With the new regulations coming in - it won't be another gambling sponsor. But with the news today about a partnership with Red Bull being announced - could they be a possible shirt sponsor?
Thanks Holly. Very informative as always. I'm not surprised we are missing out, although we shouldn't be given that we have owners that are business people
I was actually thinking this the otherday. When Everton and Wolves make close if not more than us. There is something clearly wrong with the commercial dept.
'Fair Market Value' takes a lot into consideration, BUT it looks at key factors that brands say determines the price they're willing to pay for sponsorships. These are: reputation (history, quality, cultural), audience (reach, demographics, engagement) and contribution (sustainability, development, fans, community). It then analyses each club, the amount paid for sponsorships and the likes of social following, digital presence, TV coverage, on-pitch performance, star power, ticket pricing etc. to give a 'fair' market value :)
Nothing new it's the West Ham way lol
Just proves we are a badly run club
I would like to say that I am surprised but after listening to what you have said. I can say No I am not not.
It would be nice to have a non gambling sponsor next time ⚒
With the new regulations coming in - it won't be another gambling sponsor. But with the news today about a partnership with Red Bull being announced - could they be a possible shirt sponsor?
@@WestHamNetwork just seen it, interesting ⚒
This Club is run like a circus with that clown Sullivan in charge, so nothing would surprise me!!!
Karen Brady's forte is clearly not in attracting advertising. It should be her remit. She should perhaps outsource this to a specialist business.
Thanks Holly. Very informative as always. I'm not surprised we are missing out, although we shouldn't be given that we have owners that are business people
Very true!
David Sullivan ,, don’t forget his companies will get their percentage out of it as well
I was actually thinking this the otherday. When Everton and Wolves make close if not more than us. There is something clearly wrong with the commercial dept.
My stand out sponsors are avco Dagenham motors bac windows doc martins
2:00 surprised that Man City achieve more than "fair value" NOT
Be nice to have a sponsor that is trying to get one of our most talented players banned for life.
Where does the "Fair Market Value" come from !?
'Fair Market Value' takes a lot into consideration, BUT it looks at key factors that brands say determines the price they're willing to pay for sponsorships. These are: reputation (history, quality, cultural), audience (reach, demographics, engagement) and contribution (sustainability, development, fans, community).
It then analyses each club, the amount paid for sponsorships and the likes of social following, digital presence, TV coverage, on-pitch performance, star power, ticket pricing etc. to give a 'fair' market value :)
@@WestHamNetwork And who decides that exact value? Surley only the Sponser that is willing to stump up the cash