Watch: Ritson on how Dare used channel diversity to become the leading iced coffee brand

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  • Опубликовано: 5 сен 2024

Комментарии • 7

  • @suavedistributors9295
    @suavedistributors9295 5 лет назад +4

    This video series is beyond informative! It covers so much analytics and marketing strategy, each time I watch a video I learn something new and I'm a seasoned marketer

  • @AymanAlbarbary
    @AymanAlbarbary 5 лет назад +9

    This is literally a copy of Snickers campaign.
    They used the same concept of their famous campaign "you are not you when you're hungry". They also copied their Google's misspellings campaign!!
    OMG...Am I the only one who noticed this???
    How did they get away with it?

    • @bogosimotshegwa4375
      @bogosimotshegwa4375 2 года назад

      I thought that I was the only one. I'm glad that you said it.

    • @GoCity
      @GoCity 6 месяцев назад

      Same agency ran it!

  • @diesw5519
    @diesw5519 3 года назад

    I can't wait to teaxh my students these learnings. And wondering if I can help out regional public organizations as a market researcher with these insights.

  • @andrewtindall8450
    @andrewtindall8450 4 года назад +1

    Mark needs a to have a Dare then re-shoot this video LOL

  • @Mother5063
    @Mother5063 5 лет назад

    Advertisers are lucky that so many people are gullible. When I want to spend, I research the heck out of things. Where is it from? Is the milk local? Does it contain good quality coffee/chocolate? And chances are if it's splashed all over a huge billboard, the answers are probably no, no, and no.