The Marketing Research Society of Malaysia (MRSM) Annual Conference 2023

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Dr. Morakinyo Dada and Mr. Ninderpal Singh from the School of Marketing and Management (SoMM) collaborated with MRSM to host this conference last December 2023, at Asia Pacific University of Technology & Innovation’s (APU) state-of-the-art campus in Kuala Lumpur.
The conference drew over 200 guests, including prominent leaders, professionals, industry experts, marketing gurus, academics, media mavericks, and even Fast-Moving Consumer Goods (FMCG) and tech giants.