Exposing Allure's SHADY Best of Beauty Awards 2024

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  • Опубликовано: 2 фев 2025

Комментарии • 109

  • @femmedandy
    @femmedandy 3 месяца назад +28

    The awards are meaningless to me after a "clean" makeup remover caused searing blinding eye pain that I caused me to have to literally recall poison control infographics to remember how to rinse it out. I don't know why you would put such a high concentration of surfactants in a makeup remover. Clean beauty is a marketing scam we need to move on from.

  • @gylle2
    @gylle2 4 месяца назад +91

    Hi Elle!☺️you should make a video showing your own allure awards, basically the products that you like and think that should have win instead🤔… love your vids💕💕

    • @ellerchu
      @ellerchu  4 месяца назад +29

      I showed some of them in this video! But I will be doing my own awards in December. 😉

    • @11lizzie9
      @11lizzie9 4 месяца назад +2

      @@ellerchu ooo! so excited!

    • @VlogsbyAdele
      @VlogsbyAdele 4 месяца назад

      Ooooohhh exciting!!!!

    • @TheCognoscentista
      @TheCognoscentista 4 месяца назад +2

      Elle Chu’s Dazzle: Best of Beauty Awards!! 🤩⭐️💄

  • @mayukhikhan8121
    @mayukhikhan8121 4 месяца назад +23

    As a drugstore makeup fan, I feel like there were too few drugstore items in the awards. There are many drugstore products (especially in the blush, lips and eyeliner categories) that are amazing and popular.

    • @ellerchu
      @ellerchu  4 месяца назад +6

      It would be cool to have separate awards for the drugstore but it might be extra work for them lol

  • @adaritaa
    @adaritaa 4 месяца назад +45

    finally someone said this about the master mattes makeup by mario palette! I swatched the neutral one at sephora and, especially considering all the great reviews on the internet, I couldn't believe how patchy and difficult to blend it was

    • @ellerchu
      @ellerchu  4 месяца назад +11

      I know. 😭 I think it has good reviews because of the color story and maybe how people do their makeup. I always used it for soft Smokey liner looks and it turns out great! But I found the deeper shadows difficult to blend with each other which turned me off.

    • @bottlesofchris
      @bottlesofchris 4 месяца назад +3

      I’ve heard this about master mattes from many creators. I love Mario’s brand but I don’t own it cause I have too many neutral palettes!

  • @bach447
    @bach447 3 месяца назад +7

    I've never believed the allure, they're riggamorris

  • @pippimocha
    @pippimocha 4 месяца назад +16

    i have such oily skin and i am SO GLAD i found your channel!! finally someone who is honest about product on oily skin❤

    • @ellerchu
      @ellerchu  4 месяца назад +5

      Twins 👯‍♀️

  • @Ath3na-yr8tm
    @Ath3na-yr8tm 4 месяца назад +14

    34:24 I live in New York and we have 4 seasons up here. Only during 2 of these seasons does the summer Fridays lip balm *ACTUALLY* work. It only works during colder months like fall and winter. Spring and summer, forget about it. The formula becomes thin and it dries out my lips and doesn’t last longer than 10 minutes. But during colder months, feels like heaven on my lips, lasts about an hour and my lips feel so soft afterwards. So during warmer months I tend to use thinner formulated products. Like the Clinique black honey lip balm. Things like that.

    • @ellerchu
      @ellerchu  4 месяца назад +3

      I’m on the east coast too! So maybe that was the problem. 🤔

    • @Ath3na-yr8tm
      @Ath3na-yr8tm 4 месяца назад +3

      @@ellerchu more than likely the surrounding temperature is affecting the formula. If or when it gets cold where you live, give the product another shot. I promise it will not disappoint you when it gets cold out :)

  • @gwync3092
    @gwync3092 4 месяца назад +13

    loveeed this video! I totally agree with you with the summer fridays lip balm, it looks and feels beautiful but after it goes away it makes my lips dry. Elle you really NEED to try Olehenricksen lip balm, its really thick and plush. The lip balm stay super glossy for a good time and my lips have never been softer.

    • @trishamarie
      @trishamarie 4 месяца назад +2

      I thought I was a weirdo because the Summer Fridays also dries my lips out after it wears off. I don’t like the way it feels, I prefer an oil, but not Summer Fridays. There are so many cheaper options out there.

    • @ellerchu
      @ellerchu  4 месяца назад +3

      I know 😭 I’m trying not to buy too much lip balm lol

    • @coffeebean4356
      @coffeebean4356 4 месяца назад

      I swatched it on my forearms and it’s a product that truly just sits on top of the skin. It’s terrible!

    • @gwync3092
      @gwync3092 4 месяца назад

      @@coffeebean4356 if you have the chance to try it out on your lips it’s soo good, really thick and moisturising! But might also be preference bc I really like thick lip balms.

  • @Rachel-lo6if
    @Rachel-lo6if 4 месяца назад +8

    The allure awards definitely feel rigged, now I just check out the readers' awards

    • @ellerchu
      @ellerchu  4 месяца назад +5

      I was shocked at some of the readers choice winners too! Lol

  • @Spicy_pickle
    @Spicy_pickle 4 месяца назад +8

    Your lip combo is EVERYTHING!!!! Looks so good on you!

    • @ellerchu
      @ellerchu  4 месяца назад +5

      Right?! One of my fave lip combos.

  • @11lizzie9
    @11lizzie9 4 месяца назад +5

    yes! you’re so right! btw, can you please give us a makeup tutorial on ur last ‘roasting new makeup releases’ video’s look? the eye and lip combo are to die for! and please tell us what jumper you wore in that video too! it’s so pretty!

    • @ellerchu
      @ellerchu  4 месяца назад +3

      I showed all of the products and how I did that makeup look in my “Don’t waste money on this makeup!” video. 😉 The sweater is from H&M and I linked it in the description of that video.

    • @11lizzie9
      @11lizzie9 4 месяца назад

      @@ellerchu thank you!! (edit) i can’t access the lipstick link since im not in the US, is it the L’Oréal one?

    • @ellerchu
      @ellerchu  4 месяца назад +1

      Yes! It’s L’Oréal in ginger spice 😊

    • @11lizzie9
      @11lizzie9 4 месяца назад

      @@ellerchu thank you! it looks amazing on you!!

  • @Sophthebarbie
    @Sophthebarbie 4 месяца назад +8

    been binging all your vids i love you !!!

    • @ellerchu
      @ellerchu  4 месяца назад +3

      Ahhh so happy you’re enjoying them 🫶

  • @AmnaAli-je6hs
    @AmnaAli-je6hs 4 месяца назад +8

    so so so excited cause I had a lot of thoughts about the allure awards, time to see if u had them too!!!

    • @ellerchu
      @ellerchu  4 месяца назад +2

      Yes!! I want to hear your thoughts 👀

  • @tamber2552
    @tamber2552 3 месяца назад +1

    My eyelashes naturally grow down so I struggled really bad with finding a mascara that will keep them lifted. Curl, apply mascara at the tips of the lashes, and comb with a lash comb!!

    • @ellerchu
      @ellerchu  3 месяца назад

      Interesting technique, i'll have to try it!

  • @volsungs
    @volsungs 4 месяца назад +1

    The summer Fridays lip balms and the master mattes palette hold the same issue in my eyes. Both are pretty fundamentally basic products (nude matte eyeshadows and lip balms) that are insanely priced for what they are/quality.
    Idc if a lip balm smells like coffee, fruit, or whatever there’s no reason it should be almost 30 bucks Canadian for a LIP BALM. Or even 70 dollars CAD for a matte eyeshadow palette unless it’s gonna blend out my eye bags away 😂 idk I got the Revolution Beauty Reloaded basic matte eyeshadow palette for 14 bucks at the drugstore and it functions the same if not better so eh, I’ve come to realize sadly: trends sell.
    And I honestly feel like Allure specifically does these based on how popular they were than their actual quality and reception 😭

    • @ellerchu
      @ellerchu  4 месяца назад +1

      Patrick Ta is also a $70 palette but I love it. 😭 I get what you mean though!
      I feel like the structure of their awards need to improve in order for it to actually mean something to me.

  • @ashleymyers2779
    @ashleymyers2779 Месяц назад +1

    Hi! Oily girl here, I swear in a video of yours that I recently watched you mentioned your favorite eye primer. I thought I wrote it down and now I can't remember what it was. Do you have recommendations?

  • @oliviagarbia7672
    @oliviagarbia7672 3 месяца назад

    I have straight lashes and have sworn by the Kiss Me Heroine Make waterproof mascara for 4+ years now. Have never felt a need to even experiment with any other mascara, drugstore or high end, ever again. Have fallen asleep drunk in my makeup and my lashes were still curled the next morning😭

    • @ellerchu
      @ellerchu  3 месяца назад

      Your probably the third person to recommend this.. I’ll try it eventually. 👀

    • @oliviagarbia7672
      @oliviagarbia7672 3 месяца назад

      @ I honestly believe it’s worth a shot - it’s unlike anything I’ve ever tried on the Western market. Also, Shiseido make an amazing lash curler with a slightly less rounded shape - idk which lash curler you may use but once I upgraded from my standard £1 drugstore curler to the Shiseido one my lash game went crazyyyy

    • @pollychen1735
      @pollychen1735 2 месяца назад

      Asian beauty mascaras are the way to go for stubborn lashes. I have long, straight, flat lashes. Canmake quick lash curler separate and other Japanese brands make very good mascara products. All the American mascaras have huge wands that don't work for me😢

  • @oxfordstyle5807
    @oxfordstyle5807 4 месяца назад +2

    I'm happy you explained the brush thing a few videos ago, honestly it had really turned me off your channel initially but I found I kept coming back to your videos because they are so good so I'm glad to be here. Your takes here are so real and spot on! 😊

    • @ellerchu
      @ellerchu  4 месяца назад +1

      Thanks for giving it a chance and sticking around. 🫶

  • @lavayuki
    @lavayuki 4 месяца назад +3

    I also watch many reviews, I am subscribed to many makeup youtubers and it is interesting to see how one raves about a product while another hates it. I do have some youtubers where I share the same tastes, so I tend to lean towards their view, especially if their skin type is dry like mine. Looking through the winners, there are a few products I do like, like the Huda concealer is in there, as well as the NARS blush, Aestura lotion and Differin seems to be in there too

    • @ellerchu
      @ellerchu  4 месяца назад +2

      Right! It’s always interesting to hear the different experiences everyone has with the same products.

  • @K.aterina
    @K.aterina 4 месяца назад +2

    Try the Peripera mascara or the Etude. I don't need an eyelash curler and they hold my lashes up all day💗

    • @ellerchu
      @ellerchu  4 месяца назад +2

      Are your lashes straight? I HAVE to curl my lashes no matter what lol

    • @K.aterina
      @K.aterina 4 месяца назад

      @@ellerchu They are straight and pointing down. I curl my lashes for special events but for everyday makeup I use only these mascaras

  • @karinaallende-ix6py
    @karinaallende-ix6py 3 месяца назад

    I had an impression that Peptide Lip Treatment dried my lips. It felt fine while wearing it but not afterwards. I totally don't get the hype

    • @ellerchu
      @ellerchu  3 месяца назад

      Depends on you skin and climate. I've had that experience with the Tower28 and Summer Fridays, but ended up loving Glossier and Rhode!

  • @trishamarie
    @trishamarie 4 месяца назад +1

    I have super dry skin and use the One Size powder. If dry skinned people hate it, they are using way too much. I only have one spot of oil on my face and it’s in between my brows. It still shines through even with this powder. Not awful, but I don’t use a lot and tap off my brush until nothing falls off of it. I use it under my Sahara Desert dry eyes, and no issues. Less is more people.😂

    • @ellerchu
      @ellerchu  4 месяца назад +2

      Yes!! I love that you have dry skin and love it. Sometimes I catch myself putting too much too 🤣

  • @ashleymyers2779
    @ashleymyers2779 Месяц назад

    The hourglass primer is my holy grail! I also really like the marshmallow one from nyx, but the scent is too strong for me and I think it makes me oily. I've been really enjoying the nxy plump right back.

  • @sleepyspacegremlin
    @sleepyspacegremlin 3 месяца назад

    Makeup and skin care have come so far in the past 20 years!

  • @LuluLuna0702
    @LuluLuna0702 4 месяца назад +1

    Love the vid!

    • @ellerchu
      @ellerchu  4 месяца назад +1

      Thanks for watching 😊

  • @trishamarie
    @trishamarie 4 месяца назад

    The Beautiful and Bothered Podcast did an episode last year on how shady these awards are. It was so interesting. They also exposed the mistakes, like having hair products in makeup categories.

    • @ellerchu
      @ellerchu  4 месяца назад

      Oh yes! I remember watching that one. You would think they have multiple people reviewing and editing these things before post.. and if they already do that then.. 😬

  • @ashleymyers2779
    @ashleymyers2779 Месяц назад

    Have you tried the Farmacy Honey Milk Hydrating Essence? I haven't tried the Ilia product, but they seem similar and I LOVE the Farmacy product. It's almost half the amount of the ilia product.

  • @MGH776
    @MGH776 3 месяца назад

    Hi Elle what camera do you use to film on RUclips and where do you edit your videos 😮

  • @miayoung2294
    @miayoung2294 3 месяца назад

    i wasn't a fan of waterproof mascara until i tried the Clio mascara

    • @ellerchu
      @ellerchu  3 месяца назад +1

      I have to try it still .. going to add to cart soon lol

  • @makeuplover90
    @makeuplover90 4 месяца назад +2

    That charlotte tillbury looked gorgeous on you!

    • @ellerchu
      @ellerchu  4 месяца назад

      I know! I have to use it more. 👀

  • @evaluna7650
    @evaluna7650 3 месяца назад

    this eyelook is so prettyyy

  • @eh7tes
    @eh7tes 4 месяца назад +2

    rhode actually won an award for their glazing milk!

    • @ellerchu
      @ellerchu  4 месяца назад +2

      Of course they did 🤭

  • @junebugblues
    @junebugblues 4 месяца назад

    LOVE this look so so much! Super gorgeous. I'm refreshing my eye looks and this is great inspiration! Fantastic video as always... I totally agree with you on the NARS blush, it feels like a timewarp every time I hear it mentioned in a best-of, I'm hanging onto my compact of the original formula in the Orgasm X color (should prob throw it away) because I like the color payoff but I think there are definitely better blushes out there. Also, since I just got a feeling of whimsical nostalgia from the NARS talk, I'm suddenly thinking about Stila Cosmetics... can they have a resurgence? This might be spicy of me, but I feel like Tarte is having the heydey/ attention that I wish Stila would have... but that could just be my 2007-era Stila-Convertible-Color-wearing self talking!

    • @ellerchu
      @ellerchu  4 месяца назад

      I was thinking about Stila the other day!! I just want to know what products people are still buying. 👀

  • @babypaesh
    @babypaesh 3 месяца назад

    what shade do you use in the haus labs concealer???

  • @Lauren15-w4e
    @Lauren15-w4e 4 месяца назад +1

    I have been subscribed for a little while, but love your channel so much! ❤❤

    • @ellerchu
      @ellerchu  4 месяца назад

      Thank you for subscribing and watching ♥️

  • @gylle2
    @gylle2 4 месяца назад

    I have the same problema with my lashes, but I recently tried the Caliray tubing mascara and gurlll, it is a lenghtening mascara but I can see the curl on my lashes at the end of the day! Its cryingproof, Water resistance and sweatproof, you should try it✨🤩

    • @ellerchu
      @ellerchu  4 месяца назад +1

      So many mascaras have done me dirty I can’t believe you!! 😭 But maybe I’ll try it one day.

  • @fatimahkhalifa7798
    @fatimahkhalifa7798 4 месяца назад

    Hi Elle, your vids recently came on my recommended and I am so grateful for that. Literally was instantly hooked onto your content. Also you’re so pretty ❤❤

    • @ellerchu
      @ellerchu  4 месяца назад +1

      Thank you for watching my videos. I’m so happy my channel was recommended. 🫶

  • @Bone_and_ink
    @Bone_and_ink 4 месяца назад +1

    Hey I love this video and i’m wondering if anybody has tried the MISSHA Bb cream i have oily/ combo skin and have been considering buying it. love y’all 🫶

    • @ellerchu
      @ellerchu  4 месяца назад +1

      Thank you for watching! I’ve never tried it, so hopefully someone else could give you some insight. 🫶

  • @nalee4189
    @nalee4189 4 месяца назад +1

    Definitely feel like a lot of the products are paid ads caz like HUHHHH
    BUT ALSO some are really good hidden gems just depends on the over 'hype' each item have, like if an item is over hype and performance good but caz the crazy hype just sets too high expectations and hidden gems are not as well know so when people try it and it performs really good then it needs more recognition
    ALSOOO
    We all need to remember that we all got different skin types so just caz it works for some does not mean it works for all of us. Even it its a viral trending product

    • @ellerchu
      @ellerchu  4 месяца назад +1

      According to their article, they’re “technically” not paid ads. 👀 Depending on the category it’s free for up to 5 products OR they pay to enter the Best Clean Beauty or Beauty Breakthrough category.
      BUT like influencers, Allure gets sent the products and probably have worked with the brands in the past to some capacity. This could impact the choice.
      Also, I know from entering awards like this in previous jobs, some awards won’t charge the brand to enter. But once you win they WILL charge you to be featured or to use the actual award graphic on your website. But theres no factually evidence of this from Allure themselves.
      I personally would love to see what they compared the winning products to. I think it would help me understand what the product is actually competing against!

    • @nalee4189
      @nalee4189 4 месяца назад

      ​@ellerchu they should definitely do a list of all the products enter!!! Also the winning products for each skin type, age, and concerns. Also they should look at how the products performed best at, photos or everyday life, night life/events etc. Also like a full report on how it was tested!!!

  • @betsyvazquez3498
    @betsyvazquez3498 4 месяца назад +1

    Your makeup slayed in this video!

    • @ellerchu
      @ellerchu  4 месяца назад

      Thank you 🫶

  • @marielusby7389
    @marielusby7389 4 месяца назад

    The mufe pallets are absolutely amazing. I own pretty much all of them. However, I have very dry skin.

    • @ellerchu
      @ellerchu  4 месяца назад

      I wish they worked for me 😭

  • @carlisa.
    @carlisa. 3 месяца назад

    But you are right about Patrick but try eye primer.

  • @vveronaazz
    @vveronaazz 4 месяца назад

    Love you elle. you inspired me to start my own channel!

    • @ellerchu
      @ellerchu  4 месяца назад +1

      Wishing you the best on your journey 🥹♥️

  • @carlisa.
    @carlisa. 3 месяца назад

    It might be because you might be a person who needs eye primer I recommend rare beauty eye primer that’s a great one

    • @ellerchu
      @ellerchu  3 месяца назад +2

      I always use eye primer. I just prefer more “powdery” matte eyeshadow formulas vs hard pressed (like the MBM). 🫶

  • @bach447
    @bach447 3 месяца назад

    I bought two Mario palette and returned right away, formula sucked, patty ta slays

  • @carlisa.
    @carlisa. 3 месяца назад

    Right I don’t agree with the awards either 😂 I think their shady tbh 💯

  • @rashidawallace
    @rashidawallace 4 месяца назад

    You look fabulous ❤

    • @ellerchu
      @ellerchu  4 месяца назад

      🫶🫶🫶

  • @Gracesmith998
    @Gracesmith998 4 месяца назад

    Hello?? I just found your channel and now I have to subscribe you’re so gorgeous and funny

    • @ellerchu
      @ellerchu  3 месяца назад

      Welcome! Thank you for subscribing. 🫶

  • @sleepyspacegremlin
    @sleepyspacegremlin 3 месяца назад

    I feel like you could do asmr videos with that voice

  • @olzhena9681
    @olzhena9681 4 месяца назад

    Just don’t want to be offensive but most of the products in this video have mediocre quality. May be for teenagers this makeup will work, but for more confident age category of people most of these products will be a bit disappointing. 😬🙌

    • @ellerchu
      @ellerchu  4 месяца назад +1

      What products actually work for you? 👀

  • @autumndennis7708
    @autumndennis7708 4 месяца назад

    Elle !!! you should see the beauty podcast they confirm they are rigged !! and that they do pay ! love your vids

    • @ellerchu
      @ellerchu  4 месяца назад

      What beauty podcast? Their article confirmed brands pay to enter, but that doesn’t mean they’re paying to win the award. I need receipts lol 👀

    • @autumndennis7708
      @autumndennis7708 3 месяца назад

      I’m sorry i thought it was called the beauty podcast lol it’s called beautiful and bothered!

  • @Leonie-coffeelol
    @Leonie-coffeelol 4 месяца назад +1

    Hiiiii