From Design Thinking to Creative Confidence [Summary]

Speaker: Tom Kelley
Individuals and organizations all over the world are experimenting with design thinking as a methodology for helping them create innovative user experiences. In this presentation, IDEO Partner Tom Kelley will describe the opportunity to go beyond understanding the toolset of design thinking and embrace a mindset of creative confidence. Drawing on his research from the New York Times bestseller this topic, Tom will highlight strategies for nurturing continuous innovation, such as:
- Practicing curiosity and careful observation
- Painting a picture of the world with your idea in it
- Daring to offer fewer features but more simplicity
- Reinforcing a culture of ideas and learning
- Making big change via small experiments
Throughout his presentation, Tom will illustrate his ideas using real-life examples from thirty years of working in the field of design and innovation.