PANGAIA x AIR-INK® by Jenke Ahmed Tailly

When conceptualizing this campaign, I thought about the amazing transformation process behind Air.ink® and a commanding thought came to mind, inspired by a verse of Maya Angelou powerful poem, Still I Rise:
Just like moons and like suns,
With the certainty of tides,
Just like hopes springing high,
Still I’ll rise
Then I started dreaming about infinite ways of rising
I was organically drawn to the infinity symbol that connects everything in life and represents a potential of infinity rather than an infinite quantity; a metaphor symbolizing interdependence of our humanity aligned with PANGAIA philosophy as a responsible brand leading a new generation of thinkers, leading the way to a better future for our planet.“ - Jenke Ahmed Tailly

[@SustainableC]

Literally breathtaking, what a gorgeous film!