Thanks Anthony. In this video I'm really just honouring the work of Geoffrey Moore. His 'chasm theory' is evergreen. We've baked chasm theory and McKinsey's portfolio analysis, together with three of our own models (buyer's journey, funnel velocity and sales marketing alignment) into Funnel Plan, as we believe those 5 elements define every good go-to-market plan. Glad you enjoyed.
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Ha. If I was afraid of getting out of date I'd never put anything down. Felt your comments were respectful though. Thanks. Which of the examples do you think still hold true Trevor?
Great Strategy
Thanks Sureshgovind. What did you enjoy?
Thanks
Brilliant piece..
Thanks Anthony. In this video I'm really just honouring the work of Geoffrey Moore. His 'chasm theory' is evergreen. We've baked chasm theory and McKinsey's portfolio analysis, together with three of our own models (buyer's journey, funnel velocity and sales marketing alignment) into Funnel Plan, as we believe those 5 elements define every good go-to-market plan. Glad you enjoyed.
Stupendous .
We've re-filmed this video with better audio quality and visuals: ruclips.net/video/9pMtCHq3WYk/видео.html.Thank you for watching this show. If you're interested on B2B Marketing and Sales topics, subscribe to our new channel: ruclips.net/channel/UCRGyofKJ7sXkx5vHGNVVASg
outdated GTM examples, yet good nuggets of insight here
Ha. If I was afraid of getting out of date I'd never put anything down. Felt your comments were respectful though. Thanks. Which of the examples do you think still hold true Trevor?
really helpfull
Good Video
great!
Many thanks, Sarah. glad you liked it.
very perfect , please can i have your email, i need your help
Hi Sibusiso. Drop us a note at sales@align.me and we'll be happy to pick up the conversation