The Inevitable Growth of the Alté Movement In Africa

As part of our #GoogleAfricaCelebratesAlte campaign, we sought to find out the origins of the Alté movement and explore the role RUclips played in its inevitable growth. Back in 2019, Google Arts & Culture first profiled the Alté movement while in its nascent stages in Lagos, Nigeria but this year we decided to further explore its growth and adoption across Africa by speaking to Alté culture shapers from South Africa, Nigeria & Kenya.
We’d like to say a special thank you the various teams that made this possible;
1. Google Africa Comms Team; Dorothy Ooko, Sharon Machira, Siya Madikane & Taiwo-Ogunlade
2. Native Networks, Homecoming & Power Horse (Nigeria) with a production team comprising of :
Tami Makinde - Producer
Chukwuebuka ‘Temi Evo’ Ehuriah - DOP
Omowunmi Ogundipe - Second Camera Operator
Moore Wright - Production Assistant
3. Jeri Kholisa (South Africa)
Mnikhelo & Natasha Moret Qubu
4. Backdrop Production (Kenya)
Samy Ghannam- Director
Robert Welasuswa- Assistant DOP
Jeff Njuguna- Assistant DOP
Rueben Kinyuru- Editor

[@Stizyella]

I identify as an alte Nigerian cus I love to be comfortable in wat I wear nd wateva I do

[@lastsonofabraham2678]

ASHLEY OKOLI IS BLOWN!!! , WORLDWIDE ICON

[@shalem8536]

love this fr

[@herisharonchari7751]

this was really good!

[@emmanueljeremiah842]

✅

[@alldjmovie775]

🔥🔥🔥