We RECREATED an ICONIC iPhone Commercial
HTML-код
- Опубликовано: 11 сен 2024
- 🚀Check out all our courses and LUT Pack HERE: courses.tmsmed...
Follow us here!
🎙️ Podcast: / @tmsmedia_
📸 Instagram: / tmsproductions_
📹 TikTok: / tmsproductions_
FAQ's
Q: How old are you guys?
A: We are 23 years old!
Q: How many of you are there?
A: There are 2 of us: Mitchell, and Stephen! We are identical twins!
Q: Where are you from?
A: British Columbia, Canada!
Q: What gear do you use?
Main Camera: amzn.to/3Gpl9O5
Most Versatile Kit lens: amzn.to/3GoCZQT
Bokeh King: amzn.to/311wdjL
The BIG KAHUNA Zoom Lens!: amzn.to/3bbRJnC
Aperture 120D KILLER!: amzn.to/3z4JxTx
Softbox for the 120D!: amzn.to/3eJJFL2
BIG DRONE: amzn.to/39AuyBq
ND filters for the BIG DRONE: amzn.to/3ChIrCn
GoPro Goodness: amzn.to/2ZsdNYZ
Crispy Microphone: amzn.to/2Fl0tYB
Cheaper Microphone: amzn.to/42bkysD
Our Trusty Tripods: amzn.to/3vLGX15
Affordable Light Kit: amzn.to/428MVaE
THE Camera Bag: amzn.to/2QozFNz
The Gimble: amzn.to/3qfp8sw
Laptop (2021 Macbook Pro - M1 Pro): amzn.to/43anC9F
Created by: Stephen & Mitchell Kucher
Editing Software: Adobe Creative Cloud & DaVinci Resolve
We gain a small monetary compensation if items are purchased through the links provided. It helps keep the channel running:)
If you like this video make sure you sign up for our Email Newsletter! We share tips and tricks about commercial filmmaking, Spec work, and how to work with your dream brands (Canon, Nike, Mammut, Landrover, Jaguar, DJI, etc)! The link is in the description! join.tmsmedia.io
Hey How about Samsung? 😮😮😮
every website be like: SIGN UP FOR OUR FREE NEWSLETTER!😮
Could you show me how to make a movie?
The "match cut" was really satisfying.
😢vhd b nn@@shuladapula
Without any budget…
you’ll need a probe lens, a specific rig…
we all casually have those in the garage 😂
lmaoooo
was thinking the same exact thing
Lmao😂😂
these guys just overrated the whole thing...
🤣 🤣 🤣
Respect for them creating something most people would skip 💀
Fr like iconic ad? I be skipping them bitches 💀
50 likes no comments?? Lemme fix that
@@Songlyrixz overrated reply got no likes
The 12 Pro, 13 Pro, and 14 Pro Commercials are amazing, and this 12 one is great too. Apple is a master of marketing.
I love the big and bigger iphone 14 pro ad
@@shenaniganstuff 👴🏻 me too
@@zeeshanrabbani8125 lol
I agree. Compensates for the bad product
The 13 pro ad was decent
Their ads are so perfectly made that I never thought it'd be that hard to remake. GG!
Yeah
That’s crazily good and it shows how much effort is required to do short commercials
Yep, that must be why Apple uses the CGI to create most of the part of it.
@@CEduAlmeida Working years for an ad agency, I couldn't believe it when I watched about 50 people (and the ad team) build an actual living room in half a day in a large warehouse (I asked myself, why do that when they could just have simply rented a living room) only to use 30 seconds of footage in the actual commercial. If you're talking about the shots on a device that's CGI likely, but in most cases where there's people involved, many of them are real practical shots. This one is my favorite ad from Apple in years ruclips.net/video/GC5Gmkn92Bg/видео.html
and they’re probably filming the iPhone 15 commercials by now 😃😃😃 can’t wait!!!
@@CEduAlmeidaeeeh worked on their commercials and can assure you 99% of what you see is done in camera…
not only effort but plenty of blood sweat and tears.
Huge respect to not settling until you got the perfect fabric, I can relate to that level of detail and perfectionism!
Amazing result!!! Looks as good as the real ad!
Thank you!
I thought they were showing the original for a second lol
@@TMSProductionsmasterpiece!!! hugs from Brazil
@@TMSProductionsCrApple iPoop
No budget.
The budget:
- $1.5k probe lens
- $1.5k camera
- $400 gimbal
- $2k lights
- $2k macbook
They said no budget. Do you know what that means? No budget (no limit) and 0 dollar budget are two completely different things.
@@mxdangerwell someone’s angry
@@vizurukzkz Thanks for the insightful comment. I hope you feel better.
@@mxdanger you’re very welcome!
The output is insanely sick!!! I badly miss the photo battles you guys used to make!!! 😟
Don't worry! we got plans to bring them back better than ever!
My favorite commercial out of all of their commercials is definitely the iPhone 12 one. This is pretty spectacular!
Nah the iPhone 14 one is better
@@avggaming2168 this is biggest balls to the summer
I remember seeing the commercial during wwdc and freaked out by how creative it is. Mad props for trying to recreate that.
I cannot believe my eyes you guys. The first second after saying "'enjoy" I was like why do you show their commercial again but then I realised... OH MAN. I literally needed some time to process the fact that you slayed it man.
Haha, this is the best comment so far! Thank you! Glad you liked it!
No budget but probe lens 😂ok
Read what you said again but think about it. NO budget, as in they don’t have a budget, as in they have no limit.
This is amazing! I never thought about what it would take to film something like this. And y’all were filmed while filming 😂
These are the subtle details that i dont think youtube viewers even realize lol
This iphone 12 commercial is still my favourite commercial video. It is just so satisfying to watch. There’s one moment when one person pulls out his iphone 12 mini from his shirt pocket and holds it in his hand. That shot was perfect.
Ikr. I feel so bad watching Apple ads. I really love the latest ones. The m1 MacBook Pro was so good too. M1 iPad Air was also amazing.
@@ssergium.4520why do you feel bad watching them
That's so sick men 😍, as a suggestion I think if the iPhone is little bit tilt forward, it would be so much better. hats off for the bloods and tears 🔥🔥🔥
You should’ve added the reality of Day 3 when you drop it in the front and back shatter and you continue to use it in your fingers bleed. Very well done!
Haha yeah we'll do a follow up all about that 😂
That was super professional and fun at the same time! Great job!
..with no Budget, first we need the 1400$ probe lens
?????
Yeah I thought so too @@. That lens alone make the shot.....THE SHOT!
Surprised I had to scroll down this far to see someone mention this.
@@clayschmoldt8933 because it's not that nice of a comment
@@mradriiiian Nice or not, it's the truth.
Because “no budget” can also mean that there is no set amount. They could use as much as they needed, there’s no limit.
He said iPhone 12 before the commercial started, but then at the end of the commercial it was written as iPhone 13
he said recreation of iphone 12 commercial !!!!
The commercial recreation was on point, and the amount of effort you guys put in is unbelievable. Well done!! Subscribed.
Apart from the amazing recreation of the advert, this video is so well made, to the point without any bs or unnecessary stuff, it literally kept me on the hook the whole time without getting distracted! And the final shots look so damn amazing!
Happy Saturday everyone! We're planning to do a Spec Ad Video soon! Give us some suggestions for brands to do!
You should do a Patagonia Ad! Would suit the outdoors theme you work so well with (like in your North Face and GoreTex videos)
Great video guys! Would love to see a spec ad for something random and unique. Maybe like a radio flyer wagon or something. 😃
Lenskart
You should make a commercial about a random household everyday used item that doesn't need any commercial
You should do a GoPro ad but with using drone shots;)
"We recreated it with no budget"
*Proceeds to pull out tens of thousands of dollars of photography equipment*
they had infinite budget
I know you guys did a good job because I’m obsessed with it lol. I wanted to watch it again, got distracted by something while it was playing for a second and I thought I was watching an actual commercial from Apple for a while lol
Maybe you can do the same commercial with different looking iPhone colors and different looking, colored & handicapped people.
So the shots would be the same but the colors and people change in every shot.
The slogan would be “iPhone is for everyone” - I’d like that ;)
Beautiful work! Played around with a probe lens for the first time recently and it's pretty sick!
Nice!! Yeah they're pretty dope.... very specialty but really cool for the right shots!
Hardwork paid offf dudes! It's sick!!
I love how passionate you guys on what you're doing. You earned 1 subscriber
An excellent job. It really does look like the real thing. Just proof that apple uses a tone of CGI not only do they remove the supports used to hold the phone but if you look at 7:36 and 7:38 as well as 7:39 as well as other spots you can see the screen and the cameraman in the refelction of the glass back which would all be removed in post. Truly is some great filmaking from apple.
The result is incredible! It looks way better than I expected to be lol. Good job man, keep it up!
Brilliant! Way to go the extra mile
8:01, I love whole video. I saw this on my recommend list. Its crazy the amount of time you guys spent to just make a replica, of an Apple commercial. Good job . I also Subscribed.
7:38 the match cut sequence is the best part. The beginning just ties it all in when he takes the phone from his pocket.
Meanwhile Ме who skipped the whole video to watch the final result
“No budget”
*rents lens, sews jeans*
Hahaha regardless what a fun shot, that iPhone 12 ad was one of my favorites.
First time watching you guys and this is what I call RICH CONTENT because I was so focused on what you were shooting that it took me till 7:13 to realize you both are twins!! New fan here will be watching ALL future content!
“I am going to recreate the commercial with no budget”
Next, pulling out gears that cost more than 4figures 😂
Awesome to see you guys back at it again! 🔥
appreciation for effort and hard work
Yesss!!! FInally you guys getting a viral video, keep it up! Make this a series!
I'm not a fan of Apple products but I whole-heartedly believe that the iPhone 12 and 13 commercials are absolute works of art.
=> Shooting Apple commercial with No Budget.
=>I guess this is exactly the same camera lens Apple used in the commercial.
HELL YEAH! Great video, you recreated the ad quite nicely. Learned a bunch of new filming and creative techniques
I really like the genuinity that you talk to the audience with and you make it really interesting to watch unlike some other photo and video production channels 👍
Pulling the iPhone out of the pocket scene is just amazing. Well done.
This is a testament to “every obstacles is an opportunity” very inspiring to watch you guys take on each next challenge with excitement.
Guys became real professional in making fake jeans pockets😂
You job and creativity is insane!
0:40. Heh u knew exactly what u saw doin there 😅
I thought I was the only one who thought iphone 12 trailer was sick af
Dude , it took me half of the video to realize that you are a twins , thats really a good video out there
Him: “With no budget”
Also him: Pulls out thousands of dollars of gear 😂
Iphone 12 commercial
Uses iphone 13 😂
absolutely outstanding job! I remember the ad too, one of my favorites for sure. The best scene in my opinion is the bathtub scene.
haha we thought about doing that one as well!!
Good pacing, I did not want to spend all 8 minutes learning about how you set up the shot, you did it in 90 seconds instead and I learned new things.
“No budget” BRINGS OUT PROBE LENS
“So I spent two days and my blood, sweet and tears to recreate this particular shot with no budget”
*Shows off a $1500 camera lens 5 seconds later*
"No budget"
here are the numbers (USD):
Probe lens: $700-$1500
Gimbal rig: $100-$500
iPhone: $1000
Spotlight: $200-$500
Camera: $1000-$3000
I was 6 mins into the video till I realized you two were twins lmao
the way i would've completely given up after the first time of the pocket being too small. I love the patience they showed 😭
I doubt the shot from the ad used CGI. More likely is the clamp is just at the top of the phone (obstructed by the hand holding it) as you can’t see the top in the shot, and they also move the material out of the way rather than attaching it to the leg.
Recreating this video is one thing but coming up with the entire thing is another level
Imagine if someone saw you doing this in your backyard🤣
I didn't notice they were twins till 6:18 lol
SAME
I like how you said to recreate it without any budget then you started with a $3000 lens.
"With no budget" using 1900$ lens😂😂😂
4:00 dirty mind activated 😂😂😂😂😂
This is insane!!! I mean, it’s not 100% perfect, but maaannn.. still a masterpiece
Everything was awesome and loved that innocent laugh at the end. Kudos man. Keep growing. This is the first video I saw from your channel and its nice. Congratulations
Every single video in this series should get 1mil views. Well done guys!
No Budget: proceeds to buy very specialized equipment and actually goes to the store to buy fabric for the specific shot recreation.
Apple can persist with the same commercial for years, as no major visual changes are foreseen.
Im from latinamerica and it is very funny to see videos where you use the phrase "in a budget" and then procede to use a very expensive lens here HAHA anyways, nice video, grettings from Chile
2:00 the fingerprints
I reckon this video would come as a proper shocker if, right at the end, it transpired that it were all shot by a single bloke who don't have a doppelgänger.
The way you guys never give up makes the viewers and me like the video even more since we now know what we can do to be more creative than ever before.
No budget and then proceeds to use a shit ton of expensive equipment 😂
Excellent job ppl will never know the work it takes to make certain scenes
0:22 *"With no budget"*
Yet, Lowkey has all the necessary gears to pull this off. Impressive.
if you look closely at that probe lens shot, I don't think that Apple made a pocket and had someone take the phone out of it. The "shirt" in apple's shot just looks like no one is wearing it, that is also the reason you don't see a person's shoulder or face or even arm In apple's shot which we can see in TMS's shot. My best guess, they used a table to put the fabrics on and the phone was dragged on the table and chased by the lense as the lighter fabric was lifted, giving us an illusion that a person is taking the phone out of their pocket. You wont need CGI to remove any rigs either as it becomes easier to chase the phone through camera if everything is laid down on a table horizontally. TMS tried to take the shot vertically.
The iPhone 12 ad music also has such a mexican vibe kind of
says no budget then one second later pulls out a probe lense 😂
They are like iphone 13 and iphone 14, they literally look SAME ❤❤😂
My favorite part was the pocket shot. Some creativity out here big ups 🙌🏽
that ad you do with the iphone 13 that was crazy great job guys
Only thing I would suggest is to use some different varieties of cases in the second shot, but again this is a budget commercial so that maybe out of the budget
I don't have a brand or a product or anything, but if I did, I feel like these guys would be perfect
I didn’t see any tears and blood but except sweat 😂😂😂
It took me more then half of the video to realize they were twins😂😂
I see that papa John’s snoot 😂
THAT LOOKED SOOOOOO GOOOOOOD 7:46
"with no budget" continues to pull out expensive gear
You guys are so enthusiastic. I want to be that driven with my writing projects.
My favourite part of this video is finding out that you both are twins! (First time on your channel!) - and subscribed! With ring bell notification. Good job guys!
The part I love about commercial is-
When I realise I cannot afford one
OMG!
Is it real?
You did an amazing job! Idk if you realized this or not but you complicated the part with all the shots where the camera is locked on the phone. You could have just recorded a steady shot then in editing used motion tracking to attach the camera to the phone.
yeah it could be a bit longer, but with this limited casting you guys have done an exceptionally great job and i literally got goosebumps all over my head , loved it..
Good thing about sewing it to a jeans is that it stops one part of the pocket to be lit by sunlight, giving the effect of a real pocket, which doesn’t have sunlight on one side cuz our leg is there.
As a person who accidentally recreated an iconic iPhone commercial, my acting skills are off the charts