What every coffee farmer needs to know & how you can move your prices from Ksh.80 to Ksh.3000 per kg
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- Опубликовано: 28 мар 2024
- Ever wondered why Kenya is praised for its beautiful coffee but the farmers seem to never make any profits? Well, it’s simply because of the huge gap between the harvest and the end product. Kenyan farmers are giving away gold even without realizing it.
On today’s episode of Inspire Global, we bring you the untold story of one of Kenya’s biggest farms , Karunguru Coffee Estate, a family-owned business that has mastered the art of fully benefiting from their crop
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It is either Lynn has finally evolved into being a creator with supernatural abilities, or this Gitau guy is a genius, or maybe both.
For the first time, we as Kenyans are confronted by a true story of success that's not about theft, corruption or wheeler-dealing. Almost surreal! This video captures how Kenya would have looked like if we didn't follow or involve greedy politicians and their cartels in the leadership of our beloved nation.
Somehow, it feels surreal ,strange and even frightening to watch this video. Ni kama mtu anaota. Almost too good to be true. Is this really a Kenyan documentary or a good script? Well done Lynn, well done Mr Gitau. You've just answered all the questions that we would have wanted to ask, not only about coffee but also about our national ideology.
Thank you🙏🙏🙏
Growth is inevitable
@@LynnNgugi Keep going. You are now beginning to speak to the soul of the nation. I see in you a new "Media Mission." This is going to reconfigure the outlook of our media landscape.... that's if they don't finally hunt & force you into joining the local "operation mockingbird" space. Praying for you.
The do it yourself system of things.
Thank you, Lynn for this very inspiring story. ❤❤❤
54:16 54:17 😅😅😅😅😅😅😅😅😅
Thats why it's so important to involve your wife in your business dealings. My dad died suddenly in the early 90's and left many unfinished projects and loans. He was a wise man and had involved mom in everything, she completed all the projects, paid the loans and started getting good returns. She involved us through the entire process, so when we lost her in 2011, we knew how to run the business and its thriving. We're now teaching our young children how to handle affairs in order to continue the family legacy of real estate. Not involving your wife is a disservice not only to her, but future generations.
Awesome, what type of business? That's why most people should read more - The prophet by Kahlil Gibran
@@gitgen1887 real estate development
Not today's wives plz.. The wife of your dad was from a different timeline than today's women
@@ichooseviolence2532 this man's wife is of today's era or a millennial but he involved her. The problem is men are marrying for the wrong reasons, they look for beauty above character. That's why they're ending up with all kinds of problems.
Am so proud of a fellow farmer,yes value addition is the way to go in Kenya and Agriculture will have greater value.Good Job Gitau & Family 👏🏾👏🏾👏🏾.
Thank you Lynn.
This gentleman is such a vibe!! A very balanced child of God
I saw a video of a guy in tiktok who graduated with BSC AGRIC then he's back in school for diploma in clinical medicine 😂 Do you all know how powerful AGRICULTURE is?
Apart from coffee farming but i have loved the togetherness and hardwork in the family it's so amazing
Me too.. where I come from, my family members just black tax all the time. I had to ghost most of them. I always wonder why can't they just decide to improve themselves coz I'm the only one who seems to be thirsty for improvement
Is it me or is this just Lynn Ngugis elder brother???? They really rhyme! Passion is the only way to go and keeping God first........waow,so many lessons learnt from this one. A real king who is not intimidated by his queen!!!!!
I don't know how someone can go a whole day without watching Lynn, I'm addicted to this channel and ain't regretting a thing coz everyday I learn alot here... Thanks Lynn for being an inspiration to our generation ❤️❤️., ILOVE YOU QUEEN LYNN❤️📌💯🫂
Thank you. We appreciate the support 🙏🙏
We demand 3 videos a day.
For me it's my Saturday/Sunday companion while doing chapos.
I remember how back in the 80's my dad cut down all our coffee trees out of frustration. That land is now fully developed, we're making more out of real estate in a month than my dad ever made on selling coffee for 5 years. Only to come to America and find a cup of premium coffee at Starbucks going for $25.00. It's really demoralizing 😢.
Good morning team LNN,
What are your thoughts on today's conversation and what other Agribusiness conversations do you think we should have?
Instagram handle: Karungurucoffeeltd
Their website is karungurucoffee.com
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Thank you for watching
Plz pick up my call
Lynnnnnnn finallyyyyyyy!!!!!!! I grew up in a coffee farm, moved to canada , i miss farming, been planning to come back and farm but everyone is nyeff nyeffuing me about it. I needed this greenlight
The fear of God in this man!His respect for his wife and family generally.His level of knowledge in terms of management and coffee in general.Good job Lynn.Good one.
This presentation is excellent, and Mr. Gitau appears to be a very humble and God-fearing man. He deserves a role, even as an advisor, in the Ministry of Agriculture. The financial opportunities in this sector are significant. In Kenya, it can indeed be said that money grows on trees, indicating the profitability of farming. The money here, to 100 tons, came to almost Kshs 300 million 😂 (current dollar rate).
Wow..
I like such talks...and the guy has all the knowledge about coffee...
Value addition is the way to go.
Wow this show today has inspired me alot,amazing explanations about coffee and farming and great ideas,watching from Namibia 🇳🇦👌❤
I think generational wealth is successful only when managed well with clean heart hakuna chuki wala wivu this man is a genius coz coffee farmers are paid peanuts. I see arabs value coffee no matter how expensive it is bora it is good quality 👌 LYNN YOUR INTERVIEWS ARE TOP NOTCH 👌
This is opening my mind...my family cleared the coffee plantation and replaced it with tea, But still the tea doesn't pay well... This interview is a game changer for me and my siblings, Thanks so much
Watching this when I am in contact with someone to uproot my half an acre tea.. I don't need it at all very useless thing.. afadhali niweke rabbit
My dad has 10 thousand trees of coffee last month he wanted to uproot all the trees because of disappointments in the sector.
I am coming back home to invest in the farm the future is bright with coffee.
This man has a very beautiful story ,it teaches us how to focus on ourselves and our inner ability.
Lyn you doing a great job 👏👏
Woooh this is educative yesterday was discussing with my Mum coz i bought a land with coffe and was telling them i don't want coffe and she should find someone to remove that coffee and she was like noo and i told her if you like u can keep coffee side don't want it reason i live in Germany and yesterday i passed in a town where they roast coffee and sell and trust me it's soo expensive. Watching this today am like they don't have coffee but they are making money.. i think we need more of these shows that will enlighten us embrace farming and get good people who can market for us and let farmers enjoy their hard work.
Good show Lynn ❤.
They say that they are best Coffee producer yet they don't even have a clue how much hardwork goes in there 😢
@@rosierosita.7235true it's very sad but now we have hope🙏
A good family friend of mine is selling a 1.5 acre tea farm in gitiha if interested.
Thank you, Lynn, for sharing another beautiful, successful story of Africa. My time spent watching you is not wasted. It's very beneficial! I am originally from West Africa, and you are one of my top Kenyan RUclipsrs.
Coffee, cocoa(in West Africa) and Vanilla (in Madagascar). Billions of dollars industries if managed well.
This shows that education is the key in most things including farming. Listen to how he explains the statistics and you have no choice but to digest the facts. Good bless you Lynn for sharing this
Success comes from the wisdom that is gotten ONLY God.
When I saw coffee I know I was going to learn alot I grow coffee myself and this is the reason I need to learn more about coffee thank you Lynn for this episode
This is the best interview ever ! Real issues for real people.
Excellent, inspiring and informative interview! Probably LNN's best and most impactful show so far, imo.
This is beyond refreshing. Deep, educational and will certainly be very impactful to many. I love Gitaus convictions in his pursuit. Buying Karunguru brand today.
Hey lovely, Thanks for bringing a variety of topics .
What a smart young man, with a wise wife. Very motivated by this interview. Lynn, keep up the good work.❤
Government should include such farmers who are doing already to help yhem with policy making to improve agriculture cause they understand it from preproduction to final product
cartelsss
Government Government government....continue waiting for the government.
@@josephkariba8676 what's your solutions
That's great wisdom right there. You are a wonderful man. May you live long
This guy is a genius so sweet to listen to
Insightful conversation. The host was exemplary.
Wow residential property within a coffee farm is the dream!!!!
The discussion was quite insightful. Thanks Lynn
This was a beautiful episode to watch. I recently discovered good tea in Embu,that you cannot find in the supermarkets since it's what is usually exported and they package for the local community. Kenya has the best tea and coffee in the world. I'll definitely be shopping for Karunguru coffee. Good job Lynn for doing Gitau's story. This is the true meaning of 'one story at a time'
Lynn this episode is very personal 😃i grew up in a coffee farm but i hated the fact that despite all the efforts, manure, kulimia, kutoa thakathi🤣, picking and going to the factory, they would pay 1kilo for 2bob.
We couldn't even afford kulipa fees😂My Dad still has his coffee trees and the yields are better unlike the old days.
Best Cappuccino i took first was from our coffee, Dad would dry the beans, "Mbûni" and mum would fry them then gride the with ihiga ria thîo🙂
Ukitembea Tetu you will have a taste😍
Thank you for this Episode.
Dear Wanjuru, always beautiful to see you here🙏🙏The exploitation was real:)
Are you my sibling 😂 story of my life.From Tetu too, one eve of Christmas,we took our coffee cherries to make it back home in time in full anticipation for Christmas day.Chapo, kuku,mbuzi and tree top juice .Wueh😅,shock ! The ,queue was crazy we spent the night in the factory 😢 finally had our coffee weighed early morning and I later learnt they priced it at 2/- a kg😢years later my dad uprooted and planted a banana plantation 😊.Years later,I got married to a farming enthusiast, who has coffee bushes and the prices changed,and I love coffee now.😅
@@coachdaisyndege Am happy to meet a Cousin from the internet😍that coffee picking was torturous 😂then kupanga line usiku.
Those experiences made us🙂
@@LynnNgugi ❤️❤️
Very🥲
I would love to taste that coffee that has been dried and grinded in the traditional ways. My mum also grew in a coffee growing region, and that is what their parents relied on for school fees, and it was not paying well. They have since cut down all the coffee bushes.
Lynn and Gitau, what a lovely story, keep it up.
Thanks for the blueprint
Great conversation, this guy is talking allot of sense. Kenyan coffee is excellent... Knowledge is the key, empowerment of farmers through learning.
Wonderful interview. Very pleasantly knowledgeable young farmer.
I like his passion for farming and mega respect for his family and particularly his grandparents.
☕️. ❤
Very brilliant mind. Thank you Lynn for bringing Gitau.
Lynn this so insightful to me kindly bring more agribusinesses ❤❤❤❤❤
Thank you Gitau for your invaluable insights. All the best to you and your family as you evolve into your next phase. Lynn and team, you're awesome for finding us such African gems! Keep up the good work everybody!
imagine I was thinking about inspire global 😊❤❤thanks lynn am tuned in okaaaaaay!!!😂❤
Very enlightening, we want more of such content...
Lynn,just finished watching n listening. Have learned so much about coffee that I neve knew at all. The process is not easy but done with passion the end is so fulfilling. Wow! AM SO PROUD OF THE ENTIRE FAMILY. INTERNATIONAL BRAND. Congratulations and may the Lord continue to expand your borders in Jesus mighty name Amen.
This is awesome. I love it.
Behind every successful man there is a strong woman credit to your wife
Behind every successful man, there is a political family.
Behind every successful man is the train of girls he refused to send 2k urgently
Lynn ngugi always with the best interview
Inspiring story and Lynn nice 👍 job
Agribusiness is mind-blowing idea i look forward to reach there
This was a very good interview. I have learned a lot
The best advice hardship builds character It's the difference that makes a person consistent
I have really enjoyed this conversation. Now I have a new supplier for my coffee shop. Thank you Lynn
wow.... Agriculture is the way to go.... Thanks for the info.
Wow! We are getting inspired here so now Lets Go farming!😊
Coffee is black gold for a reason. Being a trained coffee liquorer /cupper who has worked over & over through all the coffee processes, I have really enjoyed listening to today's episode. Sadly enough as Gitau has mentioned, the farmer who is the main person in the story is forgotten at the point of value addition which is where the dollars are.
It has been an awesome interview and very educative. I have grown up knowing coffee is valueless and does not pay reason being I could see my parents working hard on coffee plants and during mshahara time the farmers are told the coffee sank in the Indian ocean hence it wasn't told thus no payment for that season. I was always heart broken but thanks Lynn for your hardwork of ensuring we have the right information from the right people, kudos girl and your team. I have learnt alot, no shame in hardwork and there is nothing that God created is valueless, God work is always good and beautiful if work is put in it.
Coffee is Gold that's what my dad taught me
Good morning team Lynn 👋👋👋 I wish Lynn and your people a happy and blessed Easter God bless you all 🙏🙏🙏😘😘😘😘
I really enjoyed watching this guy
Quite inspiring to help the youth take up agribusiness if they develop passion.
This is so inspiring 🎉
A Coffee ☕️ Masterclass!!!!! PERFECT !!!!!!!!!!!❤❤❤
Entrepreneurship skills are the best.
the best video ever.. i will visit them one day
This gave me Yellowstone vibe.....this amazing 🎉🎉🎉🎉🎉🎉🎉
Great insight and safe guard especially for our central region we are being bought out by the outside forces but we can't go huku to buying
Wao! What an inspiration ❤️.
Thanks for sharing
Famers can form groups and come up with such ideas. Hope you can assist some to get market and even train them.
Lovely Show. LOvely Show.
0ooooo uncles are very responsible people. God bless them
Very encouraging ❤
I love coffee ☕ lovely episode
I love the brown background...feels coffe ish
I love coffee,I had to prepare a cup i drink as I watch this.
Am curious,which is their best packet that sells more?That's what I would like to start with.
Hiyo ndio conversation ina bamba sasa..
Encouraging...there is hope for the coffee farmer. I visited Cordoba Coffee Museum in Mexico. The value add included earings and necklaces made from dried coffee beans😊
I can now understand why coffee farmers remain the poorest,,,,when you take away the cost of production from that 80bob ,,,you are left almost with nothing
There's a side of the Kenyan coffee story that cannot be discussed openly. It is a dangerous side. First, the banking industry in Kenya eats from the coffee cooperatives. The leaders are elected if they can promise to take loans on behalf of their respective co-ops, wakulima wapende wasipende. For the banks, coffee co-ops is how you guarantee your annual profits without thinking. If a chairman or committee member becomes a roadblock, a new election has to take place. Once you take the loans, it is up to you as leaders to decide what to do with the millions. You could buy an extra lorry or 2, build an extra store (even if you already have 4 empty ones....), or just split the amounts between yourselves . Farmers have no say. Lazima watalipa loan. Meanwhile in the market, brokers and their cartels have a grip of the ecosystem like shimo ya matatu. One wrong move against them, you could easily find yourself on the obituary page. The coffee world in Kenya is very dark.
@@ngurekim6278 can what Gachagua is saying about eliminating cartel's be possible? And if possible, will the farmers be getting the best out of farming?
@@CalebMaina-lf5po The noise that he is making is positive energy. Atleast, the Presidency is in the game. That's a good thing. As to whether the many vultures that hover around the coffee space will be scared away, that's something you have to wait & see. If farmers are emboldened by the government to the point where they can fight the banks and other scavengers, the landscape will definitely change. Meanwhile, if more and more private farms begin to do what Karunguru is doing, the brokers and their cartels will have to re-imagine their own game. If private farms or companies take charge of both ends - the farming and marketing ends, cartels kwisha!
@@ngurekim6278 good point although Kenyan farmers believe that someone else will help them, their mindset makes them vulnerable,. What is the take of the banks in all this?
@@CalebMaina-lf5po There's a very bad thing that happened when Kenya became independent. Political elites were able to create the mindset that government exists to "help" citizens. The idea of "serikali kutuletea maendeleo" is only found in Kenya. This is the worst thing to have happened to us. A terrible mindset. Meanwhile, corporate entities in Kenya have always found a way to make abnormal profits by taking advantage of Kenyans. The banking sector is the most notorious. They trap co-ops into situationships. Forcing hefty loans on co-ops is an addiction that the banking sector will struggle to overcome.
Gitau that was a great woman you have.
Togetherness is everything. My future . We need our kids involved in what we are doing
Im inspired thank you sir
I've been to this farm for a tour. Lemmi say Their coffee is heavenly.
Coffee is very good with stomach upsets. Hot black coffee works miracles.. it cleans the stomach very very well. Taking coffee every morning lights my day. I love you guys... Good job. I appreciate you LYNN.. YOU ARE THE BEST.
Education - we need to focus on Agribusiness and value addition should be the focus.
Great episode. This will inspire many who might have given up. The outlook for coffee has been increasingly disappointing over the years yet Kenya was a major global exporter of highly valued coffee up to the 80s.
Mekenze Limiri and George should watch this❤❤
Morning Lynn❤
Why hadn't I watched this earlier? It's so interesting
I live in USA 🇺🇸 and it’s true . He genius and that’s why I love Kenya 🇰🇪
G G Kareithi was known for his sharp dressing code.
I heard my dad make jokes on us when we were well dressed mentioning Kareithi.
I learned alot from coffee farmer for free
Good morning, Kenyan east regions Tree 🌳 🌳 🌳 🌳 🌳 🌳 🌳 🌳 🌳 🌳 🌳 🌳 🌳 🌳
God bless you 🐑🙌🏻💪
Awesome 🙏❤🌹🇰🇪
I am on board
A good family friend is selling 1.5 acres of tea in gitiha if anyone is interested.
That's the exact problem in Kenya. Everyone wants to do what they see someone doing without knowing how to go about it, they they just jump from one thing to another without success. The Kenyan Government is also to blame because they don't support and encourage farmers. During our days, i remember they used to provide seedlings, manure, and even used to spray the entire Nation to kill mosquitoes and other pests. What happened to Kenya?
Coffee is a detox as well. Days when i used to drink a thermos of coffee a day i was very lean.