The Personality of Type, with Sarah Hyndman [Logo Geek Podcast]

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Every font has a personality that influences your interpretation of the words you are Reading. In this weeks podcast Ian chats about this with Sarah Hyndman, the creator of TypeTasting, a range of fun events and experiences around type, which also doubles up as a research platform, so to truly understand how every day people perceive type.
In this episode we discuss Type Tasting events, how to select the perfect typeface for a logo, and Sarah’s fantastic books for designers, including ‘why fonts matter’.
Show notes for episode can be found at logogeek.uk/po...

[@TonyLopezArts]

Wow, this was incredibly helpful. I'll be using some of this in my next project.