There are behind the scene videos for this from both IU's channel and HYBE, if you want to see how it was all filmed. :) IU's character is deaf. She uses sign language a few times throughout the MV.
V AMAZING acting out all these emotions of fear happiness sorrow furious, in a 5 minute music video is crazy because we see actors failing to act out a single emotion in an 1 hour long episode but here he is, the versatility is showing 😭They they forgot what they were running from because through the lens of the camera, they were able to just love and enjoy life until the reality caught up to them and they were taken away ICRY 😭😭😭😭❤❤
The song they are singing at the wedding is by an Italian musician called Anthony Lazaro with the singer Sarah Kang and is called "Love Letter" and when I saw Tae singing a little bit it made me want to see a real duet because the song is beautiful. Thank you #IU and #V for the masterpiece #Lovewinsall
I'm now listening to love wins all again and as soon as it started I had tears in my eyes it's so emotional qnd that wqt I love also like I said before these two need to act in a kdrama with a similar concept to the mv. Also IU's voice is amazing and she I mý ult fav female idol It's Such a emotional yet awe inspiring message in the lyrics which is love conquers all no matter the ending. Also I cried as soon as the song started qnd get tears in my eyes whenever I watch the mv and hear the song
Thank you Pagan for reacting on this MV❤ I am from Ukraine, and i do understand your opinion fully. Agree with it as well. Unfortunately, once you have experienced war on yourself, you cannot watch such MVs “innocently”. They hit differently. And yes, i wish that nobody ever could experience this, so.. You wanna go somewhere with your mom? go and do it, because tomorrow you can be thousands kilometres away from her. you wanna meet your friend who you haven’t seen in a while? call them and meet, because tomorrow he can be killed by occupants. People really should appreciate what they have now. MV is beautiful, plot is amazing, actors are stunning❤️ thank you once again for your reaction✨
Ukraine and Gaza were on my mind as well as social minorities when I watched the MV. In her work, IU seems to use a lot of meta and social commentary / current affairs. Distilling vast and complex subjects into simple fables through storytelling. I am so sorry about what is happening to your beautiful country, thoughts and prayers. Love and kindness should be able to win overall!
The cube is meant to represent society and how badly it treat anyone who is "different". In the MV IU is deaf while Tae is blind in one eye but since they love each other they don't see those flaws. When we see them through the camera's lens it shows how they see each other - beautiful, perfect and the world is full of life and color because they have that love. Even in the darkest moments having that one person by your side can make it bearable. The ending killed me when IU covers his one good eye and her angelic voice along with the storytelling makes this a real masterpiece and I want to see them in a kdrama together.
Seriously, there is more character development and powerful story in this 5 min than many films I've seen. Beautiful work all around. The song is perfect.
Nice thoughts. Got me thinking about what I have around me to appreciate right now! I really appreciate YOUR window being the small one and the MV being the big one! SO MANY others have it the other way around which isn't right!
Woow.. me encantó tu reacción, he pensado casi lo mismo que tú del vídeo.. las actualizaciones de IU y V, son otro nivel.. me encantó su química en pantalla.. muy buen video y excelente reacción.. saludos desde Argentina
Another interpretation could be that of a couple at the end of their long lives, the camera view as memories of their past (old-style wedding dress, V's eye healthy) while facing illness and death and how love endures through those challenges. I'm sure it's supposed to be open-ended, so that it means whatever it means to each person. It's a beautiful message.
The director explained what it is online. The square represents society's judgment of imperfection. She is mute, and he is blind in one eye, so they are defective and are eliminated. The camera shows what they desire and wish.
Yes indeed, a post apocalyptic back story, A deaf IU and V can only see from one eye, that's why she covers V good eye. There already are so many theories about the meaning of that. IU was very sick while filming and for the song recording too, but the director she wanted was on tight schedule, V is about to serve military duty, IU was filming her new series and I believe 12 commercials in December. So no rest even when you are sick. War is horrible, unfortunately the main stream media are calling these wars "necessary"
This video touched me so deeply. I’ve been watching reactions for days. My first reaction was it’s a Magnificent movie! As far as symbolism, I went through a few ideas before reading the intended message. At first it reminded me of finding a love so sweet and strong that it it withstands everything, anything. Then, related to that, I thought for that love you don’t have to fit into any norm. Maybe that’s what the cubes are, the boxes we don’t fit into. When you’re different from the norm, but you share a love, it’s still love. I know in S Korea, traditionally there are many customs about how old you should be when you marry, and that the man should buy a house, and only men and women marry, and only children after you marry. All the traditional rules are still expected. But people are people. Not everyone conforms. IU herself is 30 and single, gasp. (I’m not actually shaming her, readers) Im saying she has resources and I bet even she faces pressure for not marrying before 30. Anyway, I finally saw a quote of some of the directors comments and I was not very close to his intentions . I was taking the themes a bit too broadly and seriously. He was more focused on the lens that sees you at your best, and … I need to read it again.
IU is a very unique singer and is known as a national treasure in South Korea. She encountered financial difficulties in her family when she was a child, so she determined to become an "adult" who could support her own life earlier. Because she likes singing, she decided to be a singer. She hoped to connect the hearts between "I and YOU" through music with emotions, so she took the stage name "IU". Originally, she wanted to be a traditional ballad singer when she debuted, but because too young, she did not gain much attention from the public in that time(when she is only 15). Later, the entertainment company tried to package her as an idol singer and achieved great success (in the year she was 18). But when she became very popular with the public at the age of 21 with her beautiful appearance and cheerful personality, she decided to regain her original ambition and embark on a completely different path from ordinary Kpop......She remake songs more than 20-years-old, and re-introduced the popular culture of the previous generation to the younger generation, and received a very good response from public. From then on, Koreans no longer viewed her as an idol with only a sweet image, but instead viewed her with respect as a real "artist of music" who contributed to popular culture. In additional to her famous angelic voice just like moonlight, she is also known for her versatility and is an award-winning singer, music producer, lyricist, also a top-tier actress and model. She has many popular songs written by herself. Because she has held the belief that "love will eventually win" for many years, she wrote the lyrics and produce the project herself, and specially asked the film director she had collaborated with to film this MV.(The directer won the 2023 Blue Gragon Films Award of Korea)
The cubes are trolls/ media. In the MV, she is deaf/mute, he is partially blind - it may seem there is no fathomable way these two can understand each other. This video is dedicated to artists, great Korean idols. The cube represents the Korean music and film industry, where every artist is under threat of social pressure, where one wrong move can ruin their careers, where they can be intimidated by the media and end their lives, living under stress and constant fear. Through the lens of a video camera, artists, idols of many, are beautiful and happy, but in real life they are very vulnerable. The Industry sucks all the juice out of them and then throws them away as if they were old and unnecessary clothes. In South Korea, the big music lobbies have a way of treating artists that is scary. If they see that they are good and successful, they take everything and more out of each of them, becoming ruthless. But when they have been exploited to the point of exhaustion, they leave them aside like broken toys. More than one artist has ended up committing suicide. Everything is very sad. At its end the trolls/ media come to consume another artist and fandom and discard it like a pile of clothes and IU is ready to fight but V (the fans) steps in front of her to defend her and their bond, but they are met with a bitter end. A sad reality every artist must face someday. She sheilds V's good eye to protect him from the inevitable. .😭😭😭😭
Yes!! Her voice reminded me of Indian music as well. The flowy-high tone. I’m so glad you noticed that cause I have yet to find anyone point it out!! I thought it was just me!
IU's style of singing is actually pretty common in Korean music, but specifically OST music or ballads. You have to look into singers like Hynn and Ailee
NOTE - IU wrote the lyrics and was the Producer as well. So the concept and story is all IU's. I have watched a ton of reactions to this MV and you are the first one, besides myself, who related the pile of clothes to the holocaust. Which frankly is a scary and concerning. I dont know what or how the are teaching about the holocaust in schools today. But one of the images that has been forever burned into my brain is the image of the piles of clothes, shoes, jewelry gold filled teeth. And the number of reactors who think Love lost, which demonstrates a lack of understanding of what love is. IU on her companies website posted a letter with a few thoughts on what the story she is telling is about. And she basically says the Love isn't physical so thinking that love can defeat hate in a physical match is ridiculous. But love is relentlessly togetherness and hate is always alone. I'll add that love doesn't destroy it only creates where as hate never creates it only destroys. And hate consumes those who give into it, while love protects the souls of those who don't give into hate. This message is simple and extremely powerful. But the number of people who completely missed the point or twisted it into something that made hate the focus instead of love is sad and a little more than concerning. Thank you for your very on point analysis and hopefully you will make an impression on people and connect this story to our history of real events that are much scarier.
This was one of a series of 'mini-movie' mvs this past year. 'Heageum' by Agust D and 'Cool With You' by NewJeams are two notable mini-movies. NewJeans 'Ditto' mini-movie was a bit over a year ago.
more about IU please, she is a very beloved artist in Korea, I assure you that you will love all her songs, I leave you two of her M/V that you will surely like, you don't have to look for videos with subtitles because almost all her videos are subtitled To Spanish. The first video that I leave you is one of my favorites that has 2 parts The first is YOU&I, I leave you the link, this MV was released 12 years ago and it does not have subtitles but it is perfectly understood: ruclips.net/video/f_iQRO5BdCM/видео.html The second is the sequel that was released 11 years later and continues the story and is a beautiful ballad, it is called Above The Time: ruclips.net/video/R3Fwdnij49o/видео.html Another M/V that you might like is strawberry moon, which is also subtitled: ruclips.net/video/sqgxcCjD04s/видео.html Another beautiful ballad that you will love is Dear Name, I leave you the link and it is live: ruclips.net/video/8zsYZFvKniw/видео.html Another one is Through the Night, a beautiful ballad that will captivate you. You have a new subscriber and I hope you read my comment and I hope for more reactions from her. She has many songs that you will love, she has 15 years of career, plus she is also an actress
![Producer and K-pop Fan React to IU 'Love wins all' MV [first time reacting to IU]](http://i.ytimg.com/vi/2PLAm4rMFPk/mqdefault.jpg)
I like how you can't help call it a film. you'll love the behind the scenes on IU TV and Bangtan TV
The acting was so soo good iu and v killed it❤
Totally agree!
There are behind the scene videos for this from both IU's channel and HYBE, if you want to see how it was all filmed. :) IU's character is deaf. She uses sign language a few times throughout the MV.
+1
V AMAZING acting out all these emotions of fear happiness sorrow furious, in a 5 minute music video is crazy because we see actors failing to act out a single emotion in an 1 hour long episode but here he is, the versatility is showing 😭They they forgot what they were running from because through the lens of the camera, they were able to just love and enjoy life until the reality caught up to them and they were taken away ICRY 😭😭😭😭❤❤
The song they are singing at the wedding is by an Italian musician called Anthony Lazaro with the singer Sarah Kang and is called "Love Letter" and when I saw Tae singing a little bit it made me want to see a real duet because the song is beautiful. Thank you #IU and #V for the masterpiece #Lovewinsall
I'm now listening to love wins all again and as soon as it started I had tears in my eyes it's so emotional qnd that wqt I love also like I said before these two need to act in a kdrama with a similar concept to the mv.
Also IU's voice is amazing and she I mý ult fav female idol
It's Such a emotional yet awe inspiring message in the lyrics which is love conquers all no matter the ending.
Also I cried as soon as the song started qnd get tears in my eyes whenever I watch the mv and hear the song
Thank you Pagan for reacting on this MV❤ I am from Ukraine, and i do understand your opinion fully. Agree with it as well. Unfortunately, once you have experienced war on yourself, you cannot watch such MVs “innocently”. They hit differently.
And yes, i wish that nobody ever could experience this, so.. You wanna go somewhere with your mom? go and do it, because tomorrow you can be thousands kilometres away from her.
you wanna meet your friend who you haven’t seen in a while? call them and meet, because tomorrow he can be killed by occupants.
People really should appreciate what they have now.
MV is beautiful, plot is amazing, actors are stunning❤️
thank you once again for your reaction✨
Aw thank you for watching. Hope you’re ok 👌🏻
I am so sorry about what is and has been happening to Ukraine. I hope that you and your friends/family are safe.
Ukraine 🇺🇦 💜. Keep strong !
Stay strong Ukraine. Much love from Poland! 💜💜🇺🇦🇵🇱
Ukraine and Gaza were on my mind as well as social minorities when I watched the MV. In her work, IU seems to use a lot of meta and social commentary / current affairs. Distilling vast and complex subjects into simple fables through storytelling. I am so sorry about what is happening to your beautiful country, thoughts and prayers. Love and kindness should be able to win overall!
I agree with you about the metaphor for the story. This filme/MV is just perfect 💜
The cube is meant to represent society and how badly it treat anyone who is "different". In the MV IU is deaf while Tae is blind in one eye but since they love each other they don't see those flaws. When we see them through the camera's lens it shows how they see each other - beautiful, perfect and the world is full of life and color because they have that love. Even in the darkest moments having that one person by your side can make it bearable. The ending killed me when IU covers his one good eye and her angelic voice along with the storytelling makes this a real masterpiece and I want to see them in a kdrama together.
Oh my god yes!! I totally see that metaphor now!
IU is mute not deaf
Is deaf mute
Seriously, there is more character development and powerful story in this 5 min than many films I've seen. Beautiful work all around. The song is perfect.
Yes! Totally agree
I love your take on this!!
Thank you!
Nice thoughts. Got me thinking about what I have around me to appreciate right now! I really appreciate YOUR window being the small one and the MV being the big one! SO MANY others have it the other way around which isn't right!
Thank you for reacting on this MV.
Have to watch the behind the scenes
Absolutely will
Woow.. me encantó tu reacción, he pensado casi lo mismo que tú del vídeo.. las actualizaciones de IU y V, son otro nivel.. me encantó su química en pantalla.. muy buen video y excelente reacción.. saludos desde Argentina
Another interpretation could be that of a couple at the end of their long lives, the camera view as memories of their past (old-style wedding dress, V's eye healthy) while facing illness and death and how love endures through those challenges. I'm sure it's supposed to be open-ended, so that it means whatever it means to each person. It's a beautiful message.
Oh my god yes that’s such a good interpretation
The director explained what it is online.
The square represents society's judgment of imperfection. She is mute, and he is blind in one eye, so they are defective and are eliminated. The camera shows what they desire and wish.
Yes indeed, a post apocalyptic back story, A deaf IU and V can only see from one eye, that's why she covers V good eye. There already are so many theories about the meaning of that. IU was very sick while filming and for the song recording too, but the director she wanted was on tight schedule, V is about to serve military duty, IU was filming her new series and I believe 12 commercials in December. So no rest even when you are sick. War is horrible, unfortunately the main stream media are calling these wars "necessary"
en 5 minutos todas las emociones humanas
This video touched me so deeply. I’ve been watching reactions for days. My first reaction was it’s a Magnificent movie! As far as symbolism, I went through a few ideas before reading the intended message. At first it reminded me of finding a love so sweet and strong that it it withstands everything, anything. Then, related to that, I thought for that love you don’t have to fit into any norm. Maybe that’s what the cubes are, the boxes we don’t fit into. When you’re different from the norm, but you share a love, it’s still love. I know in S Korea, traditionally there are many customs about how old you should be when you marry, and that the man should buy a house, and only men and women marry, and only children after you marry. All the traditional rules are still expected. But people are people. Not everyone conforms. IU herself is 30 and single, gasp. (I’m not actually shaming her, readers) Im saying she has resources and I bet even she faces pressure for not marrying before 30. Anyway, I finally saw a quote of some of the directors comments and I was not very close to his intentions . I was taking the themes a bit too broadly and seriously. He was more focused on the lens that sees you at your best, and … I need to read it again.
IU is a very unique singer and is known as a national treasure in South Korea.
She encountered financial difficulties in her family when she was a child, so she determined to become an "adult" who could support her own life earlier. Because she likes singing, she decided to be a singer. She hoped to connect the hearts between "I and YOU" through music with emotions, so she took the stage name "IU".
Originally, she wanted to be a traditional ballad singer when she debuted, but because too young, she did not gain much attention from the public in that time(when she is only 15).
Later, the entertainment company tried to package her as an idol singer and achieved great success (in the year she was 18). But when she became very popular with the public at the age of 21 with her beautiful appearance and cheerful personality, she decided to regain her original ambition and embark on a completely different path from ordinary Kpop......She remake songs more than 20-years-old, and re-introduced the popular culture of the previous generation to the younger generation, and received a very good response from public.
From then on, Koreans no longer viewed her as an idol with only a sweet image, but instead viewed her with respect as a real "artist of music" who contributed to popular culture.
In additional to her famous angelic voice just like moonlight, she is also known for her versatility and is an award-winning singer, music producer, lyricist, also a top-tier actress and model. She has many popular songs written by herself.
Because she has held the belief that "love will eventually win" for many years, she wrote the lyrics and produce the project herself, and specially asked the film director she had collaborated with to film this MV.(The directer won the 2023 Blue Gragon Films Award of Korea)
The cubes are trolls/ media. In the MV, she is deaf/mute, he is partially blind - it may seem there is no fathomable way these two can understand each other. This video is dedicated to artists, great Korean idols. The cube represents the Korean music and film industry, where every artist is under threat of social pressure, where one wrong move can ruin their careers, where they can be intimidated by the media and end their lives, living under stress and constant fear. Through the lens of a video camera, artists, idols of many, are beautiful and happy, but in real life they are very vulnerable. The Industry sucks all the juice out of them and then throws them away as if they were old and unnecessary clothes. In South Korea, the big music lobbies have a way of treating artists that is scary. If they see that they are good and successful, they take everything and more out of each of them, becoming ruthless. But when they have been exploited to the point of exhaustion, they leave them aside like broken toys. More than one artist has ended up committing suicide. Everything is very sad. At its end the trolls/ media come to consume another artist and fandom and discard it like a pile of clothes and IU is ready to fight but V (the fans) steps in front of her to defend her and their bond, but they are met with a bitter end. A sad reality every artist must face someday. She sheilds V's good eye to protect him from the inevitable. .😭😭😭😭
You can watch IU's series, she's good at acting.
Yes!! Her voice reminded me of Indian music as well. The flowy-high tone. I’m so glad you noticed that cause I have yet to find anyone point it out!! I thought it was just me!
Haha lol at least we have the same thought!
IU's style of singing is actually pretty common in Korean music, but specifically OST music or ballads. You have to look into singers like Hynn and Ailee
NOTE - IU wrote the lyrics and was the Producer as well. So the concept and story is all IU's.
I have watched a ton of reactions to this MV and you are the first one, besides myself, who related the pile of clothes to the holocaust. Which frankly is a scary and concerning. I dont know what or how the are teaching about the holocaust in schools today. But one of the images that has been forever burned into my brain is the image of the piles of clothes, shoes, jewelry gold filled teeth.
And the number of reactors who think Love lost, which demonstrates a lack of understanding of what love is. IU on her companies website posted a letter with a few thoughts on what the story she is telling is about. And she basically says the Love isn't physical so thinking that love can defeat hate in a physical match is ridiculous. But love is relentlessly togetherness and hate is always alone.
I'll add that love doesn't destroy it only creates where as hate never creates it only destroys. And hate consumes those who give into it, while love protects the souls of those who don't give into hate. This message is simple and extremely powerful. But the number of people who completely missed the point or twisted it into something that made hate the focus instead of love is sad and a little more than concerning.
Thank you for your very on point analysis and hopefully you will make an impression on people and connect this story to our history of real events that are much scarier.
Thank you so much
This was one of a series of 'mini-movie' mvs this past year. 'Heageum' by Agust D and 'Cool With You' by NewJeams are two notable mini-movies. NewJeans 'Ditto' mini-movie was a bit over a year ago.
more about IU please, she is a very beloved artist in Korea, I assure you that you will love all her songs, I leave you two of her M/V that you will surely like, you don't have to look for videos with subtitles because almost all her videos are subtitled To Spanish.
The first video that I leave you is one of my favorites that has 2 parts
The first is YOU&I, I leave you the link, this MV was released 12 years ago and it does not have subtitles but it is perfectly understood: ruclips.net/video/f_iQRO5BdCM/видео.html
The second is the sequel that was released 11 years later and continues the story and is a beautiful ballad, it is called Above The Time: ruclips.net/video/R3Fwdnij49o/видео.html
Another M/V that you might like is strawberry moon, which is also subtitled: ruclips.net/video/sqgxcCjD04s/видео.html
Another beautiful ballad that you will love is Dear Name, I leave you the link and it is live: ruclips.net/video/8zsYZFvKniw/видео.html
Another one is Through the Night, a beautiful ballad that will captivate you.
You have a new subscriber and I hope you read my comment and I hope for more reactions from her.
She has many songs that you will love, she has 15 years of career, plus she is also an actress
The more I think about it, I think it was a good video with which to start the year. We need to do better.
Also on a side note you really need to check out Dxmon and their pre debut song Burn up
AGAAGAAGAGAAGAGAGA❤❤❤❤❤
iu 'love wins all' mv [iu & v ai cover + extended version] v (taehyung) of bts sings with her in this video
♥♥♥
저도 잘 몰라요 그저 시기 하죠... ㅜㅠ iu v 둘다 ㅜㅠ 잘 사시길.....ㅠㅠ
Please react to more Girls' Generation MVs.
the song kick it 4 now boy group the new six reminds me of Bobby Brown's song "every little step" please listen
So far Suga and V got to work with IU and IU is Jungkook's ideal girl he gets shy around her lol
Omg lol!!
Behind the scenes from both channel bangtantv and iutv is required. Plz😊
Gotta react to bts attack on bangtan and no more dream dance break
편지 안 받았어 메일 없었어. 연락의 메세지 메시아 없었어 티켓를 거저 줘버렸다
Indian singing? I was thinking Irish Gaelic.
I u.. directed
미국의 가디언 연결 한다. 펜타곤의 군사로 닫다.
please, subtitle in spanish
Plz react to more BTS & members stuff
펜타곤 응원 닫다.
뛰지 말고 큐브 닫다.
She’s mute, too, I think.