Phiona Okumu: Online streaming is inspiring a new generation of African music

Phiona Okumu, is the music streaming service, Spotify, Head of Music in Sub-Saharan Africa.
Throughout musical history, the innovation and themes central to music across the African content have inspired the development of new genres and subcultures worldwide. Jazz, blues, and gospel music all have roots in Africa - and in the modern day with the advent of streaming services like Spotify, music from Africa has once again seen an explosion in its influence and global popularity. One such international African music sensation is the popular South African genre, Amapiano.
Amapiano artists aren’t only seeing prominence on their home turf, with massive international audiences making up a significant chunk of the genre’s listenership. Millions of Amapiano’s Spotify streams come from countries such as the UK, the US, and Nigeria - evidence of the genre’s widespread popularity.

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Loved this! need more!

[@morwediwakgosi]

Love this interview 😍 a big fan of the Spotify app keep up the good work 🥳

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GEMS!! Let's connect!