Words That Work: It's Not What You Say, It's What People Hear (II)

Frank Luntz, Chairman and CEO, Luntz Global; Contributor, Fox News
The business community is under attack, and according to pollster Frank Luntz, it's often their own fault. They are using verbal and visual language to communicate to customers, shareholders and communities that turn people off and turn critics on. At this highly interactive, instructive session, he will unveil his updated "21 Words for the 21st Century," the "13 Essential Phrases for 2013" and the brand new "10 Rules of Visual Communications," along with his latest public opinion findings and focus group results. From business to politics, this session is about what Americans are thinking and what our leaders should be saying.

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