How to Craft a Story that Sells with April Dunford
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- Опубликовано: 22 дек 2022
- In this talk at MicroConf Growth US in 2022, April Dunford breaks down how to help your prospects buy your products. She explores how difficult it is for buyers to buy products, especially if they don't purchase your type of product on a regular basis. Your job is to help your customers make sense out of your offering, and to be a guide to help them purchase.
April is the author of Obviously Awesome, a solid book that helps founders nail their positioning.
Links from the talk:
April Dunford: / aprildunford
Obviously Awesome: www.aprildunford.com/obviousl...
📈 SUBSCRIBE: ruclips.net/user/microconf?sub...
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So good! She’s an incredible speaker and story teller.
Seriously. I think she could have a career in comedy as well.
Love that story of the toilet!!!
Just like coming home! In Danish, I try to inspire by saying "Stop selling - help buying". Thanks, April Dunford!
As a developer in an early-stage Startup I don't often think about sales, but this is very insightful and very useful to help navigate area's I'm working on with the customer in mind.
This is so eye opening
🔥 Great content April. Thanks to share your knowledge with us 🥳. Please, keep doing this great work April, you are astonishing 💯💯 and deserve much more than 1 billion likes 👍👍👍
Thank you!
Spot on April! I've been following your content for years now. You're a legend
Thanks for guiding me in this craft, you are a real storytelling Obi John (toilet pun extended), April!
I'm glad I had my notifications turned on to catch this one! Always been a fan of April, and this is incredibly insightful!
This is exactly what I needed for the New Year. Thanks Rob!
Thanks for watching!
She is gold. Sorry I am wrong. Platinum!
I have to say... this talk is genuinely superb!
Glad you enjoy it. Thanks for being here, Harry!
One of my absolute favorite videos by far!
Thank you!
April is amazing
Thank you April!
Toilet story was hilarious lol "single flush or dual flush"..."it's a personal preference" 😂
What an incredible talk!!!! Thanks a lot for this.
Our pleasure!
I’m going to make this my no 1 strategy inspiration video
Dang…this is a great talk!
So good! Thanks for sharing
Glad you enjoyed it!
Amazingly helpful video
Glad it was helpful!
Top notch
Smart lady, sounds like she was born for business.
I can relate to that buyer story...
Simon Sinek walked so that April can fly with the concept of “Start With Why”
Not only is this good, it’s hilariously good 😂
Great talk, I love how well she articulates herself, in a way that anyone could understand
Would love some URL for the data points to see as proof
1st
Fear of making the wrong choice as a B2B buyer is real.
Most B2B customers don't know if they had a need in the first place.
What a looooooong winded way to make one point. Holy shit! (pun intended)
Maybe people just want help?