The Hustler's Corner with Thebe Ikalafeng 00:00 - Intro 00:30 - Show begins 05:10 - Love for Africa 13:05 - Exploring & travelling the world 19:25 - Branding 22:10 - Mzansi brands & branding 29:20 - African music recognition 32:50 - Embracing African cultures 36:40 - Working with other countries 43:55 - Brand crisis control 47:50 - How to grow your brand 53:00 - Owning your African brand 55:35 - Growing a client base 01:03:10 - Sales, marketing & branding 01:06:25 - How to revive public opinion 01:09:10 - Rebranding 01:14:30 - Closing comments 01:18:01 - ENDS
Thanks a lot 🙏 4 Thebe with the Masterclass of Branding on African Soil and African Entrepreneurs Business. Much support from 🇿🇦 ZAR- Durban Rich Future by DSK Clothing ❤
I love how he takes pride when he speaks about our continent. and it's inspiring to see how both of you are so intentional about promoting African brands. a culture I intend to endorse.
I enjoyed this masterclass; Key takeaways: A brand tagline can sound generic but mean different things to different demographics. E.g. A better life for all A brand has its default status and its aspirational goals. Merging the two seamlessly is what will grow it without leaving its core consumers behind. Authentic branding will take you further than being a copy cat. The rest of the world is yearning for African brands.
Ýou have brought an African Legend groitnan Sbuda, I net him at Wits University last year. He left me with something big to think about. Power to Mr Thebe Ikalafeng ,may God bless him more🔥
I just finished my PR diploma and I am about to graduate soon. Hmmm never have I been so humble, so happy to be part (or sort of), a conversation. Besides understanding the jargon, it is affirmation, that's my industry, the important info that entrepreneurs need me for. Also DJ Sbu did you just get free consultation there?😂
Its harder to inspire citizens of the continent when our brand champions (leaders) work to our detriment. The same people saying proudly Africans are working in cahoots with the west and east at the continent's expense. Working with governments for me is a futile exercise unless the government embodies the brand values and that brand is felt and touched by the people.
Mmm...Mr Thebe Ikalafeng, what a gentleman, a branding genius and an authentic African agenda pusher, what a mouthwatering branding master class, indeed you've gotten better sir and so are we as the hustlers, we appreciate you sir, thank you Sbuda for this educative episode, Danko is Thank you 🙏
In other words, Thebe is saying take advantage of the local advantage. I still believe you can be a trillionaire in South Africa. You haven't dominated the local market and created a strong BILLION DOLLAR base eMzansi. Dynamics have changed.
I've always wondered why Drip and Mofaya did not capitalise on the Amapiyano dance trends by partnering with dance trend influencers who have millions of views globally for reasonable compensation.
I have a strong conviction that Mofaya and Drip should have been so tagged to Amapiano that it should have been impossible to bust a piano move or even think about Amapiano without thinking about Mofaya or Drip.
*Disclaimer* BUT you guys KNOW that CR is highly challenged. He's being sabotaged from all 4 corners of South Africa. Besides that, I allegedly believe that BAMSHAYE NGEKHEMI ELI💪💪💪 NJE. *disclaimer*
![YoungBoy Never Broke Again - Catch Me [Official Video]](http://i.ytimg.com/vi/KxwEXXFQMTY/mqdefault.jpg)
The Hustler's Corner with Thebe Ikalafeng
00:00 - Intro
00:30 - Show begins
05:10 - Love for Africa
13:05 - Exploring & travelling the world
19:25 - Branding
22:10 - Mzansi brands & branding
29:20 - African music recognition
32:50 - Embracing African cultures
36:40 - Working with other countries
43:55 - Brand crisis control
47:50 - How to grow your brand
53:00 - Owning your African brand
55:35 - Growing a client base
01:03:10 - Sales, marketing & branding
01:06:25 - How to revive public opinion
01:09:10 - Rebranding
01:14:30 - Closing comments
01:18:01 - ENDS
The story behind the Mxhosa Afrika rebrand is amazing
This was a Marketing and Brand master class. Thank you Sbuda for inviting Thebe.
Wow I never thought of mofaya as dash, from today onwards MOFAYA is my dash!
This man is clued up about African branding...🖤Salute
I remember reading about this guy when I was very young during his time at Nike
As the founder of tribesoundradio and Isizwear, this makes me proud and is a great reminder of why we started.
this guy is brilliant... i remember him when he was at Nike. he's a marketing genius
You are the company you keep
Thanks a lot 🙏 4 Thebe with the Masterclass of Branding on African Soil and African Entrepreneurs Business.
Much support from 🇿🇦 ZAR- Durban Rich Future by DSK Clothing ❤
I love how he takes pride when he speaks about our continent. and it's inspiring to see how both of you are so intentional about promoting African brands. a culture I intend to endorse.
Thebe knows his story, thanks Sbu for introducing me to this man
I enjoyed this masterclass;
Key takeaways:
A brand tagline can sound generic but mean different things to different demographics. E.g. A better life for all
A brand has its default status and its aspirational goals. Merging the two seamlessly is what will grow it without leaving its core consumers behind.
Authentic branding will take you further than being a copy cat.
The rest of the world is yearning for African brands.
This is a Bull Dawg, thanks for the crash course.
Every time I watched Hustlers corner I feel more confident 🙏😇 we are blessed thanks bobhuti
What an Ispiring Episode , as a product developer . im mad inspired , id love to meet this Man.
Heita Sbu, hier o re tliseditse mogabolo straight!!!👊🏽
S/O Bra Thebe, Kimberley is proud...You really are an informed and informative beast in the field of Branding.❤💎🙏
Mathata o bua Sezulu but Sbu is trying to make him speak his mother tougue.
This is the hustler's content im here for. Free education and practical business lessons. Thank you Sbudah and Thebe
Ýou have brought an African Legend groitnan Sbuda, I net him at Wits University last year. He left me with something big to think about. Power to Mr Thebe Ikalafeng ,may God bless him more🔥
Love this.
Powerful!! very deep
"You can't PR your way out of the truth"
Thanks a lot 🙏
Much support from 🇿🇦 ZAR- Durban
Rich Future by DSK Clothing ❤
I’m having so many Aha 😊 moments….. thanks Sbu and Thebe
When I saw the title I knew it was meant to be educational and it already is...agg man I'm so honoured to have met this man❤🙌🙏
BA SEKA BA REKISELA BASWEU LERUO LA Bone JAAKA MA AFORIKA #DRIP/BATHU le MOFAYA!!!!
Imagine a warm Sotho Praise Poetry ka Mofaya...
Wow, I am truly inspired!
Shooooo, The quality of this conversation 👌
Thank You Mr. Leope!! 👑
The great Thebe Ikalafeng
I just finished my PR diploma and I am about to graduate soon. Hmmm never have I been so humble, so happy to be part (or sort of), a conversation. Besides understanding the jargon, it is affirmation, that's my industry, the important info that entrepreneurs need me for.
Also DJ Sbu did you just get free consultation there?😂
Hi, how are you... I was just wondering "WOULD YOU LIKE TO SHARE A MOFAYA"
so we can ignite each others minds??
Thebe is so inspirational 😍
"Have you been to Tibet" - is a similar question to "have you been to Israel?"
My mentor!❤
Dankie grootman for this episode
Great talk
Very insightful..ta Sbuda
Its harder to inspire citizens of the continent when our brand champions (leaders) work to our detriment. The same people saying proudly Africans are working in cahoots with the west and east at the continent's expense. Working with governments for me is a futile exercise unless the government embodies the brand values and that brand is felt and touched by the people.
Mmm...Mr Thebe Ikalafeng, what a gentleman, a branding genius and an authentic African agenda pusher, what a mouthwatering branding master class, indeed you've gotten better sir and so are we as the hustlers, we appreciate you sir, thank you Sbuda for this educative episode, Danko is Thank you 🙏
Brother man. Let me listen to some wisdom. I hope you good bra Thebe
In other words, Thebe is saying take advantage of the local advantage. I still believe you can be a trillionaire in South Africa. You haven't dominated the local market and created a strong BILLION DOLLAR base eMzansi. Dynamics have changed.
Vaya brand also
I've always wondered why Drip and Mofaya did not capitalise on the Amapiyano dance trends by partnering with dance trend influencers who have millions of views globally for reasonable compensation.
I have a strong conviction that Mofaya and Drip should have been so tagged to Amapiano that it should have been impossible to bust a piano move or even think about Amapiano without thinking about Mofaya or Drip.
Also Ive never heard DJSbu speak about health benefits of Mofaya if he is aware of the health benefits of caffeine and vitamin B complex.
@@sibusiso Mofaya does something Robot Boi I know
Hey,Sbu you dont have to spent an hour reading your guests biographies,let the guests tell us about their lives
*Disclaimer* BUT you guys KNOW that CR is highly challenged. He's being sabotaged from all 4 corners of South Africa. Besides that, I allegedly believe that BAMSHAYE NGEKHEMI ELI💪💪💪 NJE. *disclaimer*