Great content Daniel! I had a question about the automated schema that WP plugins create like Rank Math. You mention that you need to disable this to avoid duplicate and conflicting schema which will make your manually added schema invalid. I was talking with Jesper Nissen (know for his cloud stacking software, YACSS) and he mentioned that he saw drops in rankings when disabling the wp plugin schema. Have you had any issues with this in the past? If so, what is your approach here for implementing the manual schema onto existing websites that have automated schema from wp plugins?
I don't see how one could associate removal of automated schema markup with a material drop in keyword rankings. As much as I like semantic SEO, it has no direct ranking impact and 99% of automatic schema markup doesn't really provide meaningful context for SEs.
I guess it depends on the quality of schema and how well google understands the webpage the schema is on then? As you mentioned, the generated schema from plugins is usually garbage and doesn't really provide any understanding of your webpage to Google. But if your webpage content is not written in a way where Google understands it crystal clear, then adding schema could help google understand it better thus maybe helping with rankings? @@danielkcheung
Daniel, I am going to put you on the spot. What is your view of Kooray's course on Semantic SEO. Have you taken it? Have you looked into it at all? I just can't find any reliable independent assessment so I would be interested in your POV
Hi brother, I have a question - What are your thoughts on EEAT? Everyone says that you want to hire an SME for content writing, only then you'll be able to rank content. But let's say you are a new company and you don't have much to spend to marketing let alone SEO. And hiring an SME is expensive. So what should I do then? Will my content not rank? Currently I am working on a project where the company doesn't have much money to hire an SME but we hired writers who have experience in that field. So is this effective? There are too many advice on Linkedin and blogs, but not one person is sharing concrete solution.
Great question! I'm by no means an EEAT expert and I have no data to support what I'm about to say. But .. EEAT has always been a concept. It is Google's vision of the Web where content can be validated and creators + authors are declared for transparency purpsoes. I'm fairly confident Google has no way of knowing who is a SME. It also, as a machine, at the time of writing has no way of knowing what is "good" content and what is "helpful" content. It can only measure interactions and some human will programme some form of logic to determine what is good/bad/helpful/not. EEAT can be applied to a company or organization. It isn't exclusive to an individual human being. Take your big bank for example. Their informational content is published as the brand, never as an individual author. So it comes back to reputation (branding), awareness (branding) and meaningful backlinks. EEAT is NOT a ranking factor but they can influence user signals AND conversions. Hiring SMEs to write content will not make it rank better. But it will make the content more USEFUL for your target audience. The problem is that SEO is too slow. If the content is good, pay for it to get in front of eyeballs. This is marketing 101. SEO is just one lever. Therefore, ranking should be seen as a branding exercise where EEAT provides guiding principles on how to communicate your experience, expertise, authoritativeness and trustworthiness.
@@danielkcheung Bro you should also create a video on EEAT as it will very helpful and fresh POV is always welcomed. The only person who explained EEAT in the best way is Olaf Kopp. And I am sure your POV will also be very helpful.
Entities are simply things. Why overcomplicate it? What matters is how you define things that are important for a search engine or machine to understand.
10 minutes in and you've said absolutely nothing other than you had a hard time understand the word entity...lmao you marketing people are a waste of space
![I.N "HALLUCINATION" | [Stray Kids : SKZ-PLAYER]](http://i.ytimg.com/vi/n5B5q1Hwt_U/mqdefault.jpg)
Your videos are awesome dude! Im learning a lot Daniel!
Thank you for your video. Very interesting.
I'd really appreciate more content about semantic SEO from you.
DANIELLLLL
What! When did you pop by!!?! :P
@@danielkcheung hahs i always lurkibg at you daniel
Great content Daniel! I had a question about the automated schema that WP plugins create like Rank Math. You mention that you need to disable this to avoid duplicate and conflicting schema which will make your manually added schema invalid. I was talking with Jesper Nissen (know for his cloud stacking software, YACSS) and he mentioned that he saw drops in rankings when disabling the wp plugin schema. Have you had any issues with this in the past? If so, what is your approach here for implementing the manual schema onto existing websites that have automated schema from wp plugins?
I don't see how one could associate removal of automated schema markup with a material drop in keyword rankings. As much as I like semantic SEO, it has no direct ranking impact and 99% of automatic schema markup doesn't really provide meaningful context for SEs.
I guess it depends on the quality of schema and how well google understands the webpage the schema is on then? As you mentioned, the generated schema from plugins is usually garbage and doesn't really provide any understanding of your webpage to Google.
But if your webpage content is not written in a way where Google understands it crystal clear, then adding schema could help google understand it better thus maybe helping with rankings? @@danielkcheung
Best video explaining this i have found. Amazing, pleasw do a step by step video showing how to optimize blog articles with this
Daniel, I am going to put you on the spot. What is your view of Kooray's course on Semantic SEO. Have you taken it? Have you looked into it at all? I just can't find any reliable independent assessment so I would be interested in your POV
I have not bought or considered buying his course.
@@danielkcheung Was there a reason you did not consider his course?
@@simon.stjohnthe $500 annual fee doesn’t help
Hi brother,
I have a question -
What are your thoughts on EEAT? Everyone says that you want to hire an SME for content writing, only then you'll be able to rank content.
But let's say you are a new company and you don't have much to spend to marketing let alone SEO. And hiring an SME is expensive.
So what should I do then? Will my content not rank?
Currently I am working on a project where the company doesn't have much money to hire an SME but we hired writers who have experience in that field. So is this effective?
There are too many advice on Linkedin and blogs, but not one person is sharing concrete solution.
Great question!
I'm by no means an EEAT expert and I have no data to support what I'm about to say. But ..
EEAT has always been a concept. It is Google's vision of the Web where content can be validated and creators + authors are declared for transparency purpsoes.
I'm fairly confident Google has no way of knowing who is a SME. It also, as a machine, at the time of writing has no way of knowing what is "good" content and what is "helpful" content.
It can only measure interactions and some human will programme some form of logic to determine what is good/bad/helpful/not.
EEAT can be applied to a company or organization. It isn't exclusive to an individual human being.
Take your big bank for example.
Their informational content is published as the brand, never as an individual author.
So it comes back to reputation (branding), awareness (branding) and meaningful backlinks.
EEAT is NOT a ranking factor but they can influence user signals AND conversions.
Hiring SMEs to write content will not make it rank better. But it will make the content more USEFUL for your target audience.
The problem is that SEO is too slow.
If the content is good, pay for it to get in front of eyeballs.
This is marketing 101.
SEO is just one lever.
Therefore, ranking should be seen as a branding exercise where EEAT provides guiding principles on how to communicate your experience, expertise, authoritativeness and trustworthiness.
@@danielkcheung Makes sense. Thank you brother 😊
@@danielkcheung Bro you should also create a video on EEAT as it will very helpful and fresh POV is always welcomed.
The only person who explained EEAT in the best way is Olaf Kopp.
And I am sure your POV will also be very helpful.
@@nileshparashar6853 I agree - both would be a great video and also that Olaf is the most reliable source on EEAT right now
No explanation about entities other than "Things"
Entities are simply things. Why overcomplicate it? What matters is how you define things that are important for a search engine or machine to understand.
Did you just call "duck!" An adjective? Jfc
Yes. www.britannica.com/dictionary/duck#:~:text=duck%20(noun),duck%20sauce%20(noun)
You’re welcome.
10 minutes in and you've said absolutely nothing other than you had a hard time understand the word entity...lmao you marketing people are a waste of space