Maurice Benayoun: The Value of Values

Architecture and its Cognition, Architectonics From The Mind.
CAAD Theory, Elective course Bc./Ms., Autumn semester 2024, Dr. Sc. P. Cutellic.
Guest Speaker: Prof. Dr. Maurice Benayoun, NJU, 07.10.2024
This session features new perspectives from media arts. It offers a provocative exploration of human cognition and the processes through which the mind creates meaning and attaches values to sensory inputs. The presented approach challenges conventional understandings of how individuals relate to the world and its conceptual frameworks. It proposes that meaningfulness can be viewed as a form of currency-a medium of exchange between the mind and the world. Through this lens, it introduces a critical dialogue on the nature of creativity, questioning whether an individual’s mental productivity and imaginative potential may exceed what can be collectively achieved in the physical world. This session invites students to rethink the boundaries between individual cognition and shared experience, encouraging reflection on how meaning is internally and externally constructed.
This course is part of the research project Neuramod, Architectural Modeling from Neural Potentials.
neuramod.arch....