Misinformation in the Age of AI

As generative AI becomes increasingly prevalent in online news and information, it amplifies concerns about misinformation, disinformation, and potential fraud. A recent study by The CJF and Maru Public Opinion reveals a troubling statistic: half of Canadians express a lack of confidence in their ability to discern AI-generated misinformation from factual information. This widespread uncertainty presents a formidable obstacle for the integrity of fact-based journalism. In this evolving landscape, the pressing question arises: How can journalists and news organizations effectively build and maintain trust and confidence in the media amidst these challenges?
CJF presented our media literacy campaign and our research at the top of the event. Our panel brought together news leaders, policy experts and academics to discuss how to build trust with audiences in the age of AI.
The virtual discussion took place on January 23 and featured journalist Dalia Hashim, a Program and Research Lead for AI and Media Integrity at the Partnership on AI; Patrick Dell, Senior Visuals Editor at The Globe and Mail; and Professor Charlie Beckett, Professor of Practice, Director of Polis and the Polis/LSE Journalism and AI project. Dr. Alfred Hermida of the School of Journalism, Writing, and Media at the University of British Columbia moderated.