The 3 pillars of a sustainable wine business

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In this video, Brainscape’s Lead Wine Writer, Thea Beckman, interviews Communications Manager of Wines of South Africa (WOSA), Maryna Calow, about the three pillars of sustainability within the wine industry: people, place, and profitability. In this sweeping discussion, we cover topics that range from environmental sustainability to what wineries can do to better support the communities that work for them.
0:00​ - Intro
1:20 - How are we seeing a lack of sustainable practices within the wine industry impact the environment?
2:53 - How is South Africa’s wine industry being a global pioneer of sustainable environmental practices?
5:45 - Why does South Africa have such a keen focus on environmental sustainability?
7:21 - What role do people play in the sustainability of a wine business?
9:02 - What role do wine businesses play in the sustainability of their surrounding communities?
12:40 - What are the biggest roadblocks in the path of profitability in the wine industry?
17:15 - Why it blows Thea’s mind that more people don’t drink SA wine, given its exceptional provenance, quality, and history
20:20 - How does WOSA (Wines of South Africa) encourage the three pillars of sustainability?
For more information on Wines of South Africa, go to: www.wosa.co.za/home/. You can also learn more about the various programs, initiatives, and organizations mentioned in this video at the following links:
WIETA (Wine and Agricultural Ethical Trade Association): wieta.org.za
Fairtrade: www.fairtrade.net
Pebbles Project: www.pebblesproject.org
We hope this video guides you towards a better understanding of what sustainability within the wine industry looks like or could look like with the right changes-don't forget to give it a thumbs up!
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