The New Age of Marketing Innovation | Katerina Rabava, Marketing Head at Tata Consultancy Services

In this special episode of FinTech Focus TV, host Ian welcomes Katerina Rabava, Marketing Head at Tata Consultancy Services, to the show at the Harrington Starr booth at the FinTech B2B Marketing Conference event.
Katerina emphasises how marketing goes beyond traditional boundaries to drive innovation and growth, especially in a post-COVID world where it transcends being merely a 'colouring department.'
Exploring the role of AI in marketing, Katerina emphasises its role as an enabler rather than just a tool. The pair also explore how events like marathons help humanise technology, enhancing customer engagement through experiential storytelling.
Katerina discusses marketing's key role in advancing diversity, equity, and inclusion, showing how purpose-driven brands achieve meaningful engagement and social impact.