Makeup Ads: Science over Style?
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- Опубликовано: 28 сен 2024
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When did makeup ads become less about beauty and more about science? And is that science even legitimate? Or is it just another ploy by the $445 billion cosmetics industry to get you to buy more products? This week Danielle digs into the history of makeup advertising to find out.
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Written and Hosted by: Danielle Bainbridge
Produced by: Complexly for PBS Digital Studios
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Origin of Everything is a show about the undertold histories and cultural dialogues that make up our collective story. From the food we eat, to the trivia and fun facts we can’t seem to get out of our heads, to the social issues we can’t stop debating, everything around us has a history. Origin of Everything is here to explore it all. We like to think that no topic is too small or too challenging to get started!
Works Cited Compiled:
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www.acs.org/co...
fashionista.co...
www.bustle.com...
www.artinstitu...
www.telegraph....
www.forbes.com...
“Advertising for Natural Beauty Products: The Shift in Cosmetic Industry” Mara-Georgia Lixandru
“Deception in cosmetics advertising: Examining cosmetics advertising claims in fashion magazine ads” Jie G. Fowler, Timothy H. Reisenwitz & Les Carlson. www.tandfonlin...
“A Case Study of L’Oreal/Maybelline Advertising in the United States and China” (master’s thesis) Qi Ma. etd.ohiolink.e...
“A History of Sunscreen” Chacon et al. ac.els-cdn.com...
www.avenuefive...
www.nytimes.co...
“Photoprotection Part II. Sunscreen: Development, efficacy, and controversies” Rebecca Jansen, MD,a Uli Osterwalder, MS,b Steven Q. Wang, MD,c Mark Burnett, MD,c and Henry W. Lim, MDa Detroit, Michigan; Monheim, Germany; and New York, New York
library.duke.e...
Angeloglou, Maggie. A History of Make-up. London: The Macmillan Company, 1970.
Heil, Scott and Terrance W. Peck, eds. The Encyclopedia of American Industry, 2nd ed.Detroit: Gale Research, 1998.
Peiss, Kathy Lee. Hope In a Jar: The Making of America's beauty culture. New York: Metropolitan Books, 1998.
Robinson, Julian. The Quest for Human Beauty: An Illustrated History. New York: W.W. Norton and Co., 1998.
www.vogue.com/...
www.collectors...
www.helenarubi...
Brun, Jean-Pierre. "The Production of Perfumes in Antiquity: The Cases of Delos and Paestum." American Journal of Archaeology104, no. 2 (2000): 277-308. doi:10.2307/507452.
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This is surely one of the most underrated channels on RUclips. Keep up the good work! I think it'd be cool if you did a video on the origins of stocks and bonds, and also the use of gold in today's markets. Thanks!
This would be so cool!!
Well now the beauty industry throws out words such as *Green* *Clean* *Organic* *Natural* *Without nasty Chemicals* so yea the manipulations did indeed turn 180°, it hasn't stopped fooling people!
If products got natural on the label, it's not good for you.
I realize it's been done to death, but I'd love to see your take on the whole "video games promote violence" issue. Mainly how the phenomenon has varied over the years, and what the actual reasons are behind the moral panic.
There are no ugly women, only lazy ones. - Helena Rubinstein What a marketing genius she was.
Inspirational
Some people don’t find makeup beautiful. Maybe they don’t care. Don’t want to waste money on makeup. Not wearing makeup etc isn’t lazy..it’s just not.
@@maiaduffield678 I can't agree more.
Fantastic, as always Danielle. I have the feeling it’s there but would love you to research it - how much advertising goes into modern warfare? “Wag the Dog” and all that.
TheTwick good topic! Def would like to see that as well.
Your DisneyLand background music surprisingly made me even more focused on your educational session.
i see Ravenclaw on the wall and I approve
😊
Her sweater is ravenclaw-y too
This episode brought back happy memories of when I was in college in the late 1960s/early 1970s. One year, our theater department did a production of 'The Apple Tree', originally on Broadway with Alan Alda (yes, *that* Alan Alda), Barbara Harris, and Larry Blyden. In the third act, based on Jules Pfeiffer's 'Passionella', Flip 'The Prince' Charming sings the song 'Real', in which he tells the eponymous character: 'Instead of a soul, you've got a sign saying "Decor by Helena Rubenstein"'.
Thank you, Danielle. Your channel is highly underrated, but the content is spectacular.
Have you done a video about the origin of Black Friday? It's apropos, and I don't remember this holiday when I was a child in the eighties, or even a teenager in the nineties. How did it come about?
I think the name and date relate to the stocks market crash that lead to the great depression..
On this subject, the 'how bacon become iconic american breakfast' thanks to ads showing Doctors is also really interesting, we can see ads from 1906 with "The Doctor said : 'Bacon'", but it is Edward Bernays, one of the creator of the public relation concept, who really push the concept, which was later replicated on cigarettes commercials too ("More doctors smoke Camel than any other cigarettes"). As the most influencial advertiser from the 20 century (even Goebells was inspired by him), his most famous achievement is the Torch of Liberty campaign, which leads to women rights to smoke in public. He was also during in WWI at the commission which created the Uncle Sam 'I want you in the US army' famous propaganda poster.
I'm adoring all the Ravenclaw vibes ❤️
I love your channel. Very informative. You are an awesome teacher.
I'm... so impressed that there's a citation list in the description. There is not even a percentage enough sourcing and citing on the web that there should be.
Merci.
I just found your videos a few days ago and I’m so glad I did! Your speaking skills are flawless, and the content is always so intriguing. And those shelves in the background are so cool! Love your videos, keep doing what you’re doing because you do it SO well!
Hey, I just wanted to know more on the history/evolution of cover art (cd,vinyl) if possible. Thanks and keep up the great content!
Josue Ortiz they actually just covered that topic on 99% Invisible. The episode is called "Devolutionary Design". It was interesting, you should check it out!
Your rooms decorations are so cool, and you are stunning and have great style and I just had this video recommended by RUclips. Subscribed!
The video was such an eye opener, woah!
love the background Danielle.
Is that a perfume necklace you have on? I also love your outfit in this episode.👗 I've seen 2 of your video's so far, very interesting. You got yourself a new subscriber. 😁👍
My favourite one is nine out of ten women agree where the sample size is like 36.
The whole pale skin equals nobility thing wasn't just about tans. if it was, then keeping your pretty daughter working in the house, covering her with a big hat and so on, could have put her in a position to marry a prince. It also was that only the very wealthy got to take baths. If you've ever seen someone who hasn't had a shower in months, you'll notice their skin seems darker, grey, dull. Now imagine they have NEVER taken a bath. Their fingers are black. Their face has blackheads and dark creases. If they splash water on it, they'll just smear the dirt around. Hair was degreased by brushing wheat or rice bran through it. So when a prince or princess got loose, even if they smeared themselves with a bit of mud, the colour of their skin, even if tanned, would be distinctly brighter and clearer. Fair of face. Their hands would be less black, less dirt ground into the fingernails. Less callouses on the hands and feet. Especially the feet. Few common folk could afford proper shoes and most only used their shoes for dress up. Now I'm going back to midevil, not victorian times, back when the fairy tales were written. Cinderella would have need a very long soak and scrub before the ball to impress the prince, especially after spending her time scrubbing and tending sooty fireplaces and literally sleeping in the ashes. (the name? cinderella, nickname because she slept in the cinders, the only warmth or padding she had.) Also keep in mind that at those times when "fair skin" first became a thing ethnicities rarely mixed and people were very ignorant about foreign nations. This meant that white people had rarely seen any black people, or Moors, and vice versa, and orientals from persia or further east were pretty much one distant mysterious people. Rumours about said foreigners would have been much more prevalent than truths. All this is to say that darker skinned vs lighter skinned people as race wasn't really a factor outside of the meditterranean nations. Those folks traveled and enslaved people of any colour.
Woooooo!
Wonderful as always! ❤️
I drew a correlation between potentially dangerous make-up ingredients and quack/dangerous medicines of the late 1800s, or waaaaaaay earlier, that contain and all sorts of stuff like cocaine or ether.
Lack of oversight leading to injury, heavy marketing shifts and terminology, and current in society.
Give it up for my alma mater Valdosta State University!
This was great, but could you please, please, please lower the music.
Agreed
Yeah .....bgm is too loud...
Yes! I love this but the music distracts from her voice :(
this makes me think of the line in face wash commercials "it gets underneath the skin" like okay you and every other face wash does that. I wounder if thats what it really does
Do you have video on then and now style of adverising?
Greetings Dear friend. Your most enjoyable to listen to
JUST WANT TO SAY YOUR
PRESENTATION SURPASSES MANY
👑 SO THANK YOU👑
I criiingeeee when i hear all the misleading pseudoscience on ads
Thank you for this video. I grew up in public housing project Polo Grounds houses located in NYC.
Nice ! I still prefer my pricey Channel lipstick over maybeline
And i get a much better result using my Christophe Robin hair products than Suave ... SOME products do actually have better quality ingredients while other products such as Cera Ve cream which is fairly cheap have the same results , if not better, than those fancy brands ....Its all about the ingredients not the marketing adds
Beauty brains was an excellent podcast when it came to the information they presented. I wish they still aired the show
Always smart, insightful and well presented .
Loving this channel! Subscribed :D
Love the new background and filming style. Also that is a gorgeous dress.😄
I don’t like those people who try to sell things face to face, especially those guys at makeup stores. I understand they have to do their jobs, but don’t try and sell things that cure things that customer clearly does not need. I’ve got pasty white skin? Don’t sell me dark foundation and vise versa. I’ve got long as lashes? Don’t sell me mascara.
These videos are great!! Thank you!!
Oh god I just wish this included the deodorant that they advertised with interpretive dance and scientists
bought some of Helena Rubinstein's makeup in Southern France and always wondered id it was the aame Helena Rubinstein associated with PBS
I love ur vids but takes long explanation to say key points also after watching a good size vid i still feel some points were missed... thanks for making vids on such issues...
You and your outfit are adorable ❤
*Rubs radioactive dirt on face* and I grew a second head 😂🤣
I like this lady.
Love everything but girl, as someone who works in the beauty industry, get that Clinique toner out of there 😂.
Go Blazers!!! I’m a proud Valdosta State alumnus!
Ughhh please add links to your Owen videos in the description
Love your videos!
PBS💗
I just look at ingredients and the reviews. Chances are, I'll get the right product. If not, I'll just try to use it for horror makeup
And can we talk about the made up “scientificy” sounding words that some of them use to mislead the consumer? It is appalling.
Excellent video!
+
when it comes to cosmetics more than any other industry on earth, its more Hypocritical than anything else, most people would say inner beauty its more important than looks yea right n its why ALL rich n famous men merry short fat not good looking women cause they care Not about looks BS from hell
The fact about rubenstein and loreal very interesting
I got a science-y make up ad for this video
Lol that's too funny :)
Sputnik. I knew it!
9 people took time out of there day just to dislike this
Why resort to eugenics, when you have consumer choices to fence in the "others".
I'm healthy and a good person; I know its true because I'm pretty.
Anyone knows you can make a convincing cosmetics or skin care informercial aimed at women by hiring an actor (male or female) who can speak with a French 🇫🇷 accent, give him or her the title of Doctor 👨⚕️👩⚕️ along with a very French sounding name and put them in a white lab coat 🥼 on a set that looks like a laboratory 🔬 complete with a table, Bunsen burners, beakers 🧪 and so forth along with a famous female celebrity and 3 or 4 other beautiful women who can ask the world renowned Dr. questions about their extensive studies in developing skin care products that claim to make women look and feel noticeably younger. However, it won’t matter if these products really work or not or if the product in question is made from avocado pits 🥑 or cow shit 💩. The only thing that counts is if the content in the infomercial is convincing enough to compel women to buy the cosmetic or skin care product. Things really have not changed all that much since the traveling snake oil salesmen sold his tonics and elixirs from a horse drawn wagon in the 19th century.
0:51 That's a flask, not a beaker.
And she called a skin care regimen a "regime". Let's get nitpicky!
I got here from P4A.
1:42 - “it all begins in the year after World War Two....”
Does she really not know when world war two was?
If you're using cosmetics to attract a long-term mate: you're doing it wrong. Either do it for yourself or don't do it at all.
lol what does that mean?
I agree. When getting to know someone make sure they see you with out makeup. If they don't think you look just as good either way then don't bother dating them.
Never have I ever seen a "scientific" cosmetic ad.
One thing though! Even in Elizabethan era of beauty, they definitely were aware of the deadly ingredients in their makeup, especially those in elite society. Queen Elizabeth was obsessed with pale skin and even had a ton of symptoms directly correlated with her powder, she simply didn't care. She knew she was DYING from lead poisoning and she wanted to die in a full face of powder. You have to remember that being royal during her time, before her time, and even centuries after her time, royalty was seen more than an earthly authority, the monarchy were seen as human manifestations of gods. Simply admitting to the public that she had lead poisoning was like admitting her humanity. In this sense her appearance and her regency was a much higher priority than her health, and therefore she knowingly neglected it. (Side Rant!) Actually, she didn't just neglect it, she continuously made it worse. Think of the powder causing breakouts, rashes, sores, and scars on the face. That isn't the most difficult to diagnose. If your messing up your face, the first thing you assume would cause it would be... whatever you are putting on your face! Then instead of stopping, she goes on, putting on more powder because now she have to hide all of that from not only society at large but from friends, family, and servants, because if anyone saw any weakness, it wouldn't be good.
It's similar to people of color who bleach their skin in order to appear lighter (which is still practiced today in many parts of the world) despite endless examples and personal experiences that project consistently otherwise. It relates to even the notion of getting plastic surgery despite the well known health risks and well publicized botched-surgeries. Whatever is seen as beautiful, whatever is seen as desirable, will be attempted despite science and sensible thinking. Which is something not even one of the greatest queens of England can resist. The rest of the video was good!
Please turn the captions on. Your other videos are educational and entertaining. I’d like to enjoy this one too 😀
I love your outfit, that dress looks amazing on you!
Rubinstein’s biggest rival, Elizabeth Arden, also used so-called beauty science to market her products. The rivalry was so intense that at times each would steal the others lab technicians in order find the others formulas. Essentially, customers were buying the products from both firms. Although, under different names and different packaging.
Another great video, Doctor Danielle! It occurs to me that the sciency approach may have been impacted by the bad press in the late 20th century related to animal testing/cruelty. Possibly suppressing the boasting of science a bit?
This is the first video I've seen of this channel but I already love this woman!
Nicely done!!! As a consumer of cosmetics for 35+ years, I’ve definitely seen trends in marketing. It seems like the “science” they conquer up can either be “results”-based (72% of women saw fewer signs of aging in two weeks) or ingredient-driven.
And then some brands choose to be very “precise”-our “patented polysacchaminide, which targets crow’s feet and forehead wrinkles” or “wholesome/holistic”...”our unique blend of aloe and beeswax to balance the health of any skin type”.
(Of course, with all the conglomerates these days, most of the larger companies have sub-brands that address all of these markets. Very clever!)
Does anyone notice that bottle of Fenty in the back?😂
I wouldn't say make up ads are less about beauty now...it's still all about beauty lol
7:51 Yikes... Science + Marketing isn't always great...
According to some fashion historians the white skin trend wasn't about being too rich to be in the sun but about nationalism. It might be especially the case in England where traits associated with the Spanish like olive skin were undesirable
Selene Fernandez fair but that doesn’t apply to the white painted faces favored in East Asia for centuries even before the European influence. However, racial division definitely was a factor in “keeping your kids out of the sun” in the 18th and 19th centuries.
@@adriannaz7954 It might be more about racism than class but tbh I know very little about Asian cultures you might be right.
Omg yes ! Love you're channel thank you ! Also ❤️ "make-up"
I kept seeing this on my list to watch but had no idea it was YOU. I would of watched ages ago if I did. Marketing team tut tut 🤣😂💚
I luv Danielle Bainbridge
I don’t care about the science stuff in make up. I don’t want to know that your shampoo will make my hair grow extra long and fast. If my lashes are already long, don’t try to sell me mascara that elongates my lashes while I’m passing my the mac or fenty stand. I just want to see how the product performs on a real person and the quality’s of it. I don’t want to see a computer programmed strand of hair with computer programmed product.
Of you want better hair it starts from the inside out. Healthy hair and nails doesn't happen cause of just product alone. When I don't eat enough protien and vitamins my hair doesn't grow . If you dye , straighten/ blow dry your hair everyday /wash every day it will get brittle and weak. Lay off the dye& processsed foods and hot tools. You'll see results
I'm always confused about when cosmetics and health meet. Like if you go to the doctor with eczema/cracked, bleeding hands, they'll recommend you use lotion. So then you're stuck in the cosmetics aisle trying to see which lotion will help your health issue based only on their marketing claims.
Loving the new background! man i want a shelf like that!
2:28 ouch they look like they need a little more sufficient cosmetics
Natural beauty is still the best. It costs nothing but the result is everything.
'Dermatological breakthrough'
Is that a Clinique toner in that globe?
We've been dupe...one thing that wearing a mask taught me was that I really just wanted (and I say wanted for a reason) mascara and maybe some eyeliner. IDK I just feel better without all of that stuff on my face!
*duped
Danielle! Giiiiirl, you are a total fav🔥
Really cool stuff! Lot to think about with how science has effected our culture, not just through it's creations and discoveries, but also how we think and see the world.
I love your videos! I can't stop watching them, thanks for teaching me more than a lifetime of school! :)
Loved the covergirl ad I got right before this.
Thank you Danielle