I installed a digital billboard about 14 years ago here in Nova Scotia. Aimed it right at a Tim Horton's drive though. I run about 15 - 20 ads in a loop at 200.00 a month. To date, it has generated nearly a million dollars and the sign and installation ran me about 12 grand. I own the property. I subsequently sold and installed a half a dozen more around the area. So, basically, I have retired aside from making the ads and picking up checks in the mail. Keep in mind that I live in a County which has a population of less than 12000 people. Easy money making machine.
@dammitbobby283 A few years ago I added a low power FM radio transmitter to the sign. Good for about two klm. So now most of the ads have audio too. I charge another 75.00 a month for that feature and a 50.00 fee to create the audio for that. I currently have 7 signs running. Trying to answer all of the above questions here: All of my signs came from China. Unilumin. I fly them in via Air Canada Cargo from Hong Kong. They will even put your company name on them. Been awhile since I ordered one, but last I recall they are about 1400.00 USD per square meter. Keep in mind, those signs are DIP (look that up),. Technology is changing fast. Technology now is using SMD (look that up too). Brighter and higher resolution. The Jury is still out on how long they last but the few I see around are working just fine and look like a TV even in direct sunlight. One thing you need to know is that the money is not in the sign. It's in ad creation. I have a background in film editing, so it's easy for me. If you don't, you will have to pay someone to create your content. That will eat away at your profit margin. I am currently in negotiations with property owners in Halifax and Yarmouth. And yes, both pointed at Tim Horton's drive throughs. Expected revenue from them would be around 1500.00 a month per ad, or roughly 45k a month or a little over half a million a year. Not a bad return for a 20k investment. Paid for in two weeks. I'm more than willing to help you all realize your dream of financial freedom. I have been at this for nearly 20 years and know all the ins and outs, problems and how to get around them. More than willing to help. But I don't often come on here, so simply email me. rd@ns.sympatico.ca
I've seen Lamar billboards everywhere, it just hit me today that it's a company doing it. Started researching, and here I am. I'm honestly surprised how little we think about these things in everyday life. I have to subscribe.
Hahaha i am a garage door technician. I’m driving up and down highways every day. Sometimes i drive. Sometimes my dad drives. A few months ago I literally noticed what you noticed: These billboards are owned by specific companies. I even saw the LAMAR office somewhere in Pennsylvania once. I thought “damn these guys are huge” I studied business at a university in Philadelphia. I’m not the most business savvy person in the world. But i know one thing: boring business is successful business
Funny story. I work for Lamar. I've started my own contracting LLC for installing Static and Digital Service repair. To move forward. I still did hear the breakdown on how you actually own the Digital on the property behind you? In very installing in this. Cause it's what I'm trying to do. Tired of physically working hard. 23 years in the Business and counting.
Hey Robert. You’ve really opened my eyes with the model you explained in this video. I don’t quite have the capital to put up a sign myself, though I’m trying find land and get permits in order to sell to larger companies. A few questions if you have the time to help me. -Do you reach out to these land owners as a business? -Do you inform land owners that you will be essentially middle-manning their land to a larger company? -do you work with these companies on specifics? I ask because on permit applications you need to be specific with the type of sign you want to put up -Do you vet the property by doing the legwork, and then going forward with obtaining permits after getting the ok from the landowner? It wouldn’t make sense to obtain permits on a property you don’t own, just to have a landowner tell you he isn’t interested (not to mention you need the owner to sign off on the permit as well) Maybe I should just give you a call!😂 Id love to work together with ya on some deals
@camokiller56 These are all great questions. 1. Yes, start an LLC 2. Yes, but I don’t word it like that. I have in the land lease that I’m allowed to assign it to others. 3. Yes, I have in the land lease the size of sign I’m building. Or if you didn’t know, you might could put you’d be building a sign “up to 14’ high x 48’ wide” which covers most all billboard sizes even if you ended up building a smaller sign. 4. Go over the sign code in debth and make sure the property meets all of the requirements for a billboard. Then sign a lease with the property owner. Then get the permits. Then you can either sell or build the board. All great questions, I have been doing a lot of consulting lately. If you have any other questions or want to schedule a consulting call just email me and we can schedule it. robert@semediacorp.com
Just so I'm getting this straight, you sold the lease and then went and built your own billboard in a different area with the money you made off the lease you made?
So are you saying what you did was find a good available spot for the billboard, prepared all of the permits and paperwork and sold it to a company who then built it themselves?
Mr wallace I have question here, so when you've just secured a potential client that you'll put their company on your billboard, are you the one that is going to print thier desirable ad and put on your billboard or the client comes already printed the Ad and put it on your billboard?
I have a graphic designer that will design an ad proof for the client. Once they approve of the design he will go ahead and post to the billboard. They’re all digital so it only takes a minute to post.
Good info, so glad I found you! So you basically sold your right to purchase this lease, like a wholesale deal? Which means you no longer own it right?
Hey Robert! I love this idea. I just formed an LLC this year with a friend and we are always looking into ideas like this. Right now we just own a holding/investment company where we are owning/trading stocks, but we really want to get into ads or even a product. Thanks for your video because this is a unique way to go about getting into the ad space with not a lot of cost. (We are both fresh out of college and dont have a lot of money haha) I would love to talk with you and pick your brain on this idea and potentially expanding your SE footprint since me and my business partner have ties in GA, AL and MS. We could use your expertise and try and help scout new locations.
I run a "indoor digital billboard" company in Nashville. It's a network of TV screens all over Middle TN that plays ads for local businesses. We sell it in packages of 10, 20, or 30 locations. You can start something like this for not too much money. I also am a young guy fresh out of college. Would love to connect.
It's a good way to get started if you don't have the funds to build the board. If you can build the board and sell the ads that is more valuable than just the lease/permits.
Thanks for the video! So this means you are no longer owning and operating this board, right? You sold the rights to the other company. Do you have any financing recommendations for someone who wants to keep the billboard and operate it long-term?
Yes, you're way better off financially if you can keep the board long term. If you have good credit, good income, and low debt to income ratio you can get a business loan from a local bank. If you're just starting out you'll have to put a large percentage down and might need some collateral but it'd be somewhat similar to any other small business loan.
When you were reaching out to these people, you had a permit/lease, what about the landowner in the equation? Did they agree to putting the sign up there or how did that key part go?
I have a clause in the lease that states "This lease is binding by the heirs, assigns, and successors of SouthEastern Media Corp." So it states in the lease that I can assign it to another company. Sometimes the landowners won't let you do this without their permission so you may have to add a part saying "...with written permission from Landlord." You definitely want to be able to sell the lease individually if you decide not to build the board or if you do build it and your company gets bought as a whole plant.
Why did the company pay you $65K for something they could have done themselves for $500? Was it bc you found a diamond in the rough awesome area? Is that essentially the gimmick? Find a place that a company might want (like a website domain) and then sell that for a ton of $$? Thank you for the clarification
Yes, they’re willing to pay a lump sump for doing all the leg work, the terms negotiated in the lease, and the time it saves them from having to do it themselves. New billboard locations do have a limited availability nationwide so the scarcity creates value similar to a website domain.
Can someone make a career out of duplicating this process? Obviously there’s a risk involved being stuck with the paperwork but is the risk worth it when you have multiple pots in the fire?
This was super helpful. Might actually be something I want to start myself . thank you for sharing. John 3:16-18 King James Version 16 For God so loved the world, that he gave his only begotten Son, that whosoever believeth in him should not perish, but have everlasting life. 17 For God sent not his Son into the world to condemn the world; but that the world through him might be saved. 18 He that believeth on him is not condemned: but he that believeth not is condemned already, because he hath not believed in the name of the only begotten Son of God.
Yes sir, the land lease and the permit paperwork. Probably the biggest value was the terms in the land lease that included a digital billboard to be built there for the same monthly rate as the static board.
The best way to find advertisers is for them to find you by putting your company name and phone on your boards. I get a large percentage of clients just by them reaching out to me. The wrong way to price your ads is a little cheaper than everyone else's rates. The right way to price ads is based on the value your ads provide to the client.
Why? 65k was a deal. The guy that bought it built the sign, filled the ad space and then sold it to Lamar and netted 200k. I shouldn't have sold it so cheap.
Not to the local council. You have to pay the state a yearly flat rate fee to have an outdoor advertising license and then another flat rate per sign face but both fees are actually very minimal.
So yea not too many people looking around here for info. Good sighn pun intended for me. As I'm building some Mobil and static capabilities on my property. Looking for intell on pricing ect.
So if someone gives you $50k to build a sign you pay taxes on it? Definitely not. Your writing off at end of the year. What you didnt do is roll it back into your business by end of year and keep going and growing! Biz101 You didn't get 50k and cash the check and they took taxes out. Construction flip flops money all the time on materials. Think bout it!
If you don't spend the money on something you don't have anything to right off therefore the money is profit and you pay taxes on profit. I had only spent about $500. Sure, could have bought a new truck and spent everything not to have to pay taxes but you're still paying sales tax, DMV licensing/title fees, then I've got a truck but out of money again.
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![Businesses that Always Fail? 7 Businesses with Shockingly High Failure Rates [Backed by Data]](/img/tr.png)
I installed a digital billboard about 14 years ago here in Nova Scotia. Aimed it right at a Tim Horton's drive though. I run about 15 - 20 ads in a loop at 200.00 a month. To date, it has generated nearly a million dollars and the sign and installation ran me about 12 grand. I own the property. I subsequently sold and installed a half a dozen more around the area. So, basically, I have retired aside from making the ads and picking up checks in the mail. Keep in mind that I live in a County which has a population of less than 12000 people. Easy money making machine.
How did you do this im from nova scotia and want to get into
Do you have a class on how to get started ?
can you teach me, I'd love to learn
Hello, where did you get your billboard from and how much? Thanks
@dammitbobby283 A few years ago I added a low power FM radio transmitter to the sign. Good for about two klm. So now most of the ads have audio too. I charge another 75.00 a month for that feature and a 50.00 fee to create the audio for that. I currently have 7 signs running. Trying to answer all of the above questions here: All of my signs came from China. Unilumin. I fly them in via Air Canada Cargo from Hong Kong. They will even put your company name on them. Been awhile since I ordered one, but last I recall they are about 1400.00 USD per square meter. Keep in mind, those signs are DIP (look that up),. Technology is changing fast. Technology now is using SMD (look that up too). Brighter and higher resolution. The Jury is still out on how long they last but the few I see around are working just fine and look like a TV even in direct sunlight. One thing you need to know is that the money is not in the sign. It's in ad creation. I have a background in film editing, so it's easy for me. If you don't, you will have to pay someone to create your content. That will eat away at your profit margin. I am currently in negotiations with property owners in Halifax and Yarmouth. And yes, both pointed at Tim Horton's drive throughs. Expected revenue from them would be around 1500.00 a month per ad, or roughly 45k a month or a little over half a million a year. Not a bad return for a 20k investment. Paid for in two weeks.
I'm more than willing to help you all realize your dream of financial freedom. I have been at this for nearly 20 years and know all the ins and outs, problems and how to get around them. More than willing to help. But I don't often come on here, so simply email me.
rd@ns.sympatico.ca
I've seen Lamar billboards everywhere, it just hit me today that it's a company doing it. Started researching, and here I am. I'm honestly surprised how little we think about these things in everyday life. I have to subscribe.
Hahaha i am a garage door technician. I’m driving up and down highways every day. Sometimes i drive. Sometimes my dad drives. A few months ago I literally noticed what you noticed: These billboards are owned by specific companies. I even saw the LAMAR office somewhere in Pennsylvania once. I thought “damn these guys are huge” I studied business at a university in Philadelphia. I’m not the most business savvy person in the world. But i know one thing: boring business is successful business
I've been eyeballing Lamar for about 8 years now when they were less than $30 a share on the stock market
Lamar and clear channel I've been watching both of them for a while although clear channel doesn't seem to be doing as well as Lamar
@@V.i.b.e1 out of every 10 billboard i see, 5 is Lamar. The others are either clearchannel, outfront or some small company
Funny story. I work for Lamar. I've started my own contracting LLC for installing Static and Digital Service repair.
To move forward. I still did hear the breakdown on how you actually own the Digital on the property behind you?
In very installing in this. Cause it's what I'm trying to do. Tired of physically working hard. 23 years in the Business and counting.
love it! Getting close to securing first of many locations in our Canadian push for outdoor billboards!
Amazing story! Right on! Loved every second of it! Thank you for the info wish you luck in the future!
Very interesting information. Thanks for this helpful tip.
one of most underrated channels thank you for the content
Hey Robert. You’ve really opened my eyes with the model you explained in this video. I don’t quite have the capital to put up a sign myself, though I’m trying find land and get permits in order to sell to larger companies. A few questions if you have the time to help me.
-Do you reach out to these land owners as a business?
-Do you inform land owners that you will be essentially middle-manning their land to a larger company?
-do you work with these companies on specifics? I ask because on permit applications you need to be specific with the type of sign you want to put up
-Do you vet the property by doing the legwork, and then going forward with obtaining permits after getting the ok from the landowner? It wouldn’t make sense to obtain permits on a property you don’t own, just to have a landowner tell you he isn’t interested (not to mention you need the owner to sign off on the permit as well)
Maybe I should just give you a call!😂 Id love to work together with ya on some deals
@camokiller56 These are all great questions.
1. Yes, start an LLC
2. Yes, but I don’t word it like that. I have in the land lease that I’m allowed to assign it to others.
3. Yes, I have in the land lease the size of sign I’m building. Or if you didn’t know, you might could put you’d be building a sign “up to 14’ high x 48’ wide” which covers most all billboard sizes even if you ended up building a smaller sign.
4. Go over the sign code in debth and make sure the property meets all of the requirements for a billboard. Then sign a lease with the property owner. Then get the permits. Then you can either sell or build the board.
All great questions, I have been doing a lot of consulting lately. If you have any other questions or want to schedule a consulting call just email me and we can schedule it. robert@semediacorp.com
@@robert_wallace4107 you’re the man, thanks for your response. I’ll be in touch with you
Just so I'm getting this straight, you sold the lease and then went and built your own billboard in a different area with the money you made off the lease you made?
Great video Robert. I learned a lot here, thank you.
Sell mugs by the box, to establishments that promote a specific special town or area. 15- 20 eatery.
BAD ASS MUGS! 5 to 10 kinds.
75cent refills.
So, the restaurant has now as a stack on trays of special mugs for sell. THE CUTOMER COMES BACK NOW.
I respect your hustle man, keep it up brother
So are you saying what you did was find a good available spot for the billboard, prepared all of the permits and paperwork and sold it to a company who then built it themselves?
How long did this whole process take you? Is this really repeatable?
Thank you Robert. Great video. I'm very excited and I want to get into this business. 🙏🙏
thanks for the information. Billboards are something iv thought about for a while. Ill be following to learn more.
Love the honesty
Great video! Full of quality information - subscribed!
Hello
Mr wallace I have question here, so when you've just secured a potential client that you'll put their company on your billboard, are you the one that is going to print thier desirable ad and put on your billboard or the client comes already printed the Ad and put it on your billboard?
I have a graphic designer that will design an ad proof for the client. Once they approve of the design he will go ahead and post to the billboard. They’re all digital so it only takes a minute to post.
lack of information on how to do this. great ideas
I have a hard time to find a company who will build a billboard for me in Florida, any advice?
Good info, so glad I found you! So you basically sold your right to purchase this lease, like a wholesale deal? Which means you no longer own it right?
How do you build one? I can’t figure that part out. Every company just wants to rent ad space to me. How do you actually make/build one?
Hey Robert. I recently purchased my 1st billboard ( on a acre of commercial property) when type of insurance do it need? Thanks in advance!
where is the property? would love to discuss!
Hey Robert! I love this idea. I just formed an LLC this year with a friend and we are always looking into ideas like this.
Right now we just own a holding/investment company where we are owning/trading stocks, but we really want to get into ads or even a product. Thanks for your video because this is a unique way to go about getting into the ad space with not a lot of cost. (We are both fresh out of college and dont have a lot of money haha)
I would love to talk with you and pick your brain on this idea and potentially expanding your SE footprint since me and my business partner have ties in GA, AL and MS. We could use your expertise and try and help scout new locations.
I run a "indoor digital billboard" company in Nashville. It's a network of TV screens all over Middle TN that plays ads for local businesses. We sell it in packages of 10, 20, or 30 locations.
You can start something like this for not too much money. I also am a young guy fresh out of college. Would love to connect.
@M PK I’d like to connect with you bro I have great sakes skills along with negotiation
@M PF
@@mpf9802holy shit that’s smart
@@mpf9802 how can I contact you I’m miles and miles away but so totally interested!
Robert! Super inspiring video . I need more info! How can i get ahold of you? I need help.. I would love to talk to you. Plz
Robert-- awesome video. How do you feel about the idea of selling billboard leases?
It's a good way to get started if you don't have the funds to build the board. If you can build the board and sell the ads that is more valuable than just the lease/permits.
Hi Robert, I own the Buillboard. I need help selling the ad.
Thanks
FRIEND BUY A block or half block on a milk carton, for SPECIAL EVENTS. Like for a radio station.
I am starting a LED sign manufacturing company. Would love to speak with you and pick your brain. Could be beneficial for the both of us.
You look like wicca phase spring eternal
Great video
Very helpful tip 🙏
Interesting !!!please tell me more
Brilliant
Thanks for the video! So this means you are no longer owning and operating this board, right? You sold the rights to the other company. Do you have any financing recommendations for someone who wants to keep the billboard and operate it long-term?
great question, I was wondering that as well?
Yes, you're way better off financially if you can keep the board long term. If you have good credit, good income, and low debt to income ratio you can get a business loan from a local bank. If you're just starting out you'll have to put a large percentage down and might need some collateral but it'd be somewhat similar to any other small business loan.
did productivity fab build the metal structure?
The last few I bought from Selective structures in TN. I might go with Productivity fab next time or I might also fabricate it in house
When you were reaching out to these people, you had a permit/lease, what about the landowner in the equation? Did they agree to putting the sign up there or how did that key part go?
I have a clause in the lease that states "This lease is binding by the heirs, assigns, and successors of SouthEastern Media Corp." So it states in the lease that I can assign it to another company. Sometimes the landowners won't let you do this without their permission so you may have to add a part saying "...with written permission from Landlord." You definitely want to be able to sell the lease individually if you decide not to build the board or if you do build it and your company gets bought as a whole plant.
can you answer about 15 minutes worth of questions for $50? sometime within the next week?
How can you turn a regular billboard into a digital one?
As long as the structure is rated to hold the weight and wind load you should be able to retrofit it fairly easily.
Why did the company pay you $65K for something they could have done themselves for $500? Was it bc you found a diamond in the rough awesome area? Is that essentially the gimmick? Find a place that a company might want (like a website domain) and then sell that for a ton of $$? Thank you for the clarification
Yes, they’re willing to pay a lump sump for doing all the leg work, the terms negotiated in the lease, and the time it saves them from having to do it themselves. New billboard locations do have a limited availability nationwide so the scarcity creates value similar to a website domain.
I’m confused
Hey man , I need a little more understanding on this , I’m kind of confused
Here before this becomes one of those videos that has like 1.8B views in a decade from now
good for you
Can someone make a career out of duplicating this process?
Obviously there’s a risk involved being stuck with the paperwork but is the risk worth it when you have multiple pots in the fire?
Your a smart guy
👏
This was super helpful. Might actually be something I want to start myself . thank you for sharing.
John 3:16-18
King James Version
16 For God so loved the world, that he gave his only begotten Son, that whosoever believeth in him should not perish, but have everlasting life.
17 For God sent not his Son into the world to condemn the world; but that the world through him might be saved.
18 He that believeth on him is not condemned: but he that believeth not is condemned already, because he hath not believed in the name of the only begotten Son of God.
so you made 60k by selling paperwork?
Yes sir, the land lease and the permit paperwork. Probably the biggest value was the terms in the land lease that included a digital billboard to be built there for the same monthly rate as the static board.
Static or digital, why would land owner care?
@@robert_wallace4107 Hi Robert. Thanks for sharing this video. Can you share how many years the land lease was for?
How do I find advertisers and how do you price? Thanks!
The best way to find advertisers is for them to find you by putting your company name and phone on your boards. I get a large percentage of clients just by them reaching out to me.
The wrong way to price your ads is a little cheaper than everyone else's rates. The right way to price ads is based on the value your ads provide to the client.
@@robert_wallace4107 What equation do you use to figure that evaluation out?
Zero chance you where payed 65k for a permit and lease.....ZERO.
Why? 65k was a deal. The guy that bought it built the sign, filled the ad space and then sold it to Lamar and netted 200k. I shouldn't have sold it so cheap.
So was the start up cost really $500 if other people invested
No one else invested. Yes, $500 for permits and a attorney to review the lease.
Hope all is well! I would love to talk to you about getting started on a property I own
Do u pay annual fees to the local council per square feet?
Not to the local council. You have to pay the state a yearly flat rate fee to have an outdoor advertising license and then another flat rate per sign face but both fees are actually very minimal.
You should make a Facebook group
I would like to ask some questions I will pay you $50 for 15 minutes on the phone
Hey Codey, shoot me an email to robert@semediacorp.com and we can schedule a zoom call.
@@robert_wallace4107 Shooting an email now from UnTap Marketing Group.
Ok?
1.2 k views 14 comments this is gold to me. In a month's time!??!!
So yea not too many people looking around here for info. Good sighn pun intended for me. As I'm building some Mobil and static capabilities on my property. Looking for intell on pricing ect.
So if someone gives you $50k to build a sign you pay taxes on it? Definitely not.
Your writing off at end of the year.
What you didnt do is roll it back into your business by end of year and keep going and growing! Biz101
You didn't get 50k and cash the check and they took taxes out.
Construction flip flops money all the time on materials. Think bout it!
If you don't spend the money on something you don't have anything to right off therefore the money is profit and you pay taxes on profit. I had only spent about $500. Sure, could have bought a new truck and spent everything not to have to pay taxes but you're still paying sales tax, DMV licensing/title fees, then I've got a truck but out of money again.