adidas Futurecraft 4D: Don't Believe The Hype
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- Опубликовано: 10 фев 2025
- Complex's weekly series Don't Believe the Hype takes a look at what's hot and what's just hot air. Sneakers, clothes, tech, food-nothing is safe. This week Speedy checks out the new 3D printed adidas Futurecraft 4D sneakers. Is this the wave of the future or is it just hyped for the moment? Complex staffers dive in and check it out bottom to top. Find out in this episode of Don't Believe The Hype.
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COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America. Our videos exemplify convergence culture, exploring topics that include music, sneakers, style, sports and pop culture through original shows and Complex News segments. Featuring your favorite celebrities, authoritative commentary, and a unique voice, our videos make culture pop.
What I see here, is that your selling a steak to a vegan.
Ernest Wong preach
I m not even hypebeast but i know that the concept back this Adidas 4D Futurecraft is a big deal when it comes to shoes manufacturing, let alone the 4D sole concept. As a channel of trend, fashion and sneaker I m surprised most of these people seem to be clueless about the shoe. Make me wonder if not this channel is a bust lol.
nike fans: 3d printed sole...meh
also nike fans: OMG Nike are gonna re-re-re-release a shoe that came out 30 years ago! So revolutionary.
deadass tho lolol
Edouard Gagnon facts
No one said it was revolutionary. People are excited to get a nostalgic shoe they couldn’t afford or sold out fast.
In the end the consumers like you are fooled over something you wear on your feet lol. Their marketing sure does work doesn't it.
SquidStone how are people getting fooled? They don’t advertise any gimmicks on retros anymore cause it’s a nostalgic shoe people want. The only people fooling is resellers. They take advantage of the limited quantities and people have to wait till they retro again, which is a long wait. Which is why people get excited. Cause they want a shoe they couldn’t afford.
How can so many people work in an office "for the culture" and not know or understand basic things?
Nate Serpant Are you serious?
I understand why joe left now
Its Complex dude
Nate Serpant white people running a hip hop site. Makes sense.
cuz we know how to protect ourselves from the sun? hahahah in ur face
These deadass look like the v1 ultra boost with the 3-D printing sole, and people calling them mad ugly lol
No one ever tried it on, no one here knows the background of the shoe adequately, and no one here knows what looks good. The shoe is supposedly more comfortable than the ultra boost, there are plans for every shoe to be custom made for a persons foot, and they’re dope
Yeah, I thought complex would actually do some research on these shoes. There people are blind.
And I think that they are made out of like plastic bottles and shit like that
+xenhoephobia yup
xenhoephobia no i think thats a different shoe model from Adidas
Jacqueline Marsh ur obviously not the person they’re marketing to
the reason they are 1200 is because they made under 200 pairs and there is decent demand.
this is the publicly released pair though lmao, and the f&f pair was actually 300 pairs
Now they're not expensive
€230 in Finland 🇫🇮
The same guy who got the $1000 pants for free now want those Adidas shoes for free to 😂😂😂😂 He trying to finesse speedy
If these had a Jordan logo everyone will be calling this fire
shane silva not even these are ugly
Kinda silly to ask if you believe the hype using their resell value. You guys didn't do that with the off white Nikes. If you said do you believe the hype at 300 the retail price then it wouldn't been so many non-believers
Kinda silly, more like fucking stupid
1:40 not fashion forward, look at what your wearing
alot of them had student loan...
@@campkira lmaoooo
Not really fair to ask average students & interns if they would pay these prices for these shoes. It's most episodes, they think the shoe is cool but are blown away by the resell prices. Makes a ton more sense if you stepped out of the office for once and ask actual hypebeasts.
So no one thought to try it on??
Stefan merrison you know they kept it ds just so they can get their money back. They gotta be able to afford the next jordan 3 coming out
for real
It doesnt matter what is feels like for that much money its stupid no matter the comfort
this episode has been sponsored by Nike.
If you guys dont beleve the hype Just give them to me
Complex is so biased with shoes, you guys stick with Nike and Jordan so you guys can get free shoes from them Smh
fr
1 person in this vid knows sneakers n thats Welty, he said yes. Why would i wanna know what random desk dwellers think of a new shoe technology? Also Complex lost ALL credibility with me for taking money from Nike to push those Vapormax on everyday struggle. Aren't u supposed 2 tell us if ur being paid by companies to hawk shit? Nike hawkers, thats Complex
Cory Thayer Well said 👏👏👏
The question is not legit, you can't ask them if they believe the hype on a resale price point for something that is technologically advanced.
it really doesn't cost anywhere near that much to 3D print something like that. I work with 3D and 4D printers and we buy giant spools of material to print and they cost dirt cheap. I get that shoe prices are jacked up because money needs to be made. but, If you're paying anything over 150 you're getting robbed
Pu Pu Catchu
Do you even know what limited shoes goes for?
And the reason why they are expensive is because it's the new shoe technology from adidas... And this is just to see if consumer likes it.
And no the 3/4D printing is not the same as normal printing.
exactly, these are made for early adopters to spread the word. They're not aimed at some office potato who wears socks and sandals.
Pu Pu Catchu have you seen a pair of Yeezy or Pharrell's sale prices?
Lucky that person who said they’d pay 75 didn’t get the shoes, she’d make the midsole snap
She fat af anyway wtf will she do with a lightweight running 3dprinted shoe?
Cmon though... Most people who wear ultra boost are from far athletes.
1200 is cheap rent. Welcome to NYC 🤦🏽♂️🤦🏽♂️🤦🏽♂️
"$1,200?? that's cheap rent" booiii 😂
How are they not fashion forward??? Does that chick enough know about the fashion industry? Is she a fashion designer herself?
those r running shoes not fashion u look at ayo and teo they will never where shit like that they will wear air force 1 and yeezys and off white not addidas runing shoes boi u dumb
Everyone is sponsored by Nike smh
I swear
or they just suck ass i bought a pair of ultraboost they are not even that amazing as everyone says they are and definitely not worth 180
VideosAreDrugs buying ultra boosts for the full price NOW is not worth it anymore as u can get them for less than that.
The shoes are good it is true. But the worth depends on the person. If theyre not worth 180 for you, why did u buy them in the first place?
Ever noticed how their sneakershopping videos are always about Nike, even when the artist is sponsored by Adidas...
Ugly ass shoe
Slap a nike swoosh on that and everyone be believing the hype. Smh
Phuc Dat Bich facts
Complex hires bums off the street
Antonio Cromartie except racks doe
alot of them had student loan...
This shoe is whack but the nike react is the hottest thing that happened to runners? someones getting payed by nike.
The amount of people in the comment section that have no idea about how the shoe business works YET still feel compelled to make some smart ass remark is mind boggling
Slap supreme or Yeezy on it and they will pay it all up.
Those would be a pain in the ass to clean. Sick design though
A video about running shoes without people actually running in them or even trying them on. Nice one complex!
complex how you gonna play us like this... yall know that only the friends and family has been released and the shoe hasn't been released to the general public, which is why the resale price is so high...
The outsole will last a long time, especially since it’s continental rubber. I wore a pair of ultraboosts all the way through to the boost and it took 2 1/2 years of wearing them everyday for them to wear down all the way.
Dont ask old ppl in ur office, ask teens u know ppl in their early 20s
Shoes are more comfortable than ultraboost, Believe The Hype!!!
TheAdidasKid you worn themv
Laurenze G hes prob son of Adidas' owner
retail is 450 which is not worth it for me but it is a dope shoe. Its not so much about how the shoe looks but that it was made by machines and the sole is customised for the person wearing it in under 19 minutes.
J retail is 300
They should clearly tell the retail price since Adidas will produce them for the masses
It's basically an early adopter product, they'll be way cheaper in the future. At this point, their price is so exorbant because of how few models have been produced. The current resale values will plummet once these hit full production
Aidan B the resale value will plummet but there still will be resell value on the v1 probably about 200-300 more just because so many people like the shoe and it’s the sort of equivalent to Nike’s £700 shoe
this aged well
Don't look at the resell price but look at the fact that this is a forward thinking that Adidas is pushing with and I won't doubt if other brands start jumping on that soon after.
it's not about the looks it's about comfort
$1200 is cheap rent? For NY maybe, I’m struggling with $400 fym!
Emily Oberg where the hell is $400 a month? And do you have roommates?
In switzerland a cheap rent is 3000 dollar
Anybody else think this series would be way better if they just didn’t use the loud ass buzzer every time someone didn’t believe the hype
Anyone saw when that person waved in the beginning of the episode 👋🏼
Not fashion forward? Those look nice as heck. But yeah price is a little too high but I understand because its a step towards the future and way of making shoes. It's like when flat screen TVs and 4K TVs came out, the prices were spiked
The all black version with the gold lace tips look much better. $1200 is too high though.
You don't just throw around the $1200 resell price tag and expect people to believe the hype. Lol
Surely a 3D printed sole should mean a cheaper shoe...
mattyy2009 they scan ur foot so every pair is different and customized to your foot
lol stop reading so all they have to do is let a computer scan the foot and alternate the shape slightly. It should still be cheaper.
This shoe is made in germany and it took more than 4 years to develope a way to produce them...When you have no idea, just shut the fuck up
nameless Adidas is a German company so of course it was made in Germany smart ass. So time spent developing something is more important than the cost of the materials used? So for years to come we should be expected to buy these shoes at an insane price just because it took them a few years to develop even though the materials are cheap? When you have no idea, just shut the fuck up.
I can't go with the consensus on these vids after seeing the one about the wave runners lol
Put yeezy's name "man these are so ahead of the game"
Its so comfortable more than ultra boost
U cant even walk in these shoes when theres a light rain going on 😧😧😧
bruh this looks like TMZ talking about the latest celebrity scandal
I scored 2. It was ok. Heavy shoe compared to boost. And it’s because of the plastic
The guy in the beginning in the background😂
Why tf is everyone shitting on this shoe?
Tyleertheedykee im not sleepin on dat
Cos it's trash, you just buying into the hype.
$350 is worth it
Geert Perton lol sike
Geert Perton it's 700$ now for some reason
Please let the boost stay
Cool but 300 retail that’s crazy
They 3D print with recycled materials that they find in dumps. The blue ones are made from ocean plastic. They also dont need to be made in factories. They are amazing for the environment so i believe the hype... also they might be mass produced soon
so lets get this straight, the shoes are 3d printed therefore the cost to make them is dramatically decreasing and they are priced higher than a normal made shoe because a computer made them? yall trippin! get yo life adidas!
Adidas❤️ Who wants your opinion anyway?
There like the ultra boost but with the 3D printed material.
iTzAlexx they are ultra boost idiot
Aqua 5 they arent dummy
Ultra "Boost" must have BOOST to be called that so stop calling people idiots if u cant even realize its not using the tech in the name u thought it was. NOT an ultra boost, its a future craft 4d.
Cory Thayer thats what i said
What if rocks and drit gets into the holes, it will be hard to clean.
not fashion forward? theyre sick
What are they reselling for??
They are 3D printed for your specific foot
Just an idea, but maybe the guy going around asking people what they think about the shoe should know a little about the shoe himself... Just an idea.
Seems like almost everyone likes the shoes...it's not the designer/shoes fault that it's selling on the 3rd party market for so much. These shoes look dope to me, and more aesthetic than any Yeezy's that I've ever seen. TBH, no sneaker is worth $1200. Hand made quality cobbled Italian dress shoes, though? Maybe.
lol the Hypebeast attempting to defend this. this isn't worth their price it's good and all but wait till price dies down then consider it.
the price tag is ridiculous even at retail
Do the prada cloudbust
in my opinion, this is more of a dad shoe than the wave runners. They focus basically 90% on funcionality of the support / comfort of the shoe, which is important, but don't really think about the style element at all. Like honestly it looks like a shoe you find in the meijer clearance shoe rack of discarded adidas shoes that no one wanted but were still produced in mass quantities. It seems more like a dad shoe to me because it's focused more on comfort than anything else, which is exactly why dad shoes are so clunky and bulky and unattractive.
ayyy you know me sweatsuit speedy 😭😭😭
WHERE IS THE INTRO SONG FROM?
...Great.. inside the Complex office of Awesomeness....Kill me Please
I would only pay $100 for these.
You'd be dumb not to believe Nike funds Complex.
They are super good looking, and as far as we know, more durable than any ultraboost sneaker. I totally dig them
The biggest problem on most hyped adidas Sneakers is that their soles aren’t durable at all. If you wear a UB, V2, NMD, 750 every day for 6 months the sole will probably be beaten af. And if this wasn’t the case they would be way better. What I saw about the 4D sole makes me think that it won’t even last half a year every day wearing.
Nuclear Megalodon on the other hand the upper will stay looking perfect, on Jordans they will be extremely creased and worn out
The midsole doesn’t bottom out like boost and is extremely responsive strong and stable
Dino I that is true but you are able to fix that if you iron them with a towel on the shoe, at least if seen some videos
ECR yea but the „continental“ sole should be a lot stronger, they also make tires so they should kinda know how to make a lasting product. It’s just sad for everyone that wants to wear their heat (like me)
Nuclear Megalodon yeah I know but in a business perspective, brands want peoples shoes to age quickly so they’ll come back to the company for more so I think this is probably more of a race day shoe in terms of running
Completely pointless video. You’re asking people who have no interest in sneaker culture to tell you what they think of a resell price for the shoe.
It’s exactly the same as someone bringing me a painting from some famous painter and saying “this painting is worth $45mil, do you believe the hype?”
Ijust bought into the hype now they are down to 250 dollars
These people are really off and don't know about fashion. The shoes are pricey but very comfortable and stylish I'll say.
These people at Complex think lit shoes means Skechers with lights in the soles.
She said that they are not fashion forward, WTF!! She doesn't have a CLUE!
Resale always kills me....
so no one's going to say anything about the brown hoody guy just staring at the camera?
My question is what happened if you get mud in the midsole how would you fucking clean then
the Bob hose
ruclips.net/video/JxFiuUw22yk/видео.html answer
the Bob their easy to clean, all I have to do is pour water through them
Andre Barriga that’s too hard for bob to think of
He didn’t tell them how comfortable is! (cough cough, more comfortable than ultraboost)
How could you know? Have you used both sneakers for more then a couple days of use? That’s really the only way to know if it’s comfortable and supportive, can’t feel a shoe through someone hyping it in a RUclips video man...
LOL you don't even know if that's true. You haven't even tried it on you fool.
Ghostly people who have tried the have said that they are not more comfortable than ultra boost. They are much firmer
And it probably is, but you can never trust people online you don’t know if they are lying or not.
Lit
yeah.. complex, sneaker experts.. 🤦♂️
Right? They did not know a damn thing they were talking about lmao
those looks cool with a better upper , these are just pheasants
$1200 rent ? Yoo that's a lot .. lol
One question. How did these people get a job at Complex? They did not know anything they were talking about.
There's so much to take into consideration when talking about these sneakers. Fucking 3d printed shoe using light, oxygen, air and heat. New and weird technology so no shit it's expensive, double it or triple it on the resale market.
The answer is yes believe the hype because its made out of literal trash and every molecule of the shoe is made to react to the movement of your feet
Need to do a DBTH on SandalBoyz sandals
3D print meant to be the cheaper technology to move forward. Companies dont have to pay $2000-$5000 for each shoe mould that requires 14-15 of them for every size. Yet they charge you this shoe forr $300 at retail price. So should we believe the Hype? FUCK THE HYPE.
First things first I don’t need my shoes to be “fashion forward”. These are the same ppl hypying the god awful Dad shoes so foh. I wouldn’t pay resell only bc I feel like adidas would come out with more in the future. 300 max. Let these be yeezys tho and everyone is slobbin all over em. Pay me, complex. Fuck with me. Lol
The ones released are really tech demo pairs imo. They plan to scan your feet for it to be a perfect fit. Getting one that's not true to your feet would only make the technology pointless.
12 K? Holy shit I can get 5-10 Yeezys
Nahhh Adidas only Nike can fool us with some gimmicky ass shit y’all stay in your lane and ride that boost wave till it crashes
Why was he walking backwards up the stairs at the end tho
Instead of asking pple inhouse as normal pple who were sneakers
I don't agree ..
Come on #HYPEGANG ?