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Philip, had to come by and thank you for sharing this. This method has singlehandedly got me to record sales levels after flat lining for a few years. I have shared this with my private group and we are discussing it. I hope to help others learn this. Thank you, thank you!!! Even better? It worked the first month and I made a profit.
That's awesome to hear Lisa!! Especially since you're one of the first people I watched on RUclips when I started POD. I'd love to connect and do an interview on the channel. We could talk about your Tamas experience as well :) My email is philip@philipanders.com
Tacos, thank you so much can't tell you how many sleepless nights I spent feeling clueless starting my merch Amazon, frustrations that have brought me to tears and watching your videos gives me hope that I can make this work thank you 😊
Just came back to say I started doing this a few weeks after you launched this and 2 months later, I've added about 250 more sales per month. Even better, I didn't have to lose much before I gained. Thank you!
If I set up the campaign for a tshirt with only the keyword dog is amazon showing my ad only to people searching for dog tshirts or for everyone searching for dog in general?
TACOS 🌮 this is a brilliant strategy I think. I understand the reasoning behind going into large niches. I need to do more research, I do not have designs in any of the large niches. Thank you for explaining this so well and thank you to Tamas for sharing.
@PhilipAnders Thank you so much for the tips. One question... When you have a product that is not working, Do you A) pause the ad all together and create a new one with the same keyword and another product or B) Pause the product on the ad and add a new product to the existing ad?
@@tamasnt @philipAnders thanks for answer. One more question on this method. In this video the example is to put 'Dog' as the one keyword. Wouldn't you also need to put 'Dog T-shirt' ie the product also? Thanks for your help on this matter Adam
Thank you for the video and the free PDF and Tracking Spreadsheet. Taco Tuesday! In Norway, it's Taco Friday, what day is it in UK/germany? LOL I have some follow-up questions: 1.Should you have multiple groups in one campaign, or should it be one ASIN per campaign? 2.If a design is already selling organically at $19.99, should we lower the price for the TAMAS method? 3.Should we create new campaigns and use Exact keywords that we find in the TAMAS Broad/Phrase campaigns? And if so, should we keep or delete the TAMAS campaign I might add that I have seen this myself, so I have been happy with ads that go to zero because it leads to more organic sales. Thanks again!
1. One asin per campaign. 2. Test and see the CVR and TRAS and decide later. But I can almost guarantee you that you'll get better traction with a lower price.. remember it's not about the price, it's about the TRAS = YOUR NET PROFIT. 3. Leave your profitable TAM campaigns running , dont split them into multiple small campaigns (not even adgroups) , tracking would become a nightmare. Let them build up massive campaign history. 4. Once you have a winner, and you're happy with it's daily adspend and profits, leave it alone, checking/adjusting bids once a week max, and start working on your next asin! 5. Don't micromanage.
Hi Philip! This was a lot of good info you delivered - well done! I'm brand new to all of this and wanted to know if you could give me an example of a phrase match?
Do you mean for the keyword to use for phrase match? Just one broad word like dog, funny, dad, koala, you name it. Could be hobbies, locations, jobs. Just had to have high search volume😉
Running this Amazon ads method currently for a few days now on a few designs. Currently just at 260 impressions and $0.16 in ad spend at $.40 per click. Looking forward to seeing how this strategy does as the design was a Best Seller on Etsy.
So let's say I have a shirt specifically themed for Dog Lovers in California, do I use the keyword "DOGS" or do I use the keyword "California"? It seems that I would either get lots of clicks from dog lovers who don't live in California or I would get lots of California lovers who don't care about dogs. How should I implement the TOMAS method in this case? Or does the TOMAS method only work for very general targeted designs?
@@PhilipAnders I appreciate the reply. I figured that this was the case, but I was hoping there was a way around it because most of my designs are niche and not broad appeal.
Thanks very much 👍🏻. - you know some of your link can’t open from my country Kazakhstan. It seems to be some web site restriction from our country side
For example, if I have a design with an American flag and a different niche, do I create 2 campaigns with keyword 1 and keyword 2 or the larger niche with the higher search volume?
Hi Philip, i already test the TAMAS, and upon observing the data and impression and cost, out of 30 campaigns running, only 4 of them have the datas and the rest are still 0. Is this normal? The campaigns are running for about 3 weeks already. The bid is 0.20 and i adjust it to 0.25 now to see if i can get more impressions. Thanks master :)
yeah definitely increase bids when you don't get any data. Tamas also once recommended changing from "fixed" to "up and down" if you aren't getting impressions. If after a few weeks nothing is working even with 30-40 cent bids move on to another keyword I would say. And focus on the campaigns that are working ;)
Hello before I was tier 1000 and suddenly tier down to tier 25, now I don't have ads option. Can I run ads on some one else merch account. Promting my listing on someone else merch account ads?
Tacos, Amazon just graced me with advertising ability probably 2 weeks ago. And while I have been running ads and have seen a significant increase in sales, this is a very interesting method that I will be testing. Thanks to you and Tamas for the info.
Ok, I'm freaking out a little right now. I just went to check my ads and the Advertise button is gone. I have no access to my ad account. I looked for a link that would take me to my ads account and can't find one. I emailed Amazon, of course, but any tips to get it back? One guy said to remove ad blockers so I gave merch permission on my blocker app. Didn't work.
Thanks for the video! I have two questions: From your sales after implementing this method - what percentage is from the TAMAS strategy? What percentage of your tests failed?
What is found out is that you need a really good design to make it working. If your design doesnt get many sales without ads you are most likely going to burn money
Applied for the Amazon Merch and got rejected the reply was generic and no information 😢 I don’t think they liked that I live in dubai and don’t have to pay tax? Please someone help suggestions for when I apply again to succeed?
I just discover your chain and your videos , love it ! 👍sorrry im french so i dont have a really good english but i also have a question.. For example i have some design in the french amazon site and its like " im your father " but funny version or something , what keyword can i use for the ads method you talked about ? 😊And its just for testing
If you advertise a design and get some good sales velocity via ads and organic sales, is it then okay to shut off ads for that design and let it stand on its own or will it then lose momentum? 🌮
Thanks Philip for you Amazing Videos You Always Hit the Point .. - My Question is because i feel confused "Targeting Keyword Phrase should be One Phrase Like "Dog, funny, Etc." or we can use Like Broad Keyword With two or more Phrases as example "Funny cat, Halloween pumpkin, Etc." ... Please explain. - Second question is .. could i Create "One Ad Campaign Which include All My ASINS As a Separate Ad Groups" or should be "Separate Campaigns for each ASIN" Thank You
Another important question of understanding: Let's stick with your example: "dog". Do you add negative keywords to the negative keyword list right at the start of the campaign creation? People who search for dog on Amazon are unlikely to be looking to buy a T-shirt. They are looking for dog leashes, dog collars, dog food, etc. By including these terms in the negative keywords list, are you ruling out appearing in these niches from the outset and spending a lot of money on "unnecessary" clicks or, on the contrary, is it perhaps precisely what you want to achieve: To reach the person who actually wanted to buy dog food but instead (or in addition) also buys your T-shirt - and initially starts the campaign without negative keywords, only to later transfer non-performing search terms to the negative list - and the expensive clicks are then lost? (Well, at the same time, one might ask himself why one wouldn't advertise the keyword "Dog T Shirt" instead of the more general term "dog".)
Great question! it's the 2nd option you laid out. Because not enough people type in "Dog T Shirt" you're missing out on buyers otherwise. No negative keywords unless they have proven to perform badly with data ;)
Just run some campaigns, collect data as shown in the video and be surprised at how many "unnecessary" keywords are converting with excellent CVR and TRAS 😉 Many times it's not about a keyword's search volume either, it's about showing up on as many related asins as possible with a broad design. Manual campaigns target other asins too similar to automatic - substitutes but you'll be able to learn much more from the keywords rather than just "target asins" in substitutes.
The more campaigns and keywords for an Asin, the harder it becomes to track it with the external spreadsheet. The main focus of the method is to keep it simple and make decisions as effectively and accurately as possible. Just pick 1 keyword and run the test and follow the optimization process. If the test fails, test the other keyword. Also, if both tests fail, don't abandon the keyword, keep testing new Asins on them until you're happy with your TRAS.
@@tamasnt What about the structure of the ads? is it really necessary to establish a own campaign for every ASIN and keyword? or isn't it possible have all these adgroups which follow that method under one campaign? Because it's the campaign in which you establish the rule "fixed biddings" which is the same for all adgroups in this method, isn't it?
@@francitomerchhustler6202 I struggled and lost too much with lottery campaigns over the years. Remember that this method is a laser-focused way to run ads, have full control, and build bestsellers one ASIN and one keyword at a time. It's not a method where you throw a bunch of ASINs and keywords into a campaign and pray, even if they are in separate groups. But you can always try out your plan and decide later if it's good or not.
Can we also apply this to best-selling merch products? I hope Boss Philip you can show that to us too in the next videos :) Thanks from the Philippines. Love you 69 times a day for helping merchers 😁
3:40 aawow... yeah, clients can manage little chunkcs of stocks; thousands of thousands of listings for clients is too much, but if you give to the client bite sized chunks of products, yeaah, this makes sense!! Also mind that us, people, we don't remember too much stuff. In terms of people we can remember a few faces, but remebering 1000 people - it might be a challenge. If we put some studies on people's minds, I bet there will be even better results later. Okay, gotta finish this here, sooo... See you at the end of the video! 😊😊
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Philip, had to come by and thank you for sharing this. This method has singlehandedly got me to record sales levels after flat lining for a few years. I have shared this with my private group and we are discussing it. I hope to help others learn this. Thank you, thank you!!! Even better? It worked the first month and I made a profit.
That's awesome to hear Lisa!! Especially since you're one of the first people I watched on RUclips when I started POD.
I'd love to connect and do an interview on the channel. We could talk about your Tamas experience as well :) My email is philip@philipanders.com
Very straightforward explanation!
Thanks Philip & Tamas & everyone who contributed to this!
Thank you very much for the donation Mounsif! Hope the video helped clarify things a bit :)
WooHoo! Its finally done! I know you worked hard on this one Philip, great job!
Thank you Adam!!❤ It's been a long time coming :D
Tacos, thank you so much can't tell you how many sleepless nights I spent feeling clueless starting my merch Amazon, frustrations that have brought me to tears and watching your videos gives me hope that I can make this work thank you 😊
TACOS! Thanks a lot to Tamas for sharing his experience, Philip and the team for taking time to prepare and share this valuable material.
Just came back to say I started doing this a few weeks after you launched this and 2 months later, I've added about 250 more sales per month. Even better, I didn't have to lose much before I gained. Thank you!
that's fantastic. Glad to hear it!! And it's not even Q4 yet ;)
If I set up the campaign for a tshirt with only the keyword dog is amazon showing my ad only to people searching for dog tshirts or for everyone searching for dog in general?
dog in general
Thank you Tamas and your assistant who helped with the PDF!😊❤
Great Job Philip , we all know that making this was not a piece of cake so Thanks a lot!
Thanks so much Philip, and this Tamas guy must be a genius 🤣. Bless both of you
TACOS-Awesome video Philip, thanks for explaining it so well!
Happy to help!
Taco! This video was fire! Thank you Philip and Tamas!🌮🌮🌮⚡🔥
TACOS Always helping us with good videos!
This must be the best video on RUclips.
I just finished watching the video, and it took me two hours to watchc it. TACOS 😁
TACOS. You are the MAN! Outstanding video. Just in time to start improving my rankings for the 4th Quarter!!!!
I've been waiting for this!!
Thanks Philip 👍🏻
TACOS 🌮 this is a brilliant strategy I think. I understand the reasoning behind going into large niches. I need to do more research, I do not have designs in any of the large niches. Thank you for explaining this so well and thank you to Tamas for sharing.
@PhilipAnders Thank you so much for the tips. One question... When you have a product that is not working, Do you A) pause the ad all together and create a new one with the same keyword and another product or B) Pause the product on the ad and add a new product to the existing ad?
Great question. I'd love to know this too.
Great video tacos. Question should the description in the product listing be very one word simple too ?
Don't keyword stuff, just a simple brand and title is enough
@@tamasnt @philipAnders thanks for answer. One more question on this method. In this video the example is to put 'Dog' as the one keyword. Wouldn't you also need to put 'Dog T-shirt' ie the product also? Thanks for your help on this matter Adam
Great stuff. Thank you Philip and Tamas!
You’re awesome! Thank you so much for sharing. I’ve never done ads on Amazon before, but would definitely give this a try. 🌮
🌮 ❤ Thank you and Tamas so much. Will definately try it out. You are such a good teacher. Moin from Hamburg
Thank you for the video and the free PDF and Tracking Spreadsheet.
Taco Tuesday! In Norway, it's Taco Friday, what day is it in UK/germany? LOL
I have some follow-up questions:
1.Should you have multiple groups in one campaign, or should it be one ASIN per campaign?
2.If a design is already selling organically at $19.99, should we lower the price for the TAMAS method?
3.Should we create new campaigns and use Exact keywords that we find in the TAMAS Broad/Phrase campaigns? And if so, should we keep or delete the TAMAS campaign
I might add that I have seen this myself, so I have been happy with ads that go to zero because it leads to more organic sales.
Thanks again!
1. One asin per campaign.
2. Test and see the CVR and TRAS and decide later. But I can almost guarantee you that you'll get better traction with a lower price.. remember it's not about the price, it's about the TRAS = YOUR NET PROFIT.
3. Leave your profitable TAM campaigns running , dont split them into multiple small campaigns (not even adgroups) , tracking would become a nightmare. Let them build up massive campaign history.
4. Once you have a winner, and you're happy with it's daily adspend and profits, leave it alone, checking/adjusting bids once a week max, and start working on your next asin!
5. Don't micromanage.
@@tamasnt Thanks a lot 🙏
TACOS!!!! Thank you Philip, this was great!
TACOS!! Great I will do it right now
TRAS 📊🚀📈
Haha that's the hint the outro was recorded before we even invented TRAS😏
Tacos!
Keep this video nearby❗️😊😊
(I'm not sure why I don't see the other video at the end but I can watch it later on my laptop. 🍀🍀)
Excellent video thanks for the informative video Philip
Finally we get tamas video 🎉🎉
Can you do a follow up video showing the keyword you used? Did you stop using every keyword and focus on one? Or still all 3
TACOS!!! Thanks for this interesting strategy!!! I will be trying this!!!
Tacos!! Thank you very much for this Video!
You're welcome!
Hi Philip! This was a lot of good info you delivered - well done! I'm brand new to all of this and wanted to know if you could give me an example of a phrase match?
Oh and 🌮
Do you mean for the keyword to use for phrase match? Just one broad word like dog, funny, dad, koala, you name it. Could be hobbies, locations, jobs. Just had to have high search volume😉
Love it , can't wait till I got access to Amazon ads
hope you get access soon!!
Running this Amazon ads method currently for a few days now on a few designs. Currently just at 260 impressions and $0.16 in ad spend at $.40 per click. Looking forward to seeing how this strategy does as the design was a Best Seller on Etsy.
any updates? :)
So let's say I have a shirt specifically themed for Dog Lovers in California, do I use the keyword "DOGS" or do I use the keyword "California"? It seems that I would either get lots of clicks from dog lovers who don't live in California or I would get lots of California lovers who don't care about dogs. How should I implement the TOMAS method in this case? Or does the TOMAS method only work for very general targeted designs?
It's the wrong kind of design for this method. You want to appeal to everyone or as many people as possible on the broad keyword
@@PhilipAnders I appreciate the reply. I figured that this was the case, but I was hoping there was a way around it because most of my designs are niche and not broad appeal.
Hi philip i have problem that i dont have AAds on my account what can i do is there any solution for that ?
Amazon will decide for you.
@@djkevin314 ok bro im waiting
Thanks Philip and Tamas, Tacos!
Thanks very much 👍🏻. - you know some of your link can’t open from my country Kazakhstan. It seems to be some web site restriction from our country side
tacos, i'll try this method, thank you for sharing it with us
Thanks for this great video ,but isn't ads for low tirs pose a risk of closure?
Not at all
@@PhilipAnders thank you bro you are the best
Tacos! Thanks for the Tip.I cant wait to try it.
Any time!
For example, if I have a design with an American flag and a different niche, do I create 2 campaigns with keyword 1 and keyword 2 or the larger niche with the higher search volume?
we love to use 100k search volume kw's and broad we always do 1 campaign 1 ad group 1 keyword
Hey Philip, so you target exact,phrase and broad?
Discord link is no more working.
This was 🌮 Thanks so much, Philip!
Can you put multiple Marketplaces in one Ad Campaign? And would you recommend this?
Hi Philip, i already test the TAMAS, and upon observing the data and impression and cost, out of 30 campaigns running, only 4 of them have the datas and the rest are still 0. Is this normal? The campaigns are running for about 3 weeks already. The bid is 0.20 and i adjust it to 0.25 now to see if i can get more impressions. Thanks master :)
yeah definitely increase bids when you don't get any data. Tamas also once recommended changing from "fixed" to "up and down" if you aren't getting impressions. If after a few weeks nothing is working even with 30-40 cent bids move on to another keyword I would say. And focus on the campaigns that are working ;)
@@PhilipAnders thanks bro, what is the ideal number of weeks before to decide to end the campaign that doesn't really show data?
Tacos! :🌮 Thanks, Philip! I'm eager to try this out.
Have fun!🌮
Hello before I was tier 1000 and suddenly tier down to tier 25, now I don't have ads option. Can I run ads on some one else merch account. Promting my listing on someone else merch account ads?
No u can't
@@oussamaelfarssioui6649 yes it's possible
I'm ready for some Taco!! Thank you Philip
Tacos, Amazon just graced me with advertising ability probably 2 weeks ago. And while I have been running ads and have seen a significant increase in sales, this is a very interesting method that I will be testing. Thanks to you and Tamas for the info.
Ok, I'm freaking out a little right now. I just went to check my ads and the Advertise button is gone. I have no access to my ad account. I looked for a link that would take me to my ads account and can't find one. I emailed Amazon, of course, but any tips to get it back? One guy said to remove ad blockers so I gave merch permission on my blocker app. Didn't work.
Thanks for the video! I have two questions:
From your sales after implementing this method - what percentage is from the TAMAS strategy?
What percentage of your tests failed?
What is found out is that you need a really good design to make it working. If your design doesnt get many sales without ads you are most likely going to burn money
TACOS... great Video Philip
thank you!!🌮 🌮
Wheww, this is taxing my brain but I will watch later and see if it can sink in! lol 🌮 Thanks
You can do it!
TACOS, Thank you Philip!!!
Do we have to put all the asins in one campaign ( 1 asin per ad group) or ( 1 campaign per asin) ? TACOS to Tamas and Philip!
Great work!
Thank you so much Philip and Tamas👍
Definitely a super interesting strategy!
Tamás for the win!
I have trouble wrapping my head around such low prices but I can see that if I sell more the overall profit can be higher
Took me awhile to do the same but I'm telling you it works. I'm finding $15.99 works pretty well. I can't do $13.99. Sorry just can't. LOL
Applied for the Amazon Merch and got rejected the reply was generic and no information 😢 I don’t think they liked that I live in dubai and don’t have to pay tax? Please someone help suggestions for when I apply again to succeed?
Actually useful realistic method. Thank you so much
Set a campaign for each shirt or only one campaign with different ad groups?
I just discover your chain and your videos , love it ! 👍sorrry im french so i dont have a really good english but i also have a question..
For example i have some design in the french amazon site and its like " im your father " but funny version or something , what keyword can i use for the ads method you talked about ? 😊And its just for testing
"father"
If you advertise a design and get some good sales velocity via ads and organic sales, is it then okay to shut off ads for that design and let it stand on its own or will it then lose momentum? 🌮
I don't even have an Amazon merch account but still I watched it (Maybe for the future 😅) 🌮
Hope you get accepted soon!🍀
@@PhilipAnders Thanks 😊
Same 😂😂
Thanks Philip for you Amazing Videos You Always Hit the Point ..
- My Question is because i feel confused "Targeting Keyword Phrase should be One Phrase Like "Dog, funny, Etc." or we can use Like Broad Keyword With two or more Phrases as example "Funny cat, Halloween pumpkin, Etc." ... Please explain.
- Second question is .. could i Create "One Ad Campaign Which include All My ASINS As a Separate Ad Groups" or should be "Separate Campaigns for each ASIN"
Thank You
I love Tacos.. great info.. will try this out.
Thanks for the TACOS !
@PhilipAnders Can you destroy a very good organic ranking with this advertising method?
Another important question of understanding:
Let's stick with your example: "dog". Do you add negative keywords to the negative keyword list right at the start of the campaign creation? People who search for dog on Amazon are unlikely to be looking to buy a T-shirt. They are looking for dog leashes, dog collars, dog food, etc. By including these terms in the negative keywords list, are you ruling out appearing in these niches from the outset and spending a lot of money on "unnecessary" clicks or, on the contrary, is it perhaps precisely what you want to achieve: To reach the person who actually wanted to buy dog food but instead (or in addition) also buys your T-shirt - and initially starts the campaign without negative keywords, only to later transfer non-performing search terms to the negative list - and the expensive clicks are then lost?
(Well, at the same time, one might ask himself why one wouldn't advertise the keyword "Dog T Shirt" instead of the more general term "dog".)
Great question! it's the 2nd option you laid out. Because not enough people type in "Dog T Shirt" you're missing out on buyers otherwise. No negative keywords unless they have proven to perform badly with data ;)
Just run some campaigns, collect data as shown in the video and be surprised at how many "unnecessary" keywords are converting with excellent CVR and TRAS 😉 Many times it's not about a keyword's search volume either, it's about showing up on as many related asins as possible with a broad design. Manual campaigns target other asins too similar to automatic - substitutes but you'll be able to learn much more from the keywords rather than just "target asins" in substitutes.
Do you mean increase the bid by 5% or the daily budget by 5%?
Great video thank you so much 🌮
Can we use 1 Asin with 2 separate campaigns and different keywords? (1 keyword for each)
The more campaigns and keywords for an Asin, the harder it becomes to track it with the external spreadsheet. The main focus of the method is to keep it simple and make decisions as effectively and accurately as possible. Just pick 1 keyword and run the test and follow the optimization process. If the test fails, test the other keyword. Also, if both tests fail, don't abandon the keyword, keep testing new Asins on them until you're happy with your TRAS.
@@tamasnt What about the structure of the ads? is it really necessary to establish a own campaign for every ASIN and keyword? or isn't it possible have all these adgroups which follow that method under one campaign? Because it's the campaign in which you establish the rule "fixed biddings" which is the same for all adgroups in this method, isn't it?
@@francitomerchhustler6202 I struggled and lost too much with lottery campaigns over the years. Remember that this method is a laser-focused way to run ads, have full control, and build bestsellers one ASIN and one keyword at a time. It's not a method where you throw a bunch of ASINs and keywords into a campaign and pray, even if they are in separate groups. But you can always try out your plan and decide later if it's good or not.
So literally a Keyword like BUILDER, or BEER, or CAR?
Correct! 💯
Great Job Philip
Amazing work thank you
Does Amazon understand that you are selling T-Shirts so you do not have to enter T-Shirt as a keyword as well?
🌮🌮🌮 I really don't understand what makes this work. But going to give it a shot! ❤❤
definitely give it a try!!
Tacos! Thank you for the video
Can we also apply this to best-selling merch products? I hope Boss Philip you can show that to us too in the next videos :) Thanks from the Philippines. Love you 69 times a day for helping merchers 😁
Let's go!
I still not accept by Amazon Merch.....😭😭😭😭
Tacos !! Very helpful
Thank you for this video
Thanks for watching!!
This is brilliant stuff will be trying this thank you!....Tacos
is Tamas trademarked??
3:40 aawow... yeah, clients can manage little chunkcs of stocks; thousands of thousands of listings for clients is too much, but if you give to the client bite sized chunks of products, yeaah, this makes sense!! Also mind that us, people, we don't remember too much stuff. In terms of people we can remember a few faces, but remebering 1000 people - it might be a challenge. If we put some studies on people's minds, I bet there will be even better results later. Okay, gotta finish this here, sooo... See you at the end of the video! 😊😊
Great video ;thanks
LETS GO TACO HHHHHHH
Thanks buddy!
great job TACOS
testing this out now on some of my top sellers, has anyone started to see results?
Thank you so much ❤
Tacos, Thank you so much