How Coca Cola STOLE Santa Claus
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- Опубликовано: 19 дек 2023
- By now, we’ve all heard the story that Coke invented Santa Claus, or at least decided on his iconic red outfit. But, like most things on the internet, this isn’t entirely true... and the truth is actually way more interesting.
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For further reading, check out the sources for this video here:
docs.google.com/document/d/e/...
Script: Jaz Papadopoulos
Editor: Sam Askew
Lead Editor: Kirsten Stanley
Project Manager: Lurana McClure Rodríguez
Host: Levi Hildebrand
Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: contact@befutureproof.ca
I've never thought about Coca Cola when seeing Santa. Not a single time
This was before your time.
I'm 52. I also have never associated the two in any way whatsoever. This episode is really odd and something I think only a certain generation or group of people from a certain generation know about or have ever even thought about. Read the comments. Most are people saying 'WTF are you talking about, Santa and Coke are not connected at all.' @@RBzee112
Good for u because ever since I was taught that story years ago I cannot unsee it 😂
Same, and I think Santa wouldn't ever become so globally popular if he was simply a marketing figure for Coca Cola lol
Saying that "Coca Cola invented Santa's likeness" has to be the most american thing I have ever heard. Why in the hell would anyone think that? Does anyone think that? I really hope not.
To Americans, a Santa that is recognizable as Santa Clause, is very rigid and narrow, there is no diversity to how Santa is portrayed, and that image was created by Coca-Cola. Most Americans don't recognize these older or more international Santa Clause images as Santa or Santa-like.
I've gone my whole life literally never thinking that once or hearing anyone else assert that until now. Absolutely wild.
(also, he is Canadian :D FutureProof man)
Not American at all. In Germany nobody knew Santa Claus until a few decades ago. He was mostly popularized in the late 90s only.
On Christmas (December 24th!) the "Christmas child" (Jesus) brings the presents, not Santa Claus. It's mostly an American character from commercials for most people here, nothing traditionally "Christmassy"
No, people don't believe this. Maybe a very very small amount of people, but no, this dude is exaggerating
Im American and i've literally never heard anyone say this. Must be an ULTRA-consoomer-american thing lol
The M&M fainting Santa commercial has been replayed for at least 20 years, probably closer to 25
the Hersheys one where the kisses are bells feels just as iconic
@@MrGoalie2012 Agreed!
Yes, both the Fainting M&Ms and the Hershey Kiss Jingle Bells have continuously played every Christmas season since they aired. The only older commercial still running that I can think of is Tootsie Pop with Mr. Owl.
@@wintersprite that plays in my head, with the voices, every single time I see a tootsie pop. For decades.
🤣🤣 I love that commercial! I hope they play it again 😄
That’s cool to learn that your grandpa was a Santa!
🎅🎅🎅!!!!!!!!!!!!
@@FutureProofTV However, no one in the comment section has ever heard of this coke-santa connection. You make out in the video it's the norm, but apparently, you're pretty much the only person who thinks there's a connection or thinks of one then immediately the other. LOL! We all don't, we've never heard of it.
I'm 52. A hyper consumer from the UK, living in California and even I've never heard of or thought of a connection between the 2. Santa is just a thing unto itself and coke is more associated with CGI Polar Bears than anything else during the winter.
Seriously tho, is this a Canadian thing? Coke & Santa. It really isn't in the UK or the US.
I have half my family here rn from the UK and US, and none of us have ever heard of anything you said in this video.
Is this a prank video? Or is it really a thing in Canada?
@@richfromtangit's a thing here in the US as I live here and heard of the connection. I think they moved away from Santa Claus and is focusing more on the polar bears
I would say this is quite North American story. Coming from Slovakia the coca cola adds were never a thing. It’s not even selling the experience of being together. Santa Claus is also not celebrated. We have different adds and stories that are popular and watched. In years living in the Netherlands and Belgium I haven’t experienced the coca cola in this way either.
I am from Czech republic and from my childhood I remember the Christmas advertising with red coca cola truck and song "Vánoce jsou tady, cocacolu si vychutnej". I even had the truck as a toy. Not that its as big as in America, but they definitely tried here too.
In my neck of the world I've heard that Coca-Cola sales actually decline here in Sweden during December due to our tradition of drinking julmust, a sweet and dark malty soda. Which is honestly ten times better than Cola :)
As a Dane I agree, just found out about Swedish julmust and it's the best
Oh i would love to try it!
Because they're a mean one, Mr.Grinch
Omg I see what u did 😂
😁😁 they really are a heel
I’m a boomer (OMG) and I know don’t any boomers who believe coke invented Santa. We knew of Thomas Nast and Norman Rockwell. And we knew of Father Christmas.
I do like your videos, I learn good stuff and you make me (the Boomer that destroyed the earth) be more environmentally aware 😊
No one thinks this
I'm probably half your age and never heard of this either.
Ive livrd in the USA my whole life 30yrs and very much love Coca Cola but Ive never heard them inventing Santa or his outfit???? I always wondered why they put him on the can during the Holiday, I just assumed it was to get people to buy the soda for the holiday season. But thanks for the info as always! :)
I've never once heard the myth that Coca-Cola ever had anything to do with inventing any aspect of Santa Claus.
Its a pretty widespread story. Not saying you should have heard it, just confirming it's pretty widespread.
😊
@jerbear7952 yeah I hear it a lot and have done so for decades
I agree. I assume it's only a north american phenomenon, which makes sense.
And I thought I was detached from society and a recluse living under a rock.
....
Though I have also sort of been aware of all the things that shaped Santa over the centuries.
Pepsi wins in blind taste tests because it’s sweeter and people tend to prefer sweeter flavors in the context of a small taste. This has been shown to be the case with wine as well. But that doesn’t automatically translate into wanting an entire glass of the sweeter product.
This in itself is a really interesting piece of marketing trivia. Basically, Pepsi tweaks it's product to specifically excel at this one short test, and they can put into the public consciousness that the "science" says Pepsi is better
I did a blind taste test for science fair project and gave 50 people 2 unmarked glasses, each half full, of Coke and Pepsi. Half got the coke first and half got coke second.
They then had a questionnaire after drinking both. Pepsi was the clear winner even though most people said they preferred coke.
Over 2/3 of the people thought the Pepsi was Coke when asked was glass A or B coke, showing people don't know what they actually like and it's all advertising.
have you ever done the test yourself? me and my friends did it, and 100% of us all preferred coke, we could tell with certainty which one was the pepsi, and yes it's sweeter, less complex, and tasted more like a supermarket cola compared to coke, not sure if pepsi is formulated differently in the UK vs the US, where I think coke actually contains more sugar, yet tastes less 'sweet'
Very interesting point, I never thought of that
Never heard of this for coca-cola but Montgomery Ward’s is responsible for Rudolf the red nosed reindeer.
You forgot the Scandinavian Jolnir aka Odin. Santa is a cheap plastic copy.
As a millennial, I literally have never associated Coke with Sandy Claws. This is the first time I am hearing that this is even a thing.
I'm a millennial too and I've heard it. I'm from Argentina, I don't know about other countries
Omg me too i didn’t know any of this. Never thought of coke and Santa ever and remember the M&Ms commercials though
fun fact: In Czechia (and most Central Europe) Kofola is much more popular than Coca Cola and especially in Czechia christmas start with kofola christmas add (the same one from 2003) where a little girl and her father go pick a tree to the forest and the girl is asking if she will see a golden pig (acording to a tradition if a child does not eat on christmas day till christmas dinner they will see golden pig outside-tradition so kids wont overeat on sweets and finish eating christmas dinner) she asks if it will have those long tusks...the add ends with the child on its father arms sunning away from a boar and the line "ne ne já nemusím já už ho vidím" (I dont have to wait I can see the pig!) is something EVERY Czech knows.
Also, we have Baby Jesus delivering the presents, rather than santa. I'm not native Czech, but my understanding is that there is no real description of him, as all kids every hear is the ringing of a bell, and then the presents magically appear. Bloody hard to steal that imagery for marketing. There is also quite the push back against the Santafication of Christmas here, which is great!
Kofola is king. They finally started to sell it here in Hungary too a few months ago, so I don't have to go to Slovakia to buy it. Now I only need to go there to drink Slovak and Czechs beers :D
Not in sweden :)
It's only in the single-sip test where sweeter beverages (like Pepsi) win. Drinking, say, a whole can's worth, though, many people find the initial sweetness becomes cloying.
When Levi said that his dad is santa I got flash backs to the Levi’s video
Okay but for real..... Santa IS Levi's grandpa and he's also a descendant of Levi Strauss.......
Sasageyo
Nearly all of this is news to me. I've never heard that Coca-Cola invented the modern Santa look. Wild!
Yeah I never once bought the idea that Coca Cola made or invented Santa Claus or owned Christmas. Though they did popularize the jolly red fellow, I think it's kind of a good thing that they made a more positive face of the real life saint more appealing to children. Of course I'd prefer to see more of the real guy talked about these days.
same
I've never heard the assertion that 'coke invented Santa's outfit' or whatever until this video. The points put forward here about Coke and Santa being so closely tied do not line up with my experience as an very normal middle class American growing up at all... it's just making for a video of very bizarre assertions.
Same, Ive lived in the US my whole life, never heard this.
Also lived in america my whole life and I have heard this myth a lot, maybe it depends on the area of the us?
Canada here, also never heard of any of these assertions in my life.
As a Dutch person I'm really glad you mentioned St. Nicolas, or as we in Dutch call him 'Sinterklaas'. If I recall correctly he was even partly the inspiration for Santa Claus. Over here it's a man dressed in red, with a cape and mantle, and a horse, with some helpers (with a lot of controversy around that, which I won't go into). It is a tradition that takes place before Christmas, but with the same custom of childrens gifts and exchanging gifts with other family members.
About the Macy's parade float crashes, Sonic the Hedgehog (1993 float) was the most famous one. The crash was ironic given that posts were supposed to save Sonic's spot in the videogames, but one took his float out IRL.
Thankfully none of this applies outside of the corporate hellscape that is called America.
Nevermind Lohan, don't forget about the show Laverne & Shirley? Shirley used to drink milk & Pepsi all the time!! 😂
Loved your info about the history of Santa & Xmas! 👌
The presumptions of the audience here are kinda silly. I think most people know Coke didn't just "invent" Santa from whole cloth. And I'd call that something different than stealing Christmas, besides. I'm annoyed by several aspects of this piece lol.
Maybe
Sir, I know that you joke/exaggerate about Coca Cola buying the moon to advertise their product. However, your phrase made me remind an ad (in spanish, as I live in Mexico) from yesteryear "La luna es roja, la noche es de Cocacola" (the moon is red, the night belongs to Coca Cola). This was probably from the 90's, early 2000's at most. One could gather the ad was so well made I still remember the jingle.
And doing a quick search, I found at least another advertising campaign in social media making reference to a red moon and coca cola.
Pilk is not new (well the word might be but not the drink). I think in the show Laverne and Shirley, one of them used to mix milk and Pepsi.
Bro had Santa on speed dial
Dope
When I think of coca cola I think of Jack Daniel's
4:15 Hol up
I heard that myth a lot growing up, so much that I believed it when I was a kid.
Saturnalia was actually a Roman thing 😊
The rings
Merry Christmas 🎄
I don't associate with people who say Pepsi tastes better. I took the Pepsi challenge multiple times in the 80s. I always knew which was which and hated Pepsi.
I just got a xmas coca cola ad before the video lol
No one thinks of Santa and cold fizzy beverages, except beer! :D
Funny that this video came out when it did. I had never heard this until I moved to Austria and talked to my friends about Christmas back home. My friends from France, Germany, and Austria all thought that Santa Claus was made by Coke.
Hoping there’s a Future Proof on the insanely expensive “Stanley” branded Commuter mugs.
I live in Brazil, and yesterday on the Christmas night with the family, someone starded a discussion about that.
Great coverage as always 👊🏿
thanks for being here!!
What are you talking about? this isn't great coverage, it's a niche belief he grew up with that he's pretending is the norm.
read the comments. No one's ever heard of it.
You telling me they been using that same m&m since I’ve been alive
Ah... but what about all the Santas dressed in GREEN or YELLOW before red variant Santa came along? : )
As a Turk, one correction: St. Nicholas of Myra was a Greek-Orthodox monk or priest (too lazy to google), not Turkish at all. Turks arrived in Anatolia in 11th century.
All of these characters should be public domain.
Remind's me of a song by Clutch "12 ounce epilogue".
I have some Santa dolls that coke gave to my maternal great grandfather's restuarant in the 1940s as marketing materials.
Pepsi and Milk was a drink Lavern from the TV series Lavern and Shirley drank. I tried it when she drank it on the show. It tastes like a Pepsi float. Pepsi tastes better to me, and it is what I drank in my soda drinking days, which stopped long ago!
Honestly, my favourite pop of Christmas is not Coke. Today I claimed the last Cranberry Canada Dry as my own for Christmas. It is now hiding in the back of my fridge so no one will drink it. Hopefully I don't forget about it!
I am so glad i'm not the only one!
Pilk is a Christmas staple in my household
Ah, I see you're a man of culture as well 🤝
What's that
St. Nicolas was not Greek Turkish. Just Greek that lived in the area that is modern day Turkey.
This year Coca is marketing AI Art, no longer supporting real artists...
“And don't forget the presents," said the Chair of Indefinite Studies, as if reading off some internal list of gloom. "How...how full of potential they seem in all that paper, how pregnant with possibilities...and then you open them and basically the wrapping paper was more interesting and you have to say 'How thoughtful, that will come in handy.' It's not better to give than to receive, in my opinion, it's just less embarrassing.”
― Terry Pratchett, Hogfather
I literally farted the second you put coke on the moon😂😂😂
Capital one used like 70s style Santa in an ad
How on earth has there never been a movie named "Christmas slay, Santa Claws"?
This really roasts my chestnuts
Haddon Sundblom was an American artist of Swedish and Finnish descent, would have been exposed to descriptions of Nordic tradition of an obese man at Yuletide
Funny here in Slovenia we have three Jolly old men bringing us gifts throughout December, first is Miklavzh(Saint Nicholas) based upon Nicholas of Myra, then it's the chubby American Santa and the last is Dedek Mraz(Grandfather Frost) who comes around the New Year. Although in most regions the most common is only Saint Nicholas which has his day on December 6th.
Hold on a minute. I watched this video the day it came out & thought about mentioning the Magnatemedia video that did a deep dive on Coke, including how & why they made Coke & Christmas synonymous.
Today I get notification from Magnatemedia theyve just released a new video not only on this same topic but with the exact same name. Weird.
Ive never heard of this 😂😂
Americans think Coca-Cola invented Santa Claus is the most Canadian thing to say. 😂
We also eat KFC for Christmas. Ask the Japanese.
Never heard of coke invented saznta clayse red suit
When the Peterbuilt truck goes on tour from town to town it's a HUGE deal here in 🇫🇮. I hate it. Anyhow, Happy Holidays to you all at future-proof! 🎉
I never think of Coca Cola when I see Santa Claus. Maybe it's USA thing
What happened to your scented candle video?
I'm 65, and I watched plenty of television as a kid. Until I watched this video, I had no idea that Santa was associated with Coke. If anything, the first association that pops into my mind is the old claymation version of Rudolf the Red Nosed Reindeer. I don't know where you got your information, but I'm guessing this "myth" was recently started by the Coke company.
Coke invented the Santa image that Americans recognize as Santa pre-television, in newspaper and magazine advertisements primarily. Think Saturday Evening Post, LIFE, etc.
I'm not American and I heard it about 30 years ago.
@@dotnothing5620They popularized the image; they didn’t invent it.
Here there no snow or chimney in Christmas, is about the hottest time of the year, then they have really easy to sell a lot of coke for that time.
I always knew that santa claus is based on history of saint Nicolaus and never heard that coca cola invented santa until now from your video. You could wonder how this is possible, well I'm from Poland and when I was a kid Poland was still behind iron curtain so we believed in Grandfather Frost. Anyway it is hard to imagine that some people believe that coca-cola invented/created santa.
Spider-Man is giving a bit too much Christmas spirit to Uncle Sam.
i never thought this and i am old.
I did a blind taste test with a generic coca cola store brand, RC Cola, and real coke. My step brother could not tell the difference. My step mother was slightly believing that the RC was the real cola, and my dad believed the store brand was the real coke and the real coke was "the cheap crap".
Note my dad never drank soda only beer. My step mom drake only coke and then after that taste test she started buying RC cola far more than regular coke for nearly a decade. My step brother started just buying the generic stuff after that because if it tasted the same then why waste money on the expensive stuff.
Could you do a video on blue light glasses? Do they actually work and who is selling fakes?
"do they work" - in what way?
filters can exist to block any kind of light, so yes, they block blue light as long as they actually have a filter that actually blocks blue light.
Saint Nicholas was Greek. Not turkish.
I’ve always understood that Norman Rockwell solidified the essence of the modern Santa image -one step further from Thomas Nast’s designs- before Coke came up with the popular image
books were definitely not dimple and cheap
I grew up in Georgia (home of Coca Cola) and I never heard of this
Can totally see the association though…if y’all check out the World of Coke they had so many old Christmas ads in there lol
I always associated Coca-cola with polar bears.
Cadbury with the Easter bunny is pretty much the same tbh
Why does no one ever mention
J.C. Leyendecker? His Santa was on the cover of The Saturday Evening Post before the others, several times over. He was famous for the way he painted what later would become the style of Santa copied by nearly every other artist. 😢
I've never thought about coke when I think about santa
How could you forget to mention Belsnickel
"pilk" is a very common drink especially in north india for a very long time. its called "milk soda" and its milk with cola. im sure santa in india loves "pilk" so maybe try it before saying "it will never happen" lol
The Rudolf The Reindeer and Frosty The Snowman and other cartoons everyone watches was made in 1992 to 1997 and made to make people think its older than it really was. You see stuff like that was designed to look old and timeless but in reality I am actually older than them and I am 34 years old which means I am not old at all.
Saint Nicholas: bruh
As for Coca Cola, coming from Slav country, there are Coca Cola Santa ads, but they arent really that impactful or something like in the States. But i suppose those little toy plushies, squirrels, snowmen or reindeers that you can get by exchanging Coca Cola caps are pretty much launched every year around Christmas, so it kinda works?
Oh, and i have toy Coca Cola truck that i got as a kid!
Pilk actually already happened, it was called a Brown Cow, cola and milk, and was mostly in the US north-east and New England. Not a big thing but it was a popular drink and still has weirdos that like it.
Pilk is southern lol
My partner and I and all 3 families of our visiting relatives from the UK and the west coast, all agree that we have never once have I associated Coke and Santa.
I said, "whenever I think of Coke and winter or Christmas, I think of CGI Polar bears!" they all simultaneously said "Yeah! Polar bears!"
Santa is and has always been a thing in and of itself.
Saying that people think of Santa and coke as connected in general, is like saying, because Coke have Christmas trees in their commercials, everyone knows Coke is synonymous with trees.
This whole episode makes no sense and I think it's a rare few people from a certain part of the globe that associate Santa and coke.
The majority of people on the planet simply don't associate them at all.
In sweden we drink jul must istead of coke during december.
Pepsi should take Krampus
Wow, I didn't even know that a lot of people thought Coca Cola invented Santa Claus. I knew Santa appeared in their ads and I didn't really think much of it. I don't live in the USA and Coca Cola isn't that big here, so we don't associate Santa with this brand too often. I think Santa wouldn't be nearly as popular as he is if he was simply a product of a brand.
Just like Sam Walton shot Rudolph. When Ward’s went bankrupt. Montgomery Ward’s invented Rudolph btw.
Ive never made the connection bw coke and santa lol
I liked the coca cola polar bears
I love the comment section everyone of various age groups in different parts of America and world saying they never heard of this lol😂 (and Philadelphia, Pennsylvania has the oldest [and televised] thanksgiving parade here in America )
I always thought that Coke acted like they own Santa with their ads.
I never got the impression they were trying to convinve anyone they invented him.
The fact you think this is some especially clever act made me realize no other videos on this channel would be worth watching.
7:53 I don't know why that would get anyone canceled, it's just true 🤷🏿♀️
Also props for knowing the actual origins of Xmas
Nah, Christmas for me is a bottle of Bailey’s and 24 pack of ferrero rocher. 🍹🍫
Not just Coke Cola there was a plethora of companies that cashed in, believe a department store employee made up Rudolph.
I knew santa was based on european folklore but believed that the image depicted in coca cola ads, the image of santa as we now know him, was designed by coke. I'm a fairly smart older millenial french canadian. (Specifying because of the comments haha)