Any recommendations for people new to big query on how to map the customer journey as well as KPIs to start with. Looking to do this for ecommerce with add to cart --> checkout -->purchase. Topics on bottleneck analysis and pareto of top proudcts and any other suggestions or examples would be helpful. Thanks again!
Any recommendations for people new to big query on how to map the customer journey as well as KPIs to start with. Looking to do this for ecommerce with add to cart --> checkout -->purchase. Topics on bottleneck analysis and pareto of top proudcts and any other suggestions or examples would be helpful. Thanks again!