Oh man so simple and so logical! Thanks Mate. I will finally re-start my Hypeddit campaigns. I've been paying for 4 months for nothing... I just could not find the time to finish the new songs. I tried with 4 songs, 4 years ago but i should have wait. Remember Covid? I was stupid enough to release these in 2020..... Waste of time and budget. Now i'm ready to go at it again! Cheers Andre
So to break even, you would need about 1250 streams per day per song. $5 day 7 days = $35 a week ($70 for both), $280 a month, more or less. $3650 a year total for both songs, roughly 920,000 streams in total between the two songs. Is this correct?
I like how you're comparing royalties to ad spend. Just keep in mind that you're also getting more streams on all the other songs that are no longer getting promoted. That's because engaged fans check out lots of your music. So it's really a calculation that needs to consider all of your songs - and even after ads end. This video here talks about the streams AFTER campaigns => ruclips.net/video/BEr4T8kwnpg/видео.html In terms of overall economics, there are ways to fund campaigns that are faster and more profitable than waiting for royalties (e.g, listing your own playlists on Submithub, merch, etc.)
Harlem Shake going viral was pretty awesome :) Different story though... Harlem Shake blew up because of a dance video that went viral. Harlem House is a different genre altogether and doesn't have a dance video. I WISH someone would make one that would go viral! :) That's actually be awesome... but at the moment all these tunes have in common in s the word "Harlem". It's a great point you're touching on though... Reason I love these music ad campaigns so much is that songs can get a real audience WITHOUT hoping for anything to go viral... which is always hit or miss. I don't like hit or miss - I want guaranteed results.
@@Hypeddit Awesome, that's what I've been using, so it seems I'm on the right track. Thanks so much for the reply. P.S we've seen great results so far :)
Doesnt putting so little at the beginning of the campaign, ie 5 a day massively reduce your chances of a large algorithmic release radar boost? I nornally get between 3k and 10k free streams through release radar a month pushing it to radio and discover weekly.
Great comment! Less budget in the beginning means less results in the beginning - for sure. Getting Release Radar isn't dependent on running ads, but a higher Popularity Score on Spotify early on can help accelerate algorithmic playlist placements. Agreed. The only thing I personally don't like about it is that at the beginning of the campaign, it's not optimized yet. So the budget is gonna be less effective at converting into listeners, fans and streams. That's why I keep budget increases for the backend of a campaign - once it's been optimized. That has the same impact on the Popularity Score and thus Discover Weekly. In a perfect world with unlimited budget, going higher on the front end and back end of a campaign would be awesome. But with limited budget, I personally go in low and then raise the winners. Really like your approach though.
@Hypeddit I might try your approach for 1 song but I don't think my approach necessarily means you spend more. I spend a lot to get out of the learning phase right away and then once the RR streams come in my budget goes down to 2 dollars a day so that some saves come trickle through. This helps with radio algorithm. Getting a large release radar boost at the beginning is an indicator that the algorithm likes the song. If the RR is low or non existent then that's an early sign to switch off the ad and focus on the next release.
Great advice! While promoting your songs this way, do you send people directly to the song or to a playlist? As far as I know and make sense to me, the pros of directly to the song is probably more saves BUT then Spotify will show other artists songs and the pros of promoting your own music playlist is that people can get a sense of your full o main catalog and become a fans of several songs at once. Which way you think is best in the promotion approach you showed us in this video? Thank yoU!!
@@Hypeddithey! Do you have a video about the best way to set up a playlist? I don’t think you can create playlists off a Spotify for Artists Dashboard, so I’m guessing you have to create a separate account? I work with musicians who have their personal Spotify account that they often want to keep private, so we often get stuck on the best way forward to create a playlist that’s easy for a hired Ads Manager (like myself 😁) to access and update as needed. Any tips would be greatly appreciated! We’ll of course use Hypeddit for the ads. 😊
Hello John. Thanks for your video, very useful. Now: if I see clearly that song#2 is not reaching the results I got from song#1 in the middle of the promotion period (say in 2 weeks), should I drop song#2 and move on to song#3? Thanks again.
Hey Daniel - great question! In this case (and if budget allows) I would start the promo on song 3 but keep the promo on song 2 running. So in that case there would be an overlap where 3 campaigns run at the same time. Personally, I just always wanna run my campaigns for 4 weeks. I've seen to many times that campaigns that started slow turned around within those 4 weeks. Hope that makes sense.
Hi! At what point do you retire a good ad? What's a decent lifespan? I have a campaign that's performed pretty well through November (launch) and December but it dipped a lot in January despite me not touching it. I feel like I may have hit "ad fatigue" or something.
Great question! I like to run at a budget that I can sustain without setting an end date. For example, if I run $10/day ($300/month) I'm OK with that month after month and so I'll keep my best campaign running UNTIL another campaign beats it. "Ad fatigue" describes the effect that can happen when most people in your audience have seen your ad so many times that they stop paying attention. With the kind of budgets independent artists like us usually run, this is difficult to do. That's because our audience are usually very big - and so it would typically take many months to exhaust those. Now, there's an easy way to find out. Go into Facebook ads manager and customize your columns to show the metric for "frequency". If it's below 3, you should be good.
You didn't mention what metric you are measuring for the four weeks of each new campaign in order to compare to a previous "test" campaign. Is it just stream count over that first four weeks of running a campaign?
Yes, oh - I wanted to link to that video... will update: here is the one where I talk about the metric I look at => ruclips.net/video/bLaQnLk6yNA/видео.html
@@h1massive Ultimately I'm looking at listeners and streams. But because you can't have a pixel on Spotify, you can't attribute 100% of results to specific campaigns. I'm also sending traffic to a playlist with my own songs so I'm getting more streams from the same listener that's hard to attribute. Because of that, I am using the engagement rate as an easy-to-compare "proxy" for the Spotify results. Campaigns with higher engagement rates typically produce her Spotify results.
Yes, you can actually catch it in most of my videos where I share my Hypeddit dashboard. It's usually between $0.20 and $0.30 - BUT: that cost/click is very different for different artists and very hard to compare.... It's different by genre, by countries targeted, by song... a much better metric to compare is engagement (clicks/visits). Hypeddit also shows that on the dashboard and on the analytics pages.
$20 / day. That makes $600 / month + at least $400 for the song production. If one releases a song every month as suggested in this video, that makes an investment of $1'000 / month. Knowing that 1 stream generates about $0,003, you need to reach at least 330'000 streams per month just to recoupe your investment. You live in another world...
It depends on what you are able to do and what your skills are. I do everything from start to finish myself in my tiny little studio. I have invested a lot of time and money to buy plugins and instruments, but now I'm finally at the stage where i can release pretty good quality music without hiring anyone. It's totally different if it's a full band and you need studio or hiring mucians, I'll get that.
Oh man so simple and so logical! Thanks Mate. I will finally re-start my Hypeddit campaigns. I've been paying for 4 months for nothing... I just could not find the time to finish the new songs. I tried with 4 songs, 4 years ago but i should have wait. Remember Covid? I was stupid enough to release these in 2020..... Waste of time and budget. Now i'm ready to go at it again! Cheers Andre
Love this! Thank you for sharing, John.
Thanks for the awesome feedback!
That's very smart John!
Thanks for the awesome feedback, Sam!
Thanks John, great info!🎵✨
Thanks for the great feedback!
Thank you so very much ❤
Thanks for your great feedback, Sally!
love the simplicity
Thanks for the great feedback!
Thank you John✨🤘🏻🐰🎩
Thanks for the great feedback!
Great info thanks John
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So to break even, you would need about 1250 streams per day per song. $5 day 7 days = $35 a week ($70 for both), $280 a month, more or less. $3650 a year total for both songs, roughly 920,000 streams in total between the two songs. Is this correct?
I like how you're comparing royalties to ad spend. Just keep in mind that you're also getting more streams on all the other songs that are no longer getting promoted. That's because engaged fans check out lots of your music. So it's really a calculation that needs to consider all of your songs - and even after ads end. This video here talks about the streams AFTER campaigns => ruclips.net/video/BEr4T8kwnpg/видео.html
In terms of overall economics, there are ways to fund campaigns that are faster and more profitable than waiting for royalties (e.g, listing your own playlists on Submithub, merch, etc.)
Harlem House worked because of Harlem Shake...
Fake it til you make it.
Harlem Shake going viral was pretty awesome :) Different story though... Harlem Shake blew up because of a dance video that went viral. Harlem House is a different genre altogether and doesn't have a dance video. I WISH someone would make one that would go viral! :) That's actually be awesome... but at the moment all these tunes have in common in s the word "Harlem". It's a great point you're touching on though... Reason I love these music ad campaigns so much is that songs can get a real audience WITHOUT hoping for anything to go viral... which is always hit or miss. I don't like hit or miss - I want guaranteed results.
Great video !! Why isnt Czech Republic in my Ads Campain ???
And which ad campaign are you running for these? Grow your spotify track, or grow your spotify playlist?
My favorite is the "grow Spotify playlist" so that's what I'm using
@@Hypeddit Awesome, that's what I've been using, so it seems I'm on the right track. Thanks so much for the reply. P.S we've seen great results so far :)
Doesnt putting so little at the beginning of the campaign, ie 5 a day massively reduce your chances of a large algorithmic release radar boost? I nornally get between 3k and 10k free streams through release radar a month pushing it to radio and discover weekly.
Great comment! Less budget in the beginning means less results in the beginning - for sure. Getting Release Radar isn't dependent on running ads, but a higher Popularity Score on Spotify early on can help accelerate algorithmic playlist placements. Agreed. The only thing I personally don't like about it is that at the beginning of the campaign, it's not optimized yet. So the budget is gonna be less effective at converting into listeners, fans and streams. That's why I keep budget increases for the backend of a campaign - once it's been optimized. That has the same impact on the Popularity Score and thus Discover Weekly. In a perfect world with unlimited budget, going higher on the front end and back end of a campaign would be awesome. But with limited budget, I personally go in low and then raise the winners. Really like your approach though.
@Hypeddit I might try your approach for 1 song but I don't think my approach necessarily means you spend more. I spend a lot to get out of the learning phase right away and then once the RR streams come in my budget goes down to 2 dollars a day so that some saves come trickle through. This helps with radio algorithm. Getting a large release radar boost at the beginning is an indicator that the algorithm likes the song. If the RR is low or non existent then that's an early sign to switch off the ad and focus on the next release.
@@vxd I like it! Thank you for sharing!
Great advice! While promoting your songs this way, do you send people directly to the song or to a playlist? As far as I know and make sense to me, the pros of directly to the song is probably more saves BUT then Spotify will show other artists songs and the pros of promoting your own music playlist is that people can get a sense of your full o main catalog and become a fans of several songs at once. Which way you think is best in the promotion approach you showed us in this video? Thank yoU!!
Great question! I always go directly to my playlist. It generates a ton more streams to me compared to going direct to song.
@@Hypeddithey! Do you have a video about the best way to set up a playlist? I don’t think you can create playlists off a Spotify for Artists Dashboard, so I’m guessing you have to create a separate account?
I work with musicians who have their personal Spotify account that they often want to keep private, so we often get stuck on the best way forward to create a playlist that’s easy for a hired Ads Manager (like myself 😁) to access and update as needed.
Any tips would be greatly appreciated! We’ll of course use Hypeddit for the ads. 😊
Are you also moving the budget with the campaign?
Hello John. Thanks for your video, very useful. Now: if I see clearly that song#2 is not reaching the results I got from song#1 in the middle of the promotion period (say in 2 weeks), should I drop song#2 and move on to song#3? Thanks again.
Hey Daniel - great question! In this case (and if budget allows) I would start the promo on song 3 but keep the promo on song 2 running. So in that case there would be an overlap where 3 campaigns run at the same time. Personally, I just always wanna run my campaigns for 4 weeks. I've seen to many times that campaigns that started slow turned around within those 4 weeks. Hope that makes sense.
@@Hypeddit It makes sense
thanks for your quick reply!
Is the campaign promoting the song itself or a playlist with the song inside it? Thanks!
It's both. Because we use deep links that play specific songs ON a playlist, the campaigns I use promote the song AND the playlist at the same time.
Hi! At what point do you retire a good ad? What's a decent lifespan? I have a campaign that's performed pretty well through November (launch) and December but it dipped a lot in January despite me not touching it. I feel like I may have hit "ad fatigue" or something.
Great question! I like to run at a budget that I can sustain without setting an end date. For example, if I run $10/day ($300/month) I'm OK with that month after month and so I'll keep my best campaign running UNTIL another campaign beats it.
"Ad fatigue" describes the effect that can happen when most people in your audience have seen your ad so many times that they stop paying attention.
With the kind of budgets independent artists like us usually run, this is difficult to do. That's because our audience are usually very big - and so it would typically take many months to exhaust those. Now, there's an easy way to find out. Go into Facebook ads manager and customize your columns to show the metric for "frequency". If it's below 3, you should be good.
You didn't mention what metric you are measuring for the four weeks of each new campaign in order to compare to a previous "test" campaign. Is it just stream count over that first four weeks of running a campaign?
Yes, oh - I wanted to link to that video... will update: here is the one where I talk about the metric I look at => ruclips.net/video/bLaQnLk6yNA/видео.html
@@Hypeddit Ok, so you are looking at cost per click and engagement rate, not stream count. Is that correct?
@@h1massive Ultimately I'm looking at listeners and streams. But because you can't have a pixel on Spotify, you can't attribute 100% of results to specific campaigns. I'm also sending traffic to a playlist with my own songs so I'm getting more streams from the same listener that's hard to attribute. Because of that, I am using the engagement rate as an easy-to-compare "proxy" for the Spotify results. Campaigns with higher engagement rates typically produce her Spotify results.
can we see cost per clicks for your campaigns ? average
Yes, you can actually catch it in most of my videos where I share my Hypeddit dashboard. It's usually between $0.20 and $0.30 - BUT: that cost/click is very different for different artists and very hard to compare.... It's different by genre, by countries targeted, by song... a much better metric to compare is engagement (clicks/visits). Hypeddit also shows that on the dashboard and on the analytics pages.
$20 / day. That makes $600 / month + at least $400 for the song production. If one releases a song every month as suggested in this video, that makes an investment of $1'000 / month. Knowing that 1 stream generates about $0,003, you need to reach at least 330'000 streams per month just to recoupe your investment. You live in another world...
Learn to mix and master your own or use AI
@@julianmemento What's the point?
@@asahi-music save 400 as you mentioned
@@julianmemento So you think that creating a song is just mixing and mastering...
It depends on what you are able to do and what your skills are. I do everything from start to finish myself in my tiny little studio. I have invested a lot of time and money to buy plugins and instruments, but now I'm finally at the stage where i can release pretty good quality music without hiring anyone.
It's totally different if it's a full band and you need studio or hiring mucians, I'll get that.