I hear ya! Same goes for me. Here's the link to the show notes (in case it helps): www.socialmediaexaminer.com/neuroscience-and-marketing-how-to-hack-the-buyers-brain/ -Jason
“The challenge with that (advertising based on price) is that you’re trying to minimize the amount of pain activation the brain is getting. We can’t do that, it’s how the brain understands money. We can’t change that. We can reduce it a little bit, but the thing we have huge amounts of control over as marketers is reward activation. So we can increase the amount of reward activation because reward comes from associative recall in memory. That is all those memories that are stored in association with your brand and the problem that you’re solving for your audience. If there is strong associative recall in memory, you get higher reward activation…and that’s where your content needs to focus because the purchase formula is: Reward activation - Pain Activation = Likelihood to Purchase.” If you can communicate more benefits to solve a problem or help someone, and less risk, that increases probability of purchasing.
I could listen to Kenda talking about marketing automation all day. Am definitely going to check out her online academy course. I get really annoyed about agencies in the UK who completely ignore the importance of neuroscience in marketing activation. The difference between 'psychology' and 'neuroscience' is really interesting. I do however, hope that this type of approach factors in the whole nuerodivergent spectrum that marketers need to target. Fascinating discussion
This is a 🤯interview. I usually listen to all my podcasts on chipmunk mode (1.75 or 2x faster) but this one was playing at normal speed. I took notes. There were portions of it that I went back to re-listen to. It's about to lead me down a lovely rabbit hole of research. I subconsciously read micro expressions and worked for years in retail sales. What she says about price activating the pain centres in the brain explains so much about how I've seen customers respond to how things are presented, and then to the prices.
Fantastic interview! This was so helpful and I'm excited to listen a second time in case I missed anything. I've been in marketing for over 20 years and have always been fascinated by the psychology behind marketing but I had no idea about the neuroscience aspect. I could listen and learn from Kenda all day. Thank you for this interview.
Can I please request to add subtitles/captions even if it's auto-generated? Usually I listen to these when I'm commuting and not always I have the provision to use headphones. Subtitles/captions would make life easier. I'm sure many others would find it valuable too
🤔 Find out if you’re marketing with ❌ outdated content strategies and tactics ruclips.net/video/I2jpHBR3Tx8/видео.html
A lot of marketers talk about tactics and strategies, but not what is underneath. This added a lot of context for me.
I think I have listened to this episode X number of times and it teaches me something new every time.
I hear ya! Same goes for me. Here's the link to the show notes (in case it helps): www.socialmediaexaminer.com/neuroscience-and-marketing-how-to-hack-the-buyers-brain/ -Jason
This girl is a incredible gem
“The challenge with that (advertising based on price) is that you’re trying to minimize the amount of pain activation the brain is getting. We can’t do that, it’s how the brain understands money. We can’t change that. We can reduce it a little bit, but the thing we have huge amounts of control over as marketers is reward activation. So we can increase the amount of reward activation because reward comes from associative recall in memory. That is all those memories that are stored in association with your brand and the problem that you’re solving for your audience. If there is strong associative recall in memory, you get higher reward activation…and that’s where your content needs to focus because the purchase formula is: Reward activation - Pain Activation = Likelihood to Purchase.” If you can communicate more benefits to solve a problem or help someone, and less risk, that increases probability of purchasing.
I could listen to Kenda talking about marketing automation all day. Am definitely going to check out her online academy course.
I get really annoyed about agencies in the UK who completely ignore the importance of neuroscience in marketing activation.
The difference between 'psychology' and 'neuroscience' is really interesting.
I do however, hope that this type of approach factors in the whole nuerodivergent spectrum that marketers need to target.
Fascinating discussion
A f*%* Masterclass!! Kenda is damn good, thank you!
Definitely powerful information!
Such good information! Thank you for this valuable content!!
This is a 🤯interview.
I usually listen to all my podcasts on chipmunk mode (1.75 or 2x faster) but this one was playing at normal speed. I took notes. There were portions of it that I went back to re-listen to. It's about to lead me down a lovely rabbit hole of research.
I subconsciously read micro expressions and worked for years in retail sales. What she says about price activating the pain centres in the brain explains so much about how I've seen customers respond to how things are presented, and then to the prices.
Agreed! Kenda totally blew my mind in this episode...listening to it again and again! -Jason
Fantastic interview! This was so helpful and I'm excited to listen a second time in case I missed anything. I've been in marketing for over 20 years and have always been fascinated by the psychology behind marketing but I had no idea about the neuroscience aspect. I could listen and learn from Kenda all day. Thank you for this interview.
Thanks, Randy! I agree 1000% - so fascinating. -Jason
Outstanding insights. Thank you.
Thank you.
Very interesting subject very helpful thank you
Thank you for producing such an amazing and insightful content with this much consistency. Love from a digital Marketer from Pakistan 💚
Awesome content, thanks for sharing.
Can I please request to add subtitles/captions even if it's auto-generated? Usually I listen to these when I'm commuting and not always I have the provision to use headphones. Subtitles/captions would make life easier. I'm sure many others would find it valuable too
Brillant