Types of Mapping on Mapper | Behavioral, Journey, Persona Mapping, and more

In this video, we look at Mapper’s powerful UX frameworks for persona, behavioral, strategy, and customer journey mapping.
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🟡 ABOUT MAPPER:
Mapper is a strategic UX tool designed to assist UX experts with user journey mapping, behavioral mapping, and persona mapping to align UX strategy with business goals.
It shows UX decision-makers where different user personas converge, to plan product features that cater to the majority of target audience. And even where personas diverge, to design unique features that satisfy specific persona needs. Mapper achieves this by empowering experts to map user needs against Likert scales to guide what to focus on.
Mapper analyzes your mapping, generates charts and scores that guide UX teams toward collaborative product decision-making. This insight-driven approach provides a visual roadmap that supercharges your UX design process and product outcomes.
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📋 ️Want to learn more about the different types of User Journeys in UX? Check out the BuildUX resource: buildux.com/bl...
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📚 ADDITIONAL RESOURCES:
Want to explore and interact with free sample Mapper projects? Head over to the BuildUX Library: buildux.com/ma...
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💬 QUESTIONS OR FEEDBACK?
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ABOUT BUILDUX:
At BuildUX, we empower UX experts with industry-standard tools designed to enhance user understanding and streamline product feature prioritization. Our award-winning UX tools eliminate the need for fragmented solutions, enabling UX and product teams to make insight-driven decisions, create impactful feature roadmaps, and improve product prioritization.
To learn more about Tools for strategic UX, visit buildux.com/