31: Navigating the Witchery Rebrand: What It Means for Loyal Shoppers

In today's episode, I'm diving into the controversial Witchery rebrand. This topic has been buzzing in the fashion community, and as someone who frequently shops at Witchery for my clients, I couldn't ignore the discussion. We'll explore the implications of this rebrand, particularly for loyal customers who may feel left behind.
Witchery recently underwent a significant rebrand that has sparked considerable debate. As a brand known for its stylish and inclusive designs, many loyal customers, especially those in Australia, feel disenchanted by these changes.
In this episode, we'll cover:
The elements of Witchery's rebrand
How it affects their loyal customers
Steps to adapt your personal style amidst these changes
Exploring new brands that align with your values and style
Key Discussion Points:
Witchery's Rebrand Strategy: Witchery went dark on Instagram and announced a "new bold awakening," with a new head designer from Country Road. The initial imagery featured a young model in a bubble skirt and blazer, signalling a shift in demographic focus towards younger, millennial customers.
Customer Reactions: Loyal customers, including women in their 40s, 50s, and beyond, feel excluded. This demographic has historically been a significant part of Witchery's customer base, appreciating the brand for its quality and inclusive designs. The reduction of the size range from 20 to 18 added to the frustration.
Navigating the Change: Understand that brand evolution is inevitable. Instead of feeling left out, see this as an opportunity to explore new brands that better align with your style and values. Consider the actual pieces, not just the marketing, to determine if they fit your personal style.
Practical Tips:
1. Explore New Brands: Spend time discovering brands that resonate with your style and offer a broader size range. This is an excellent time to refresh your wardrobe with pieces that make you feel confident and stylish.
2. Reframe Your Style Journey: Use this period to reassess and refine your personal style. If you're unsure where to start, my free ultimate style guide can help you rediscover your style.
3. Seek Guidance: If you need help finding new brands or refining your style, reach out to me. I can assist you in curating a wardrobe that reflects your unique style and needs.
If you're feeling disenchanted with Witchery's new direction, let's turn this into a positive experience. Explore new brands that celebrate your style and values. Download my ultimate style guide (www.yourstyled...) to kickstart your journey. For personalised advice, drop me a DM-I’m here to help you feel seen and stylish every day.
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