The Defense Market's Tough - But it's Good for Business | SXSW 2024

This session was part of SXSW’s Partner Programming at SXSW 2024 and is presented by Advanced Technology International.
The Pentagon has a reputation for being a terrible customer: slow, inflexible, and fickle, just to name a few of its most prominent traits. But many startups still pursue the Defense market as a key source of revenue, and investors are increasingly flocking there. This panel will offer insights into not only why, but how to minimize the pain and maximize the gain of working with DOD.
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