How to scale to $1M ARR in 11 months

In 2014, Laura Roeder founded MeetEdgar, a social media scheduling software. She got around 100 signups on the first day of launch, and within just 11 months, the company was already making more than $1M in ARR.
Laura’s marketing playbook was so successful with MeetEdgar, that she was able to make a life-changing 7-figure exit within a few years. And then she repeated her success with her new coaching software, Paperbell.
So how did she do it?
In this episode of the Ahrefs Podcast, Laura reveals her biggest marketing secrets, including how SaaS companies can build brand hype before product launches, why you need to be building an email list, the hidden benefits behind attending industry events, and why you should never bid on branded terms for Google Ads.
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Additional Resources
► paperbell.com/
► lauraroeder.com/
► / lkr
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[@vitaliykolos]

Great interview. Tim, do you have the results from that experiment about on-page SEO (Surfer SEO stuff) that you mentioned in the video? Like if adding some exact keywords would rank your pages higher? Were you disappointed by Google? )

[@ahrefspodcast]

Hey Vitaliy! The results weren't robust enough to publish. But we do have another study in the works that should give some great insights into optimization tools. :-)

[@vitaliykolos]

@@ahrefspodcast Thanks. Looking forward to get to know the results.

[@GeraldineOCallaghan]

Can I listen on Spotify or an audio app?

[@ahrefspodcast]

Absolutely! open.spotify.com/show/4RQV6OqWt54aZyLyyWaKB0

[@sactiest]

New project I see, let's go!

[@BibiTheLinkBuilder]

not first