What are OKRs? Easy Explanation And Practical Examples Of Objectives And Key Results

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  • Опубликовано: 2 июн 2024
  • In this video I explain what OKRs are, why they are so popular with leading companies like Google, LinkedIn and AirBnB to help them set targets and manage performance. I give an easy to understand explanation and give some practical examples.
    If you would like more information on this topic, please feel free to visit my website and sign up for content updates! I write articles every week on various different topics such as Big Data, Strategy & Business Performance.
    Visit the Management, Leadership & The Future Of Work topic page here: bernardmarr.com/default.asp?c...
    Thanks for watching!
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Комментарии • 30

  • @thiiiRJ
    @thiiiRJ 3 года назад +7

    It’s a very powerful concept. I work for a huge company in Brazil that use these concepts to achieve main goals. It seems a simple technique, however allows amazing results. Congrats for this explanation. Thank you!

    • @ricardoneto670
      @ricardoneto670 3 года назад

      Hi Thiago. I am currently starting to study this practice to (hopefully) use in future. Would you be available for a quick chat? Thanks in advance.

    • @nikey.shekhawat1408
      @nikey.shekhawat1408 2 года назад

      Hello , can you help me with this ? I have no clue about it please

  • @luizmuino9646
    @luizmuino9646 Год назад

    Thanks for sharing OKR concept, pretty good!

  • @sandyj342
    @sandyj342 2 года назад

    One of the best explanation!

  • @manmeetsingh2704
    @manmeetsingh2704 2 года назад +2

    Wonderfully explained

  • @davidlenon6296
    @davidlenon6296 2 года назад +1

    Excellent video! For me, it was enough to I get the concept. Thanks

    • @bernardmarr
      @bernardmarr  2 года назад +1

      Glad it was helpful!

    • @davidlenon6296
      @davidlenon6296 2 года назад +1

      @@bernardmarr yeah, helped me so much! And I'm already subscribed in your channel haha! God job

    • @bernardmarr
      @bernardmarr  2 года назад +1

      😊👍🏻

  • @peterzurkirchen7625
    @peterzurkirchen7625 4 года назад +13

    As I understand, the objective should be audacious (moon shot), challenging but reachable. But surely not measurable. It's more like a northern star. So your example for the objectice: "We want to increase revenue by the end of this financial year by 15%" is not an appropriate one. It could be a key result (quantitative measurable)

    • @bernardmarr
      @bernardmarr  4 года назад +4

      Peter, The objectives don't have to be 'audacious' but should be challenging and stretching. For many companies, a 15% increase in revenue could be very stretching.

    • @succeedforevercommunity9857
      @succeedforevercommunity9857 3 года назад +8

      Peter, is right on the example being used IS a key result by definition. Most would agree that this is part of the path of even writing good OKRs. The objective would be to grow the companies bottom line. One of the measurable key results would be the example provided.

    • @jonnymakers9560
      @jonnymakers9560 2 года назад

      @@succeedforevercommunity9857 seriously overcomplicated bull shit. No wonder people are leaving the work force...this is complete BS. Why not have a goal and then a stretch goal. See how easy that was? another PHD that is smoking too much weed

  • @kirkshorter1235
    @kirkshorter1235 2 года назад +1

    Thank you for the explanation

  • @ntcuong01ct1
    @ntcuong01ct1 2 года назад +2

    Dear Friends,
    We always see positive OKR means always growing. So is there any case where OKR has a negative value?. If yes, please give an example?. Thank you.

    • @davidlenon6296
      @davidlenon6296 2 года назад

      I don't know, unhappily. If you already found the answer, please, share with us.

  • @musicalwanderings7380
    @musicalwanderings7380 2 года назад +4

    sounds like "Goals, Objectives, Strategy, Tactic" served in another form.... Is there anything really novel?

    • @EricBishard
      @EricBishard Год назад +2

      It's early what it is. It's also the thing that makes me want to pull my hair out at work everyday 🤣
      I know what my team needs to do on order to create value but I take days at the beginning of each quarter, more days tracking and measuring things just to spend another day putting into a report. But if I had those days back I could have just provided more value, if you trust me.
      Sometimes I feel like they just don't have enough trust and I've never given them a reason not to. But OKRs it is.

  • @imDonDiestro
    @imDonDiestro 2 года назад +2

    So basically the key result is just a detailed/in depth version of the objective?…

  • @adityavonanmainzerino6236
    @adityavonanmainzerino6236 4 года назад +2

    can we combine OKR and balance scorecard?

    • @bernardmarr
      @bernardmarr  4 года назад +1

      Absolutely - you could take the best of both to create a powerful performance management approach.

    • @nkosinathimasina608
      @nkosinathimasina608 4 года назад

      Yes, you can combine it with your scoredboard by grading your OKRs each and every Quarter...

  • @jonnymakers9560
    @jonnymakers9560 2 года назад

    You are incorrect companies are using OKR for specific focal requirements. If you fail an OKR then you do not get merit raises.

  • @jonnymakers9560
    @jonnymakers9560 2 года назад +1

    The fact that people need a tutorial about a process in order to achieve an object means this has already FAILED. Seriously...a new way of thinking is often overly complicated and obfuscation which results are theoretical bull shit.

  • @kiranm6749
    @kiranm6749 Год назад

    He talks so slow

  • @adminomhfoz1908
    @adminomhfoz1908 3 года назад +1

    boring