The Ultimate Pumpkin Spice Latte

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  • Опубликовано: 28 авг 2024
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    -----------------------------------------------------------------------------------------------------------------------
    INGREDIENTS & TECHNIQUE:
    PUMPKIN SPICE MIX (25g total)
    Vietnamese Cassia Bark: 7.5g (30%)
    Sri Lankan Cinnamon Quills: 7.5g (30%)
    Chinese Powdered Ginger: 4.5g (18%)
    Sri Lankan Cloves: 0.75g (3%)
    Allspice: 1.25g (5%)
    Grenadan Nutmeg: 3.5g (14%)
    Weight out each, then combine and grind in spice grinder or blade coffee grinder.
    Reserve.
    You can use the percentages to calculate larger or small batch sizes depending on your needs.
    PUMPKIN SPICE SYRUP
    Approx 500g pumpkin, peeled and cubed
    250-300g water
    500g demerara sugar
    22g Pumpkin Spice Mix
    Juice the pumpkin flesh and weigh the resulting juice. (It should be a little under 250g of juice)
    Top up with water until the liquid total is 500g.
    Add to pan with sugar and spice mix
    Bring to a slow simmer. Reduce until it is close to a 2:1 syrup (i.e. you’ve removed approximately 250g of water)
    Strain first through a sieve, then through a finer mesh if you prefer.
    Store in a squeeze bottle in the fridge.
    COFFEE WHIPPED CREAM
    280ml Double cream
    10g medium grind coffee
    Half of a vanilla bean pod, with the seeds scraped out
    14g sugar
    Mix all ingredients over low heat until the sugar is dissolved, and the coffee has given up some colour.
    Strain.
    Load into whipping syphon (a smaller one is preferable if doing smaller batches), and charge with nitrous.
    DRINK BUILD:
    Pull a double espresso into your preferred size cup.
    Add spiced syrup to taste. (15g per 240ml cup is a good starting point)
    Steam milk, adding only a little foam. Pour and leave at least 1cm headroom below the rim of the cup.
    Add your coffee whipped cream, and dust with a little reserved pumpkin spice mix.
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Комментарии • 1,6 тыс.

  • @jameshoffmann
    @jameshoffmann  3 года назад +1160

    Getting a lot of comments, emails and requests regarding the Weird Coffee Person mug that is now sold out. That exact mug won't be for sale again, but we're looking at maybe using the same art on a different mug shape for another small run. We'll keep you posted. (I didn't mean to "flaunt" the thing you can't buy...)

    • @lilbatz
      @lilbatz 3 года назад +22

      Cries in disappointment. I would have bought four of the them. Way too cool. :)

    • @PatrickRyan147
      @PatrickRyan147 3 года назад +2

      James, I can only drink organic coffee otherwise I break out in a rash and feel meh! What about you old bean (see what I did there 😀)..

    • @SomethingNick
      @SomethingNick 3 года назад +9

      I was on my way to the comments ready to complain when you already addressed it, what am I meant to do with all this pent up aggression?

    • @jacobsack
      @jacobsack 3 года назад +5

      @@SomethingNick drink more coffee

    • @AlexAround
      @AlexAround 3 года назад +7

      We always want what we can't have. But we'll probably want what we can have too. **waits patiently**

  • @CertifiedSlamboy
    @CertifiedSlamboy 3 года назад +1670

    Imagine being the barista that gets given James Hoffman's order.
    Holy shit, the pressure.

    • @Yesterzine
      @Yesterzine 3 года назад +75

      I'm guessing, given it was apparently no big thing to get a syrup sample off them, that he has friends in places.

    • @geoffgoldplum1231
      @geoffgoldplum1231 3 года назад +266

      The Starbucks person dumped some sirup into cup, pressed two buttons, and wrote Clyde on the cup

    • @WhenWillILearn
      @WhenWillILearn 3 года назад +83

      I mean if were talking Starbucks, the chance that they care about coffee enough to watch RUclips videos about it might be pretty small 😂

    • @jdsvisual
      @jdsvisual 3 года назад +124

      Sean Cross I work at Starbucks and am here as a longtime watcher of James. But also I’m fully aware that the drinks my company produces are nothing compared to what ‘proper’ coffee can be

    • @jameshoffmann
      @jameshoffmann  3 года назад +1178

      I don't think they knew who I was, and were very confused by my syrup request but kind and accommodating.

  • @apeacebone6499
    @apeacebone6499 3 года назад +508

    I love that you did this, honestly. I love that you don't hate on the pumpkin spice latte just because it's popular or not ~pure~ or whatever. You consistently embrace everybody who loves coffee whether or not they like it in the "right" way and it's just so refreshing to know I can come here for the excitement and curiosity without the gatekeeping.
    Also, "supercritical extract of cloves" is making me giggle.

  • @clari57n
    @clari57n 3 года назад +2421

    I think this is an imposter. No way has James ever gone into a Starbucks AND used a blade grinder in the same week before

    • @Towkeeyoh
      @Towkeeyoh 3 года назад +11

      AL Carl late April fools?

    • @damfadd
      @damfadd 3 года назад +3

      lol

    • @ostapivanov1541
      @ostapivanov1541 3 года назад +25

      I think we need to vote at that point

    • @AMalas
      @AMalas 3 года назад +33

      @@ostapivanov1541 kinda sus

    • @joshatkins96
      @joshatkins96 3 года назад +7

      I think Carl's got a point.

  • @internetshaquille
    @internetshaquille 3 года назад +1138

    filling the chefsteps sized hole in my heart

  • @brekkoh
    @brekkoh 3 года назад +732

    Can you imagine James just casually strolling into a starbucks and buying a pumpkin spiced latte? I would be equally parts starstruck and horrified.

    • @rlwalker2
      @rlwalker2 3 года назад +6

      Love it or hate it, Starbucks cranks up the pumpkin spiced latte period every year so James was just tasting what they have to compare his against. Obviously no contest BUT probably to be expected when you will be making a drink that is known to millions.

    • @commonempowerment
      @commonempowerment 2 года назад +19

      'Starbucked', if you will...

  • @KewBlinkla
    @KewBlinkla 3 года назад +218

    Fun tip! I make pumpkin spice “cubes” every year when falls comes, I have my own recipe I use for the actual pumpkin spice portion, but I like it with the purée (sort of like the initial recipe). Then I pour into an ice cube tray and freeze them. When you want a latte, I put the cube into a bit of warmed milk, stir until its defrosted, then make my latte as normal, just going a bit hotter on the rest of the milk. Takes all of 5-6 minutes!

  • @matthunt9241
    @matthunt9241 3 года назад +766

    “A blade grinder is completely fine” well I never thought I’d hear James say that

    • @demoneyeslaharl
      @demoneyeslaharl 3 года назад +9

      Probably because he does two to three extra steps to make it as even as possible

    • @tolga1cool
      @tolga1cool 3 года назад +14

      I never thought this day would come. 2020 is an unusual year for sure

    • @matthunt9241
      @matthunt9241 3 года назад +5

      tolga1cool biggest shock of 2020 so far

    • @kasperhip1
      @kasperhip1 3 года назад +9

      As surprising as the fact that he doesn’t roast the spices before grinding :)

    • @sidbrun_
      @sidbrun_ 3 года назад +4

      He’s made a whole video about using a blade grinder in the past, using a sieve and a sheet of kitchen roll

  • @danielleanderson6371
    @danielleanderson6371 3 года назад +61

    I really appreciate that you aren't obsessed with black coffee. You understand that people have different palates and like their drinks to taste different, and you acknowledge that spiced lattes absolutely have their place and are absolutely delicious and just as artisanal as coffee itself.

  • @Riccardo_can
    @Riccardo_can 3 года назад +306

    Hi James, ex Starbucks employee here, worked in Wimbledon for 3 years and if I remember correctly since fall of either 2017 or 2018 the new vegan recipe for the PSL came to fruition, with actual pumpkin in the ingredients but no condensed milk. The drink was at first, like you said, just about the spices(and actually the best seller ever for Starbucks) and then Starbucks claimed customers seemed to ask for it to have actual pumpkin or pumpkin flavouring in it. My memory might not be perfect(I left a year ago) but I hope this helps clear out some fog about the drink. Also the spices were correct, mainly cinnamon, ginger and nutmeg on the top.

    • @nemomenth
      @nemomenth 3 года назад +15

      The change over came when people found out that there wasn't pumpkin in the PSL and the media had one of their Starbucks story freak-outs so Starbucks retooled it.

    • @SmallSpoonBrigade
      @SmallSpoonBrigade 3 года назад +22

      @@nemomenth why would there be pumpkin in it? It's a pumpkin spice latte as in the spices that are complement pumpkin. Arguably, it would have been better to just hyphenate it.

    • @brigidb5865
      @brigidb5865 3 года назад +10

      @@SmallSpoonBrigade because people thought "pumpkin spice latte" means "pumpkin and spices flavored latte"
      Also somewhat unrelated but in the USA at least, the pumpkin sauce contained both milk and pumpkin puree as early as 2014 (when I started working at Starbucks myself) and had been told it was the first year real pumpkin was included when the sauce started shipping. That said, the pumpkin syrup he has in this video looks completely different from the sauce that we used in the US so I am wondering if there is some regional difference. The psl sauce in the US was very thick, creamy looking, a softer lighter orange color, and also there was about an ounce of it in the grande size (much more than he shows in the video) - what he has looks much more like a thin sugar syrup that most of the other drinks are flavored with (eg caramel macchiato, caramel apple spice, etc)

  • @brujamalvada
    @brujamalvada 3 года назад +73

    The fact that James refers to all of us as coffee people just warms my heart

  • @patriciamoradamacabulos8506
    @patriciamoradamacabulos8506 3 года назад +330

    Recommendation - you can use annatto seed powder to get the orange hue in the coffee whilst adding subtle, a peppery-nutmeg flavour. We often use annatto seed to colour filipino desserts or curries orange, and I always use it in my spice mix when I make pumpkin spice lattes from home. Cheers!

    • @MNeathway
      @MNeathway 3 года назад +7

      Patricia Morada Macabulos that’s a great tip

    • @a.rosesrbleu9580
      @a.rosesrbleu9580 3 года назад +11

      Sounds good but make sure you inform people who will consume it that it is in there since an allergy to it is on the rise...

  • @Sharkyktc001
    @Sharkyktc001 3 года назад +346

    I feel like the phrase 'I had an incident with a supercritical extract of cloves' isn't one of those things you can just kinda throw out there

    • @PhaTs00p
      @PhaTs00p 2 года назад +11

      You can buy clove oil. It's mostly eugenol and has numbing properties. It was used to treat tooth aches.

    • @harryganz1
      @harryganz1 2 года назад +14

      Clove oil is a pretty powerful numbing agent and can be lethal in high concentrations. Accidentally putting highly concentrated clove oil on skin or in your mouth would be very unpleasant.

    • @drewfowler2491
      @drewfowler2491 2 года назад +23

      clove oil is typically used to gently kill pet fish. We had to do this and now the smell of cloves reminds me of that. I wonder if James had to do this at some point as well which is why he doesn’t like the spice.

  • @unknownmemoirs
    @unknownmemoirs 3 года назад +262

    13:03 Hoffman looking like a concerned mother and thinking if he raised the espresso right.

  • @pooolB
    @pooolB 3 года назад +21

    I think you're the first and only person I've seen make a video recreating a Starbucks drink without trash talking Starbucks and belittling the people who drink it. I'm new to your channel, but I just wanted to say thank you.💕

  • @DrTacoPHD665
    @DrTacoPHD665 2 года назад +20

    I drink a lot of stuff from places like Starbucks as a college student, but have never really liked coffee, because no one has ever presented it to me as something pleasant, rather just a necessary caffeine hit. After finding James' channel, now when I buy coffee, I've been ordering things with less and less sugar and flavorings, and I find myself actually enjoying it. I'm even considering getting my own "proper" home setup with a hand grinder, french press, moka pot, etc, whatever else interests me from his videos. James has managed to somewhat alleviate the images of my father's scalding black morning Folgers made with yesterday's spent grounds, and for that I thank you.

    • @jrloayzac
      @jrloayzac 7 месяцев назад

      I hope that, two years later, you could build up your coffee making set and enjoy great coffee.

  • @ilovemusicyoume
    @ilovemusicyoume 3 года назад +80

    The smile when you tasted your homemade syrup to compare was priceless. ❤️☕☕❤️

  • @Mihanik0
    @Mihanik0 3 года назад +24

    I really liked the introducing section of this video where you showed your journeys and wanderings before switching to the studio. It feels lively and naturally fits well into the channel's style, adding a bit of depth and soul to the video in my opinion.

  • @berserker08
    @berserker08 3 года назад +189

    Is it just me or is this an all smiles, good mood Hoffmann for once

    • @skippityblippity8656
      @skippityblippity8656 3 года назад +17

      He is always like that ?

    • @sin2pi974
      @sin2pi974 3 года назад +21

      I think he understands which videos are for aficionados and which is for the uninitiated masses

    • @littledelrey31
      @littledelrey31 3 года назад +3

      This is the first time I've ever seen him smile I was shook

    • @kivzzzz
      @kivzzzz 3 года назад +2

      He was in a very good mood in this video indeed.

  • @CoffeeReviews
    @CoffeeReviews 3 года назад +89

    James Hoffmann is the only man that could get me to watch a 15 minute video on a coffee drink I'd never drink haha. Love it! ☕

  • @Coffeeeggsbacon
    @Coffeeeggsbacon 3 года назад +313

    I need to know about the supercritical CO2 clove extraction incident

    • @jameshoffmann
      @jameshoffmann  3 года назад +246

      One day I will retell the story of this (flavour based) trauma...

    • @JonathonDoig
      @JonathonDoig 3 года назад +5

      I wonder if this has any link to the Marathon Man film?

    • @MackerelCat
      @MackerelCat 3 года назад +6

      Did James have a toothache and try putting clove oil on his gum? -shudder- that could have definitely gone horribly wrong.

    • @lukehome6206
      @lukehome6206 3 года назад +6

      @@jameshoffmann such a tease!

    • @jacob5283
      @jacob5283 3 года назад +15

      @@jameshoffmann You should bring it up repeatedly but never share the actual story, like the "noodle incident" from Calvin & Hobbes

  • @RumoHasIt
    @RumoHasIt 2 года назад +25

    I know Im super late to this video, but can I just say I was not (and should have been) expecting to actually research pumpkin varieties for this drink and now Im obsessed with the lengths James will go to for a bit of fun 😂

  • @jackyboymusic1996
    @jackyboymusic1996 3 года назад +51

    You have been the highlight of 2020 - Thanks James

  • @ScottRabara
    @ScottRabara 3 года назад +8

    Just did this recipe with a kabocha pumpkin from a local pumpkin patch. Aside from my small mistake of reducing the syrup a tad too far, the end result was FANTASTIC! The entire drink from beginning to end was delicious and didn’t have me feeling like it was lacking; thanks James!!!

  • @duongkristin4478
    @duongkristin4478 3 года назад +48

    The moment James mentioned Vietnam omg!!
    But then I realized it was cinnamon.. not even coffee...
    James please please do The Ultimate Vietnamese Phin coffee!!

  • @dennisli92
    @dennisli92 3 года назад +5

    A few friends and I attempted a similar challenge last year!! We tried a few techniques like juicing a variety of different pumpkins, making pumpkin concentrate, etc. What worked best, somewhat obviously in hindsight, was using freeze dried pumpkin powder with milk/cream of choice for the latte foam (and then ofc various mixes of ground whole spices)

    • @dennisli92
      @dennisli92 3 года назад +2

      using pumpkin juice ended up adding a lot of water and a lot of undesirable flavors. perhaps could've used milk powder with the pumpkin juice as we did not think of that

  • @MrPokemonisawesome
    @MrPokemonisawesome 3 года назад +285

    Well that was unexpected, James Hoffman went into a STARBUCKS?

    • @duallove6909
      @duallove6909 3 года назад +1

      Just a guy named Matt I know right!

    • @Willjcbaker
      @Willjcbaker 3 года назад +10

      He sacrifices so that we, his followers, need not suffer.

    • @sean640
      @sean640 3 года назад +1

      I thought this, and then I remembered he drank* caffeinated water🤣

    • @AbiCroCro
      @AbiCroCro 3 года назад +9

      And has an opinion on which is the best in London!

    • @BenIntentional
      @BenIntentional 3 года назад

      And the world didn't implode... suspicious.

  • @colewalliser
    @colewalliser 3 года назад +336

    Can’t wait for the day I have enough effort to do this myself. 😛🙌🏼

    • @guillermogilthemessenger
      @guillermogilthemessenger 3 года назад +6

      and money for spices

    • @HugoFerreira24photo
      @HugoFerreira24photo 3 года назад +2

      @@guillermogilthemessenger it's not like starbucks is cheap... And it's miserable excuse for coffee

    • @guillermogilthemessenger
      @guillermogilthemessenger 3 года назад +4

      @@HugoFerreira24photo when I say starbucks was cheap mayne?

    • @BenIntentional
      @BenIntentional 3 года назад

      Tomorrow?

    • @FilmStudiesFundamentals
      @FilmStudiesFundamentals 3 года назад +1

      Holy moly it’s Cole Walliser! Surely if you’ve got time to be programming robotic cameras you’ve got time to make a PSL!?

  • @brandonbeardsley4684
    @brandonbeardsley4684 3 года назад +247

    James, blink twice if Kevin Johnson is holding your family hostage...

    • @WarfareJournal
      @WarfareJournal 3 года назад +8

      Very, very few RUclips comments have made me laugh this much 😂

    • @DC-Aust
      @DC-Aust 3 года назад +6

      You win the internet today.

    • @sk_abstract_art
      @sk_abstract_art 3 года назад

      🤣🤣🤣

    • @PPIMAGEFACTORYDOTCOM
      @PPIMAGEFACTORYDOTCOM 3 года назад +1

      This one made my day!

    • @gray_gogy
      @gray_gogy 3 года назад +1

      Can you explain the joke? Who is Kevin Johnson

  • @troyh544
    @troyh544 3 года назад +4

    I thought this was one of your best videos. I loved that you took us around London a bit, went into detail about other ingredients in a similar way that you do for coffee. In the end, you broke a Pumpkin Spice Latte down into its core components and built it up so much more. Awesome video!

  • @harsharya3216
    @harsharya3216 3 года назад +997

    you'll do everything but the aeropress video why

    • @lucask4865
      @lucask4865 3 года назад +39

      Im waiting for that video, too! Just bought a comandante grinder to be ready when it comes out :D
      In the meantime i share my favourite Aeropress recipe from Michael Butterworth:
      - 15 g of coffee medium grind (not to coarse and not to fine)
      - 2 rinsed paper filters in normal postition
      - Add coffee and 225 g of boiling water and the plunger to prevent dripping
      - At 1:00 min remove plunger and break the crust
      - At 4:00 min slowly push down
      It reminds me a bit of James` Ultimate French Press Technique and i get a nice fruity cup out of it :)

    • @clipshift00
      @clipshift00 3 года назад +7

      DAMN HAHAHAHA

    • @Fredjo
      @Fredjo 3 года назад +2

      @@lucask4865 COMANDANTE is da vey

    • @DanielMaidment
      @DanielMaidment 3 года назад +3

      @@lucask4865 Mine is very different. I took it from one of the world cup recipes, though I'm sure it's evolved.
      -25g of the finest coffee I can grind.
      -4.6:1 water to coffee mass ratio ~ 115g
      -pour and mix thoroughly up until 30s
      -rest for a further 25 to 30s
      -press out until before the air starts to come through ~30s.
      I think mine is either severly underextracted or yours is severly over extracted :D I'll give yours a try though.

    • @harsharya3216
      @harsharya3216 3 года назад

      @@lucask4865 I'll give this a go right away! Good luck with the comandante, I'm stuck with the cuisinart DB8 that was reviewed earlier 🙈😅

  • @coryhansen78
    @coryhansen78 3 года назад +13

    “It’s autumnal.”
    This made my day. Thank you.

  • @maciej_ma
    @maciej_ma 3 года назад +8

    50 seconds into the video and I am loving this style. I can feel James strives for making coffee more approachable.

  • @suyashjoshi5851
    @suyashjoshi5851 3 года назад +7

    Incredible format, please do more of these.
    Request: Please do a “Hoffman tastes famous coffee” series, where you go and taste coffee from not only different popular coffee places (like this one), but also from some of the different coffee cultures around the world.

  • @shikhayadav9355
    @shikhayadav9355 3 года назад +12

    This man is insane. I love him. I’m so glad I ran into his channel. The amount of detail he puts into everything. Omg. I hope to run into you on the streets of London. :)

  • @johnmarklowry534
    @johnmarklowry534 3 года назад +34

    Well, I did it. I went out and bought the spices, the Jarrahdale pumpkin, the cheese cloth, etc. I bought it all and I did the damn thing...
    And it truly is delicious. There's almost a savory element to the syrup, and it counterbalances the sweetness of the sugar and richness of the spices that would otherwise be overwhelming.
    This weekend will be the full test - Red Brick espresso, the whipped cream, and 15g of syrup in -an 8oz- a 240ml cup. I'll report back with the final test.
    10/19 update: I built the full latte today, and it was definitely worth the journey. Lightly sweet but balanced, with a slightly savory taste from the pumpkin. You can taste the individual spices (even more when you dust the top), and the coffee flavor from the whipped cream is unexpectedly the star - it helps translate the espresso flavor through everything else and makes sure it isn't lost.
    Overall, if you're trying to consider whether or not you attempt this recipe - go for it!

    • @sleepcha
      @sleepcha 3 года назад

      how did you manage to strain the cinnamon sludge through the cheese cloth? i’m stuck at this step as it won’t go through the cloth...

    • @johnmarklowry534
      @johnmarklowry534 3 года назад +2

      @@sleepcha I had to use a single layer instead of how I normally use cheese cloth (2 doubled layers). It took a while, but it eventually went through, and I helped it by lightly spreading it back and forth with a spatula

    • @sleepcha
      @sleepcha 3 года назад

      @@johnmarklowry534 I ended up mixing it with some water and waiting for the cinnamon particles to settle at the bottom of a jar (almost like brewing in a french press) to decant the clear portion of the syrup into the cloth. It was worth it.

    • @Letters-from-carmen
      @Letters-from-carmen 3 года назад +1

      Did to use regular sugar or Demerara sugar?

    • @johnmarklowry534
      @johnmarklowry534 3 года назад +2

      @@Letters-from-carmen I used Demerara sugar. Had to find it on Amazon as the local grocery stores didn't have it, but you could also substitute light brown sugar as well.

  • @michael.d.
    @michael.d. 3 года назад +92

    finally the James Hoffmann x Starbucks crossover we’ve been waiting for

  • @notnikka
    @notnikka 3 года назад +2

    james’ vocabulary,,, his way of describing tastes and smells r so!!! articulate! like i can imagine and understand how the drink would smell and taste like!!

  • @davidwalton5482
    @davidwalton5482 3 года назад +71

    You have to read this book about Nutmeg a very interesting history. "nathaniel's nutmeg" Not coffee orientated but good all the same.

    • @rafyhay5916
      @rafyhay5916 3 года назад +14

      Jon Townsend is that you?

    • @uberminion
      @uberminion 3 года назад

      I've read that book years ago. It is an absolutely crazy story from what I remember

  • @andrewbanks7472
    @andrewbanks7472 3 года назад +4

    James, your work and effort from beginning to end is IMMENSELY appreciated. Beautiful work, as always.

  • @BenHC
    @BenHC 3 года назад +9

    I had a similar moment regarding spices some time after developing my appreciation of coffee.
    We are often taught to think of things as fungible commodities and think almost exclusively of price. I think for many the next step is to consider freshness. Finally a realization that coffee/cinnamon/etc are not some element or molecule with consistent and agreed upon structure. That where and how it is grown and processed impact flavour.
    Its just interesting that that realization came years before spices for me. Perhaps because I seldom taste them in isolation like coffee. Usually multiple spices mixed with multiple other ingredients.

    • @Ma_Ba
      @Ma_Ba 3 года назад

      In US there's a spice site that reminds me of good coffee sourcing called Burlap and Barrel.

  • @TheGlitchyCorgi
    @TheGlitchyCorgi 3 года назад +18

    FYI for anyone that doesn't know- the "cartoony" cassia bark cinnamon is the regular cinnamon here in the states.

    • @dreamervanroom
      @dreamervanroom 3 года назад +2

      Thanks I didn't know that. I heard Mexican cinnamon is different from the one curl and two curl cinnamon barks.
      I've also heard that the Mexican one is the kind that has the affect on your blood sugar not the other kinds.
      I don't know what the truth is but I thought it was very interesting to read all that.

  • @porcupine_cake
    @porcupine_cake 3 года назад +7

    I've ordered from spice house in the past and all the stuff i've gotten has been fresh and delicious. would recommend!

  • @SerenaShah
    @SerenaShah 3 года назад +4

    im not even a coffee person but your videos are just so enjoyable! love your personality and the passion for coffee! its positively infectious

  • @julianbueno699
    @julianbueno699 3 года назад +49

    Coffee grows from a tree, therefore coffee is a fruit soup. Therefore counts as 1/5 a day.

  • @TheDrwannabe1
    @TheDrwannabe1 3 года назад +2

    Really appreciate the "coffee as lesson for life" connection at the end. Autumn is a great poetic/introspective time so it's completely apropos to make philosophical connections with this particular drink!

  • @patriciamoradamacabulos8506
    @patriciamoradamacabulos8506 3 года назад +18

    Before I clicked on this video I ALREADY KNEW he'd find a way to use Cassia in place of cinnamon. Classic James Hoffman.

    • @dreamervanroom
      @dreamervanroom 3 года назад +2

      He said half and half, to give a wider range in the flavor.

  • @aubreys1675
    @aubreys1675 3 года назад +6

    His level of extra and dedication is so gratifying. Also the phrase “wack of cloves” made me laugh out loud. Great sweaters too

  • @szopaful
    @szopaful 3 года назад +20

    James is using the same cheap Krups grinder I just used to grind my coffee 😅
    I'll get to his level one day

  • @zoeyloco
    @zoeyloco 3 года назад +33

    James: I feel like I was complicating other people's work.
    Also James: JUICE THE PUMPKIN.
    Jokes aside, James, if you're going to sell Squaremile Coffee/Mr Fancy Pumpkin Spice Syrup in small volume I might buy one.

    • @kkc135
      @kkc135 3 года назад +2

      Mr. Fancy Pumpkin Spice Syrup! Great name....I’ll take a case, please?

  • @xvs_s
    @xvs_s 3 года назад +26

    "an oozing and decadent treat" - I want a t-shirt with this on it!

    • @colinmaynard2879
      @colinmaynard2879 3 года назад +2

      I never want a t-shirt with “Oozing” on it!

  • @welza001
    @welza001 3 года назад +1

    I love that you treated the PSL not as joke. Most "coffee" people are normally mean and rude about it. I just went from enjoying your videos to liking you as a creator.

  • @hoaptnk1215
    @hoaptnk1215 3 года назад +38

    never thought i'd live to see James Hoffman walking into a Starbucks :)

    • @jsimes1
      @jsimes1 3 года назад

      It's kinda like seeing Peter McKinnon walking into Timmy's ... which I'm guessing he does quite often! 😁

  • @ifyouloveChristyouwillobeyhim
    @ifyouloveChristyouwillobeyhim 2 года назад

    I love your willingness to be halfway into shooting a video and throw it out because it just isn't working - and then to be honest about it. Super great habit that will keep you creatively on-track.

  • @9jang
    @9jang 3 года назад +16

    Appreciate your enthusiasm for "going outside" these few recent clips! Hahahaha

  • @andyfairchild2383
    @andyfairchild2383 3 года назад +3

    This video has highlighted the one thing that’s really made me feel at home in my foray into the world of coffee. Sourcing the right stuff.
    I’m a noob in the world of coffee and it can seem intimidating at first, but the actual product.... as a lifelong foodie, yeah I get the sourcing of the good stuff. It’s the little things that help when you’re a beginner, that make you feel you’re not a complete outsider 😀

  • @mharianthony179
    @mharianthony179 3 года назад +167

    James: "let's start with pumpkins."
    Also James: Sets down an armfull of different squashes but not one pumpkin.

    • @coreypowers2988
      @coreypowers2988 3 года назад +27

      Classic American vs British/Aussie english mistake there lol, glad someone else was like "wtf that's not pumpkin"

    • @amandaramirez696
      @amandaramirez696 3 года назад +18

      I didn’t realize Brits used the word pumpkin differently until right now

    • @robjohnsto
      @robjohnsto 3 года назад +18

      They are winter squashes, which in the UK is a pumpkin.

    • @coreypowers2988
      @coreypowers2988 3 года назад +7

      @@robjohnsto I think we all got that the UK calls them pumpkins but it's not the pumpkin that is used for fall "pumpkin" flavors

    • @coreypowers2988
      @coreypowers2988 3 года назад +4

      @Lauren Damaso Ruiz I'm American but have lived in Australia and have numerous British and Aussie friends. I know a lot call these something else but if someone said "pumpkin" to you, what would you think of? I believe most in the UK would think of these even if there's another term. While "pumpkin spice", if it has pumpkin, is referring to the American usage which is an entirely different type of gourd

  • @andrewlachambers
    @andrewlachambers 3 года назад +2

    James’s smile told it all. PSLs are one of autumn’s great gifts!

  • @julianffan
    @julianffan Год назад +4

    An interesting thing about ginger is unlike most spices and coffee you can grow it almost anywhere, even where I live in Canada. You can grow it in a pot on your porch. In fact, most of the ginger root we have where I live in BC is locally grown. You can also get local ginger powder in a more local-focused grocery store. I don’t know what that would mean for the flavour profile, but it’s important if you’re worried about traceability and buying fair trade.

    • @glendas.mckinney926
      @glendas.mckinney926 8 месяцев назад

      I wondered why he didn't put ginger root thru the juicer with the pumpkin

  • @gerudah
    @gerudah 3 года назад +1

    I don’t have a coffee machine or a press, or even coffee. I drink tea. But I am now subscribed and watch these regularly. I guess that’s good content for you

  • @ericabellew8809
    @ericabellew8809 3 года назад +3

    I’m so excited you did this! I love pumpkin spice but starbucks and most other coffee shops make it waaaaay too sweet for me. This is next level specialty coffee pumpkin spice and I love it. Thanks for doing this!

  • @ADHDont
    @ADHDont Год назад +2

    I've never been a starbucks PSL person but I love making my own at home.
    I roast my pumpkin and make a puree (I use the puree for cookies) the excess pumpkin juice that comes out is the base for my syrup. I tend to chuck in whole spice and and let it infuse (like an Indian chai) and use maple syrup for sweetness.
    You don't wind up with a lot of syrup but it's enough to comfortably get me through the season.
    I love the idea of adding esspresso cream on top, will definitely try that this PSL season

  • @todlambe
    @todlambe 3 года назад +3

    I friggin love this guy. James, I have made this for my wife and now I'm on the hook.

  • @UrbanPanic
    @UrbanPanic 3 года назад +115

    My internal monologue during the beginning of the spice discussion:
    James: "There will be links to these particular spices down below."
    Me: "Eh, since the pandemic started I've been trying to buy local, and we have a really nice spice store here in Milwaukee."
    James:
    Me: "Hmm, that looks kinda like the flat packs the Spice House here in Milwaukee started using recently."
    James:
    Me:
    Me: "Well played, James. Well played. I think you should visit Milwaukee once travel is more acceptable. In addition to, apparently the place to get specialty spices, we have one of the largest distributers of specialty tea. And a surprising number of coffee roasters of varying sizes and goals. I guess we took the name Brew Town and ran with it."

    • @mister_betechkin
      @mister_betechkin 3 года назад +8

      As somebody who used to work there, I would *love* to see James do a collab with Colectivo. Cheers from Madison.

    • @ewiken5529
      @ewiken5529 3 года назад +3

      Daniel Betekhtin not a bad idea!.. so many roasters to choose from though they are the biggest..

    • @ewiken5529
      @ewiken5529 3 года назад +2

      Benjamin! Another MKE sub?! Too crazy. So many shops for him to visit, James could do a whole trip of the the unexpected world of specialty coffee in MKE and WI at large.

    • @nemomenth
      @nemomenth 3 года назад

      YAY for Milwaukee and Spice House!!!

    • @Odymon
      @Odymon 3 года назад

      Is that the Spice House in Tosa? Off Watertown Plank Rd?

  • @samjunor8300
    @samjunor8300 3 года назад +4

    This is the most delightfully extra thing I have ever watched. Makes me want to go to a spice market and test all the spices and mixes 😍

  • @sergespacedragon5662
    @sergespacedragon5662 3 года назад

    Yas! This tiny smile after tasting the homemade syrup! Happy James is cute!

  • @reetah379
    @reetah379 3 года назад +13

    Comment of appreciation of James’ knitwear

  • @nathanalane2674
    @nathanalane2674 3 года назад +1

    12:20 - thank you James! Finally! I have been absolutely beside myself with what to do with my vanilla bean pod I had lying around.

  • @hunterm7008
    @hunterm7008 3 года назад +194

    Tom Scott except he is into coffee

    • @becksmurphy8311
      @becksmurphy8311 3 года назад +33

      Watching tom scott and James have a conversation would be so interesting cause they're both really into stuff in same way of understanding , also the crossover of tech and coffee is interesting in general

    • @ondank
      @ondank 3 года назад +8

      @@becksmurphy8311 I feel like they would bump into each other doing a human interest story in a coffee production country
      .

    • @mat2468xk
      @mat2468xk 3 года назад +1

      Tom Scott, but he's quiet and into coffee.

    • @2small4theMall
      @2small4theMall 3 года назад +3

      Tom Scott except he is Peter Capaldi

    • @thelacedog1915
      @thelacedog1915 3 года назад +1

      Travis Scott burger except made out of coffee beans

  • @tildessmoo
    @tildessmoo Год назад +2

    Important thing to think about: do you toast your spices? It helps to bring out the flavors, although nutmeg and cinnamon are often left out of toasting just because they're so much larger than most other spices that it's hard to toast them all together.

  • @kevinbrown2095
    @kevinbrown2095 3 года назад +3

    RE: Pumpkin in the latte
    The recipes change, so no clue about this years specifically, but in 2014-2015 when I worked at Starbucks I believe there was pumpkin puree (or something to that effect) in the Pumpkin spice flavoring.
    The explanation I got regarding that was along the lines of, people heard there wasn't pumpkin in there Pumpkin spice lattes and made enough of a fuss that it got added.

  • @edvardpotapenko
    @edvardpotapenko 3 года назад +2

    I'm so glad that I've met your channel, James! The content is just amazing:
    Cozy
    Educational
    Interesting
    Entertaining
    Also, I just like you as a person, thank you for your time and effort, keep it up.

  • @nickr7801
    @nickr7801 3 года назад +1

    I, too, have had a negative experience with cloves. Clove oil is used for toothaches and clove oil-soaked gauze is used for some post oral surgery complications. It's ... overwhelming.

  • @greengohm
    @greengohm 3 года назад +59

    Waiting for local coffee places to offer "James Hoffmann's Pumpkin Spice Latte"!

    • @abigailkreckel5554
      @abigailkreckel5554 3 года назад +1

      Seconding this! That sounds like a dream!

    • @brbubba
      @brbubba 3 года назад +2

      Waiting for it to be $10 a pop...

  • @nevergoingtopostonthisthin4058
    @nevergoingtopostonthisthin4058 3 года назад +1

    I'll definitely be trying your recipe. With one minor, but impactful, change. I'll lightly toast the spices prior to grinding. I prefer toasted spices because it brings out the natural oils. Which helps the aromas to be stronger and the flavors tend to be deeper.

  • @jdaevansutube
    @jdaevansutube 3 года назад +5

    "Almost a Cartoonish Cinnamon" - love it

    • @materac440
      @materac440 3 года назад

      Said almost cartoonish internet coffee person :D

  • @alexsteinproductions
    @alexsteinproductions 3 года назад

    I made this at the weekend, and it's amazing!
    I couldn't find a pumpkin, so I substituted it with butternut squash. I also don't have a juicer, so I blended butternut squash chunks with some water, and drained it using a sieve and then a French press. Worked a treat!
    I followed everything else on the recipe and I can tell you, it beats the Starbucks syrup hands down. Thanks for the recipe James

  • @Kraaketaer
    @Kraaketaer 3 года назад +31

    Great video as always. One (perhaps dumb) question: did you try juicing a baked/cooked pumpkin? I would imagine that to change the flavor of the juice significantly, and likely bring out a lot more of the sugars from it.

    • @dsddala467
      @dsddala467 Год назад

      And, using a pie pumpkin, bred to have finer texture and more sugar, unlike the Jardale pumpkins.

  • @Hippiepunkerbraut
    @Hippiepunkerbraut 2 месяца назад

    „Looking at things through a lense of coffee” that’s beautifully put. I love that.

  • @azzarooni8532
    @azzarooni8532 3 года назад +17

    I love you James Sweaterman!

  • @user-pp8ly2wn6t
    @user-pp8ly2wn6t Месяц назад

    Thanks for the new video! I’m looking forward to seeing what other content you post! Always good to learn as much as you can!

  • @StillMovingMedia
    @StillMovingMedia 3 года назад +18

    Colour coordinated coat 🧥 👌

    • @warrenstanford7240
      @warrenstanford7240 3 года назад +1

      Still Moving Looks like Japanese tech wear, maybe Coherence?

    • @sethwood1859
      @sethwood1859 3 года назад +1

      Warren Stanford I thought coherence were all about the trench coats? Feeling James coat though.

  • @trackman07
    @trackman07 Год назад

    I've watched this multiple times and appreciate how this video seems to try and make the PSL something more, something deeper and more enjoyable for those who like more than sugar. Cheers James

  • @johni-db4xv
    @johni-db4xv 3 года назад +4

    Love this video! I've been making my own version at home using a teaspoon of store bought "pumpkin pie spice extract" which is a tincture of the usual spices suspended in alcohol. It says "keep away from open flame" on the box. I wonder if that means I could potentially make a "flaming pumpkin spice latte"!

  • @josiahmullins3659
    @josiahmullins3659 3 года назад

    Thanks for posting! After watching this, my wife and I tried this and got a great result! A great treat for the whole family! Thanks again!

  • @katrielsadorra4589
    @katrielsadorra4589 3 года назад +18

    James be like sourcing his spices around the globe
    My Pantry = McCormick..

  • @fernandou999
    @fernandou999 Год назад

    Can we spend a moment to appreciate the good jumpers James wears? I need all of them.

  • @TheKeefe95
    @TheKeefe95 3 года назад +7

    Would love to see what salt did to this concoction. Interesting when you start to play with the more vegetable-y flavours of the pumpkin. Also, curious about the world of Maté as it seems to be that kind of weird bridge between spicy/herby worlds that the PSL kind of lends itself to as well.

  • @jamesrogers9887
    @jamesrogers9887 3 года назад

    Nice to see more Hoffmann in the wild recently!

  • @bloodgain
    @bloodgain 3 года назад +7

    When I saw the Spice House bags, I couldn't help but think, "Ah, I see you are a man of culture as well." I hated myself for it, but I thought it.

  • @jacob5283
    @jacob5283 3 года назад +2

    I like how James' videos have never been about being super snobby or putting people down for enjoying things, and yet some commenters on this video seem disappointed that James isn't as snobby as they want him to be

    • @iliatchaplinski
      @iliatchaplinski 3 года назад

      James just gives off such deliciously snobby vibes. From his English accent, to his surname (Hoffmann), to his glasses and his hairdo... I sense notes of aristocracy with hints of wealthy businessman in a slightly academic blend. With such a snobby manner, people expect snob to come through in the final product, which leaves them disappointed.

  • @gladlystorm
    @gladlystorm 3 года назад +3

    Would be interesting to see a side by side comparison between the pumpkin spice latte you made and one made with toasted spices.

    • @AndrewRasmussenRides
      @AndrewRasmussenRides 3 года назад

      Yes! Seems a sensible approach for coffee people especially

    • @AndrewRasmussenRides
      @AndrewRasmussenRides 3 года назад

      And I wonder if a little galangal with the ginger might be fun. I'd have a play, but it's spring time in my Hemisphere and it feels all wrong...

  • @vergitube
    @vergitube 3 года назад

    I used that spice mix in a plain cookie dough. Used half sugar in the recipe. It became a good coffee cookie, not too sweet not too spicy. Thanks for the inspiration

  • @JasonPolkovitz
    @JasonPolkovitz 3 года назад +7

    That looks like what I always want a PSL to be, but sadly never is.

  • @waRr3nxx
    @waRr3nxx 3 года назад

    even unrelated to coffee, i appreciate seeing people use the most natural ingredients they can get. i have relatives that think i'm obsessive about that, but its nice knowing exactly what i put in whatever im making

  • @ggsmiles
    @ggsmiles 3 года назад +13

    I'm living for James' milk-stache lol

  • @tschuulie
    @tschuulie 3 года назад +1

    The love James has for flavours and ingredients just makes me so happy! Also the vegan friendly recipe is much appreciated!

  • @m.s.g1890
    @m.s.g1890 3 года назад +4

    I was expecting a 'gas face' and a "We're not drinking THAT" at 0:25 lol

  • @briane4753
    @briane4753 2 года назад

    This one was fun because I know (as a customer) Penny Erd, the founder of The Spice House in Evanston, IL (and a second shop in Chicago). The Spice House was very much like an old apothecary, with big jars of spices lining the wall and staff that would portion them to order into smaller jars and refill bags, placing typewritten stickers on the side with the spice and provenance. They ground all the ground spices and blends on site, which gave the place a wonderful aroma. Penny sold a majority interest in the company a few years back and during COVID they pivoted to a more “commercial” look with prepackaged jars and bags and really amping up their mail order business. I still go there for all my spices (it’s a few miles away).

  • @matthewcomp4114
    @matthewcomp4114 3 года назад +3

    “10 fl oz or 280mls, more sensibly.” What a great jab! You at least made me laugh!