We try to work backwards in most cases with the data we have. How much is a new client worth to us? How many calls does it take to close a new client, how many leads does it take to get a call? With that info we can work backwards and ad values to the different conversion. So you might end up with a purchase conversion of 1.5k for example, and a booked call conversion value of $150 and maybe a lead value of $10-$20
So helpful! How do you decide on your conversion values?
We try to work backwards in most cases with the data we have. How much is a new client worth to us? How many calls does it take to close a new client, how many leads does it take to get a call?
With that info we can work backwards and ad values to the different conversion. So you might end up with a purchase conversion of 1.5k for example, and a booked call conversion value of $150 and maybe a lead value of $10-$20
@@jrowe21am makes sense, thank you
Do you have any LinkedIn course?
We don't currently have a course - BUT this beginner playlist here is like a free basics education - ruclips.net/p/PLkUlQWMs43EgGZ_1vdRzBCK4mtoit6mZT