Nobody brought up the point that you could just take some regular de-icer and put it in a small travel bottle... and that solves the portability problem lol
If you put it in a little more like travel perfume tube and sold it for a few bucks on service station counter I'd prolly impulse buy it were I in a colder climate 'cos I'm lazy but it's just too big.
I'm a locksmith at a hardware store. We sell small purse sized lock deicer for 3.99 a bottle, been around for like 20 years. She has nothing new here, just pointlessly gendered crap.
My mum struggled with frozen locks, her solution: a cigarette lighter. I haven't seen her carry around a lighter for years now so I guess Peter was right about modern locks not freezing.
Funny I had a similar eureka moment myself once when I thought of putting my key in to the spout when I heat the kettle in the morning, sure enough, straight in to a frozen lock
“To be fair the rest of them on the market are blue.” Yeah, that’s not to make them boyish. That’s so they look less like juice and kids don’t try drinking it. Now she’s putting strawberry smelling pink de icer into mummys’ handbags.
@@pinoarias8601 There are definitely not enough blue foods and drinks. Someone should invent a whole range of blue food and drinks and call it He Eat and He Drink. Yeah it is time we had some exclusively male products. Why has nobody thought of that? Maybe because it's a crap idea...
@hommefataltaemin most de-icers and antifreeze coolants naturally smell and taste incredibly sweet, almost like vanilla frosting. It wasn't until kinda recently that they finally started putting smells in them to stop that, it was a bad bad problem.
@@laa0fa502 This is why it's important to take good care of any antifreeze if you're doing jobs on your cooling system. Animals will drink it if you leave it in an open container.
I feel like she identified a need of her own and created a product to cater for it, suited exactly to her personal taste. She just put so much of her specific desires into it and ended up with something that’s just not marketable to enough of anyone else.
The mistake she made was not validating the products with stats. How many women have cars without keys? What’s does data show about sense of smell in products? How does it affect their desire to purchase etc… 🤦🏾♀️
The mistake she made was not listing existing coping strategies. Women tend to not change the wheels on their car if they need to fit a spare. Does that mean I could get rich selling a machine that makes changing a wheel it so easy even that even a walking stereotype on 12 cm heels who knows only beauty and gossip magazines could do it? No of course not! Those types get men they know to do it for them or accept that they're overcharged quite a bit to have a professional mechanic come out and do it for them. Heck, I wouldn't bother most of the time unless it's at home on a weekend, because having road rescue come out and fix it for me STILL costs less per hour than I charge. Yes a 'stereotypical woman' doesn't take care of that problem herself now, but that doesn't mean there's a niche for a product that would allow them to, because they don't want to or have other ways to cope.
My wife loves Miss BIC. Sure, one woman is not the whole market, but at least some people like that sort of thing. Of course, a bunch of loony feminists lobbied the store to remove it. Miserable cows.
All that time, during her pitch, I was wondering how it tasted. Well, it smells nice, it has a strawberry color, why not try it? I know it's de-icer, but I bet my little child doesn't know that. This was never mentioned in this episode. It is slowly going away from the market to make dangerous products less appealing for children to drink or eat.
You really questioned it’s taste?😂 sure any chemical needs to be kept away from children but I never looked at any chemical and thought “ why not try it “
Well how about you guys just monitor your children and LOCK UP dangerous chemicals a common one being cleaning solutions that are also colorful and smell nice. 🤷🏽♀️
Her smaller bottle is still too big for anyone to conveniently carry around, and I wouldn't trust a cheap plastic bottle not to leak in my bag or pocket. The smart thing to do would be to create something about the size of a cigar, plenty enough to de-ice a lock maybe ten to twenty times, and would actually fit in a lady's purse, or a man's pocket. And a durable, unisex design, something a little stylish, perhaps a buffed metal look, suitable for any gender.
I disagree. I think the bottle is portable the way it is. The problem I think with this is I don't think you'd get the coverage with a pump spray bottle. De-icer is big and aerosol to get that coverage. With this product you'd be standing there pumping it for ages trying to cover the whole windscreen!
i do somewhat get her point with cars still being a “man’s thing”, but it’s ridiculous how she doesn’t know it is blue and bad smelling so it is unappealing for little kids to drink
@@Lizziee247 You've just answered your own issue there. If men are more likely to get into accidents, then it makes sense to design safety features for men. It's like you're complaining that most insulin is designed for diabetics.
Like Peter pointed out, most cars have electronic locks now and he didn’t even press her point that she normally did have de-icer in the car and so given the car unlocking electronically, she could use traditional de-icer to do the rest. Her other points were kind of ‘so?’ - sure de-icer doesn’t smell the nicest, but you don’t stand around sniffing it and ‘most others are blue’ - well yes, but not for boys but because often they have pictures of ice on them.
It's also very useful if you are a woman for example and you really don't like your kids. A small plastic bottle with pink cherry liquid inside. Sounds brilliant
@@nyotamwuaji6484 It's a colour -- all the chemicals are colourless. It's mostly blue to stop it looking immediately like something you'd want to drink, because it's poisonous. So, you know, making it pink and smelling of cherries really isn't a good idea. If you're lucky, your five-year-old will spray it on her skin like perfume. If you're unlucky, she'll spray it in her mouth.
Usually I avoid the comments while watching because I don't want to know if they got investment, but after about 2 seconds I came straight to the comments for a laugh. What a terrible problem.
She said it wasn’t her intention to make it pink and smell nice to sexualize it, but she literally called it she-icer, said many times her market is women, and said she colored it pink just so it could appeal to the female eye.
I'm a guy and I felt for this lady. Maybe it was too niche to be investable, but I don't think that the idea was actually that ridiculous. It's true that cars and car products are still considered more masculine than feminine. I can definitely see women seeing this, thinking it's cute, and buying it just to keep in their purses. Also, I don't understand the argument that car doors are mostly electronic now. So? They still freeze. I've had multiple cars with electronic doors that have frozen in the winter.
You just proved Duncan's point, if it's a problem that affects both men and women why only target women with a product that is very niche and situational. She cut an already tiny market in half. I have never had this problem and I don't know of any driver that has.
It's very unlikely that the remote locking actuator will be physically turning the lock barrel, so deicing the barrel won't help. It's likely to be one of the linkages that has frozen instead.
3:41 "It's quite nice to sit in the car when it's freezing cold" is an absolutely insane statement by him. It takes time before the car warms up, it's the opposite of nice to sit there and wait.
She pitched really very well and spoke quite articulately. Sure her product may not have been the best, but well done to her for giving it a go. I really hope she's doing well.
I used gender bias to my favor. I work in a male dominated field. To keep everyone from stealing my ink pen I only buy pink ink pens (They have breast cancer awareness specialty brands). I've been doing it for 6yrs now, not a pen stolen so far. Some idiotic customers won't even use it when offered it to sign an invoice!😀😀
Didn't you know...only Females are in danger at any given Time or any given place?...Males can just fight their attackers with their big muscles or they can just use their big muscles to punch the ice off the frozen lock...KARATE CHOP!
Duncan was right in his comments and it was a product with no real market, classic car market it might have a bit of a market but how many classic cars are driven in the winter months very few I imagine
It's not possible. Peter is 56yo in 2022, the dragon's den started in 2005- he was 39yo then. Even if the show had been filmed 2 years prior aired date, he was at least 37yo..
I have a great invention, to beat the flow sign guy. I suggest we put some giant concrete arrows on the ground with huge flow signs on them to direct aeroplanes to the nearest airport.
I don't know about the female appeal aspect with the branding but I like the idea in general, in winter in Finland you use it a LOT in windscreen wiper fluid etc leaving an alcohol smell, good idea wrong country
Ok. So you have a product that is carried in a cola-can sized container, can be concealed in a handbag or deep pocket, looks like cherryade, smells like cherryade, but is actually extremely dangerous and highly toxic vehicle de-icer. Can anyone see the danger with this product? I can.
False equivalency aside (getting into a car can be scary for a man), I agree with Duncan and the other dragons. Kind of weird to gender something like this lol..
So she wants to tackle the big established brands which have existed for centuries and the only thing different about her product is that is cuts off half the market...
I don't even think the product itself was that bad, having small de-icer that you can take around quickly is useful and people do it all the time. I also don't even particularly care about it being gendered because there definitely is a market for the "pink/girly" tools and equipment and stuff. I just think it is too big of a safety hazard in regards to kids seeing a pink, cherry-smelling liquid and thinking it's a tasty drink. It also helps to know your audience and pitching a niche product and line on a show (with no numbers) to investors that want global products is a recipe for disaster.
Wow she took the most ridiculous idea ever and not content with that, she then took her tiny potential customer base and cut it in half. No wonder she got such a frosty reception.
Why has she split her audience to 50% of the population, not only that but you would realistically buy de-icer only in winter so that's 3/4 of the year with no sales...
My concern would be making a serious chemical like de-icer smell appealing. This is something also that kids could get hold of because of the smell being appealing. I wouldn’t buy it ever.
Besides the fact this idea is bonkers for many reasons… How can you think it’s a good idea take something very poisonous, put it in a small bottle the size of childrens hands, make a color kids are attracted to, give it a candy smell and tell women to store this death trap in their handbags where small kids are often playing. Great freaking idea!
@@andymerrett Obviously I didn’t mean the kids are IN the handbag you mush head. Kids rummage through moms purse all the time. Clearly that’s what I meant.
You can just… put normal de-iced in a little travel bottle or a small spray bottle? You can just decorate the bottle and boom. No nice smell but small and pretty if u want it
I had this problem happened to me when I lived up North in colder regions with snow, rain, and black ice. Couldn't get the car door to open because the car was iced in and the key hold was frozen and ice in from previous night's rain. Had to melt with warm water. It was a pain and guaranteed to make you late for work. This product will come in handy in any regions around the world with snow , ice, and freezing rain.
What about all them people who still need to use the key to get into their car, isn’t there not a market for them in the millions. Rich people being rich pff
They all saw right through the fact that she was trying to put a feminist spin on a universal product, she was so hoping one of the ladies would buy it 🤣😭
‘Let’s make a pink one for ladies’ ‘No no I didn’t mean it like that’ You made it pink (saying that the ones on the market are blue)… You called it She-icer And specifically said it was for the handbag. 😂 Then then compared it to after shave and perfume. Two industries dominated by clear gender divides. No wonder this company dissolved in a year.
Also, she made a poisonous product look and smell like a fruit drink and encouraged women to put it in their handbags, because no small child ever went through their mum's handbag.
I disagree with her last comment... With perfume and after shave things are different because the products will be applied on a person's skin, not all skins are the same and not everybody enjoy the same scents; Meanwhile, the de-icer will be applied to a car, the car doesn't care the colour of the liquid being sprayed at it, and both men and women use cars, so having a product that rules out half the car users is dumb... It would have been better for her to create a "portable containers" line and allow both sides to use it, but even then there wouldn't be a market for it because anyone can simply take a small bottle or sprayer and fill it with regular de-icer...
I worked at an auto parts store and we sold smaller "travel size" deicers in 1986. Making something pink will work for a feminist, no one else will see the pink color and say "hey that will make me want to use it more". Use a cig lighter on your key to warm it up and BOOM, door unlocked. She a feminist afraid to say it, that's all this is and the fact she keeps saying "it's a mans world out there" proves it.
Couldn't you just put some de-icer into a smaller bottle with a spray cap? Plus it would last much longer and you could just refill the same bottle rather than waste more plastic. Also, inhaling your de-icer is terrible health-wise and yet this person is making it more appealing? Makes no sense and just adds to the danger. I think this person has been sniffing the de-icer a bit too much!
Nobody brought up the point that you could just take some regular de-icer and put it in a small travel bottle... and that solves the portability problem lol
You read my mind and I've actually already done that; years ago. I'm old.
Not just that but there's small travel size de icer the only thing she has it's hers is pink and smells like cherry
I was thinking this but it’s the same with people being mini perfume bottles etc it’s just the convenience of it already being done
If you put it in a little more like travel perfume tube and sold it for a few bucks on service station counter I'd prolly impulse buy it were I in a colder climate 'cos I'm lazy but it's just too big.
Because they already have done that.
I'm a locksmith at a hardware store. We sell small purse sized lock deicer for 3.99 a bottle, been around for like 20 years. She has nothing new here, just pointlessly gendered crap.
But are they cherry-scented?? 😂
@@elianevdb I worked in halfords and they have small de icer and yes there berry scented 😂
“Huge gap in the market”
I was thinking exactly this, in Canada the de-icer has always been in a little bottle. I'm very confused! 🤪
@dormie basne I live in Canada and buy tiny bottles of deicer all the time. It's common.
Let’s just say, it was a frosty reception
@Just Browsing 😂
n-ice.
Wow that pun was. Cold.
Her de icer didn’t defrost the dragons
My mum struggled with frozen locks, her solution: a cigarette lighter. I haven't seen her carry around a lighter for years now so I guess Peter was right about modern locks not freezing.
That was the first solution that came to my mind. Just heat the key.
Funny I had a similar eureka moment myself once when I thought of putting my key in to the spout when I heat the kettle in the morning, sure enough, straight in to a frozen lock
or your mother just stopped smoking 😂😂
Was it a pink lighter though
@@davidmcfadden6469 Of course! Could a woman walk around with anything that's not pink???
“To be fair the rest of them on the market are blue.”
Yeah, that’s not to make them boyish. That’s so they look less like juice and kids don’t try drinking it.
Now she’s putting strawberry smelling pink de icer into mummys’ handbags.
Fair point. Plus it has a delicious picture of a cherry on it.
I didn’t even think of that. That’s horrifying.
To be fair blue liquids have always seemed more delicious than liquids of other colors.
I've been close to drinking antifreeze twice lol.
Blue raspberry 🤪💀
@@pinoarias8601 There are definitely not enough blue foods and drinks. Someone should invent a whole range of blue food and drinks and call it He Eat and He Drink. Yeah it is time we had some exclusively male products. Why has nobody thought of that?
Maybe because it's a crap idea...
Never thought I'd see a gendered de icer in my life but here we are 😂😂😂
all about gender now, even 4 yr old taught it now
You're obviously blind to all of the gendered items aimed towards men, then.
@@nigget-tv-videos4135 messed up
Especially from a woman who looks like a man.
Progressivsm
I didn’t mean for it to only be aimed towards women, it is literally caller sheicer 😂
"Sheicer" - Try pronouncing that in German and see how the locals react.
🤣🤣 I see what you did there...
@@HansBezemer what it means ?
@@boonchinlee9685 A person doing a number two.
Not only that, her catchy slogan on the bottle "for the busy GIRL on the GO" 😆
Imagine if a man had said "I've coloured it pink to make it appealing to the female eye" 💀💀💀
Yea innit, would be beaten to a pulp online
This whole making everything pink so it's"female friendly" is ridiculous. Were just reduced down to being defined by a colour
That would be really sexist. Nothing to see when a woman does it though. Double standard
@@novakalbatross6274 everyone in the video is pointing out this woman doing exactly that..
For any super naive people in here. It was sarcasm. Lol :/
De-icer is made to have a bitter smell/taste to stop children and animals drinking it…it smells sweet otherwise. It’s literally a safety feature.
So not a good idea to make it smell like bubble gum?! 😅
Interesting! Good to know. I live in Southern California so I’ve never used De-icer. But that makes perfect sense honestly
Best nit to make it smell like floss candy then
@hommefataltaemin most de-icers and antifreeze coolants naturally smell and taste incredibly sweet, almost like vanilla frosting. It wasn't until kinda recently that they finally started putting smells in them to stop that, it was a bad bad problem.
@@laa0fa502 This is why it's important to take good care of any antifreeze if you're doing jobs on your cooling system. Animals will drink it if you leave it in an open container.
I feel like she identified a need of her own and created a product to cater for it, suited exactly to her personal taste. She just put so much of her specific desires into it and ended up with something that’s just not marketable to enough of anyone else.
and then she pretended that she didnt do that and acted indignant. Modern feminist poetry in absurd motion.
The mistake she made was not validating the products with stats. How many women have cars without keys? What’s does data show about sense of smell in products? How does it affect their desire to purchase etc… 🤦🏾♀️
Hmmm true. If that's your unique selling point, then you should be able to show that it sells.
the mistake she made was making a scented pink toxin to carry around in a cheap leaky bottle.
The mistake she made was not listing existing coping strategies. Women tend to not change the wheels on their car if they need to fit a spare.
Does that mean I could get rich selling a machine that makes changing a wheel it so easy even that even a walking stereotype on 12 cm heels who knows only beauty and gossip magazines could do it?
No of course not! Those types get men they know to do it for them or accept that they're overcharged quite a bit to have a professional mechanic come out and do it for them. Heck, I wouldn't bother most of the time unless it's at home on a weekend, because having road rescue come out and fix it for me STILL costs less per hour than I charge.
Yes a 'stereotypical woman' doesn't take care of that problem herself now, but that doesn't mean there's a niche for a product that would allow them to, because they don't want to or have other ways to cope.
The most needlessly gendered product I've seen since BIC thought slapping a gender on pens would be a good idea.
Or Doritos small chips for tiny women hands lol
Why would slapping a gender on pens be a good idea ?
@@vivdoolan6846 It wasn't.
My wife loves Miss BIC. Sure, one woman is not the whole market, but at least some people like that sort of thing. Of course, a bunch of loony feminists lobbied the store to remove it. Miserable cows.
Why wasn't it?
"her last hope is duncan" here we go 😂
You knew it wasn’t gonna end well 😂😂😂
Hope is a strong word
When your last hope is that cold dude, things are real thin
I'm Oat.
I LOVE watching pitches with ridiculous products. Hits different.
Me too 😂😂
You love to watch people being delusional
@@sasnad3 No. Embarrassed because of their useless product that they think is valued at 2m or more 😂
*differently
It sure does make you feel better about that time you had a thought and wondered "is this a dumb idea?" doesn't it?
When the two women, who after all are part of the group you are targeting, immediately declared themselves out, the pitch was effectively DOA.
This product is completely unrelated to what deborah and the other woman invest in. What’s your point?
@@Lizziee247 the thing aimed for women had no interest from the women. it stood no chance. what's _your_ point?
All that time, during her pitch, I was wondering how it tasted. Well, it smells nice, it has a strawberry color, why not try it? I know it's de-icer, but I bet my little child doesn't know that. This was never mentioned in this episode. It is slowly going away from the market to make dangerous products less appealing for children to drink or eat.
You really questioned it’s taste?😂 sure any chemical needs to be kept away from children but I never looked at any chemical and thought “ why not try it “
@@Maebb. It was to point out that kids might smell it and wonder if it tastes good, which would be dangerous.
@@Maebb. Are you a small child? 🤣🤣🤣
@Kitty, an excellent point Kitty.
Well how about you guys just monitor your children and LOCK UP dangerous chemicals a common one being cleaning solutions that are also colorful and smell nice. 🤷🏽♀️
Update: Unsurprisingly the company is dissolved and the product was a complete and utter failure.
Hahahaha what a wolly
@@fatcatflubber4868 what have you ever done???
@@chaytiano6896 His product, the He-icer, also failed miserably.
Lol
@@fatcatflubber4868 Or even wally.
Her smaller bottle is still too big for anyone to conveniently carry around, and I wouldn't trust a cheap plastic bottle not to leak in my bag or pocket. The smart thing to do would be to create something about the size of a cigar, plenty enough to de-ice a lock maybe ten to twenty times, and would actually fit in a lady's purse, or a man's pocket. And a durable, unisex design, something a little stylish, perhaps a buffed metal look, suitable for any gender.
I love you
Little overkill for de-icer buddy. Also a seasonal product. Would just give it up or rebrand at most.
I disagree. I think the bottle is portable the way it is. The problem I think with this is I don't think you'd get the coverage with a pump spray bottle. De-icer is big and aerosol to get that coverage. With this product you'd be standing there pumping it for ages trying to cover the whole windscreen!
I'll offer you all the money, but i want 50% of the businesd
Buffed metal...Yeah, I used to listen to them in the 80s
Does she really think normal de icer is blue to make it apeal to men!?
Ikr like she said ‘it’s a man’s world out there’ like what?
i do somewhat get her point with cars still being a “man’s thing”, but it’s ridiculous how she doesn’t know it is blue and bad smelling so it is unappealing for little kids to drink
@@cookiekilbane5989 well it is a man’s world. The safety feature in most cars is only designed for men even though most accidents are done by men
@@Lizziee247 You've just answered your own issue there. If men are more likely to get into accidents, then it makes sense to design safety features for men. It's like you're complaining that most insulin is designed for diabetics.
@@Lizziee247 exactly what safety features in a car are specific to men? Is this you from the pitch? Trying to get your own back 😂
Just fit a flow signal and it will lead you to the de-icer
🤣🤣🤣🤣
It’s red in colour. It’s mimicking the ice dripping off the windscreen after using she-icer
I actually think this is the worst product I've ever seen on Dragons Den, and I've seen the Flow Signal and football on the end of a pole ideas
The Flow Signal was actually SO underated. I don't get why people hated on it. At least, compared to this, we can say the Flow Signal was GENIUS.
Shuc is a worthy contender for that title.
Can he finish telling you about the traffic light problem?
and baby cot
@@jordans4448 I'll listen to you Jordan
Like Peter pointed out, most cars have electronic locks now and he didn’t even press her point that she normally did have de-icer in the car and so given the car unlocking electronically, she could use traditional de-icer to do the rest.
Her other points were kind of ‘so?’ - sure de-icer doesn’t smell the nicest, but you don’t stand around sniffing it and ‘most others are blue’ - well yes, but not for boys but because often they have pictures of ice on them.
I like the smell of regular de-icer to be fair...
It's also very useful if you are a woman for example and you really don't like your kids.
A small plastic bottle with pink cherry liquid inside. Sounds brilliant
Why IS it blue though? Is it something added for color, or a result of the chemicals?
@@nyotamwuaji6484 It's a colour -- all the chemicals are colourless. It's mostly blue to stop it looking immediately like something you'd want to drink, because it's poisonous. So, you know, making it pink and smelling of cherries really isn't a good idea. If you're lucky, your five-year-old will spray it on her skin like perfume. If you're unlucky, she'll spray it in her mouth.
Usually I avoid the comments while watching because I don't want to know if they got investment, but after about 2 seconds I came straight to the comments for a laugh. What a terrible problem.
She said it wasn’t her intention to make it pink and smell nice to sexualize it, but she literally called it she-icer, said many times her market is women, and said she colored it pink just so it could appeal to the female eye.
Exactly. She completely pivoted the moment she got criticized.
Women are 51% of the population
I'm a guy and I felt for this lady. Maybe it was too niche to be investable, but I don't think that the idea was actually that ridiculous. It's true that cars and car products are still considered more masculine than feminine. I can definitely see women seeing this, thinking it's cute, and buying it just to keep in their purses. Also, I don't understand the argument that car doors are mostly electronic now. So? They still freeze. I've had multiple cars with electronic doors that have frozen in the winter.
You just proved Duncan's point, if it's a problem that affects both men and women why only target women with a product that is very niche and situational. She cut an already tiny market in half.
I have never had this problem and I don't know of any driver that has.
@@lawrencehaynes6408 basically women see pink shiny thing women buy pink shiny thing
It's very unlikely that the remote locking actuator will be physically turning the lock barrel, so deicing the barrel won't help. It's likely to be one of the linkages that has frozen instead.
Its an insanely patronising product. And in the format she pitched, its a serious danger to kids.
Was baout to comment I've seen lil 50 ml bottle of de-icer for like a quid
"Sheicer" wouldn't sell in Germany
Auf keinen Fall!!!! 🤣🤣🤣
lol
😂😂😂😂
The confidence she had in that product baffles me lol
Lol
It was a confident pitch imo, I’ve seen a lot worse on here
She had a great pitch
@@Lizziee247 she made a poor case.
@@tahirahmed33 her pitch was perfect even though you can tell she has no experience in business . The product has no market though
What frozen tundra does she live in where everything is frozen and locked up? Am I missing something
Siberia
Hull
Hull always one gets a cold reception😅
Goddamnit, my pink sledgehammer range for women quarry workers might need a rethink.
🤣✅
Haha
Don't forget pink work gloves and pink boots.
I don’t think Duncan knows what “sexualised” means.
haha nope. I think the word he was searching for was "gendered".
This is normal for Duncan. His questioning is usually ridiculous.
😂😂😂
He understands. You are just much younger than he is.
@@paullambert8701 Sounds like you don't know either.
I appreciate the social media person that put the episode and season number in the description
3:41 "It's quite nice to sit in the car when it's freezing cold" is an absolutely insane statement by him. It takes time before the car warms up, it's the opposite of nice to sit there and wait.
He obviously ment that it felt nice to come in from the cold, turn on the heat and get gradually warmer.
This is some absolute Poundland or petrol station stuff, and stuff right at the checkout counter that they're trying to sell off quick at that.
😂😂😂😂😂😂😂😂
All you have to do is buy a small spray bottle and fill it up with your regular deicer. This woman is nuts. I wouldn't buy something I can do myself.
She's self delusional
@@tahirahmed33 She must not get out much or has NO common sense.
Do you buy bread or pasta? Could do those yourself
@@stewarttrench528 30 seconds versus 3-6 hours mate.
@Demo irrelevant. She says the won't buy stuff she can do herself.
If this was such an issue for you. You can get small bottles from the £1 shop and just fill them up with de icer. Cheap and cheerful 😂
Wow, I didn't think you had dollar tree over there. That's a nice little factoid.
Was literally thinking that the whole way through her pitch lmfao 😂
@@charlescox290they’re called Poundland. No joke
She pitched really very well and spoke quite articulately. Sure her product may not have been the best, but well done to her for giving it a go. I really hope she's doing well.
Her company was dissolved and the product was a flop.
I used gender bias to my favor. I work in a male dominated field. To keep everyone from stealing my ink pen I only buy pink ink pens (They have breast cancer awareness specialty brands). I've been doing it for 6yrs now, not a pen stolen so far. Some idiotic customers won't even use it when offered it to sign an invoice!😀😀
@@yagovich8473 Yes
'Idiotic' for simply not wanting to use pink? Toxic employee mindset.
Modern problems require modern solutions
@@yagovich8473 its a pen
Don’t official documents usually have to be signed in black ink?
"But they make perfume for women!"
Her hair is blowing from the point zooming over her head
Didn't you know...only Females are in danger at any given Time or any given place?...Males can just fight their attackers with their big muscles or they can just use their big muscles to punch the ice off the frozen lock...KARATE CHOP!
I'm amazed she didn't just go straight to the Female-Only Self-Defense items...Pink Female-Only Tazers and Guns for the Female police officers
Pink Female-Only Cherry-Scented Pepper-Spray
That’s true Duncan’s point made no sense. The product dosen’t have a market tho
“How many cars these days have a lock that needs a turn key”? …. Enter the large ball of tumbleweed 🤣🤣🤣
Wow, I've never felt that I needed to find "girly" products that are essential. In fact, I'd find that quite insulting.
Duncan was right in his comments and it was a product with no real market, classic car market it might have a bit of a market but how many classic cars are driven in the winter months very few I imagine
Except it’s not “sexualised”, it’s gendered
so her sexist product has already wiped out 50% of her market
@Jaimarilyn interesting I can understand paintwork concerns
Can't believe Peter was only 20 years old when this filmed.
Bullsh*t he looks 40
Nahh thats rubbish! Show evidence
No way. Lol
It's not possible. Peter is 56yo in 2022, the dragon's den started in 2005- he was 39yo then. Even if the show had been filmed 2 years prior aired date, he was at least 37yo..
Yeah, great idea. Releasing a de-icer that looks and smells like a soft drink. What could possibly go wrong?
YES YES YES FINALLY THANK YOU DRAGONS DEN I LOVE YOU! I’ve been asking for this upload for ever! Makes the flow sign guy look like a genius.
I have a great invention, to beat the flow sign guy. I suggest we put some giant concrete arrows on the ground with huge flow signs on them to direct aeroplanes to the nearest airport.
NO NO NO. Crystal Boots was the worst by far the worst product and pitch in the history of Dragon's Den.
@@sandgrownun66sorry I’m responding so late my nanny wasn’t keeping up with commenting timely for me.
@@ScottOSaurus Nanny? How old are you?
@@sandgrownun66 i was referencing the crystal boots pitch...
If anyone ever feels useless, just remember this product exists
Existed.
Hahaha. I feel better now! 😂
Haha! I like it
Jenny: "I'm locked out !"
I don't know about the female appeal aspect with the branding but I like the idea in general, in winter in Finland you use it a LOT in windscreen wiper fluid etc leaving an alcohol smell, good idea wrong country
@Honda K24 fJBlgB ?
@Honda K24 fJBlgB everyone calls it a wind screen you weeb
@Honda K24 fJBlgB windscreen is the correct word for windshield
@@Fartman3000 ok chill
@@Fartman3000 go back to reddit
Ok. So you have a product that is carried in a cola-can sized container, can be concealed in a handbag or deep pocket, looks like cherryade, smells like cherryade, but is actually extremely dangerous and highly toxic vehicle de-icer. Can anyone see the danger with this product? I can.
It’s de-icer, but it’s pink, it smells nice, and it’s in a small bottle…did she seriously think she had a chance here?
Did you think your spelling had a chance? 🙃
@@rayflynn162 lol autocorrect
@@Thepopcornator 😂👍🏼
Huuuuge gap in the market mate, huge!!
False equivalency aside (getting into a car can be scary for a man), I agree with Duncan and the other dragons. Kind of weird to gender something like this lol..
I like those clips where you can see Duncan broiling up waiting to rip into them lol
So she wants to tackle the big established brands which have existed for centuries and the only thing different about her product is that is cuts off half the market...
"I made it pink to be appealing to the female eye." Stereotyping us, nice. I literally hate pink.
Thanks for the inspiration Hilary Devey. Condolences to all who worked with her.
"...with a pleasant Cherry scent and I've coloured it pink to make it appealing to the female eye"
Me who hates Cherry, "I hate pink"
Not all women like pink. Why does it need to be pink to appeal to female motorist?
It’s just a sexist product overall.
Not all men like blue either, but hey, you don't see us complaining
I have a pink laptop. It was fifty quid cheaper than the more regular colors.
the female marketing colour-scheme is pink and purple
The more important question,does she have a she-blinker fluid?
I don't even think the product itself was that bad, having small de-icer that you can take around quickly is useful and people do it all the time. I also don't even particularly care about it being gendered because there definitely is a market for the "pink/girly" tools and equipment and stuff. I just think it is too big of a safety hazard in regards to kids seeing a pink, cherry-smelling liquid and thinking it's a tasty drink. It also helps to know your audience and pitching a niche product and line on a show (with no numbers) to investors that want global products is a recipe for disaster.
Well damn, I didn't realise standard de-icer wasn't unisex
Wow she took the most ridiculous idea ever and not content with that, she then took her tiny potential customer base and cut it in half. No wonder she got such a frosty reception.
Thank god Duncan actually called out the sexist, patronising elephant in the room - I thought they were all way too easy on her.
“I don’t understand why you sexualised it”
“That wasn’t my intention”
The product is literally called She-Icer 🤦♂️
She's just taken a product already available and she's added some bits of sparkle to it thinking it's a business.
Why is she keeping her de-icer for her car inside her car? It seems like keeping the key to a locked box inside the box it is meant to unlock
It's a shame she focused on frozen locks on the car when no one has used a key to get into their car for over 20 years.
Yeah but it was only ten years when this was filmed.
Why has she split her audience to 50% of the population, not only that but you would realistically buy de-icer only in winter so that's 3/4 of the year with no sales...
Duncan was spot on & you're blind to see it. Plus, this is nothing new. Other than you literally sexualized de-icer. That's all you have done.
My concern would be making a serious chemical like de-icer smell appealing. This is something also that kids could get hold of because of the smell being appealing. I wouldn’t buy it ever.
Besides the fact this idea is bonkers for many reasons…
How can you think it’s a good idea take something very poisonous, put it in a small bottle the size of childrens hands, make a color kids are attracted to, give it a candy smell and tell women to store this death trap in their handbags where small kids are often playing.
Great freaking idea!
@@andymerrett Obviously I didn’t mean the kids are IN the handbag you mush head. Kids rummage through moms purse all the time. Clearly that’s what I meant.
I live in Canada, we have crazy cold winters here and never had issues opening car doors 🤨
You can literally get de-icer that comes in spray cans.
Peter asking about cars with actual keys makes him seem out of touch.
You can just… put normal de-iced in a little travel bottle or a small spray bottle? You can just decorate the bottle and boom. No nice smell but small and pretty if u want it
I had this problem happened to me when I lived up North in colder regions with snow, rain, and black ice.
Couldn't get the car door to open because the car was iced in and the key hold was frozen and ice in from previous night's rain.
Had to melt with warm water.
It was a pain and guaranteed to make you late for work.
This product will come in handy in any regions around the world with snow , ice, and freezing rain.
What product? De-icer? That already exists?
Wouldn't it be gendered not sexualised? Wouldn't sexualising it be putting a picture of a girl in a bikini or a man in a speedo?
FINALLY someone who mentioned it in the comments. I was really starting to doubt myself.
Great - a man telling us we "don't need this product!"
Her comments at the end about perfume and aftershave sum up how crazy she is. Who on earth sprays themselves in de icer before a night out??
No one does.. Except shes trying to defend her product from Duncan's comments... Just about everything is sexulised in today's society anyway...
She's from up North. Thats considered quite classy up there.
Items for cars shouldn't be targeted at male or females but should be targeted at cars.
What about all them people who still need to use the key to get into their car, isn’t there not a market for them in the millions. Rich people being rich pff
The one thing I will say,, IT IS NOT nice to sit in a freezing car waiting 20 min for it to heat up lol
They all saw right through the fact that she was trying to put a feminist spin on a universal product, she was so hoping one of the ladies would buy it 🤣😭
Did nobody want to point out that de-icer is blue because ice is cold and cold = blue. Not because it’s for men 😂
How is normal de icer aimed at males😂 makes no sense at all
Even the flow signal guy was laughing at this product.
‘Let’s make a pink one for ladies’
‘No no I didn’t mean it like that’
You made it pink (saying that the ones on the market are blue)…
You called it She-icer
And specifically said it was for the handbag. 😂
Then then compared it to after shave and perfume. Two industries dominated by clear gender divides.
No wonder this company dissolved in a year.
It’s true perfumes are gendered
@@Lizziee247 yea but that makes sense.
Also, she made a poisonous product look and smell like a fruit drink and encouraged women to put it in their handbags, because no small child ever went through their mum's handbag.
I had a pocket-sized de-icer bottle for my first car. That was in the end of the 90s, and you could pick one up in any larger supermarket.
Her pitch was really patronising towards women.
How to speedrun dragon's den. I think this is the shortest episode I've seen so far.
Wow, my gal pal smashed it! Business now worth 100 mil! Aces!
Yes the bottle is 200ml, fell out of her bag and got smashed!
Penelope Pitstop called.....She wants her pink she icer back
She solved a problem that nobody has 🤔👍🏾🤣
I disagree with her last comment... With perfume and after shave things are different because the products will be applied on a person's skin, not all skins are the same and not everybody enjoy the same scents; Meanwhile, the de-icer will be applied to a car, the car doesn't care the colour of the liquid being sprayed at it, and both men and women use cars, so having a product that rules out half the car users is dumb... It would have been better for her to create a "portable containers" line and allow both sides to use it, but even then there wouldn't be a market for it because anyone can simply take a small bottle or sprayer and fill it with regular de-icer...
By the year 2030 every human being on earth will have a range of products to sell on dragons den.
So besides it being pink, scented, and in a smaller bottle there’s nothing different
Lord what has the world come too
Everything’s about a gender nowadays
I worked at an auto parts store and we sold smaller "travel size" deicers in 1986. Making something pink will work for a feminist, no one else will see the pink color and say "hey that will make me want to use it more". Use a cig lighter on your key to warm it up and BOOM, door unlocked. She a feminist afraid to say it, that's all this is and the fact she keeps saying "it's a mans world out there" proves it.
I hoped better for her, such a nice woman. I hope she finds something else which works for her!
Duncan never accused her of being sexist, haha. No idea why she's ranting at the end there
Couldn't you just put some de-icer into a smaller bottle with a spray cap? Plus it would last much longer and you could just refill the same bottle rather than waste more plastic. Also, inhaling your de-icer is terrible health-wise and yet this person is making it more appealing? Makes no sense and just adds to the danger. I think this person has been sniffing the de-icer a bit too much!
I genuinely can’t remember the last car I saw that has a keyhole