Inside the Japanese Luxury Fruit Market | So Expensive Food | Business Insider
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- Опубликовано: 16 май 2024
- While exploring the world’s most expensive items we uncovered some of the priciest fruits that can be found across Japan. From Ruby Roman grapes to Miyazaki mangoes, join us as we revisit what makes these fruits so expensive. First, we’re heading to Ishikawa prefecture to see why a single bunch of juicy, red grapes might sell for $450.
Intro 00:00
Ruby Roman Grapes 00:26
Melons 08:19
Miyazaki Mangoes 15:09
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Inside the Japanese Luxury Fruit Market | So Expensive Food | Business Insider
![Chance The Rapper, DJ Premier - Together (2024) | [Official Music Video]](http://i.ytimg.com/vi/ZVwTX6WP-MM/mqdefault.jpg)
I can feel the pressure of the fruits trying to be extra
Well, they do have Asian parents.
😂😂
@@Woozlewuzzleable bruhh 😂😂
😂😂😂
@@Woozlewuzzleable dead man 😭😂
For those who despise these fruits' prices, they probably don't know Japanese culture. These farmers are more like craftsmen that make Japanese denims and kitchen knives, except the latter are not consumables. These fruits are luxuries and the locals know it. There is no point in comparing luxury to ordinary. Obviously, the locals eat mostly imported fruits which are equally healthy but much cheaper. There are cheaper, locally grown but still very tasty fruits as well. I bought a box of 4 apples from Aomori Prefecture for about 4,000 yen back in 2016 and they are easily the best apples I ever have.
It seems that Japan still prize craftsmanship and want to reward these craftsmen and show their respect for the work that they do and their skill. This is a phenomenon that is becoming more and more rare in the west.
For those who idolize japanese saying it's the best fruit and because japanese culture doesn't justify it's price. No doubt they put effort to their products more than other but other country do that too.200$ for a melon is ridiculous and you expect that it doesn't taste good only morons will say it's justify the price.
Obviously japanese are ignorant
@@Geellun no craftsman makes fruit
No amount of sweat and hard work can make a melon be worth $20,000.
It’s all just artificial inflation in order to make them seem like luxury products and not just better than average fruit that should be selling for reasonable prices and not for the same amount as cars.
I just hope the imperfect fruit doesn't go to waste. You probably could still make a decent amount of money in selling them at grocery stores, or even donate them to food pantries.
Back when I was in school, my classmates and I would go to farms and do a process called "gleaning". How it worked is that after the regular harvest of produce, we'd pick any of the misshapen or slightly damaged plants that wouldn't make it on store shelves, and donate them to food pantries. You could even ask grocery stores if they have any items that didn't sell because of harmless abnormalities. It's a great solution to reduce food waste. I wish I had the courage to ask a store about gleaning rejected items, but that would shoot my social anxiety way up.
screw the social anxiety, gathering food to donate to food pantries shows what kind of person you are - the kind this world needs more of!!! So smile and enjoy life without worrying about things that make you anxious and give you that cold nasty feeling inside. Keep doing things that give you that intense feeling of warmth and satisfaction inside like helping others instead. : )))
He'll no they throw that shit out. Better to throw it away then give it away if no money is to be had. Don't you know. Go look at your local restaurants trash
Or make wine with it, i bet it could be great
The imperfect one can be bought in cheaper price or they consume it by making different products like fruit juice, jellies, wine, sweets,vinegar , sauces etc. etc.
I knew the process because I am working as a part timer at a japanese fruits farm during week end.I love fruits and I can eat free sometimes bring some home for my family while working😅
This show is a kind of fruit beauty contest. Most fruits are sold cheaply in supermarkets.
"it has both sweet and sour taste"
Well, normal mango also have sweet and sour taste
Never in my life I had a sour mango.
@@ophidiophobicsnake7289 basically, mango ripening is turn from green to yellow. pick somewhat between that, if it still have greenish then you can taste the sour. if you dont, go to doctor to check the tastebud
@@ophidiophobicsnake7289 Need to have some varities of South Indian and East Indian Mangoes.
Some are sour as f*ck
But is normal mango fruity?
honestly the thumbnail looks mango when i first saw it.
A friend told me if you want to make something ridiculously expensive, just go with it to Japan and include specialists from Japan
and have great quality stuff...
I tried the gift fruits in japan, they taste exactly like normal fruit lmao rip 10,000 yen
When my family and I went to japan in the 2000s, my dad accidentally bought grapes for $30 but omg they tasted amazing like fruit snacks
I love all types of fruit, even durian. I can't believe there are people around the world that don't eat any fruit. I think of fruit as real candy.
Wtf does real candy even mean
@@burgr293 candy 😑
Why tf you comparing that rotten "fruit" to superior Japanese produce?
What do you mean "even durian"??? That's an insult to the durian community
@@leiajiang7877 cause only Asians like it and that's some Asians. The rest of the world hates it. So I'm letting you know I like it too.
I bought 2 kilogram mangoes for 100₹ (roughly 1.5 USD) and they taste really good
i get mango for free from my backyard mango tree here in south-eastern india
@@sujitprasadjena 🤓☝️
Oof I can never get ripe fruit at my grocery stores.
the question is how much effort do tthey put into growing mangoes in india.
@@theducklord6125why even asked the question of effort put into growing, as long as it is healthy and not pest infested and taste like mangoes, it's as good as the expensive ones.
It’s amazing that jobs like this exists - imagine growing prestige fruits and sell them for a ridiculous amount of money
Foreign visitors who have eaten those ridiculously overpriced fruits are hooked on the taste.
selling them for loads of money, in the 1 in a million chance its that good. its not like an infinite money generator, things that sell for these extreme prices rarely happen.
How can I get the seeds so I can grow them here in Texas and then sell them.
I'm poor I need money
@@joydixon3440 I do not think you will be able to grow Japanese grapes in Texas.
people already grow prized flowers just for this, so its not a far fetched idea to continue down the line
The most powerful technique to make fruits jack up their price.
"Made in Japan"
Hi, keep it going...love the seriessss
Perfection and consistency quality
Me: Why are these fruits so overpriced?!
- Made In Japan -
Me: Oh makes sense now.
Thanks for posting this video, it is very informative!Keep going
Finally , a video about why expensive fruits are so expensive.
I feel like watching ancient blacksmith that forges legendary blade being reincarnated to modern society.
Instead of forging blade, they grow fruits with sheer amount of attention, focus and commitment.
It's like a piece of art to them
this is the idea of an anime.
Wow, Japan - the country of aestethic people who wants to achieve perfection and beauty, even in growing fruits🤩
Wow, so expensive & juicy are these fruits. The grapes look delicious wish I could try it.
A friend tried a few and said it was good but he preferred some grape variety that is commonly sold. I don't remember the name but nothing fancy - just something from a local farmers market.
For me taste > art. I don't care if it's a fraken fruit that's been spliced up by mad scientists. As long as it's healthy, tasty, and not destroying an ecosystem I'm all for it.
Can't deny the quality though. You won't have to worry about biting into some nasty piece.
What makes it expensive?
Ans: Japan
I don't think fruit grown normally differs that much from the ones produce in Japan.
The insane Japnese grow watermelon which originated in Africa, in an insane *chibi* cube.
Fruit are better than ones you get from european supermarkets, but it still is just a grape so it tastes like a perfect juicy grape.
It's more about gifting traditions like they said. Some want to give expensive wine or swiss chocolates. Japanese want to give fruit.
@@Jay_Kay666 best explanation for the reason why they are expensive 👍.
Culture of gifting uniquely shaped fruits along with willingness and demand for them despite high prices 🔥
@@ZOCCOK It's weird though. Wine or chocolates last much longer if you wish ;)
@@Jay_Kay666 No, they aren't. They're just different and more expensive.
I've seen this type of videos like hundred times in RUclips and probably even like twice in this channel too!!
Every damn thing is repeated a multitude of times on these sort of sites. What is the point, I simply unsubscribe.
In India, You can get sweet as sugar melons for just ₹50-100/Kg ($0.63- $1.20). And during peak season as low as ₹5/Kg.
yeah, but the air fare costs will offset that. plus you have to travel to *India* for that.
@@deforged I think they were just sharing information… Not telling you to fly to India for sugar sweet melon. Yet it made me chuckle.
@@deforged Or, you know, import them cheaply and sell them domestically for pennies.
Quality and hygiene is poor in India look at all Indian Streetfood here in youtube lol
India also has mangoes, grapes and melons, but they taste completely different from Japanese ones. The prices are different too, of course.
When your land is not big enough to pursue quantity, you go for the quality
Underrated comment
It's the price which makes you appreciate the fruit more in every bite. And man, that last bite is the best. 😂
I love fruit so much I'd love this
As long as it tastes as it should, has sufficient vitamin and/or mineral content I’d be more then happy to buy an ugly fruit.
The saying ‘some people have more money than sense’ definitely applies here when people are buying food on appearance.
yup
Maybe they consider it as some sort of art? I mean what differentiates fancy fruit like thus from the so called "modern art"? They have value because people assign value to it
I agreee only always afford what u can
@@roxylius7550 Your absolutely right it could be seen as a form of art but art does not focus on perfection, true art is appreciating differences not uniformity. The heart does not thrive on perfection and sameness as it becomes empty, brains grow and are healthiest with experience of different and novelty. This is commercialism and materialism at it’s finest, its fake value.
@@alyssaoconnor and what makes you think you have absolute say to judge what is "true art" and what is not? And this being commercialsm? Dude, please.. have you seen the so called modern art sold for ten of million of dollar? If that's not commercialism, I don't know what is
Farmers in my country will label any fruit as PREMIUM
Here before it goes viral
@@Larissa_white 😯
Thank You.
Everything is excellent in Japan 🗾
Wow they look very tasty
It's a Japanese tradition to over value their grapes, apple or koi fishes or whatever. Gifting is their biggest tradition in terms of wealth or status show off.
Over valued so poor people csnt afford
@@ElonHusky that's their problem tho
Pretentious and shallow when there is an over emphasis on appearances. I pity their people who cannot afford it.
At some point it becomes stupidity, paying 450 times more for a bunch of grapes. "As a gift"... are you serious? How daft can you be.
There is a saying, Stupid is the one that pays, not the one who sells.
love the series, and love the fact that you talk about things from Japan. (Im from Japan, it makes me happy)
When can tourists come back without a group
@@DamplyDoo bruh I have no clue lol I can google it for u if u want
Yoo 🥺
My gosh!!!! in the philippines, you can even eat that for free.
Japanese fruit buyers are crazy.
Japanese Muskmelon $500
Australian Honeydew $2 😔
We should never forget our original
aspiration or our roots.
If we lose our ability to become emotional
or feel touched, we also lose our ability
to be grateful.
Did you see the sadness through the womens fake smile at 4:00 or is that just me?
You got to go to Brasil to learn how to proper crop fruits and other vegetables at afodable prices!!!
Nice
In Japan there are also very expensive strawberries
They have the white strawberries also
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Nevermind they're expensive they just look delicious 😋
I am a foreigner living in Japan, and sadly, this is often not true: fruits look great, but taste bland. Especially peaches, apples and pear (nashi). With the skin, the grapes are also more tanniny then you'd like. Japanese peel their grapes so as not to offend their delicate teeth.
Yeah much better than Chhinese low quality products
The Bushido way of obtaining perfection in all things, no matter how insignificant is very much still alive in Japan
Amusing the appearance is so important! I care what a fruit tastes like especially if the outer rind gets thrown away. This artistic appreciation is obviously a cultural issue in Japan.
Artistic appreciation is a cultural issue?
Especially if the outer rind gets thrown away??? Have you ever tried eating a melon rind? It’s not meant to be eaten…
And how is artistic appreciation a CULTURAL ISSUE??? Have you ever seen a piece of art and said “wow that’s pretty cool”. I guess appreciating art isn’t just a Japanese issue, it’s a human issue.
@@helpmycatiseatingme84 bro shut up. Your in all of the other comments crying to. Stop. Its embarrassing. And yes. It is spasificly a Japanese culture thing. Its the vision of forsed perfection. Its why they're haveing an aggresive suicide issue and having to make huge social changes. Its not the fact that the pretty fruit gets priced higher(even though i think its stupid to pay 500$ for a few grapes) its the fact the culture considered the look to be whats important not the food itself and seeing that the only way that the food is of value is how it looks. Looking perfect is whats important. End of story.
This mirrors they're problems in other aspects of Japanese society. The art, youth, work culture, how they're willing to look past sex crimes and assaults to avoid bad press, so on.
It's not an issue, the overpriced fruits are not for everyday, they are for gift-giving. You may buy your boss a bottle of fine wine, they buy perfect fruit. Same thing
small yellow mangos are my favorite
Japan knows how to make everything expensive.
500$ and you don’t even eat the skin.. 🤦♀️
Mango , a type of tropical fruit
And
These fruits are cheap in Taiwan
oh man! even fruits have it tough these days
too much competition xD
Do those grapes make good wine?
"The juice will SPLASH when you eat it.."
Dunno are we eating fruit or swimming contest
They are soo beautiful
Indian farmers also take care of their crops
But sadly🥺...no one giving them right amount 😓😓
Sadly India is also an economic black hole and is a great example of how centralised government over vast and diverse population is a really bad thing. Not looking down on the place at all. Personally I love the cultures and all that they bring to the rest of humanity, but in recent times a sad example of a badly managed group of societies expected to be one nation.
I like how their dedication towards their craft is reduced down to “take care of their crops” just for you to whine about your shithole corner of the earth.
Most farmers “take care of their crops” there’s nothing special about Indians.
@@ILikeCoconutsLots We are actually doing great and growing...a long way to grow but still considerable growth in past 5 years.Not sure which black hole you are from?
Grapes are yummy
In conclusion everything that grows or is made in Japan requires years to master and so it is expensive. Got it.
Good.
The packages is luxury
Unfortunately, the fruits had been stolen by Korean and China.
But due to their sloppy quality control, the products are far from Japanese ones.
Where do u think they got a lot of their entire culture from? China. Their prized peaches? Those were gotten from China. Persimmons? China. A lot of stuff also filtered from China to Korea and then Japan.
Japan is the ultimate thief. When China was the regional superpower she emulated and copied her. When China was overtaken by the west, Japan copied them.
Go to a Japanese car museum and look at the evolution of their vehicles. At first they were direct copies of western stuff before they caught up and started innovating themselves.
Alot of lower end goods sold in Japan are actually manufactured in China. Quality control is a problem and Japan has their own guys on the ground for that. I noticed some figurines sold in Japan were made in China but quite good quality and cheap. Then when licensed by American and European markets they chose a lower price point and got inferior quality figurines but still sold them at higher prices in their markets.
Korea also has some quite high quality fruits. The Chinese pears, peaches and persimmons are amazing.
I feel like every single one of these videos can be answered by "Because people with decades of time and expertise are underpaid to make someone else a disgusting profit"
For the grapes, the grower does not talk about the ground of the green house. Does it have to be grassy to enhance the grapes?
That would seem to steal nutrients unless it is fake grass. I'd have thought they'd use mulch tbh.
Cherries grown in Tendo City, Yamagata Prefecture, are of the highest quality, taste, and visual appeal in the world, and at the first auction on January 5, 2024, each one cherry was sold for more than 14,700 yen at the wholesale market price.
These don’t even taste better than regular ones
Yeah
I'd imagine people are forced into reviews based on how much work is put in rather than how well it tastes
人不忘初始心,不能忘本啊!
沒有激動之心,沒有感動的心,
就會沒有感恩心。
Business insider has a lot of content to cover now, coz everything is EXPENSIVE
Japan the number one country of quality of everythink..........i love Japan
Turning Japanese, I'm turning japanese, I really think so
@@ravenbishop5232 yeppp
Imagine if Japan legalize marijuana, you'd have 88% thc buds or something.
They are crazy expensive! No way I'd ever pay that much for! fruit Never!!! I'd only spend that much money on something I can see everyday LOL
Enjoyed your video and I gave it a Thumbs Up
I mean I’d never be able to buy one of those fruits lol. But these fruits aren’t meant to be eaten by the buyer. They are meant to be given as gifts to others, my Japanese relatives once gave my mom some expensive grapes. It’s more about the symbolism of the fruit rather than the actual fruit.
@@helpmycatiseatingme84 I think the symbolism is very important. The prices are insane, but that's just part of the gift giving culture
They grow in the Caribbean and they taste like honey- the melon... it's amazing. They market there fruits so expensive because they are grafted ( GMO) and they need to maintain the quality thus the price range. But these fruits are ridiculously expensive for no reason. Lol
that's why we call them honey melon over here.
Being grafted doesn't mean that they are GMO. And THEIR fruits.
There's only one explanation:
They're devil fruits
Or how far we can go by telling ourselves stories than can convince us it's worth it.
From wars to outrageously expensive fruits...
But still I guess what appears to be crazy will serve us well by increasing our knowledge of life and how to grow better fruits (and by betters fruits I mean nutrition first and taste).
Ngl I’ve heard a lot of people say that have tried these that they’re not really as special as they say and they kinda just taste the same as the rest the reason the people in those countries say they’re so good is because they make fruit a uncommon thing so when they do eat it it’s like gold
Miyazaki mango is nowhere near Diamond mango from upper Myanmar when it comes to sweetness and fragrance
Here in Colombia there's bigger and cheaper ones
this is very sad because in my country fruits abound and mangoes fall on the roads :(
It’s just a cultural thing. They know that they’re not rare or anything.
They're not as good. Trust me lol.
@@chasegallagher9754 yeah buth better than chhinese and indian poor quality and unhygienic as f
No mango matches taste that of Subcontinent!
Indo-Pak have the best mango when it comes to taste.
We south indians add mango to our curry and my mum find the pak ones amazing
100%
I love fruit
I'm filled with anger and admiration after watching this.
When the country is rich enough and not knowing where to spend the money they gotta find ways where they can spend those money.
One day I'll eat one of those grapes
Thanks for posting this video. I am from Peru, and the question I have is: where can I get the seeds for these fruits? I plan to grow these fruits in my country. Thank you for your support.
Very refined, perfect and emblematic of the japanese culture. It's interesting that people will pay USD 2,000 for prospective poop.
It’s part of the gift giving culture of Japan. My mom tells me about the times she went to Japan to see her Japanese relatives and they gave her some expensive grapes. Its more about the symbolism of the fruit rather than the actual fruit.
@@helpmycatiseatingme84 dont care. You can give gifts in other ways. Fruit is fruit, you dont need to be paying 400$ for 12 grapes because Shiny and pretty color. I refuse to subscribe to the notion that the taste is so good that 12 grapes is worth 400$
Not to mention its wasteful af. Its the, what exactly do you think happens to all of that "imperfect" fruit exactly? Certainty not onto someones plate.
It’s not worth it if you don’t live in a culture where giving someone a melon is a massive flex. The flavour isn’t that much better than a normal high quality melon. The looks are irrelevant.
I love Japan’s culture
$45,000 for 2 melons?? Naww I'll just go to the local farmers market
With that money here in Morocco I can buy 45000 sweet melons hahahaha
I wish I can eat one of this fruits..
Japanese can make the most common fruits special and expensive
It waters my mouth
and your wallet
So… I’m a little bewildered because I’ve had over 20 varieties of mangos, maybe more and these mangos grow in a farm run by ordinary people with no degree or specialty degrees like these Japanese men. When I try these mangos it’s like heaven sent! They are perfect, sweet, fiberless and has a floral aroma. So… when I look at how much massaging, milk carton etc effort that he puts into it, I just wonder… is this how fruits are naturally grown? No.. they are not. I guess their so expensive is because people take such good care of it. For me, in the end, is it good? Sweet? Fiberless? Floral/aromatic? Yes! Yes! Sold! The most I’ve paid for one mango was $7
Hi! How are you?
Tomorrow is already the weekend this week. But I'm worried that the typhoon is coming up.
I hope there is no damage.
I hope you have a weekend/holiday.
Thank you. **
That's awesome that they can grow these!
Y’all really paying 450 dollars for literally 15 GRAPES. Just buy em from the shop ._.
Notice how none of them talk about the amount of synthetic fertilizer used and pest control to obtain such perfection. It's all about taste and appearance. The organic farming practice is slowly catching up in Japan.
So expensive and lot of details Thats finally everything's going to the toilet 😆
Why fruit is "expensive" in Europe:
It grows on the other side of the world and we have to ship it all the way to Europe
Why fruit is expensive in Japan:
We water each piece individually, cover it with paper and then hand polish it into perfection - each melon is like a child to me!!!
When you see seller measures grape size and color then you should know it's scam, I can't image buying that tiny portion of grape with that price, since it's now grape season in Morocco, I'm buying 3 or 4 kg each 3 days of much better quality for only 1$ per kg
Nope
This is a lesson that you can sell anything at any price if the right circumstances are there.
Circumstances AND a good story to tell and convince ourselves it's worth it...
At 8:19 I’ve had a golden cantaloupe before pretty sure it’s the same thing. I don’t care for it more then a regular cantaloupe taste
Why would you peel a grape?
I believe that japan is on a different planet
I’ve seen mango trees in Florida that are over 100 years old