Hi, Tiffany! My wife and I are currently in the process of launching our first retreat along with another friend/colleague of ours. We currently have a fairly decent sized network between the 3 of us, however I was curious to your thoughts with regards to social media promoting. More specifically with Facebook and Instagram. Do you find them to be effective tools on their own? Would you recommend using paid advertising in any capacity on any social media platform? Other than our own time we haven't paid for any advertising to this point and we're still on the fence as to whether we will pursue that avenue or not. Great videos!
That is so exciting! Organic posting on social media such as Facebook and Instagram is one of the tools you can use to build your content and generate awareness. But know that you'll be at the mercy of the algorithms with some people achieving less that 1% of engagement (latest info from one of my clients with 9000 followers). What we have seen is that posting on social media used to be enough to reach new people and keep them engaged, however, this year (2023) has seen a big shift as it does not seem to be working as effectively anymore. Re social ads, if you have the budget then it is worth experimenting with but know that people on social media might not necessarily be searching for a retreat, it might not even be on their radar - they are referred to a cold audience. I would suggest advertising on social platforms to get people to sign up to your email list (via a lead magnet) and then ensure you have a good engagement strategy to back it up.
What did you decide and what work would you please share what marketing type of tools you did Facebook other groups that you joined or paid services online? Also, what kind of retreats are you planning if you’d like to share in what city is mainly??
It depends on a lot of factors. Such as: - what the offer is (what kind of retreat) - your target market (do they prefer shorter or longer retreats) It's important to do your research by literally asking them their preferences. If it's your first retreat a shorter one could be a good trial as it's lower cost and "easier" to organise. Tell me more about your retreat and what stage you're at and I can be a bit more specific. Great question by the way!
What if we didn't lead any retreats before? What if we don't have a mail list? What if we are using our socials to promote our online business which is different than the retreat (e.g. - I am a spiritual business coach organizing a wellness retreat). People who follow me are interested in enhancing their life as business owners and not necessarily into luxurious retreats per sei.
Great questions! If it's the first time running retreats you'll need to lean into your network as much as possible. Depending on who the retreat is for, have a think about how you can reach them. e.g. If your retreat is for people coming out of divorce perhaps you know some lawyers in your network that deal with divorce cases. They would be able to spread the word to your ideal clients. Word of mouth at this stage will be your strongest source of bookings until you have built your mailing list and following. Super important is knowing who your retreat is for...and it will not be for everyone. Be as specific as possible. Hope this helps!
really great video! thanks
Glad you liked it!
Any courses you offer to learn marketing and sales in wellness and yoga
Hi, Tiffany! My wife and I are currently in the process of launching our first retreat along with another friend/colleague of ours. We currently have a fairly decent sized network between the 3 of us, however I was curious to your thoughts with regards to social media promoting. More specifically with Facebook and Instagram. Do you find them to be effective tools on their own? Would you recommend using paid advertising in any capacity on any social media platform? Other than our own time we haven't paid for any advertising to this point and we're still on the fence as to whether we will pursue that avenue or not. Great videos!
That is so exciting! Organic posting on social media such as Facebook and Instagram is one of the tools you can use to build your content and generate awareness. But know that you'll be at the mercy of the algorithms with some people achieving less that 1% of engagement (latest info from one of my clients with 9000 followers). What we have seen is that posting on social media used to be enough to reach new people and keep them engaged, however, this year (2023) has seen a big shift as it does not seem to be working as effectively anymore. Re social ads, if you have the budget then it is worth experimenting with but know that people on social media might not necessarily be searching for a retreat, it might not even be on their radar - they are referred to a cold audience. I would suggest advertising on social platforms to get people to sign up to your email list (via a lead magnet) and then ensure you have a good engagement strategy to back it up.
What did you decide and what work would you please share what marketing type of tools you did Facebook other groups that you joined or paid services online? Also, what kind of retreats are you planning if you’d like to share in what city is mainly??
Great video would you tell me which retreats sell better? Friday Saturday Sunday heading home on Sunday morning? Or a longer retreat?
It depends on a lot of factors. Such as:
- what the offer is (what kind of retreat)
- your target market (do they prefer shorter or longer retreats)
It's important to do your research by literally asking them their preferences.
If it's your first retreat a shorter one could be a good trial as it's lower cost and "easier" to organise.
Tell me more about your retreat and what stage you're at and I can be a bit more specific.
Great question by the way!
What if we didn't lead any retreats before? What if we don't have a mail list? What if we are using our socials to promote our online business which is different than the retreat (e.g. - I am a spiritual business coach organizing a wellness retreat). People who follow me are interested in enhancing their life as business owners and not necessarily into luxurious retreats per sei.
Great questions! If it's the first time running retreats you'll need to lean into your network as much as possible. Depending on who the retreat is for, have a think about how you can reach them. e.g. If your retreat is for people coming out of divorce perhaps you know some lawyers in your network that deal with divorce cases. They would be able to spread the word to your ideal clients. Word of mouth at this stage will be your strongest source of bookings until you have built your mailing list and following.
Super important is knowing who your retreat is for...and it will not be for everyone. Be as specific as possible.
Hope this helps!
Can you pls show how to use email marketing from scratch? How to use or integrate it
Thank you for your comment. Email marketing is one of those topics that has been asked for and it is on my list of videos to create very soon :)