition from the corporate world to becoming an "accidental" CEO. She opens up about the challenges of starting a business, overcoming self-doubt, and the power of public relations (PR) for small businesses and personal brands. Katrina debunks common PR myths, explaining how strategic messaging, professional photography, and community engagement can elevate brand authority, boost visibility, and attract higher value opportunities. She shares tips on using public speaking and podcasts as effective PR strategies, alongside the importance of mindset, support, and maintaining mental health while navigating rapid business growth.
🍁 𝐀𝐛𝐨𝐮𝐭 𝐀𝐜𝐜𝐢𝐝𝐞𝐧𝐭𝐚𝐥 𝐂𝐄𝐎 🍁
Accidental CEO is a channel dedicated to helping entrepreneurs and business owners scale their ventures to seven figures. It offers expert advice, practical strategies, and valuable insights on business growth, leadership, and entrepreneurial success. Hosted by a scaling coach, speaker, and podcast host, the channel equips viewers with the tools to overcome challenges, grow their companies, and achieve sustainable, long-term success. For more information, visit accidentalceo.co.
✨ 𝐉𝐨𝐢𝐧 𝐀𝐜𝐜𝐢𝐝𝐞𝐧𝐭𝐚𝐥 𝐂𝐄𝐎 ✨
/ @accidentalceoco
For full show notes and resources head to accidentalceo.co/podcast (accidentalceo....)
𝐓𝐚𝐤𝐞𝐚𝐰𝐚𝐲𝐬
• Overcoming self-doubt is crucial when transitioning from a corporate career to entrepreneurship.
• Public relations (PR) is often overlooked by small businesses and personal brands due to misconceptions.
• PR encompasses various activities, including client relations, community relations, and industry engagement.
• PR can help small businesses expand their reach and connect with new audiences.
• Building brand authority through PR is essential for establishing credibility and trust. PR strategies like building a personal brand and engaging with the community can increase brand awareness and authority.
• Speaking opportunities and press features are valuable for brand building and can be secured by starting local and pitching a unique story.
• Finding support and working on mindset are important for overcoming fears and insecurities as an entrepreneur.
• Rapid business growth can be achieved by saying yes to opportunities, streamlining services, and focusing on revenue generation.
• Balancing the demands of running a business and maintaining mental health requires optimizing schedules and treating oneself as a client.
𝐅𝐑𝐄𝐄𝐁𝐈𝐄𝐒:
“THE CONFIDENCE BOOSTER WORKBOOK” accidentalceo.....
“BUILD A STRONG BRAND” - accidentalceo....
“THE MINDSET & STRATEGY GOLDEN LIST” -accidentalceo.....
𝐖𝐎𝐑𝐊 𝐖𝐈𝐓𝐇 𝐌𝐄:
1:1 Coaching Options: ccidentalceo.co...
Find me on Instagram: / accidentalceo.co
Check out the Accidental CEO App: apps.apple.com....
𝐎𝐍 𝐌𝐘 𝐒𝐇𝐎𝐏:
🔗Get my Photography Guides: ccidentalceo.co...
🔗Get my Email Templates: ccidentalceo.co...
𝐋𝐈𝐒𝐓𝐄𝐍 𝐓𝐎 𝐓𝐇𝐄 𝐀𝐂𝐂𝐈𝐃𝐄𝐍𝐓𝐀𝐋 𝐂𝐄𝐎 𝐏𝐎𝐃𝐂𝐀𝐒𝐓:
➟ Apple Podcasts Link:
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➟Spotify Podcast Link:
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➟Buy Me A Coffee Link:
🔗www.buymeacoff....
🔗www.buymeacoff....
𝐓𝐎𝐎𝐋𝐒 𝐈 𝐔𝐒𝐄 𝐅𝐎𝐑 𝐁𝐔𝐒𝐈𝐍𝐄𝐒𝐒:
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𝐌𝐞𝐧𝐭𝐢𝐨𝐧𝐞𝐝 𝐢𝐧 𝐭𝐡𝐢𝐬 𝐄𝐩𝐢𝐬𝐨𝐝𝐞
1:1 Coaching with Nata
🔗Boost Your Confidence Workbook (accidentalceo....)
🔗Accidental CEO (accidentalceo.co/)
🔗Timeline Pro (timelineproapp...)
𝐂𝐨𝐧𝐧𝐞𝐜𝐭 𝐰𝐢𝐭𝐡 𝐊𝐚𝐭𝐫𝐢𝐧𝐚
🔗Instagram ( / knockoutdirective )
🔗Website (www.knockoutdi...)
𝐓𝐡𝐚𝐧𝐤𝐬 𝐅𝐨𝐫 𝐖𝐚𝐭𝐜𝐡𝐢𝐧𝐠 : From corporate to ceo: Mindset, pr strategies, and brand growth | Accidental CEO
#mindsetforsuccess #prstrategies #brandgrowth #smallbusinesspr #entrepreneurjourney #personalbranding #publicrelations #accidentalceo #businessgrowth #overcomingselfdoubt #smallbusinesssuccess #entrepreneurshiptips
𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀:
mindset for business growth
pr strategies for small businesses
building a personal brand through pr
overcoming self-doubt as an entrepreneur
public relations tips for small businesses
effective pr strategies for entrepreneurs
brand authority through pr
how to grow a small business with pr
entrepreneur success mindset
increasing brand visibility with pr