Storytelling in Visual Design: Journeys and Paths

Understanding storytelling in visual design is crucial for creating compelling user experiences. In this video, we explore how every story is a journey, moving from A to B, much like in Hansel and Gretel or The Wizard of Oz. This journey can be a powerful element in design, inviting users to engage deeply. Visual storytelling in graphic design leverages elements like paths and journeys to create a narrative flow. We discuss the importance of composition in visual design and how emotional journey maps can enhance UX design.
Storytelling in UX design helps map user experiences, like the example from the Noom weight loss app, which visually guides users through their journey. By comparing different design approaches, such as Noom's daily journey versus Weight Watchers' weekly journey, we see how storytelling can shape user interaction. Learn how to integrate these principles into your own designs to create engaging and intuitive experiences.
Key concepts include storytelling in graphic design, journey in storytelling, and composition in visual design. Explore how paths and journeys can shape your designs, enhancing user engagement and experience. This video provides insights from Ellen Lupton and the Interaction Design Foundation (IxDF), guiding you through effective storytelling techniques in visual design.
🔗 Learn more about Storytelling Through Visual Design in the webinar with Ellen Lupton, Writer, Designer, Curator and Educator:
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