How To Create Amazon Advertising Campaigns in Seller Central (Step-by-Step) Beginner PPC Guide 2023
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- Опубликовано: 9 июн 2024
- Discover the latest strategies in our 2024 edition of How to Sell on Amazon: • How to Sell on Amazon ...
If you’re new to Amazon, you’ll need help navigating your way around Seller Central so that you don’t make any major mistakes. That’s why we created this 6-step tutorial series walking you through how to get started selling on Amazon in 2023.
In this video, we’ll show you how to create PPC Sponsored Products advertising campaigns in your Amazon Seller Central account, and how to avoid the common mistakes most beginners make. Remember to subscribe to the channel and bookmark this video so you can always come back and jump right into the section you need with the timestamps below:
0:00 How to Create Advertising Campaigns in Seller Central
0:43 How to Create Sponsored Product PPC Campaigns
1:40 Automatic vs Manual Amazon Campaigns
2:47 Explaining Amazon Dynamic Campaign Bidding Strategies
4:44 Setting Default Bids on Automatic Campaigns
5:50 Explaining Negative Keyword Targeting
6:20 How to Create Manual Sponsored Product Campaigns
7:21 Exact vs Phrase vs Broad Match Keywords
9:06 How to Adjust Keyword Bids in Bulk
9:54 NEXT STEP: How to Create Coupons, Deals, and Promotions!
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Yall are just giving free info. Dope
Of course! Our mission is to create helpful content for both aspiring and existing sellers! 😁 - FO
Great tutorial! Clear and concise steps for setting up campaigns on Amazon Seller Central. Thanks for sharing!
You're more than welcome!🧡🙌😍
actual legend my lazy but not wanting to research, but you seem to give a detailed step by step walk through i love your work and apprecieate it you deserve the best
Glad to hear you found this video useful! 🙌
Soooo helpful!!!!!! ❤❤❤
😍🙌
Great! Easy and clear to understand.
Hey! Thanks so much, glad you enjoyed the content! 🙂 --FO
🤩 amazing 😻
Excellent! Thank you
Any time!
great, so helpful. thanks
You're more than welcome! 🙌
Thank you for video 📹
Thank YOU for watching! I hope you find it helpful 😊 - FO
Thank you.
You're more than welcome! 🧡 -RS
Thanks a lot
You're more than welcome! 🧡
Amazing😍😍
Thank you for the feedback! Glad you like it! ^EG
Hi great videos and very informative. Can I ask a quick question... should I keep my Automated Campaigns running along side my Manual Campaigns all of the time? Or should I pause Automated after a few months of harvesting keywords? Thanks Jay
Hey Jason! We do have a great article that can guide you on this here: www.junglescout.com/blog/amazon-ppc-best-practices/
Thank you for answering all questions!)
Can i ask what we should do with ads at night or early day should we paused it everyday ???
It's generally not necessary to pause PPC ads at night, as Amazon's platform advertising algorithm will automatically adjust the delivery of your ads to optimize performance. 😉
Video was fantastic. Thank you for this. I did have a quick question though regarding variations. When creating any campaign Broad, Phrase, Exact, if my product has 2 variations, a 4-pack and a 6-pack, should I only be running ads for one or the other or BOTH? Thanks in advance!
When running Ads for Variations at the same time, they'll compete agains each other. It would be suggested to test which one performs better.
@@junglescout awesome thank you so much
You're more than welcome! 🧡
Hey guys thanks for the videos. Very informative an easy to follow.
How often and for how long do you suggest doing an advertising campaign? I notice as soon as I stop my campaign the sales slow right down. I can’t keep the campaign going all the time as it takes up all my profits.
In this case, you should optimize your PPC campaign and leave only those keywords that have the best conversion rate!
Under "Advertising" I only see "Prime Exclusive Discounts" - I was told by Amazon support that I need to register the brand on the Amazon Brand Registry, but that seems like a very high entry barrier to have to register a trademark. Do I only need a professional selling account in order to create the campaigns?
You'd need that Pro seller account! If you sell more than 40 items a month it's worth it for the $39.99 fee - you get so much more with a Pro seller account.
Hello)
When sales appear after clicks in campaign manger , will customers buy our product immediately after click, or we need wait some hours they buy ?
I mean how we know keywords work well? They will keep it in theirs cart and then buy??
What if there is no sales near sponsored keyword but sales in general ? But not showing which keyword generated sales?
Hi Maryam, great questions...Customers can take time after they have clicked to add to cart and then to purchase. It's not guaranteed that they will purchase. The keywords are tough, you'll see if a specific keyword was used regardless of how they buy. You will need to wait till after the purchase to see the details.
If I type specific search term and apply filters in a way so that my product can be seen on first page. If I share that URL with other peoples, will I gets ranked on that specific search term?
Hey Aqib! Unfortunately that practice is against Amazon's terms of service and it may actually negatively affect your keyword rankings.
Hey...Would it be a good option to launch a product with Amazon Sponsored Video Ads over Sponsored Products?
Videos are a great way to showcase a product - great if the product demands it!
Nice video...I have a few questions though/ What other ways can I contact you for this?
You can always reach our team support@junglescout.com :)
How to schedule amazon ads for certain time or days? any software is their to schedule ads
Please explain me
They may be software out there that can do this. Sorry, if I cannot recommend anything as I'm not using one at the moment. ^EG
Hey im trying to follow the steps of the vid but on seller central it only displays the option of Prime exclusive dicounts, do you know how that is and where i could get the rest of the options?
When Prime is running, they push that. You should try outside of prime day!
hi i like your videos and i watch all most every one of them very help full. i have a question for you i hope you can help me. i want to create campaign manager i am a new seller on amazon. i go in to my central seller account and click on advertisement it only shows prime exlusive discount there is no more option what is the problem you think ?
Could you let us know which marketplace you are selling on?
@@junglescout uk
@@junglescout thanks for your help i like to ask you one mpre question i am having problem creating variation list i cant get it wright i am so confused about appereal size it is asking me size and appereal size please give some help
This Amazon seller central forum may help: sellercentral.amazon.com/forums/t/size-variations-how-do-you-make-it-work/1263554/16
This Amazon seller central forum may help: sellercentral.amazon.com/forums/t/size-variations-how-do-you-make-it-work/1263554/16
My product is prohibited from ad campaigns because of profanity on my product. But I do see other sellers getting away with it. Did they simply slip through the cracks? Any help would be much appreciated. Thanks!
Since we are not seeing the actual products, you can check and compare their listings/products from yours and you may be able to identify some differences that may help like some changes/improvements that you may need to change on your product/listing?
what is the difference between daily bid and automatic budget?
Hiya Amber your daily bid is the bid amount per item or product. The automatic budget would be the amount you set per day for all your items.
Do I need to get a trademark and enter Amazon Brand Registry if I want a video in my sponsored product campaign?
Yes! To have a video you will need Amazon Brand Registry, and for this, you will need to get a trademark
Is the learning curve easy or hard for this?
It can be overwhelming at first, and we always recommend going over the resources and guide first before getting started on Amazon PPC as it is a significant investment. 🙂
I have A+ Contents approved. When I launch an advertisement campaign, it says to add A+ contents. Do not know what to do at this moment. I already created one and it is approved. Why it is asking to create A+ content even if I have approved one. Can you please help. Thank you.
We recommend contacting Amazon Advertising support for this error. advertising.amazon.com/help
Hi Sir!
Is there any way to make my product which cost the lowest to appear on top rather than showing the one with the highest price when searched?
Hmmmm we are not sure what you mean, is this for variations?
@junglescout firstly I thank you for your time, what I mean is that for example i have 2 products (2 mattresses one cheaper than the other one) and when a buyer is searching mattress I want he first sees the one which costs less. Does it make sense? Is it possible to make such setting on Amazon? How can I make them pop on the first page position wise
Hi! Amazon doesn't have a search tool that allows you to search by a specific price, however it does have a couple of features you can use to refine a search to find a cost within your budget. You can read more here: www.techwalla.com/articles/how-to-search-amazon-by-price
@@junglescout thank you so much!!
I am new to selling on AMZN. How do I make my campaign “LIVE”? It is only showing “Delivering”. I have had it “Delivering”, along with 3 other ones that are also “Delivering” but they have had ZERO impressions. It has been 4 days. Is something wrong? Does it need to be set to LIVE? How do you set to “LIVE”?
Hey there, is this for a specific type of ad or PPC campaign?
@@junglescout ppc campaign (product targeted)
You may want to check out this article that might help: www.junglescout.com/blog/amazon-ppc-best-practices/
hey.
i have sent out 300 units to amazon warehouse. but amazon has made only 157 units available for sale other are under reserved status. should i start with these 157 available units or should i wait for all the units to become available amd then run ppc on them?
You can already start with the 157 available. 😉
@@junglescout ok great! thanks
Thank you for a great beginner guide. I have one campaign that runs out of budget before 8:00am. In previous months, the total daily budget was adequate to provide views through the shopping day. Is there a way to determine the time of click and restrict the campaign to the normal buying time of day? I have been doing this manually by pausing the campaign until 8:00am, but it seems there should be an automated way. Thank you for your help.
At the moment, I don't think it is supported within Amazon standalone. ^EG
@@junglescout Thank you for your quick response. I agree but is there another option besides what you refer to as Amazon standalone?
Great question! I believe you are referring to "Dayparting" which is the practice of selecting the exact hours and weekdays for when a seller’s Sponsored Ads campaigns are to be displayed or paused. There's an article online (not ours) that could guide you here: ppcentourage.com/blog/amazon-ad-dayparting/ 😉 - FO
You didn't mention how many days it takes for the ppc to go active?
PPC will go active as soon as you start the campaign 😊
Hi there !! Kind of confused so I’ve created 3 different campaigns for 3 of my books 1 book per a campaign and it has been two days now status is at delivering and there is no movement and no data going in , what did i miss!
There's usually a bit of delay with the PPC data, but you can check with Amazon if it's been more than 72 hours.
Oh ok so just expect it to be empty for some time. Thanks so much for your support !
🙌🧡
I don't understand why amazon asking me to register brand to use ads? Or is it in UK only?
UK does require Brand registry:
sell.amazon.co.uk/advertising
For the US, I didn't find any restrictions:
www.junglescout.com/blog/amazon-advertising-guide/
Who faced with an issue when u can't add any keyword and any negative keyword to any of your PPC campaigns? I am really scared if it is a bug Amazon will be solving within weeks. Other seller accounts don't have such issue.
Help please if u know how to solve it! I have already contacted with support, they are still thinking what to do.
Are you getting any error messages or error codes? It is best to reach out to Amazon seller support regarding this issue.
Yes.
Error text is “1 keyword failed to add “keyword text” or “1 negative keyword failed to add “negative keyword text”.
Of course I contacted support, but they can’t help yet, they transferred to internal team - u know how long it can be. I just hope that someone has already faced with this bug and can advise smth.
Sorry about that, but this indeed might be a bug on Amazon's end 😞
You are insanely creepy but really informative so i guess thanks for creeping me out but also telling me what I needed to know.
LOL! Thank you for the feedback 😄 Glad to hear you find our videos informative
Holy crap. Complicated! A person could end up OWING Amazon!
This shouldn't end up happening!!
I paid someone to do this for me lol but I’m glad I found this video because I dont want to pay anyone else moving forward
Awesome! 🧡
are y a AI robot?
Buddy, that an AI speaker?
Nope! Jake is a real person. 🙂
this guy creeps me the fk out. The entire video he looks like he's right on the edge of laughing hysterically. Like he's looking at something funny this entire video and trying not to laugh.