HubSpot’s Jonathan Barshop on Podcast Growth and Doing Video Right

In 2021 HubSpot made a surprising move to acquire The Hustle, a newsletter along with the My First Million podcast. These properties led to the development of the HubSpot Podcast Network, an audio unit aimed at funneling sales towards their other, more lucrative products. The network has expanded and now boasts dozens of shows and millions of monthly downloads.
One of the players helping the network’s meteoric growth is Senior Growth Marketer, Jonathan Barshop. On Twitter, Jonathan constantly shares the ways he’s growing the shows - from relatively novel approaches like listener giveaways to tried-and-true cross-promotional strategies.
On this episode, Jonathan and I discuss how he thinks about podcast growth. We also spend some time chatting about video podcasting, an area where HubSpot is seeing a lot of success.
To find more from Jonathan you can follow him on Twitter @bar5hop, where he shares some incredibly useful insights on podcast growth.
I’m on all the socials @JeffUmbro
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